Earth911.com's Sustainability In Your Ear

Earth911 talks with Eric Bjorling, Trek Bicycles' Director of Brand Marketing and Public Relations. He explains the sustainability commitments and business transformation ideas it published in its 2021 sustainability report. We found it one of the clearest and easy-to-understand examples of corporate environmental reporting. That's because it is also being used as an internal learning tool to create awareness of the goals among Trek employees globally.Trek is “just getting started” on “moving fast and taking real action to reduce our environmental impact," and shared 10 useful ideas it is putting into place, ideas that any business can learn from. Eric discusses how Trek's decision to slash its reliance on air freight by 75% before 2024, consolidating its shipments to retail bike shops to reduce transportation impacts, and its growing use of renewable energy have affected its business. We also cover the carbon footprints of Trek's most advanced bike lines, the Madone road bike and Marlin mountain bikes, which point to the environmental improvements that can be achieved using advanced materials, as well as the challenge of recycling aluminum, carbon fiber and plastics for reuse in new products. He also explains how the company launched the Trek Foundation to encourage the building of bike trails and bicycle-friendly infrastructure to get more people out of cars and onto bikes.If you've heard companies will see decreased profitability when they adopt greener practices, Bjorling's explanations about the savings Trek realized by transitioning to use more renewable energy -- it will use 100% renewable power sources by 2023 -- will give you plenty of ammunition to make the case to try it at your workplace.

Author, Business for Good Podcast host and The Better Meat Co. CEO Paul Shapiro joins Earth911 to explain prospects for clean meat made from fungi, animal cell cultures and plant-based proteins. The future of meat will involve far fewer animals raised on inhumane industrial farms, which are known as Concentrated Animal Feeding Operations, or “CAFOs.” In a CAFO, animals are packed into small spaces polluted by their own waste; it’s a horrible life that ends in terror. Better Meat has developed fungi-based protein, called Rhiza, that can augment beef, chicken, pork, turkey, fish and shellfish in recipes, lowering our own environmental impact and reducing the cruel treatment of animals. But the story only starts there, he explains how cultured meats grown from animals cells, known as clean meat, is more sanitary -- it is not exposed to viscera and fecal matter during slaughter, because there is no slaughter -- and can be produced at large scale within the decade.Paul argues that we need to stop subsidizing meat production and fund more research into meat alternatives. Like Big Oil, Big Meat has an unfair advantage that can be turned toward incentives for clean meat. Meat consumption is on the rise globally and in the U.S. we consume 9 billion chickens, 32.2 million cattle, 241.7 million turkeys and 121 million hogs annually, according to the North American Meat Institute. That’s about 100 billion pounds of meat annually. By contrast, clean meat alternatives still account for less than 1% of the meat sold in the U.S. There's a long road ahead, and this interview is an opportunity to meet an early leader is the post-industrial meat movement.

Herbicide-Free Campus is a growing student-led movement to eliminate the use of harmful herbicides, pesticides and other toxins on college and public school campuses. We can all learn from the experience of founders Mackenzie Feldman and Bridget Gustafson, who were student-athletes at the University of California, Berkeley when they started the organization. It now has chapters at seven universities, along with communities at 13 other schools. Mackenzie and Bridget began by forging a local community around concerns about glyphosate, the active ingredient in Monsanto's Roundup. They started Herbicide-free Campus in 2017 when their volleyball team offered to help weed the grounds at UC Berkeley in exchange for the grounds staff stopping the use of herbicide near the volleyball practice area they used. Partnering with the groundskeeping staff, who were the most directly impacted group, was critical to their success. Within four years had eliminated virtually all herbicide use at Berkeley, protecting workers, students and the insect and animal population. Take a few minutes to read the Earth911 article by Mackenzie and Bridget, Herbicide Free Campus: Student-led Environmental Advocacy, in which they share their ideas about organizing and expanding a community organization, first in college and then as activist alumni. Also, check out Mackenzie's podcast, Agenda 23. You'll find actionable ideas and more information about the environmental and health impacts of glyphosate and other commonly used chemicals that are better off retired and forgotten.

Sometimes the recycling setup is harder than getting your daily recycling sorting and cleaning done. Our guest, Harold Sokyrka developed the Kwik BagIt system, which includes reusable cloth bags and collapsible bag holders that keep the bags conveniently upright for easy filling, to make recycling easier and sorting more accurate. After becoming frustrated with available bins and bags, Sokyrka, who is a longtime inventor, worked for three years on the designs of the Kwik BagIt system, which is available in four models, the Yardpal, Outback and Sports models, along with Pro versions for construction sites and hospitals. He also offers several sizes of the reusable bags made of recycled PET bottles that are designed to dry quickly and reduce odor, and which can be washed.Kwik Bagit is available online and through a novel local fund-raising program, Kwik BagIt Closed-Loop Rewards, for churches and community organizations. He's also working to develop local municipal waste partnerships to make the holders and bags available to home recyclers. If your back is killing you after sorting your recycling, take a look at Kwik Bagit.

The ChangeIt app for iPhone and Android devices promises to help "busy people that want to fight climate change." Earth911's Mitch Ratcliffe talks with ChangeIt creator Tiago Ferreira about how he designed the app, why it avoids calculating the user's total carbon footprint, and how early users are engaging with climate goals and the community. The app is designed to coach users through adopting new habits, including sharing good ideas, and unlike other apps does not first walk the user through calculating their carbon footprint. Tiago tied ChangeIt into the Discord chat app to support a growing community of users, and because Discord is popular with younger gamers we think it provides an interesting entry point to learning about sustainability. You can find Android and iPhone versions of the app at https://changeit.app/

Earth911 explores the health implications and regulation of a substance that pollutes our food, water, and environment, Per- and polyfluoroalkyl substances, known as PFAS, with Lauren Olson, Zero Waste Manager at World Centric. Lauren shares how PFAS are used in food service items, waterproof clothing and other products, as well as the challenges they create when composting products. PFAS have been associated with many health problems, including immune system disorders, high blood pressure, liver disease and kidney and testicular cancer. The U.S. House of Representatives recently passed a bill from Michigan Congresswoman Debbie Dingell to regulate and require labels on products and packaging that contain PFAS, which are also known as “forever chemicals” because they do not break down for decades or centuries in landfills, compost piles or the environment. Take a few minutes to learn about the status of Rep. Dingell's legislation, the sources of opposition, and how to recognize when a product might contain PFAS.

Meet Zero Hour movement Youth Ambassadors Lindy Feaster and Lyne Odhiambo. They talk with host Mitch Ratcliffe about the No Youth, No Truth project, a multi-generational project to share stories of underrepresented youth and low-income communities suffering the brunt of climate and environmental disasters. This August, the No Youth, No Truth project will train youth spokespeople to connect with media, pitch stories and address climate policy issues as well as counter misinformation. The climate crisis affects all of us but it is youth, their children and future generations who face the worst climate change impacts during their lifetimes. If we do not address climate change now, the planet’s carrying capacity for human life, along with many other species, will collapse, leaving our descendants in a battle amongst ourselves for survival.You can get involved, too, at noyouthnotruth.org or send email t0 contact@noyouthnotruth.org. Consider joining or donating to support No Youth, No Truth to create a much wider dialog about climate change and climate policy.

Cooper Wechkin, founder and CEO of Seattle-based RyeStrategy, explains how small businesses can start to reduce their carbon footprint. With about 30 million small businesses in the United States, each of them carrying a significant carbon footprint, the sector could make a big difference in the overall U.S. carbon footprint. But as large companies have made many statements about reducing their carbon emissions and environmental impact, and a few have taken genuine action, most small businesses continue to sit on the sidelines in the climate crisis. RyeStrategy provides carbon auditing and neutrality planning for small businesses, starting at $2,000 for companies with one to nine employees and ranging up to more than $10,000 for firms with more than 150 employees.RyeStrategy got our attention with a call for small businesses to sign a carbon neutrality pledge, and bring other companies to join the mission in order to create a bigger impact. We wanted to have a conversation with Cooper about the reasons for small business to pursue carbon neutrality, how to do it most effectively, and what the benefits are when interacting with customers and employees. He also shares five ideas to start lowering your business' footprint and explains the benefits for branding and employee hiring and retention. To learn more, visit https://www.ryestrategy.com/.

Earth911's Mitch Ratcliffe talks with Ideanomics CEO Alf Poor about the evolution of transportation. We need new systems for vehicle charging in public transportation and distribution,  more alternatives to cars, trucks, buses, motorcycles and scooters, as well as new approaches to paying for mobility. We may soon be paying just for the distance we travel while the vehicles we use become shared assets managed and maintained by companies that specialize in specific types of transportation. Ideanomics takes a holistic approach to solving these problems, creating companies to tackle a variety of the challenges we face as we reinvent our economy and transportation systems. It is a publicly traded company dedicated to reinventing transportation for sustainability — it trades on the NASDAQ under the symbol IDEX. Ideanomics has launched several companies, including Energica, a maker of performance electric motorcycles, commercial electric fleet operator Medici Motor Works, which is building trucks solutions for public transit and private distribution companies, Solectrac,  the first American manufacturer of electric tractors, Treelectrik, a Malaysian electric scooter maker,  and Wave, a contactless charging solution for electric vehicles and other sustainability-oriented companies around the globe.

Earth911 explores how creative reuse centers turn waste to productive uses through a new business model that turns discarded craft and DIY materials to new uses. We talk with Nicole McGee, founder of the Upcycle Parts Shop, a pioneering creative reuse non-profit  in Cleveland. And we're joined by Maureen Wise, a longtime Earth911 contributor, who wrote a story introducing creative reuse centers that we also published today. Let's find out how creative reuse centers collect usable materials, leftovers or surplus creative supplies and redistribute them to the community for reuse. The Upcycle Parts Shop has diverted more than 37 tons of waste from landfills since 2014. The 2,000-square-foot shop hosts parties and training events, as well as sells a little of everything you might want to use in an upcoming art project. Nicole and Maureen also discuss the origin of the movement and potential for using this model to address other categories of waste, as well as how Upcycle Parts Shop and other creative reuse centers are playing a role in rebuilding community feeling in cities and towns around the world.You can learn more about the Upcycle Parts Shop at https://www.upcyclepartsshop.org/ and read Maureen's article at https://earth911.com/inspire/creative-reuse-centers-benefits/