Twenty Thousand Hertz

We are constantly exposed to sonic branding in television, radio, and web commercials. We deconstruct some of the most impactful audio logos in history and explain how the brain interprets them. Featuring Scott Simonelli, CEO of Veritonic and Walter Werzowa, founder of Musikvergnuegen.  Twenty Thousand Hertz is hosted by Dallas Taylor and produced out of the studios of Defacto Sound. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.Join our community on Reddit and follow us on Facebook.Consider supporting the show at donate.20k.org Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/sonicbranding Learn more about your ad choices. Visit megaphone.fm/adchoices

Invisible actors create worlds of sound in everything you watch - from Jaws to The Wire. With special guests, Carl Gottlieb, screenwriter and author of "The Jaws Log"; Dann Fink, loop group director and co-owner of Loopers Unlimited; Stuart Stanley, Sound Supervisor; loop group members Eboni Booth, Dennis Carnegie, Axel Avin, Jr., Shannon Burkett, Daphne Gaines, and Rashad Edwards; and Will Ralston, supervising sound editor for The Wire, The Deuce, and Treme. 20K is made out of the studios of Defacto Sound and hosted by Dallas Taylor. This episode was a feature of the incredible podcast Every Little Thing. Go subscribe!  Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.Join our community on Reddit and follow us on Facebook.Consider supporting the show at donate.20k.org Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/loopgroups Learn more about your ad choices. Visit megaphone.fm/adchoices

What do you hear when you walk into a Casino? It can feel like chaos, but each sound is carefully curated to draw you in and make you stay. One collection of sounds are scientifically and artistically designed to keep the gambler, gambling. Slot machines. This episode features interviews with Willie Wilcox, Chief Sound Designer at Scientific Games in Las Vegas, Laura Taylor, composer and sound designer for a number of slot machines across the US, and Karen Collins, who has led extensive research into the sound and music behind these games. Is it addiction or entertainment? Maybe it's both. Pull the lever and listen for yourself. Twenty Thousand Hertz is produced out of the studios of Defacto Sound and hosted by Dallas Taylor. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.Join our community on Reddit and follow us on Facebook.Consider supporting the show at donate.20k.org Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/slotmachines Learn more about your ad choices. Visit megaphone.fm/adchoices

The way our brains process sound affects the way we respond to sound. This episode is about why that happens in those who suffer from misophonia, the hatred of certain sounds. Featuring researcher Dr. Phillip Gander, psychologist Dr. Ali Mattu, and misophonics Meredith Rosol and Josh Furnas.  Check out Defacto Sound, the studios that produced Twenty Thousand Hertz, hosted by Dallas Taylor. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.Join our community on Reddit and follow us on Facebook.Consider supporting the show at donate.20k.org Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/misophonia Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether you're 6 years old, or 96 years old, one of the most memorable parts of going to the movies for the last three decades has been the THX "Deep Note" trailer. Unfortunately, they lost the original sound file. What happened? Also, what do sound designers & musicians think about it? Featuring Andy Moorer, creator of “The Deep Note” and global director of marketing for THX, Rob Cowles. The episode also features Musician, Producer and Professor Thomas Dolby, and Scott Simonelli, the founder of Veritonic. 20K is hosted by Dallas Taylor and made out of the studios of Defacto Sound. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.Join our community on Reddit and follow us on Facebook.Consider supporting the show at donate.20k.org Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/thxdeepnote2 Learn more about your ad choices. Visit megaphone.fm/adchoices

Since 1983 one of the most memorable parts of going to the movies has been the THX certification played during the previews. The accompanying sound logo called “The Deep Note” has fascinated, terrified, and mystified audiences for over three decades. What is THX really? How was “The Deep Note” created? And why does it elicit such a reaction from those who hear it? Featuring Andy Moorer, creator of “The Deep Note” and global director of marketing for THX, Rob Cowles.  Twenty Thousand Hertz is hosted by Dallas Taylor and produced out of the studios of Defacto Sound. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.Join our community on Reddit and follow us on Facebook.Consider supporting the show at donate.20k.org Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/thxdeepnote Learn more about your ad choices. Visit megaphone.fm/adchoices

There’s a sample of music that’s been heard in over 2,000 songs. Odds are you’ve heard it many times and didn’t even realize you were listening to the same breakbeat. The amen break might be the most sampled piece of music in history. Where did it come from? This episode features interviews with artist Nate Harrison and Grammy-winner Richard Louis Spencer. 20K is made out of the studios of Defacto Sound and hosted by Dallas Taylor. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.Join our community on Reddit and follow us on Facebook.Visit amen.20k.org to donate to Richard Louis Spencer. Consider supporting the show at donate.20k.org. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/amenbreak Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you know your phone is a really good listener? Apps on your phone might be sending and receiving data over ultrasound. Ultrasonic communication is used for everything from tracking your daily habits to enabling light shows at music festivals. We hear from Yale Privacy Lab's Sean O’Brien and Michael Kwet, and privacy and technology counsel Katie McInnis. We also discuss the more positive uses of data over sound with LISNR CEO and co-founder Rodney Williams.​​​​​​​ Twenty Thousand Hertz is produced out of the studios of Defacto Sound and hosted by Dallas Taylor. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.Join our community on Reddit and follow us on Facebook.Consider supporting the show at donate.20k.org Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/ultrasonictracking Learn more about your ad choices. Visit megaphone.fm/adchoices

Do certain sounds give you the head tingles? If yes, this episode is full of ear candy for you! In this episode, we learn all about the phenomenon called autonomous sensory meridian response—or ASMR for short. This soothing episode features researchers Giulia Poerio (University of Sheffield), Craig Richard (ASMRuniversity.com), and ASMR artists Gentle Whispering, Jellybean Green, and Somni Rosae - as well as the team at Defacto Sound! Check out Defacto Sound, the studios that produced Twenty Thousand Hertz, hosted by Dallas Taylor. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.Join our community on Reddit and follow us on Facebook.Consider supporting the show at donate.20k.org Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/asmr Learn more about your ad choices. Visit megaphone.fm/adchoices

Amazing concerts, Broadway musicals, Cirque du Soliel performances, and other live shows live and die on their sound design. This is the story of how sound design for live performances went from zero to speakers in the seats and where the industry might go next. This episode features interviews with sound design legends Abe Jacob and Jonathan Deans. 20K is hosted by Dallas Taylor and made out of the studios of Defacto Sound. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.Join our community on Reddit and follow us on Facebook.Check out Business Wars here. Consider supporting the show at donate.20k.org Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/livetheater Learn more about your ad choices. Visit megaphone.fm/adchoices