Waste No Day: A Home Services Motivational Podcast

In today’s show, we are putting Ellen Rohr in your passenger seat to discuss charging more than it costs. Ellen nearly sank her husband’s plumbing company. It seemed like lots of money was moving through the company, but at the end of the month there was never any money left. With the help of great mentors, Ellen figured out how to fix and grow successful businesses. She teaches business planning and financial literacy, helping contractors make business simpler and more profitable. Now, she is an owner and President of Zoom Drain Franchise, LLC. a new franchise concept with 20 locations across the country. Ellen is the author of four un-fussy business books: “Where Did the Money Go?, How Much Should I Charge?, The Bare Bones Biz Plan, and The Weekend Biz Plan. She also hosts a regular podcast – Behind the Wall – for PHCPPros.com and Unclogged – a Zoom Drain Podcast. Today, Ellen joins the show to discuss how easy it is to get upside down in business and how charging the right price is important to the success and future of a business; and part of this journey is to believe first that you are worth it.

In today’s show, we are putting John Akhoian in your passenger seat to discuss how he went from a 19-year-old plumber to founding and building the largest privately owned plumbing company in the state of California. John is the CEO of Rooter Hero and overcame adversity as a grieving teenager going down a bad path by joining the skilled trades. Along the way John has built multiple businesses and found a passion for the trades and what it can do for those who choose to join the home services industry. John is an author, industry leader, father, and takes time out of his schedule to share about all the ups and downs he endured to make it to the top. He says his mission now is to help others maximize their careers and live fulfilling, comfortable lives.

Want to double your ticket average without being pushy? Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community — join today before the next live Q&A drops: https://wastenoday.pro/BCC In today’s show, we are putting Daniel Arroyas in your passenger seat to discuss selling, discounting, and the adverse relationship between the two. Daniel is no stranger to sales or to HVAC. With over two decades logged in the trades he’s been in trucks and attics more than most. This vast experience has proved invaluable to him in his comfort advisor sales role. But there is something else that the sweat equity over the years has instilled in Daniel and that is the value of what his company does and the cost it takes to do it. This understanding has motivated him to sell over $7M this year without undercutting the value of the service with discounts. While discounting has a purpose in the market, Daniel has chosen to train his mind against. He values the service provided too much to undersell it. Furthermore, he refuses the weakness of using discounting as a consistent strategy. Daniel currently works as a field supervisor for NexGen based out of California. The unique buddy system the employs has created great opportunity to become one of the nations top HVAC salespeople. Join us today to learn how he does it and why you too should stray from the dependency of discounting.

In today’s show, we are putting Mark Jennison in your passenger seat to discuss the rest of his story. Mark Jennison has the privilege of knowing that he has saved the lives of thousands of men, but that was not an easy journey. He created his own company and grew it to seventy-five million dollars in revenue before losing it all. With what felt like his world crumbling around him Mark wrote one final letter, prepared to take his own life. At that moment he heard a voice tell him, “You’re not done” and that chilling moment became a catalyst for change. Over the next three years he did everything he thought he could to get sober including AA, 12 steps, rehab, and yet none were successful. Mark realized that he needed to delve into the why behind the drinking. Through intense self-evaluation and fortitude Mark was able to assemble a program for himself that created a complete comeback. With men clamoring to understand what Mark did, IAMACOMEBACK was born. It was founded with the purpose of helping people make changes in their lives they didn’t realize where possible, giving hope to the hopeless and helping the broken piece themselves back together. Today, Mark serves as one of the most influential experts of self-improvement sharing his knowledge while speaking across the globe and walking people through the IAMACOMEBACK program. Mark joins the show to conclude this great conversation.

In today’s show, we are putting Mark Jennison in your passenger seat to discuss being a comeback. Mark Jennison has the unique honor of knowing that he has saved the lives of thousands of men, but that came through a journey of hardship, perseverance and triumph. Born with an entrepreneurial spirit, Mark grossed over seventy-five million dollars in revenue for a company he created in just six years. However, the shackles that drugs and alcohol had on him for over twenty-one years destroyed it all. While on a vacation to Jamaica, celebrating the signing of a multi-million-dollar client, Mark's addiction reached a pinnacle causing his wife to leave him, along with the promise that he’d never see his son again. When Mark returned home his addiction continued its path of destruction and he was removed from his own business. Over the next three years he did everything he thought he could to get sober including AA, 12 steps, rehab, and yet none were successful. Mark realized that he needed to delve into the why behind the drinking. Through intense self-evaluation and fortitude Mark was able to assemble a program for himself that created a complete comeback. With men clamoring to understand what Mark did, IAMACOMEBACK was born. It was founded with the purpose of helping people make changes in their lives they didn’t realize where possible, giving hope to the hopeless and helping the broken piece themselves back together. Since DATE STARTED thousands of business owners, executives, entrepreneurs, leaders, doctors, and lawyers have successfully completed the IAMACOMEBACK program. Through its unique approach dispelling most of what’s been said about alcoholism, Mark and his team liberate men from the shackles of alcohol turning their struggle into their strength. On today’s episode, Mark discusses his story and why addressing the lies in our lives is so important to moving forward.

In today’s show, we are putting Dan Antonelli in your passenger seat to discuss branding. Whether you are a business owner or a front-line employee branding has an important part in your day-to-day life. The power of branding cannot be understated from when you see the golden arches to when you watch the checkered flag logo drive by you. Brand images relates to brand service relates to brand value. What about your brand? Does your brand communicate the level of service that you bring? What about you personally? Does your personal image and the manner in which you conduct yourself match the ‘personal brand’ you are looking to convey? Dan Antonelli is an expert in answering those questions. From a one-person basement shop to an award-winning agency, Dan has helped thousands of brands accomplish the goal of message and differentiation. Dan is the president of KickCharge Creative and oversees all aspects of brand design and development. His latest book, “Branded Not Blanded” discusses the message of being a disruptive brand in your market. On today’s show, Dan lends his expertise to both company and personal imaging and why it is something we should all be focused on improving.

In today’s show, we are putting Ken Goodrich in your passenger seat to discuss some grit. Grit is the determination to see something through despite the adversity that plans to stop you. It is something essential to business and something that all competitors have. Whether you are an athlete, businessman, or tech in a truck, grit will serve you well in life and in career. Ken Goodrich is well acquainted with both adversity and grit. An industry titan, he has built business after business over 50 years; but along the way made plenty of mistakes. The current CEO of Goettl Air Conditioning and Plumbing, Ken has been both a tech in the truck and an entrepreneur behind the desk. On today’s show, Ken talks about the things he learned from the school of hard knocks and how in the end, grit made the difference.

In today’s show, we are putting Jeremy Pruitt in your passenger seat to discuss some keys to building relationships and why it is so important. Many homeowners have had the unfortunate experience of a contractor in their home that treated them like just another address, just another job. It doesn’t take long for a homeowner to in turn treat that tech like just another contractor. This is a broken cycle that no one enjoys. Wouldn’t it be great if the tech and the homeowner actually cared? It starts with relationships. As a professional tech, it is your job to set the tone of the call and care for the client. Each client needs to feel like the only client. This relational approach creates a far more comfortable environment for all parties and sets up the ultimate invitation to return to the home the next time something is needed. The recurring business defines the success of the relationship and the ultimate success of the company. Jeremy Pruitt is a technician trainer who specializes in the importance of the relationship. Jeremy has been in sales management for about ten years. During that time, he has been a membership sales manager and held the position of Finance Manager with a very large automotive group. While in college, he worked closely with his father, the late Jack Pruitt, who owned both restoration and plumbing companies. On today’s show, he joins us to talk about simple, yet critical points of focus to relationship building in the home.

Brent Buckley, owner of the thriving HVAC company Fetch-A-Tech in Las Vegas, shares his journey from a $7 million dollar man to a $12 million dollar goal. He dives into high-ticket sales strategies, emphasizing the value of building trust and company culture over competing on price. Brent highlights how a fair commission structure can unify teams and improve morale, and explores the power of non-verbal communication in sales. With insights on overcoming price objections, he inspires listeners to elevate their service offerings and transform their approach.

In today’s show, we are putting “Uncle Joe” Crisara in your passenger seat to discuss the three possible outcomes of a call. Joe Crisara, is known as “America's Service Sales Coach.” Thought of throughout the world as a sales educator, author, and entrepreneur with more than 40 years of experience Joe has trained thousands of owners, managers, technicians, and sales professionals in the blue-collar service business how to change their thinking and grow their sales. His company Service MVP's motivation is a genuine desire to help service providers become as successful as possible. His team has helped businesses ranging from start-ups to Fortune 1000 companies grow their profit and revenue. On this episode Joe goes through the yes, the no, and the I want to think about it potentials of any home service call.