
Epsilon Theory Podcast
Epsilon Theory is an exploration of the most powerful force in our social world - narrative. See more at www.epsilontheory.com.
Latest episodes

Apr 5, 2022 • 22min
Epsilon Theory on Tape: Clever Hans
Part 7 of Ben's Notes from the Field series reminds us that you don’t break a wild horse by crushing its spirit. You nudge it into willingly surrendering its autonomy. Because once you’re trained to welcome the saddle, you’re going to take the bit. We are Clever Hans, dutifully hanging on every word or signal from the Nudging Fed and the Nudging Street as we stomp out our investment behavior.

Mar 23, 2022 • 40min
Epsilon Theory on Tape: Sheep Logic
In Part 6 of the Notes from the Field Series, Ben observes that we think we are wolves, living by the logic of the pack. In truth we are sheep, living by the logic of the flock.

Mar 15, 2022 • 17min
Epsilon Theory on Tape: The Arborist
In Part 4 of the Notes from the Field Series, Ben identifies how the natural lines of a tree and shaping the tree to follow those lines over time is a lot like shaping a portfolio.

Mar 10, 2022 • 14min
Cursed Knowledge #9: Cat Eyes, Full Ass, Can't Smile
We've all felt insecure about our looks at one point or another. Especially in our chronically online world where how you look can be your whole brand. So with plastic surgery rates on the rise, let's peel back the layers of this industry and see how information (and lies) about procedures spread and examine the real price of beauty.

Feb 7, 2022 • 11min
Cursed Knowledge #8: Bad Publicity
Someone once said there's no such thing as bad publicity. With all due respect, this person is an idiot. Publicity, both good and bad, can have major ramifications. Even if you don't play a part in creating it.

Jan 6, 2022 • 8min
Cursed Knowledge #7: Birkin Bags
Birkin bags are one of the ultimate symbols of status. But how did that happen? And are they worth the hype?

Dec 20, 2021 • 23min
Epsilon Theory on Tape: Always Go to the Funeral
There’s a pose that very sick farm animals sometimes take when they’re near death, where they lie down and twist their head way back into their shoulder in a very unnatural way. It’s an odd sight if you don’t know what it signifies, a horrible sight if you do.
Both the Republican Party and the Democratic Party are starting to twist their heads back into their shoulders. I don’t know if it’s too late to save them or not, but I’m increasingly thinking that it is. We need to start thinking about the funeral, who’s going to speak, and what they’re going to say.

Nov 16, 2021 • 11min
Cursed Knowledge #6: F*ck Almonds
Move over Hollywood! Almonds are one of the most lucrative and fastest growing industries in California. Unfortunately they're not as good for us as you'd think.

Sep 2, 2021 • 10min
Cursed Knowledge #5: Hot Coffee
The McDonalds Hot Coffee lawsuit is the archetypal example of nonsense litigation. But there's a lot more to the story than most people know.

Aug 17, 2021 • 58min
Epsilon Theory #13: Wanting
It's the only question that really matters here in the Age of Nudge: why do we want what we want? A conversation with Luke Burgis, author of Wanting: The Power of Mimetic Desire in Everyday Life.