
Earth911.com's Sustainability In Your Ear
Earth911's Mitch Ratcliffe interviews activists, authors, entrepreneurs and changemakers working to accelerate the transition to a sustainable, post-carbon society. You have more power to improve the world than you know! Listen in to get started saving the planet!
Latest episodes

Nov 27, 2020 • 33min
Earth911 Interview: Industry Veteran Jack Kerfoot On Beating Big Oil with Renewable Energy
Earth911 talks with oil industry veteran and critic Jack Kerfoot, the author of Fueling America: An Insider’s Journey. He spent decades in the oil industry and argues that it is responsible for pollution and geopolitical issues that plague our planet and people. Approximately 3.7 million people die from chronic or acute pollution-related illness per year due. Kerfoot argues that the U.S. and countries around the world can make a fast pivot to renewable energy while eliminating sources of conflict and illness globally.High global demand for oil continues to drive a flood of cheap oil into the market from nations like China and Russia where oil is the main source of national income. He questions whether the needs oil serves offset the social cost. Jack explains that in China, for example, air pollution is so bad that one cannot see their hand in front of their face on a smoggy day. Jack KerfootJack argues that Oregon, where he resides, could be powered entirely by renewable energy sources if oil subsidies were eliminated to allow funding to flow to the most efficient source of power. He challenges businesses large and small to embrace sustainability planning to help in the struggle against pollution while saving money. Kerfoot also offers ideas to the incoming Biden Administration about how to save the American economy using renewable energy, and without requiring any taxpayer-financed subsidies. Jack Kerfoot’s book, Fueling America: An Insider’s Journey is his memoir about his life spent in, and dissection of, the global oil industry’s perversion of basic economics to preserve its business.

Nov 23, 2020 • 33min
Earth911 Interview: Roger Duncan and Dr. Michael E. Webber on the Future of Buildings, Transportation, and Power
Earth911 talks with Roger Duncan and Dr. Michael E. Webber of the University of Texas at Austin. They are the authors of The Future of Buildings, Transportation, and Power. We discuss the profound changes in the ways we travel and the places we work or live that will occur as we build a sustainable economy. Listen in to hear the political, social, and economic opportunities and challenges that will emerge as electricity displaces internal-combustion engines and fossil fuel power generation.Duncan and Webber describe a world in which cars and buildings are “sentient-appearing” systems that learn and adapt to their users. How should the U.S. prepare for a smart, networked environment? We talk about their advice for President-elect Joe Biden and his administration about the transformation of education and policy necessary to provide widespread prosperity in the sustainable era. They are techno-optimists who believe technology can wring immense efficiencies out of the current, wasteful economic system, which will fund new green jobs and companies capable of supporting everyone’s basic needs. We also explore how information technology can continue to grow in importance without creating more new CO2 emissions than its saves.We also talk through the sudden changes in behavior caused by the COVID-19 outbreak, which has accelerated the adoption by companies of sustainable practices. After three decades, the digital transformation of society has leaped forward because of the pandemic as people stay home and work remotely, organize and manage services, such as home grocery delivery and new retail experiences, and rethink their relationship to work.Check out The Future of Buildings, Transportation, and Power to learn more about what we can expect in the future of sustainability and the ways we live. You can also find them at webberenergygroup.com.

Nov 20, 2020 • 18min
Earth911 Interview: Sustainability and Music, a Conversation with Space of Never Not Nothing
Earth911 talks with Space, keyboardist and guitarist of Never Not Nothing, (“NNN”) a rising British duo that takes sustainability seriously. Space discusses the band’s philosophy of positive nihilism and how they contribute to sustainable culture through direct donations and support for green music festivals. The band, originally named Black Futures, recently changed its name in solidarity with the Black Lives Matter movement. Space and his bandmate, Vibes (percussion, which is an understatement), write “party music for the end of the world.” They believe that people can look directly into the face of climate catastrophe and find ways to build a better, sustainable world. Check out their latest video conversation about their 2020 tour, which was pursued across parts of the world by COVID-19. We even get a little philosophical.NNN’s positive nihilism involves composing the environment of their shows to create an empathetic relationship between fans, the crowd as a whole, and toward the planet. They strive to find their own meaning in an otherwise meaningless world and to stay optimistic about the future about which they dreamChoosing eco-friendly music festivals is a great way to enjoy music while staying sustainable. NNN plans to participate in the upcoming 2000Trees music festival in 2021. The festival gathers rock bands across the world to promote eco-friendly celebration with a plastic-free, locally catered experience for fans. NNN also lives its commitments by donating a portion of merchandise proceeds to sustainable non-profit organizations. Never Not Nothing contributes part of their profits from their merchandise sales to the U.K.’s National Health Service and to preserve the venerable Boileroom music venue in Guildford, UK.Want to hear more of Never Not Nothing? You can find their music on YouTube, Spotify, and Apple Music.

Nov 18, 2020 • 30min
Earth911 Podcast: Talking Carbon Offsets with Cool Effect's Blake Lawrence
Carbon emissions are piling up every day, affecting the world’s weather patterns, and accelerating climate change. Earth 911 talks with Cool Effect’s Blake Lawrence about how you can offset your carbon emissions inexpensively and with confidence it will remain sequestered. Cool Effect is a non-profit organization that seeks out the highest quality carbon reduction projects globally and assists them in selling their carbon credits to individuals, organizations, non-profits, and anyone who wants to reduce their carbon footprint. We discuss a few of the organization’s projects, from teaming with American Airlines and Twitter to offset travel emissions to providing low-smoke cookstoves and building homes for families in need in Brazil to prevent local deforestation. One recent project is seeking a better way to usage for pigs’ waste to produce compost for farmers.Lawrence talks about Cool Effect’s Seller’s Pledge and their promise of transparency to their buyers with a small 9.87% management fee. Cool Effect also helps individuals and businesses offset travel emissions – by car, plane, boat, or at the hotel -- by the hour with easy-to-use calculators. In addition to the environmental benefits Cool Effect provides, carbon offset purchases are tax-deductible. Check out Cool Effect and consider supporting their projects to reduce your carbon footprints. Visit cooleffect.com to learn more.

Nov 16, 2020 • 21min
Earth911 Interview: Sandra Ann Harris' Tips for Hosting a Plastic-Free Holiday Party
Earth 911 talks with Sandra Ann Harris, the founder and president of Ecolunchboxes.com and the author of Say Goodbye to Plastic: A Survival Guide To Plastic-Free Living. She’s been living an increasingly plastic-free lifestyle for several years and shares here experience and what she’s learned along the way. There are many small ways to help with preventing pollution that you can do daily. Take your lunch as an example, using reusable bags, utensils, and containers can be helpful but are they made with the best materials? Harris offers her answer, the range of steel and silicone lunchboxes, reusable lunch bags and biodegradable utensils from Ecolunchboxes, the company she founded.Sandra also shared her plastic-free Thanksgiving tips. There are many ways to plan for a waste-free holiday. She has some great ideas about how to write holiday party invitations that prepare your guests to reduce food waste, packaging and food storage waste, and still have a great time. Perhaps your Thanksgiving can be the first step to your family’s plastic-free future.

Nov 13, 2020 • 30min
Earth911 Podcast: Economist Ilan Noy on Hedging the Cost of Climate Risk
Extreme weather damage grows more expensive every decade. Storms, floods, droughts, and wildfire have cost the world more than $2.97 trillion dollars since 2000, according to the United Nations Office for Disaster Risk Reduction. Earth911 talks with Professor Ilan Noy, Chair in the Economics of Disasters Climate Change at Victoria University of Wellington in New Zealand about the economics of disaster and how society can make reasoned decisions when spending money to avert climate change. His recent YouTube lecture, The Economics of Disaster caught our attention.Noy discusses how insurers and government can spend now to reduce the cost of future climate-caused damage. Every decision we make about climate has an underlying economic impact, and there is no escaping the issue when choosing where we live, placing businesses, or building new infrastructure. The risk related to each our individual decisions is hedged by insurers who may begin to restrict coverage of homes in wildfire-prone regions or on coasts at risk of flooding due to sea-level rise. These companies must cover those rising costs, so insurance will become more expensive -- this may be the first direct experience many of us have of climate change. Noy shares his thinking about the distribution of risk, and how society has subsidized wealthy homeowners in areas like Marin and Sonoma County California who have lost homes to fires.We also talk about the how government can get involved to reshape risk by changing zoning rules and the scope of disaster damage recovery programs. In New Zealand, for example, banks are required to disclose the climate risks from their investments, but investors in the United States cannot check their bank's risk (though private and non-profit entities have published research on banks' undisclosed climate risk). Noy discusses the need to encourage greater transparency so people can make better decisions and how governments should begin to encourage the location of communities in areas that are not exposed to climate risk. He believes that well-informed private decisions can produce rational resutsl. And we explore a series of "Is it worthwhile to?" questions about locating homes and key infrastructure.

Nov 11, 2020 • 30min
Earth911 Podcast: Steve Melink on a Realistic Conservative Climate Strategy
Author and entrepreneur Steve Melink joins Earth911 to talk about making the conservative case for clean energy. His new book, Fusion Capitalism, is a call for conservatives to recognize the dangerous reality of climate change and invest in a rapid transition to renewable energy. His company, Melink Corp. pioneered energy efficiency and renewable energy solutions for commercial buildings in Ohio -- it also build the first LEED Gold-certified building in the state. "Shame on us" for denying as a party the reality of climate change. While younger Republicans care about the environment in numbers as great as their Democratic peers, they have not taken control of their party. He believes that's the next evolution of a conservatism that preserves the planet and not just traditional values.Melink argues that business and free choices by consumers based on accurate information can accelerate the move off fossil fuels and to wind, solar, and geothermal alternatives. He calls the solar-powered home a "small power company" that grants the homeowner independence from the fossil fuels industry. Adding that oil companies continue to receive unjustifiable subsidies, he also argues that the cost of climate change is being unfairly passed along to society. Capitalism is the "best system in the world to get out out of this problem," Melink argues, and the U.S. is now engaged in a race to the circular economy that, if it loses, will cost its global economic leadership. "We've got to get our mojo back," Melink says.This interview was recorded just before the 2020 Presidential election. Melink's call for environmental responsibility by conservatives may be perfectly timed to help bring the center-right together with the center-left community around a shared goal of creating a green economy.

Nov 9, 2020 • 37min
Earth911 Interview: Eden Green CEO Eddy Badrina Talks Net-Zero Urban Farming
Earth911 talks with Eden Green CEO Eddy Badrina about the company’s vertical greenhouses that will help the world grow locally and end food insecurity. While Americans expect to buy fresh product year-round, flying foods from Central America and Southern Hemisphere carries a heavy environmental cost. Urban farming can fill in critical gaps in local food supplies, providing year-round, locally grown fresh produce. Eden Green licenses the growing system to urban farmers who can set up in old buildings and warehouses to grow fresh greens, berries, and peppers year-round. The system uses natural light augmented by lighting on cloudy days, along with recycled water to substantially reduce the carbon footprint compared to traditional farming. Badrina discusses the pressing need for food production and security to serve a growing population.Eden Green Technologies built a research and development greenhouse farm in Cleburne, Texas and is preparing to launch its first commercial farming operation. The farm system includes 18-foot vertical hydroponic growing racks, lighting, and climate management equipment. Only one one-and-a-half-acre urban farm can grow around 900,000 pounds of salad greens or 50 other types of produce. They will allow produce that is “better than organic,” Badrina said, to grow year-round, in any climate.Badrina explains that urban farms will open new employment opportunities and promote growers to give back to their communities. The Eden Green team will work with investors and local communities to work out the financing, then builds the farm, trains the staff, and To learn more about Eden Green and vertical greenhouses, visit edengreen.com.

Nov 6, 2020 • 20min
Earth911 Interview: Nancy Devine of Deterra On Responsible Drug Disposal
Pharmaceuticals represent a growing source of pollution that impacts the water in streams, and can eventually make its way into the bodies of animals, fish, and humans. Earth911 talks with Nancy Devine, chief operating officer of Deterra, a Verde Environmental Technologies business, about safe drug disposal. The company makes the Deterra Drug Deactivation System, a recycled- and bioplastic-plastic pouch that contains an activated carbon material which binds to the pharmaceutical molecules to make them inert. It's easy to use; you add water, drop the medication in, and seal it before tossing it in the household trash. Deterra's pouches work on almost all over the counter and prescription drugs, whether they be pills, liquids, syrups, and even gels or creams.Do the environment a favor and dispose of all medications safely. Devine explains that flushing or tossing medication results in soil, water, and groundwater pollution. During the opioid crisis, methadone, for example, is ending up in sewage systems and can escape into the environment. And safe disposal also prevents misuse of leftover drugs, contributing to fewer additions, overdoses, and deaths.Deterra partnered with the non-profit organization SAFEProject and the U.S. Drug Enforcement Agency to launch the Gone for Good campaign to distribute enough Deterra pouches to dispose of more than 1 million discarded prescription pills during October. The giveaway will happen again in March 2020. Additionally, Deterra reaches out through community events, hospital systems, and employers to send their pouches to consumers free of charge. Generally, insurers cover Deterra pouches' cost. You can also order pouches at Deterra's web site. If you would like a Deterra Drug Deactivation System delivered to your home, visit deterrasystem.com/safe/ to learn more about the system and the pouch distribution program.

Nov 4, 2020 • 21min
Earth911 Podcast: Suntory's Sustainable Business Goals With Clarkson Hine
Suntory, the Japanese beverage and distillery company famous for its whiskey, American bourbons including Jim Beam and Maker's Mark, as well as Laphroaig scotch and many non-alcoholic drinks including Orangina, Boss canned coffee, and many bottled teas, is a sustainability leader. It has consistently ranked above average in the industry for environmental, social, and governance practices. Earth911 talks with Clarkson Hine, a senior executive with Beam Suntory and sustainability advisor to the Suntory Corporate Sustainability Division. He shares the deep history of social and environmental responsibility that has informed Suntory's decisions since it was founded in 1923.Suntory has created Water Sanctuaries in Japan and the United States, locations that preserve natural water sources, flora, and fauna in support of its goal to eventually preserve more water than it uses in its production processes. The company has a goal to be carbon neutral by 2050 and will reduce within its business by 25% and within its supply chain by 20% before 2030. It will use 15% less water in the same timeframe.Hine also discusses Suntory's efforts to increase recycling of its plastic packaging in the short term while seeking to use only recycled plastic or bioplastic in packaging by 2030. Suntory emphasizes partnership with customers and suppliers in its sustainability plan. In Japan the recycling rate is higher than 84%, but American recovery rates must grow from the 8% of plastic recycled today in order to support a circular economy in beverage packaging.