Systems Simplified

Wendy Lieber is the Co-founder and CEO of ContentBacon, an inbound marketing company that helps build brands that people know, like, and trust. ContentBacon's client intake process helps them learn about their clients' industry, customers, prospects, opportunities, and brand personality to develop unique content to create more awareness and grow their businesses. Wendy is also a board member of the Entrepreneurs' Organization. In this episode: To grow and scale your business, you need customers. Lead generation is critical in building an audience interested in what you have to offer, and when done correctly, it can produce tremendous ROI for your business. Content marketing is a great way to grow an audience and keep them engaged. There are many channels companies can leverage to attract and communicate with their audience, share their unique story, and help differentiate their brand from other players in the industry. However, it is essential that you identify your ideal customers, understand their needs, and provide products that meet those needs. Wendy Lieber, an experienced content strategist, explains that an efficient content strategy consists of scalable processes and systems that others can learn from and replicate to achieve growth. So how can you create an effective content strategy? Wendy Lieber, the Co-founder and CEO of ContentBacon, joins Adi Klevit in this episode of the Systems Simplified podcast to talk about systems and processes for creating an efficient content strategy. Wendy discusses tips for growing an audience, creating and sharing content on various platforms, and working with a content management company.

Ryan Redding is a business consultant, marketing strategist, and the Founder and CEO of DP Marketing Services, a full-service agency specializing in websites, SEO, PPC, social media, and reputation management for tier-two businesses. DP Marketing Services provides digital marketing solutions for HVAC, plumbing, and other home services companies so they can produce quality leads and generate higher profits. Ryan has experience working in multiple industries and market sectors. He is the Owner of Hippie Cow, LLC, a web design and SEO agency for small businesses. He was previously the Acting Director of the Center for Technology Commercialization at Oklahoma State University and is the host of the Blue Collar CEO podcast. In this episode: What does it take to have an effective marketing strategy? If you don't have your operations systems in place, marketing won't be an adequate driver for more business. What do you need to know to make sure you're optimizing your marketing strategy? Having spent many years in the marketing profession, Ryan Redding knows that operations are the key drivers of ROI. All functions of a company have to work together in a system for the business to thrive. Marketing can create awareness and drive leads, but your company's operations must convert those leads into paying customers. All the marketing your company does will only make a difference if you have the proper system in place to handle those leads. In this episode of the Systems Simplified podcast, Adi Klevit interviews Ryan Redding, the Founder and CEO of DP Marketing Services, to talk about the five most common marketing myths and why having the proper operations system in place is vital. Ryan explains why marketing does not solve all business problems, why the human element is essential when creating a marketing strategy, and how marketing is a systemized process where many components work together.

Julia Barbaro is a Certified Life and Marriage Coach. After witnessing the power of coaching, she was inspired to give back and help others. As a married mother of six home-schooled children, Julia has the tools to motivate couples and their families to set goals, seek out their soul purpose, and envision what they want out of life. To teach children decision-making skills and about the different paths they can take in life, Julia authored two children's books, The Cannolis Exploded! and A Gelato Blast! She hosts The Julia & Gino Show with her husband, where they discuss marriage, family, and business. She is also an integral part of the operation of her husband Gino's business ventures, including Jake & Gino and the Rand family of companies. In this episode: What does it take to create a happy and successful life? How can you overcome worry, know what's important, and create a balanced life that works well for you? Married for 24 years with six children, a coaching career, and as a businesswoman, Julia Barbaro knows that life comes with its challenges. Success and happiness come from learning how to handle the various obstacles that come up daily in both your personal and professional life. When this happens, Julia starts by defining her core values and goals and then determining what is most important to her. In her business life, she happily works alongside her husband by understanding that there is no competition between them. They focus on their strengths, stay in their lanes, and help each other with their weaknesses. As a coach, Julia advises people to take one step at a time without worrying about doing everything at once. She also encourages people to take responsibility, be kind to each other, and surround themselves with positive and encouraging people. In this episode of the Systems Simplified podcast, Adi Klevit is joined by Julia Barbaro, a Certified Life and Marriage Coach, to talk about how to create a happy and successful life. Julia discusses the systems she implemented to balance her life, overcome worry and her fear of public speaking, and her tips for working with your spouse.

Midori Verity is the CEO of Fuel to Fire, an invite-only accountability group for driven female entrepreneurs and leaders focused on big goals. As a serial entrepreneur with three decades of vetted experience, Midori knows what it takes to start, grow, and rapidly scale a business with ease. In this episode: Are you struggling to do everything inside your business? Are you feeling burned out? How can you stay afloat and reach your goals? As an experienced entrepreneur, mentor, and coach, Midori Verity knows that the secret is to start by staying in your zone of genius. Figure out what you excel at, what you love to do, focus on your talents, and delegate the rest to others so you can stay laser-focused on your goals. Building a business that aligns with your personal mission statement and core values helps you and your employees remain clear on where the company is going. Creating an efficient system and framework will guide and accelerate you towards your objectives. Midori says that by adding an accountability group of like-minded people to your repertoire, you will get the extra support you need to elevate your business and get the results your want. In this episode of the Systems Simplified podcast, Adi Klevit is joined by Midori Verity, the CEO of Fuel to Fire, to discuss how accountability groups help entrepreneurs scale their businesses. Midori talks about the challenges she faced building her first company, the components of a personal mission statement, and the value and many benefits of accountability groups.

Mark Miller is the Co-founder and President of Historic, a brand strategy and design thinking group based in Phoenix with clients all over the US. Historic's main focus is primarily on servicing nonprofits and cause-oriented businesses. Mark is a strategic and creative leader with an extensive background in company culture, branding, marketing, creative processes, and systems. He is also the author of Culture Built My Brand: The Secret to Winning More Customers Through Company Culture. In this episode: What new processes can you develop to grow and scale your company? Which areas need restructuring to improve operations? Do you have systems and processes in place that are burning cash? Just because you've been doing something a particular way for a long time does not mean you have to continue. Challenge your standard operating procedures and reexamine your usual way of doing things because you may devise more efficient methods. When you discover a better way to achieve your end goal, developing and documenting a detailed step-by-step process is essential. Using a feedback loop will help your company continue to be creative and improve techniques, especially if you employ a diverse team. Having a diversified team, a great company culture, and solid processes will go a long way toward driving profitable growth. Processes improve execution, promote efficiency, and enhance the customer experience. In this episode of the Systems Simplified podcast, Adi Klevit hosts Mark Miller, the Co-founder and President of Historic, to talk about challenging your status quo and using systems and processes to provide a better customer experience. Mark discusses the steps Historic uses to document processes internally, how to use processes to get unstuck, and the value of having a feedback loop.

Kate Bradley Chernis is the Founder and CEO of Lately, a company that uses artificial intelligence (AI) to generate high-performing, transformative social media content to drive optimum engagement. She is a former rock 'n' roll DJ and served over 20 million listeners as music director and on-air host at Sirius XM. She is also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise. Kate used her music and radio talents to create Lately's AI. In this episode: In a highly competitive world, what can businesses do to cut through the noise to reach a wider audience? How can they create an emotional connection with clients? The secret to effective marketing is creating an emotional connection with your audience. Reaching a larger audience may require businesses to vary their content. The solution: repurpose old content to suit the needs of a diverse audience. In this episode of Systems Simplified, Adi Klevit hosts Kate Bradley Chernis, the Founder and CEO of Lately, to talk about creating systems for increasing engagement. Kate explains how the idea for Lately's AI came to fruition, how the platform serves small businesses, and discusses the value of repurposing content.

Adi Kaskavalciyan is the Co-founder of The Wealthy Contractor and gFour Marketing Group. The Wealthy Contractor provides real-world education, training, and best practices to help home improvement and home services business owners achieve more success, wealth, and freedom. Through gFour Marketing Group, Adi and her husband, Brian Kaskavalciyan, help clients nationwide create profitable, long-lasting customer relationships by using their award-winning done-for-you marketing programs. They help contractors bring in more referrals, reviews, and repeat business. In this episode: Do you want to become a business owner? What challenges would you face growing your business? Do you work on your business or in your business? Sometimes entrepreneurs think the answers are for them to figure out alone. As a successful entrepreneur who has "been there, done that," Adi Kaskavalciyan says, the most successful people accept that they don't know everything and surround themselves with people who are experts in the areas where they're lacking. Building a successful business is a journey full of many ups and downs. You have to be committed to it and find the right resources to help you along the way. But what makes this journey easier is having a supportive community. In this episode of the Systems Simplified podcast, Adi Klevit is joined by Adi Kaskavalciyan, the Co-founder of The Wealthy Contractor and gFour Marketing Group, to discuss the value of being part of a supportive community. They also discuss secrets to being a wealthy entrepreneur, what successful and wealthy contractors have in common, and how The Wealthy Contractor supports entrepreneurs.

Jon LoDuca is the Founder of PlaybookBuilder, a revolutionary knowledge management tool that helps drive higher results in organizations by supporting a continuous learning culture. PlaybookBuilder enables innovative organizations to onboard, train, and drive the adoption of their learning content and share it with team members, prospects, clients, and vendors. In this episode: How can knowledge be extracted from an individual, packaged, and used as an asset for the company? Your employees' wisdom, expertise, and knowledge are your company's greatest assets. However, without structured processes in place, this knowledge and expertise can't serve your company well. Not sharing this knowledge and wisdom limits growth and makes it harder to scale operations. It also makes it difficult to exit the business and have a smooth transfer to a new owner. Capturing and sharing learning content and tools with your team, clients, vendors, and prospects is in your best interest. So, what processes do you need to have in place to enable knowledge transfer? In this episode of the Systems Simplified podcast, Adi Klevit is joined by Jon LoDuca, the Founder of PlaybookBuilder, to talk about processes for wisdom and knowledge transfer. They discuss why not having processes in place prevents a company from scaling, the benefits of collaboration, and how Jon's PlaybookBuilder works.

Jeff J. Hunter is the Founder and CEO of VA Staffer, a 170-plus-person virtual assistant staffing and marketing agency. He helps entrepreneurs and startups build and scale remote teams to dominate their brand category through his C.O.R.E. branding method. Jeff's company has been featured in several publications, including Forbes, Entrepreneur, and Inc., as well as on ABC and CBS. In addition to his VA Staffer business, Jeff is the Founder and Chief Growth Officer of Branded Media, where he creates solid, recognizable, legacy-driven personal brands for companies and influencers. He has a Bachelor of Science degree in business administration, business, computer information systems, marketing, and operations management. He is also the host of the Savage Marketer podcast. In this episode: What does it take to become the industry leader in your area of expertise? How does a business stand out and get a fighting chance in a world full of noise? Companies need to recognize the value of hiring talented people and virtual assistants to help in building a scalable brand. Jeff J. Hunter developed the C.O.R.E. method for hiring, training, and delegating to virtual assistants. Virtual assistants can handle many of your routine tasks — lead generation, advertising, data entry, contact management, and social media marketing — so leaders can focus on growing their businesses. His method helps businesses and entrepreneurs stand out and have a competitive advantage in this crowded marketplace. Jeff J. Hunter, the Founder and CEO of VA Staffer, joins Adi Klevit in this episode of the Systems Simplified podcast to talk about best practices for hiring, onboarding, and training virtual assistants. Jeff explains how virtual assistants can create standard operating procedures, shares strategies for delegating, and talks about his C.O.R.E. branding method.

Chris Guinn III is the Principal Broker and Co-owner of Dwell Realty, a real estate brokerage firm. He started his entrepreneurial journey 35 years ago in residential sales before starting Dwell Realty in 2009 with his friend Tracey Hicks. Not long afterward, Chris decided to get into property management which led to the founding of Dwell Property Management, where he manages residential and commercial properties in the Portland Metro area. In this episode: How can you build a sellable business? What infrastructure do you need to create a transferable company? Although Chris Guinn III built a successful salon business, he found it challenging to sell it to transition to a new industry. He realized he did not have the proper infrastructure in place to transfer it to a new owner. He learned the importance of having well-documented processes and procedures to make it attractive to buyers. In this episode of the Systems Simplified podcast, Adi Klevit joins Chris Guinn III, the Principal Broker and Co-owner of Dwell Realty, to discuss the lessons he learned about building a sellable business. Chris talks about starting a real estate firm, how he has benefited from property management, and the systems he created for his company.