Simple Pin Podcast: Simple ways to boost your business using Pinterest

It’s been almost 8 years since the birth of Simple Pin Media and so much has happened in that time. Today we are going to walk down memory lane a bit as we talk through major milestones of the company and growing moments that helped us to fail forward. 

Keywords change with the seasons so it is important to stay on top of what words to use in your pin copy and pin descriptions for the spring and to make sure they are relevant to your audience NOW!

When we are deep into our business and how to market, we can sometimes lose sight of the importance of inspiring our audience through story. Today we are talking about how to tell a story with everything from static pins to video pins and of course...Story Pins! (Hint: Don’t overthink it!)

Pinterest laid out its goals for 2021 in its 2020 Q4 earnings report for investors. Inside the report detailed where they are headed, what investments they will put money behind, and how they look at developing a plan for continued growth. I’ll break down each priority and how you can tailor your marketing to where they are headed.

We have been using Canva for our clients and our own business for years (seriously years). In this episode, we are talking all about what we love about our Canva Pro Account plus Canva’s latest tool, their Canva Content Planner! And, bonus, as a company based out of Australia, Canva is uniquely positioned to understand the needs of International users.

As Pinterest presence expands, many businesses are asking how they can reach their audience, especially if it extends beyond the US. One of the biggest challenges is knowing how to get your content in front of the right people, no matter where they live. In the episode, we talked specifically about the differences between a US and Canadian Pinterest audience.

Marketing on Pinterest is global, but before you start targeting EVERYONE, you need to know who your audience is and focus on how to reach them. Don’t get caught in the weeds doing all the things. In this episode, we focus on the experience of a Simple Pin Collective member who has experience marketing globally while living in the UK.

Pinterest has experienced tremendous growth in 2020 and one of the fastest-growing demographics is international users. As a US-based company, it is important to not have tunnel vision but to see the big picture of Pinterest beyond just here in America.

Video pins are on the rise on Pinterest and one of the biggest hurdles is finding a tool that doesn’t make the process labor intensive. Our community has discovered a really powerful tool that will help make video pins in less time and the quality isn’t compromised.

Learn more about Pinterest ads (aka Promoted Pins) and how to know what type of campaign to run.