

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
MatthewBertram.com
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Whether you’re a C-suite leader, marketing professional, or founder building your brand, this podcast is your guide to understanding the evolution of SEO into LLM Visibility™ — because if you’re not visible to the models, you won’t be visible to the market.
Episodes
Mentioned books

Oct 30, 2023 • 28min
Customer Journey 2.0: Humans making a connection through SEO Ep. 585
In this podcast episode, we explore the evolving trends in online user behavior, particularly their shifting search patterns. We discuss strategies to adapt to these changes, emphasizing the importance of personalized approaches and the necessity of establishing online connections in a world where people yearn for meaningful interactions. Additionally, we delve into the growing role of AI in bridging this connection gap.Support the Podcast by leaving a review or better yet buy a consulting session and get to meet Matt one-on-one! He wants to hear about what you're doing and help you get your business to the next level: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session__Support the podcast: https://www.buzzsprout.com/2019013/support—Additional opportunities to hear from Matt:Sales and Marketing Podcast: https://oilandgassalesandmarketing.comSearch Engine Journal: https://www.searchenginejournal.com/author/matt-bertramEntrepreneur: https://www.entrepreneur.com/author/matt-bertram—The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.comFollow me at: https://www.linkedin.com/in/mattbertramliveFacebook: @bestseopodcastInstagram: @thebestseopodcastTikTok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt BertramDisclaimer: For Educational and Entertainment purposes Only.Support the show

Oct 23, 2023 • 35min
Navigating the Shifting Market Landscape with Top SEO Plugins Ep. 584
In this podcast episode, we dive into the dynamic world of SEO and how it's evolving in response to the ever-changing market landscape. We explore the critical role of SEO plugins, dissecting the top options available and how they can supercharge your site's optimization. Whether you're a seasoned SEO pro or just getting started, this episode offers practical advice and actionable tips to keep your website ranking high and driving organic traffic in the face of market transformations. Tune in to stay ahead in the SEO game and empower your digital presence with the latest tools and techniques.Support the Podcast by leaving a review or better yet buy a consulting session and get to meet Matt one on one! He wants to hear about what you're doing and help you get your business to the next level: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session__Support the podcast: https://www.buzzsprout.com/2019013/support__Additional opportunities to hear from Matt:Sales and Marketing Podcast: https://oilandgassalesandmarketing.comSearch Engine Journal: https://www.searchenginejournal.com/author/matt-bertramEntrepreneur: https://www.entrepreneur.com/author/matt-bertram—The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.comFollow me at: https://www.linkedin.com/in/mattbertramliveFacebook: @bestseopodcastInstagram: @thebestseopodcastTikTok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt BertramDisclaimer: For Educational and Entertainment purposes Only.Support the show

Oct 15, 2023 • 21min
Are SEO Plugins even Helpful? Ep. 583
Matt Bertram, digital marketing expert and SEO consultant, discusses the effectiveness of SEO plugins, the importance of SSL certificates and on-page tools in SEO, optimizing web pages and exploring alternatives to GA4, and analyzing platforms for website analytics and user behavior.

Oct 8, 2023 • 30min
How to Do Keyword Research for SEO Ep. 582
In this episode, Matt Bertram delves into the world of keyword research and its pivotal role in shaping a successful SEO strategy. Discover how understanding your audience's cravings and aligning them with your business objectives can lead to content that truly matters. We explore the tools and methods that empower you to identify and prioritize the most relevant keywords, offering insights into crafting high-quality content that resonates with your target audience. Real-life examples and practical tips highlight the importance of tracking progress and fostering audience engagement. Join us as we unlock the potential of keyword research to supercharge your SEO efforts.Author: Rachel LeistSource:https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht—Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review__Support the podcast: https://www.buzzsprout.com/2019013/support__Additional opportunities to hear from Matt:Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/__Sign up for Matt’s Office Hours: https://calendly.com/mattbertram/office-hours—The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.Support the show

Sep 18, 2023 • 22min
SEO vs. Paid Search? How About SEO and Paid Search! Ep. 581
In this SEO podcast episode, we delve into the compelling reasons why both paid search (PPC) and search engine optimization (SEO) should be integral components of your digital marketing plan. We explore how these two strategies, although distinct, complement each other harmoniously. The episode offers practical tips on leveraging both PPC and SEO effectively, from testing new keywords to retargeting visitors, cross-analyzing data, and dominating the SERP. Moreover, it emphasizes the importance of achieving faster results through PPC, enhancing SEO content via PPC ad insights, understanding your target audience through social media ads, and optimizing your budget for maximum impact. Ultimately, the episode underscores the potent synergy between PPC and SEO, highlighting their capacity to enhance your bottom line and overall marketing program success.Author: Sam YadegarArticle Review: https://hawksem.com/blog/how-paid-search-and-seo-work-together/__Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review__Support the podcast: https://www.buzzsprout.com/2019013/support__The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.Support the show

Sep 12, 2023 • 36min
Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!) Ep. 580
This podcast explores the importance of location pages for local SEO, including the purpose of these pages, their impact on brand and non-brand local queries, and advanced tactics for optimizing them. It also discusses common pitfalls to avoid. Additionally, the podcast covers the significance of utilizing schemas, breadcrumbs, and headers for effective SEO, enhancing user experience and optimized content, news SEO strategy, and growing businesses with Google and AI.

Aug 14, 2023 • 43min
AI in Content Marketing: Job Threat or Amplified Excellence? Interview with Larry Roberts Ep. 579
In this insightful episode of the Best SEO Podcast, host Matt Bertram engages in a captivating conversation with Larry Roberts, an AI and technology enthusiast, about the enthralling journey of artificial intelligence (AI) in the realms of podcasting and digital marketing. Together, they delve into the fascinating history and evolution of AI, current trends and influence on digital marketing, tools, and future possibilities and impacts of AI on the marketing and podcasting industries.Guest: Larry RobertsCompany: https://redhatmedia.io/—Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review__Support the podcast: https://www.buzzsprout.com/2019013/support__Sign up for Matt’s Office Hours: https://calendly.com/mattbertram/office-hours—The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.__Find more great episodes here: bestseopodcast.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTikTok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.Support the show

Aug 7, 2023 • 32min
A New Era Begins - Passing the Best SEO Podcast Torch Ep. 578
In this special episode, we mark a significant turning point in the history of our podcast as we bid a heartfelt farewell to our beloved host Chris Burres. After more than a decade of insightful conversations, laughter, and learning, Chris Burres has decided to pass the torch to his esteemed co-host Matt Bertram.We'll give a sneak peek into the exciting vision and plans that Matt Bertram has in store for the podcast's future as well as what is impacting “Search” today.Change is a natural part of growth, and while we bid adieu to one chapter, we embrace the possibilities that lie ahead. We again extend our deepest gratitude to Chris Burres for his unwavering dedication and contribution, and we can't wait to embark on this new adventure with Matt Bertram at the helm!Tune in to this episode as we honor the past and eagerly step into a fresh chapter of the podcast's legacy. Share your ideas and suggestions for the future of the podcast, topics, and guests you'd like to see by signing up for Matt’s Office Hours.Sign up for Matt’s Office Hours: https://calendly.com/mattbertram/office-hours—Support the podcast: https://www.buzzsprout.com/2019013/support__Additional opportunities to hear from Matt :Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/—The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/reviewFind more great episodes here: bestseopodcast.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTikTok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.Support the show

Aug 1, 2023 • 6min
Best SEO Podcast Updates: Addressing the elephants in the room! Ep. 577
Matt Bertram offers updates on the latest developments in the Podcast and SEO industry this summer. He guides listeners on how to maintain their rankings amidst the current industry noise, while also delving into the potential impact of AI on the future.Exciting news! Matt is now holding office hours, providing you with a fantastic opportunity to engage directly with him. Share your ideas and suggestions for podcast topics you'd like to see covered, and don't miss the chance to have an insightful conversation with Matt today!Sign up for Matt’s Office Hours: https://calendly.com/mattbertram/office-hours—Support the podcast: https://www.buzzsprout.com/2019013/support__Additional opportunities to hear from Matt :Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/—The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/reviewFind more great episodes here: bestseopodcast.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt BertramDisclaimer: For Educational and Entertainment purposes Only.Support the show

Jul 18, 2023 • 1h 16min
Algorithmic Brand Optimization: Interview with Google’s Gary Illyes Ep. 576
This is an old interview with Google Webmaster Trends Analyst Gary Illyes.Understanding Algorithmic Preferences: Incorporating Branding, E-A-T Concepts, and Optimization for Search Engines and Social Media Platforms.We deemed it immensely valuable to revisit this information from the archives, particularly in light of all the algorithmic changes that have been happening in the SEO industry over the last 36 months.Additionally, we wish to inform everyone of our intention to pivot the direction of the podcast, aiming to offer enhanced clarity regarding the evolving SEO landscape. In light of this, we are planning to revamp the format for future episodes.__Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review__Support the podcast: https://www.buzzsprout.com/2019013/support__The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/reviewFind more great episodes here: bestseopodcast.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.Support the show


