
Earth911.com's Sustainability In Your Ear
Earth911's Mitch Ratcliffe interviews activists, authors, entrepreneurs and changemakers working to accelerate the transition to a sustainable, post-carbon society. You have more power to improve the world than you know! Listen in to get started saving the planet!
Latest episodes

Dec 12, 2022 • 39min
Earth911 Podcast: Amptricity CEO Damir Perge Introduces Solid-State Battery Storage for Home & Business
You may not see the evidence every day, but the electrification of our economy is well underway. In this episode, meet Damir Perge, CEO of Miami-based Amptricity, a maker of solid-state battery technology, an electronic storage system that provides enough power for 8 hours of home backup electricity. Ampricity’s batteries can be recharged 11,000 times — at one charge cycle a day, which is more frequent than most homes will require, these batteries should work for at least 30 years. Amptricity batteries are guaranteed for 25 years with a 96% charge capacity— that’s about a decade longer than the current generation of the Tesla Battery Wall. Amptricity is taking orders now and promises to deliver enough capacity for 400,000 homes in the next two and a half years.According to Bloomberg NEF, society has reached peak “global demand for every form of fossil fuel” in 87 countries. With the cost of solar-generated electricity now firmly below the cost of natural gas, homeowners and business can confidently begin their transition. The challenge is how to store that electricity, and battery technology is the focus of massive investment. Battery technology will perhaps be more ubiquitous than solar panels as we reorganize the electric grid to make it more resilient. For example, a home connected to the traditional grid could have a backup battery charged and ready for a blackout, even if they don’t have home solar. You can learn more about Amptricity at https://www.amptricity.com/

Dec 9, 2022 • 35min
Earth911 Podcast: Beni's Sarah Pinner on Making Shopping for Reused Clothing Fashionable
The clothing we wear is a source of carbon emissions and landfill waste. Sarah Pinner, cofounder and CEO of Beni, introduces a new plugin for Google’s Chrome and Apple's Safari browsers that helps shoppers find reused alternatives to new clothing. Beni makes thrift shopping easy with digital helping hand, and the team is working to add environmental impact information to make choosing the lowest-impact option simple. Reusing clothing is an important step to reducing our carbon and waste footprint. And, according to GlobalData, a research firm, reuse shopping has grown from almost no revenue in 2012 to $14 billion in 2021, it’s projected that it will reach $51 billion by 2026. Shoppers need a guide to the exploding world of clothing reuse options. Sarah also shares her ideas about how to transform thrift clothing into a meaningful, hot topic to make more popular with all generations.The World Economic Forum reports that the fashion industry emits up to 10% of annual human emissions, though other estimates run as low as two percent. McKinsey & Co. says that less than one percent of the cotton produced annually is recycled and suggests that keeping global warming below 1.5 degrees Celsius requires we make clothes last longer and embrace reuse and rental programs. Reusing clothing is an important step to reducing our carbon and waste footprint. We’ve been testing the Beni plugin, which can understand what product you are looking at on an Ecommerce site and suggest reuse alternatives from other sites. Beni takes the shopper to the reuse site with a single click, keeping the original window open so it is easy to compare. You can learn more about Beni at https://www.joinbeni.com/

Dec 5, 2022 • 34min
Earth911 Podcast: Google's Mike Werner on Building Circular Economies
Google's circular economy leader, Mike Werner, explains the many renewable energy, waste reduction, and internal strategic changes that have established parent company Alphabet at the forefront of corporate sustainability. Google achieved carbon neutrality for its search engine operations in 2007 and a decade later had matched 100% of its energy use with renewable energy credits. It pioneered reusing server and data center equipment and components, and currently diverts 78% of its data center and 64% of its office waste from landfills. Mike explains how Google collaborates with other companies, including competitors, in the Clean Energy Buyers Alliance, which seeks to achieve 90% national renewable energy generation capacity by 2030.We discuss how the Google Cloud Platform and consumer services are integrating environmental information to support informed changes in business and individual sustainability. Mike, who is on the board of directors at recent guest Rheaply, breaks down how reuse and improved carbon tracking and circular economy strategies can accelerate the decarbonization of society. Google, whose mission is to organize the world's data, is rethinking its business and services to acheive carbon neutrality and, ultimately, draw down CO2 levels as part of the normal course of its business. You can learn more about Google's sustainability and circular economy programs at https://sustainability.google/

Dec 2, 2022 • 41min
Earth911 Podcast: Safe Catch CEO Sean Wittenberg on Making Seafood Sustainable
Meet Sean Wittenberg, founder of the seafood company SafeCatch. He started the business with a mission to source safe and sustainable tuna and other fish after his mother was diagnosed with mercury poisoning when she adopted a diet that included frequent servings of canned tuna. Sausalito, Calif.-based Safe Catch offers a wide variety of fish products in cans and pouch packaging, and the fish is certified by the Marine Stewardship Council, the provider of the familiar and often controversial MSC “blue check” label. The company tests every tuna it sells for mercury, enforcing standards its claims are 10 times stricter than the Food & Drug Administration’s standard. It also offers sourcing and sustainability information about its practices for each species of fish it sells. We’ll discuss how Safe Catch assesses its suppliers in an era when 10% of the world’s fish stock is described by the Minderoo Foundation as being on the brink of collapse and almost half of fish stocks are over-fished. The company relies primarily on purse seine net fishing, a form of fishing that involves large nets. Sean explores the relationship between the continued burning of coal to generate electricity to the 300% increase in mercury levels in the oceans. We discuss plastic pollution and the recyclability of Safe Catch's can and pouch packaging, which it collects through a mail-in program supported by Terracycle.You can learn more about Safe Catch at https://safecatch.com/

Nov 28, 2022 • 35min
Earth911 Podcast: Learn Business Sustainability with the Climate Solution Accelerator
Michael Robinson, Chief Executive Officer of the Royal Scottish Geographical Society (RSGS), introduces the Climate Solution Accelerator program, a 90-minute video-and-quiz program that explains the essential ideas in climate science, sustainable business, and the policies and paths out of the crisis. Earth911, Jump Digital, and the RSGS have partnered to make the program available in North America. More than 90,000 people globally have used the Climate Solution Accelerator to learn about climate strategies and train employees to start making informed environmental decisions. The program features globally renowned climate leaders, including the former Governor of the Bank of England, Mark Carney, and the late Secretary General of the United Nations, Kofi Annan, and the former president of Ireland, Mary Robinson. Michael, who is based near Glasgow, Scotland, shares what business has struggled to learn and his impressions of the debates at the recent United Nations Climate Framework COP27 meeting in Egypt. You can learn more about the 148-year-old educational non-profit Royal Scottish Geographical Society at https://www.rsgs.org/The Climate Solutions Accelerator delivers an informative introduction to the most complicated and urgent challenge our species has ever faced. While there is plenty of evidence of the Climate Crisis in the news and in our neighborhoods, and billions of people are waking to the threat, most organizations and businesses are still trying to get their heads around the problem. The proghow they can respond, changing operations and investments to end CO2 emissions and prepare tp adapt to the disruptions that will continue to become more dire until society succeeds in reaching carbon neutrality and begins to drawdown the more than 1 trillion tons of anthropogenic CO2 emitted during the Industrial Era. You can learn more about the Climate Solutions Accelerator at https://earth911.com/featured-courses/climate-solutions/

Nov 25, 2022 • 28min
Earth911 Podcast: World Centric's Erin Levine on California's Composting Progress and a Low-Waste Holiday
Erin Levine, the resource recovery manager at World Centric, a maker of compostable packaging and tableware, returns to the show to share ideas about a low-waste holiday season and discuss the evolution of composting in California. The holidays are a time for family, community, faith, and fun, but they are also some of the most wasteful days of the year -- Americans toss more than a third of the food grown annually. Erin recently contributed an article to Earth911, Tips for Planning a Sustainable Holiday Meal. We’ll her ideas about reducing waste and leftover food that too often ends up in a landfill, where they generate 14.5% of U.S. methane emissions, a greenhouse gas that warms the atmosphere many times faster than CO2. Erin last talked with us in March, when the state’s mandatory composting law, SB 1383, or the Short-lived Climate Pollutant Reduction Strategy, had just been put into practice. We’ll get an update about progress, how it is changing the options for Californians, and progress toward clear definitions of compostability for bioplastics and fiber-based packaging. World Centric has worked to eliminate PFAS, or "forever chemicals," from its fiber packaging and is introducing bamboo- and bagasse-based tableware, which will make the product of industrial composting programs safe for use in agriculture and home gardens. California's statewide composting progress has been slow because of the lack of industrial composting capacity, which creates the higher temperatures necessary to break down many materials. You can learn more about WorldCentric at https://www.worldcentric.com

Nov 21, 2022 • 40min
Earth911 Podcast: Rheaply's Garry Cooper Jr. On Turning Surplus Resources Into Reuse Gold
Meet Garry Cooper Jr., cofounder and CEO of Rheaply. Garry is an accomplished investor at Longjump Ventures who has been recognized as an innovator by Forbes, Chicago Business Magazine and Crain’s. Much of the waste in our world is the result of overstocking and excess inventory in business and government— as much as $600 billion in surplus goods are lying unused in some of the largest organizations in the world, including universities, hospitals, and industries that span the planet, like construction and heavy manufacturing. Rheaply.com is an emerging resource reuse marketplace platform aimed at solving the problem by enabling the transfer of resources to where they can be used. The company recently closed a $20 million round of funding and includes investors like Salesforce, Microsoft, AOL founder Steve Case’s Rise of the Rest Seed Fund, and others -- bringing the total raised to date to $21 million.The Rheaply platform is a bit like eBay, and focused on creating regional circular economies. It allows purchasing and other managers to list supplies, equipment, materials and other surplus or unneeded assets for sale, the track and connect them to potential buyers to close a sale and arrange for delivery. By bringing together large commercial buyers with supplies within a region, Rheaply reduces the emissions associated with shipping something half way around the world — if it’s available locally, the price and environmental impact are lower. Additionally, the platform can help people inside large organizations exhange assets and supplies instead of disposing of them on a surplus site. Rheaply also provides an embodied carbon tracker that reports on the emissions avoided by choosing items listed in the marketplace. We also explore what other resources Rheaply might sell, including unused employee time and internet bandwidth. You can learn more about Rheaply at https://rheaply.com/

Nov 18, 2022 • 35min
Earth911 Podcast: Decarbonizing Business With Climate Vault and Genpact
Learn how businesses can accelerate the decarbonization of their operations and contribute to eventually removing that can help drawdown the more than 1 trillion tons of carbon dioxide emitted by humans during the Industrial Era. Discover some of the complicated details of how carbon markets, credits, and allowances work with Jason Grant, chief operating officer of Climate Vault, a non-profit that purchases and manages carbon allowance and credits to support carbon capture and sequestration technologies, and Sanjay Srivastava, chief digital strategies at Genpact, a digital services firm provides carbon tracking capabilities for large organizations. The companies have partnered to deliver an end-to-end solution for tracking, managing, and turning a profit by reducing CO2 emissions.Climate Vault was named a World Changing Idea for 2022 by the business magazine, Fast Company. Jason and Sanjay explain the difference between a carbon allowance and a carbon credit. Carbon allowances let you emit, for example, one ton of CO2 within an overall carbon budget. Genpact's tools track whether the allowance goes unused, so that the resulting savings can be retired or sold. That’s where Climate Vault comes into the picture — they buy carbon allowances and retire them to prevent the emissions, as well as turn that avoided emissions into finding that supports carbon capture and sequestration technology development. In other words, Climate Vault helps companies use one carbon allowance to both retire CO2 and fund the tools that will remove more CO2 in the future. You can learn more about Genpact at https://www.genpact.com and about Climate Vault at https://climatevault.org/

Nov 14, 2022 • 43min
Earth911 Podcast: The Birth of the Lomi Home Composter With Pela cofounder Brad Pedersen
Brad Pedersen, cofounder and chairman of Pela, joins Mitch Ratcliffe to discuss the company's sustainable products. We recently spent a couple of months testing the Lomi home composter from Pela, a Kelowna, British Columbia-based maker of compostable phone cases, low-carbon and low-waste sunglasses, and now appliances for a sustainable life. Pela launched as a maker of phone cases made from flax and a plant-based biopolymer that can be safely composted at home or in an industrial composting system. The Lomi is a countertop appliance that composts food waste, paper, and a growing number of bioplastic products that don’t break down in home compost piles. Pela also donate a share of sales to ocean cleanup and protection projects. The Lomi earned our Greener Shopping Difference Maker designation for a product that reduces environmental impacts by at least 50%. The Lomi’s environmental performance varies based on how your electricity is generated but even in the worst-case scenario involving burning coal or oil for electricity, the Lomi delivered just over 50% lower emissions than sending the same compostables to a landfill. The methane emissions associated with anaerobic biodegradation in a landfill are eliminated when the material is composted. Brad is also the author of a new book, Start Up Santa, about his career in the toy industry and lessons learned starting a sustainable products company. You can learn more about Pela Case at https://pelacase.com/ and the Lomi home composter at https://lomi.com/

Nov 11, 2022 • 36min
Earth911 Podcast: Plastic Banks' David Katz on Incentivizing and Upgrading Plastic Recycling
Join us for an impassioned conversation about the potential for recycling progress with David Katz, founder of Plastic Bank, a social enterprise that partners with consumer products companies to create incentive programs in Southeast Asia, Latin America, and Africa that help prevent plastics from reaching waterways, seas and the ocean. He joined us earlier this year returns to share an update about the company's progress. Plastic Bank has partnerships with SC Johnson, Henkel and others. Plastic Bank pays individuals in emerging economies to collect plastic turn it in at more than 600 branch locations. The collected plastic is recycled to make Social Plastic® feedstock, a raw material for making new plastic products. David also discusses the recent Greenpeace report that argues plastic recycling, including new molecular recycling technologies, does not work — it’s an overstatement in our opinion, but the system definitely needs an upgrade.David's assessment of Greenpeace's conclusion: "Shame on them. It's one thing to say it doesn't work. It's another to say, 'Let's make it better.'" So what can we do? He advocates reducing the use of plastic overall, standardizing any necessary single-use plastic on recyclable materials, and that brands and society find a way to compensate people to collect and recycle the plastic we do use. Making the recycling system work may require incentives — but only 10 states have bottle bills the provide small payments for returning plastic bottles. We talk about what can be learned from Plastic Bank's work in emerging economies. Besides reducing our consumption of single-use plastic packaging, new legislation or private support are needed to turn the corner. You can learn more about Plastic Bank and subscribe to support collection programs that keep plastic out of waterways and oceans at https://plasticbank.com/