Sustainability In Your Ear

The rise of fast fashion resulted in a tidal wave of clothing in the world’s landfills. Even traditional fashion choices can increase your environmental footprint if not selected using sustainable criteria, cared for and washed correctly, and worn until you donate or recycle it. Meet Erin Houston, cofounder of Wearwell, a woman-owned company that helps customers choose sustainable clothing, accessories, and shoes, as well as resell used items they no longer want to wear. Erin and her team carefully design the Wearwell catalog to feature responsibly manufactured fashion, clothing from certified B Corporations that mix profit with social impact, as well as from women- and block-owned fashion lines for women of all sizes. The company also offers a recommerce option, Wearwellagain, that provides customers free shipping of pre-loved clothing, shoes, and accessories and awards between 5% and 15% off their next purchase. The question is whether humanity can find satisfaction in making the clothing we buy last longer. Much of the problem is due to the focus on shopping rather than wearing and caring for clothing. The change we need to make is to place the emphasis not on how many clothing pieces we acquire but instead on making them last. Recommerce, selling used items that others can wear, is a potential source of satisfaction for the shopper craving change. Wearwellagain and similar services could enable the constant exchange of clothing to satisfy the need for novelty — but limiting shipping and other recommerce-related environmental impacts will be a challenge until we achieve a carbon-neutral transportation infrastructure. There are many changes to make and myriad opportunities for new businesses. You can learn more about Wearwell at https://www.shopwearwell.com/

Measuring greenhouse gas emissions, sometimes known as "carbon accounting," is the hottest topic in business. Regulators now require companies to report their emissions along with other environmental impacts. Consumers have also made clear that they want low-impact products and services. Meet Lucas Fraser, founder of Breeze, a carbon tracking tool for small and medium-sized businesses that measures Scope 1, 2, and 3 emissions. Breeze is an easy-to-use platform that provides locally relevant results based on various energy sources in a region and by types of products purchased and used in a business.We used Breeze to profile Earth911's carbon impact, and the free version provided a useful estimate we can use to make changes -- that's information every business needs. Despite the International Energy Agency's projections that carbon emissions will peak by the middle of this decade, the agency reports that CO2 emissions reached a record 37 billion tons in 2022. It is time to stop talking about reductions and start achieving them. While reducing carbon emissions is critical to preventing more global warming, we also need better insights into other environmental impacts, such as water use, raw materials extraction, and waste created in manufacturing and distribution, to fully understand the opportunities to reduce society's impact on nature. You can learn more about Breeze at https://mybreeze.io

Reducing the number of solo drivers in and around cities and the emissions associated with commuting and shopping make a positive difference for the environment and human health. Meet Nanci Fitzgerald, President and CEO of The Rideshare Company. This nonprofit organization develops ridesharing services for companies, governments, and residential facilities. Founded in the 1980s, The Rideshare Company has created rideshare programs that, between July 1994 to December 2022, provided more than 20 million trips, eliminating 699 million miles traveled. Ridesharing reduced the cost of maintaining its vehicles by $13 million and saved 32.9 million gallons of gas, which prevented 354,475 tons of CO2 emissions. 40 years of ridesharing history demonstrates how the potential for sharing assets, like cars and busses, has evolved — there are many alternatives to ownership of things that are used only part of the day or even less frequently. If we can do a better job of organizing shared travel, the potential benefits are vast.The U.S. Census reports that the average commute time in the nation was 27.6 minutes in 2019, the last year before COVID-19 disrupted lives and changed work and travel. Almost 10% of workers told the Census in 2019 that they traveled more than an hour to work. Companies and governments are asking people to return to the office, and too often, they drive alone in a car. There are better ways to travel involving ridesharing and organized commuter programs, such as those provided on and around a corporate campus. The challenge is organizing those programs and finding participants, which is the Rideshare Company's forte. You can learn more about The Rideshare Company at https://www.rideshare.com/

Meet Vivian Tai, Director of Innovation at GS1 US, the American division of GS1, a nonprofit organization you interact with daily and probably do not know by name. Its product, the Universal Product Code, or UPC barcode, is on virtually everything you buy and could power your participation in the circular economy. The original UPC barcode transformed shopping in the 1970s, first providing retail workers the ability for retail checkers to scan into the inventory management and point of sale systems, then later allowing self-checkout by shoppers. GS1's internal mantra is the identification of everything makes anything possible. The organization's new GS1 Digital Link Standard uses scannable QR codes to connect and track products, even specific individual units produced across the entire lifecycle.The evolution of circular products will grow on scannable codes, something every one of us with a phone in our pocket. The combination of a smartphone and QR code could unlock closed-loop recycling to ensure that companies who make or distribute products and packaging can take responsibility for the materials they use at every step, ultimately reducing the need to extract raw materials to lower humanity's environmental footprint. You can learn more about GS1 US and its technology at https://www.gs1us.org/

Water is getting more expensive as drought spreads due to climate change, and in the Western U.S., scarcity continues to drive water prices higher. Meet Shane Dyer, CEO of Irrigreen, a precision irrigation company that recently released its first product for the home. Think of the Irrigreen sprinkler system as inkjet printing applied to putting water exactly where needed to keep a yard green or a garden productive. A smartphone app helps you map your yard to tell the system where and how much water is needed. Irrigreen’s control system also accesses local weather information to adjust watering to optimize soil moisture.The website in2013dollars.com reports that the cost of water across the country has increased by 3,968% since 1952 and continues to rise by 5.36% a year. Whether you are concerned about the environment or your pocketbook, it’s a good time to think about cutting water use in the yard, showering, doing the dishes, or washing clothes. Irrigreen’s use of machine learning, what most people call Artificial Intelligence today, to precisely control water application provides practical data about measurable water and water-bill savings results. You can learn more about Irrigreen at https://irrigreen.com/

The rise of electric and plug-in hybrid vehicles will require a transformation in battery technology, the charging infrastructure, and the electric grid. Sam Abuelsamid, Principal Analyst for E-Mobility at Guidehouse Insights, joined the conversation to discuss electrification issues, from battery technology and mobility to smart cities and the distributed energy grid evolving around us. Sam explains that recycling will be essential to making enough batteries for the growing electric and hybrid fleet without rampant extractive mining. Guidehouse recently published a report called Developing Solutions for Recycling End-of-Life EV Batteries.EVs acccounted for 14% of all new cars sold globally in 2022, and the International Energy Agency estimates that sales will increase by another 35% to 18.9% this year. China accounts for more than half of global sales. In the United States, 7.2% of car sald in the first quarter of this year were EVs. Plug-in hybrids represented about 13% of sales — so about 20% of all cars sold will need new battery technology. As we’ve heard during previous interviews, the battery supply chain is still forming, and lithium and several critical minerals are still in short supply. You can learn more about Guidehouse Insights at https://guidehouseinsights.com/

For many of us, the Climate Crisis looks like a brick wall, something the internal combustion-driven economy will slam into and total the system we grew up in. John J. Berger, Ph.D., author of Solving the Climate Crisis: Frontline Reports from the Race to Save the Earth, explored the path forward without getting up with the doom-saying that discourages people from taking action. While John warns of the consequences of continued inaction, his travels and research uncovered stories about progress in turning the built environment green, sustainable business erupting in the Red States, and the many changes in our infrastructure, business, and government practices that are being pioneered around the world, and the changes we can all make in our buying, diet, and when we vote.Translating our aspirations for a sustainable life as individuals into social change is more complicated than at any time in history. Not only are we more connected, but we are also inundated with fear-based storytelling that doesn't help us make better decisions. John's travels at the frontline of the green transition show that the future can be brighter, better, and more equitable than today's economy, which is slowly starving due to the pollution and global warming it has produced. Living sustainably, taking responsibility for the environmental impact of a business, and communities making investments in renewable, circular economy infrastructures are showing the way to a post-fossil fuel world. Solving the Climate Crisis: Frontline Reports from the Race to Save the Earth is available on Amazon, at Powell's Books, and in local bookstores.

Smart homes are commonplace today. Now, the intelligent yard is poised to join the mix. Meet Graham Hine, CEO of ePlant, which recently introduced the TreeTag. This solar-powered monitor is attached to a tree to monitor its health and send updates wirelessly to a phone. TreeTags are placed onto the side of trees using a screw and measure minor size fluctuations in trees. For example, the bark's contraction can indicate stress, such as a lack of water. The TreeTag includes an accelerometer to detect movement patterns that may suggest instability and a humidity sensor to augment local weather data. The TreeTag employs artificial intelligence to process and transmit its data to the cloud. You can talk to your tree using ChatGPT as an interpreter. The experience is like chatting with a friend, but it might be about how much water the tree needs to be healthy or a report on its growth and the carbon it has captured as it grows.ePlant is among the most intriguing and fun devices we've seen this year. Technology can help us see the environment in new ways, bolstering our senses with data that lets us identify biases so that we can respond to climate change, local extreme weather, and drought thoughtfully and efficiently. Solar-powered devices like TreeTag, if manufactured with minimal environmental impact, can expand our sensory engagement with the health of forests, orchards, and suburban yards to reduce overwatering, preserve tree and plant species struggling with local weather changes, and potentially increase the yield of food produced per gallon of water used. You can learn more about ePlant at https://www.eplant.com/

The circular economy is a vision for a world in which the materials used in the products and packaging we purchase flow perpetually through the economy, used over and over instead of being tossed into landfills and replaced with newly mined, refined, and processed stuff. Recycling, an industry with about 50 years of history, is considered an essential feature of the circular economy, but it is just one option. Our guest, Knoxfill founder Michaela Barnett, recently wrote an article for The Conversation that convincingly argued that recycling has struggled to live up to the circular vision. She says the three Rs — reduce, reuse, and recycle — are insufficient to make the circular economy go round. Michaela started Knoxfill, a retail store in Knoxville, Tennessee, that offers refillable and sustainably made products for hair care, home cleaning, skincare, and the kitchen. Michaela and her team at Knoxfill offer local delivery and a “mobile refillery,” kind of like a food truck for refills, to make reuse and refilling available as widely as possible within their communities — by keeping the supply chain short using local products and refusing to ship nationally, they help reduce not just plastic consumption but also carbon emissions and other impacts of our daily lives. You can learn more about Knoxfill at https://knoxfill.com/Take a few minutes to find your local refill options at https://www.litterless.com/ or https://directory.refillerycollective.com/ and start to change your take-make-waste buying to reduce your impact.

Robin Wiener, president of the Institute of Scrap Recycling Industries (ISRI), joins the conversation to explore the evolution of the circular economy and how the role of recycling will evolve. Today’s recycling infrastructure is closely aligned with the waste management system. There are growing signs that the reuse of products is essential and that recycling services can be built into the product lifecycle as the last step when no more reuse is possible. But the challenge recyclers face, along with the rest of us, is the limited range of choices in recyclable materials used in products and packaging. Consumer goods and packaging companies must simplify their designs, abandoning hard-to-recycle materials that cannot be processed by the equipment currently available in local recycling facilities.Recycling has gotten a bad rap in recent years, and only sometimes for good reasons. Robin explains that when we talk about the overall plastic recycling rate, which is an abysmal five to six percent, we miss that some materials, like PET beverage bottles, are collected and processed at much higher rates. Many materials can be collected at even higher rates when states put deposit programs in place to encourage their return for recycling. For now, each of us can look closely at products before we buy them to understand whether we can recycle them when finished using them. You can learn more about ISRI at https://www.isri.org/