The Empathy Edge

There is a lot of talk about how creativity and collaboration "should" be done these days. Some say processes are stifling. Others say you have to all be in the same office to collaborate effectively. Today's conversation will offer you a different take on how collaboration can actually lead to the most creative solutions on the planet.Today, I speak with Laetro co-founder and firmer Disney creative, Dave Zaboski! We talk about what Disney taught him about effective collaboration, including the idea of "plussing" to ensure the best outcome. He candidly shares how process and structure don't stifle creativity but ensure it's repeatable, and actually helps creatives get good work out into the world. We talk about the unique position we are in as humans to tell stories, the role mission plays in mobilizing a team, and how empathy is required by artists. Dave also gives his take on AI and creative technology and where the dangers and opportunities lie.To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.com Key Takeaways:Solutions can and should be beautiful. Beauty is created when you add to others, not when you are negative to them. Empathy in creativity allows bridges to be built and connections to be made between different experiences of different people. Storytelling is a power - stories create our reality. What would happen if we stop telling the apocalypse stories, and start to use the technology in the stories to enable society to flourish. There is process and structure, even in creativity. It is not a bad thing, it is a way to get replicable results no matter what industry you are in. Rules are necessary for creativity to flourish.  "Creativity, innovation, the advancement of ideas and collaboration happen on both sides of the brain. In order to be able to create powerfully, it's got to be the head, heart and hands." —  Dave Zaboski About Dave Zaboski, Co-Founder and Chief Creative Officer, Laetro.comDave Zaboski is the co-founder and Chief Creative Officer of Laetro.com, a tech-enabled community of the world’s finest creatives serving enterprise customers with best in class design services. He is a classically trained painter and was an animator at Disney, Sony and Warner Bros. during the Second Golden Age of Animation. He worked on “Beauty and the Beast,” “The Lion King,” “Pocahontas,” “Aladdin,” “The Hunchback of Notre Dame,” “Hercules,” “Fantasia 2000,” and others. He has illustrated several acclaimed children’s books, including titles for Dr. Ken Dychtwald, Dr. Deepak Chopra, finance guru Ric Edelman and actor Paul Michael Glaser.Dave has created concept art for film and television, shown his fine art at galleries internationally, been the expedition artist in search of a lost temple in the Andes and painted for the Dalai Lama. Along with teaching workshops at retreat centers like Esalen Institute, Summit and Rancho La Puerta, Dave also contributed as a faculty member at Singularity University and NextMed Health Conferences. Dave teaches creativity, leadership, innovation and collaboration to entrepreneurs, makers and organizations around the world. He lives with his wife, Robin, and a small menagerie on a ranchette in Southern California.Connect with Dave Zaboski:  Laetro.com: Laetro.com LinkedIn: linkedin.com/in/davezaboski/ Instagram: instagram.com/davezart Join the tribe, download your free guide! Discover what empathy can do for you: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaX: @redsliceFacebook: Red SliceThreads: @redslicemariaGet your copy of The Empathy Dilemma here- www.theempathydilemma.comKeynote Speakers and Conference Trainers: Get your free Talkadot trial and enjoy this game changer for your speaking business! www.share.talkadot.com/mariaross

People often confuse empathy and kindness so I spend many a keynote or leadership training session debunking the myths of empathy. My guest today, Marly Q Casanova, or Marly Q as she is known,  is “Miami’s Top Kindness Influencer” whose talks and events have inspired thousands of people of all ages to be more kind to themselves, each other, and the world since 2010.  Today we talk about the difference between kindness and empathy, how empathy is a superpower, and why the currency of kindness actually helps drive action and influence. Marly shares tips on setting boundaries and avoiding burnout when being an empathetic and kind leader.  To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.com Key Takeaways:If you can be a kind leader, you are able to use empathy as your secret weapon to connect and make a difference with your team, your customers, and those in your community. You must take care of yourself and check in with yourself to ensure you don’t burn out as you perform acts of random kindness to those around you. You need to be aware of what your priorities are and where you are putting your focus. If you are aware of what is most important, it allows you to put your time there and unapologetically support yourself.  "If you feel frustrated that you are too busy to focus on what actually matters to you. I'm here to kindly tell you, you are really busy being unaware and stressing yourself out!" —  Marly Q Casanova Episode Reference:Off the Clock: Feel Less Busy While Getting More Done by Laura VanderkamFrom our Sponsor:GET YOUR FREE GUIDE! Teri Schmidt, Director of Stronger to Serve Coaching & Teambuilding, (Listen here to Ep 165) shares how you can craft effective team building experiences that foster connection, lock in valuable professional skills & benefit your community.  Introducing Learn By Doing (Good) – the ultimate team building events that seamlessly blend professional development with community service - and offer real ROI for all that time away from your "real work!". Download your free guide: Team Connection: 10 Activities to Connect in 10 Minutes or Less & learn more about these innovative experiences for your in-person, remote, or hybrid team at becomestrongertoserve.com/empathyedgeAbout Marly Q Casanova: Kindness InfluencerMarly Q Casanova is “Miami’s Top Kindness Influencer” whose talks and events have inspired thousands of people of all ages to be more kind to themselves, each other, and the world since 2010. This Tedx speaker is a successful social entrepreneur and first-generation Hispanic American living her best life in sunny South Florida as a happy mom and wife to 6x EMMY award-winning musician and co-founder of PARK Project Inc; a nonprofit movement to inspire people to "PARK" (Perform Acts of Random Kindness) worldwide. As an inspirational speaker, leadership trainer, community-builder and host of Time to be Kind with Marly Q podcast, she’s on a quest to enrich lives with the currency of kindness, connection and community!Connect with Marly Q Casanova:  MARLY Q LLC: marlyq.com Time to Be Kind Podcast: marlyq.com/podcast/ YouTube: youtube.com/@marlyQLinkedIn: www.linkedin.com/in/marlyq/ Facebook: www.facebook.com/themarlyq Instagram: www.instagram.com/marlyq Facebook Group: www.facebook.com/kindqrewTEDxTalk: Kindness is Your Superpower: www.youtube.com/watch?v=gu0FRPYD7aUJoin the tribe, download your free guide! Discover what empathy can do for you: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast & book: TheEmpathyEdge.comLearn more about Maria & her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaX: @redsliceFacebook: Red SliceThreads: @redslicemariaGet your copy of The Empathy Dilemma here- www.theempathydilemma.comKeynote Speakers and Conference Trainers: Get your free Talkadot trial and enjoy this game changer for your speaking business! www.share.talkadot.com/mariaross

Athletes & legendary coaches from sport are often cited by leaders to motivate, inspire, & pull together as a team. But how many leaders actually practice & use the skills these high-achievers leverage to be successful? In today's sports landscape, coaches who have embraced emotional intelligent approaches are scoring points & building dynasties. And corporate leaders have a lot to learn from them.Today, Dr. Peter Sear & I talk about how sport leadership has changed & become more empathic over the last two decades - thus attracting a different kind of leader. We discuss how coaches manage empathic relationships & get the balance of "close but not too close" right. Peter also shares the concept of Empathic Accuracy & tips for how to help your team build empathy among each other. To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.com Key Takeaways:It is important to find & keep the balance between coach & athlete. It is also important to maintain relationships between all players, not just one or two. The same thing goes for employers & employees. Nothing beats getting to know someone on a human level - it is not about the favorites form that someone has filled in. In modern workplaces, it is important that leaders model & show empathy to their teams. That has to start with awareness & shoring up their own empathy skills.  "The ‘my way or the highway’ approach that coaches often used to apply just doesn't work with athletes of this generation. They've got different expectations and different powers." —  Dr. Peter SearAbout Dr. Peter Sear, Founder Empathic MindsI started off as a Futures Floor Trader, trading sugar futures in London for five years. I traveled before going to University at 23, to study psychology. That led to my first Masters degree, during which I opened a property company with my parents. I continued to study, getting another Masters, in Jung, & learning some neuroscience. My PhD was at Loughborough (the best University in the world for sport related research!). Since then, I've written for Psychology Today, The World Financial Review among others. I now help coaches, leaders, organizations, consultancies, & individuals learn about the powers of empathy & how to develop them. Connect with Dr. Peter Sear:  The Empathic Minds Organisation: EmpathicMinds.orgBook: Empathic Leadership: Lessons from Elite SportX: @DrPeterSearLinkedIn: Dr Peter SearFrom our Sponsor:GET YOUR FREE GUIDE! Teri Schmidt, Director of Stronger to Serve Coaching & Teambuilding, (Listen here to Ep 165) shares how you can craft effective team building experiences that foster connection, lock in valuable professional skills & benefit your community.  Introducing Learn By Doing (Good) – the ultimate team building events that seamlessly blend professional development with community service - and offer real ROI for all that time away from your "real work!". Download your free guide: Team Connection: 10 Activities to Connect in 10 Minutes or Less & learn more about these innovative experiences for your in-person, remote, or hybrid team at becomestrongertoserve.com/empathyedgeJoin the tribe, download your free guide! Discover what empathy can do for you: red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaX: @redsliceFacebook: Red SliceThreads: @redslicemariaGet your copy of The Empathy Dilemma here- www.theempathydilemma.comKeynote Speakers and Conference Trainers: Get your free Talkadot trial and enjoy this game changer for your speaking business! www.share.talkadot.com/mariaross

When I say "team-building" or corporate training, do you say….ugh! Maybe you imagine sitting in a windowless conference room, or enduring an interminable video call that takes you away from the pile of work you need to get done - without offering anything of lasting value?There's a better way. And yes, it involves empathy as the key ingredient for turning a team-building event from a one-off transactional experience into a transformative one.Today, Terri Schmidt and I discuss where most well-intentioned team building goes wrong, how serving others primes your brain to learn new skills, how you can intentionally combine connection, professional development and meaning to get more ROI for your team building efforts - as well as engage and retain Gen Z talent. We have a great discussion on how to build trust and connection in a remote or hybrid workplace - including how she blew my mind with her observation of how we have always interacted with screens in the past and why our struggle to connect over screens now just requires some upskilling and re-learning! To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.com Key Takeaways:Take the time to gather feedback on what your team is doing well, and also what skills your team needs to strengthen. Serving and doing good for others primes your brain to learn and retain skills and information better. Even though remotely is a new environment, you still want to build practical skills and camaraderie with your team.  "We infuse empathy in many different ways. We want to make sure that the team is actually connecting in a way that will impact their performance when they get back to the job." —  Teri Schmidt Episode References: GET YOUR FREE GUIDE! Team Connection: 10 Activities to Connect in 10 Minutes or Less and learn more about these innovative team building and development experiences at https://becomestrongertoserve.com/empathyedgeThe Empathy Edge podcast, Rae Shanahan:The Empathy Gap: 2023 State of Workplace Empathy ReportMaria's blog post: Can't Get Your Employees Back to the Office? Here's Why.About Teri Schmidt, Director, Stronger to Serve Coaching & TeambuildingTeri uses her 20+ years of experience in coaching, leadership, and performance improvement to seamlessly integrate teambuilding, leadership development, and community service.  Her workshops and coaching cultivate empowered individuals, cohesive teams, and impactful contributions to society.Teri hosts the Strong Leaders Serve podcast inspiring leaders to make their workplaces more compassionate and just through their leadership, without burning out.She is an Ironman triathlete and loves to be in nature backpacking, camping, and doing some occasional rock climbing.  She currently lives outside of Dallas with her three favorite people, her husband Jeff and her two teenage kids, Tyler and Megan.Connect with Teri Schmidt:  Stronger to Serve Coaching & Teambuilding https://www.strongertoserve.com/LinkedIn: https://www.linkedin.com/in/teri-m-schmidt/Learn by Doing (Good) workshops: https://www.strongertoserve.com/teambuilding Join the tribe, download your free guide! Discover what empathy can do for you: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaX: @redsliceFacebook: Red SliceThreads: @redslicemariaGet your copy of The Empathy Dilemma here- www.theempathydilemma.comKeynote Speakers and Conference Trainers: Get your free Talkadot trial and enjoy this game changer for your speaking business! www.share.talkadot.com/mariaross

We are not tied to harmful business and workplace practices. In fact, history shows us that we, as humans, work to improve things over time - look at laws against child labor, unsafe working conditions, and safety and truth in advertising regulations.Yes, capitalism and business have been rooted in toxic and inequitable practices for a long time because people can make a lot of money. But we are in a new era of converging trends: more transparency, higher ethical customer demands, and much more marketing-savvy consumers.Today, Brigette Iarrusso shares her unique journey and how she bucked a major higher ed institution by pushing to teach a new model of business success. We talk about raising awareness of coercive business and sales practices, especially in the wild west of the coaching and online business space.  We discuss leading in ways not rooted in dominant cultures, how to shift your sales and marketing to be more consent-based, when cancel culture is and is not effective, and how to unlearn toxic and patriarchal leadership and sales approaches to create more sustainable models. To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.com Key Takeaways:Leadership is not a binary. You do not have to lead compassionately or lead with financial success - you can have both. It is just a challenge to unlearn the things that we have been taught by society.You can’t create a new business model using old business paradigms. You have to rethink organizational structure, strategy, skills, finances, and everything else that goes into your company.All steps in the sales process should be taken with consent and curiosity, not with coersion and aggression. "You really can't extract big, fast profits without causing harm. And so I think there are some constructs that are a hard pill for certain types of businesses to swallow." —  Brigette Iarrusso Episode References: MARIA'S COURSELearn more about Maria's new Brand Story Breakthrough course, starting September 8. Spots are limited so grab yours before it's gone to start attracting more of your ideal customers and boosting revenue and growth: https://bit.ly/BSBcourse About Brigette Iarrusso, CEO and Founder, Disruptive Business Coaching Brigette Iarrusso is CEO and Founder of Disruptive Business Coaching. She's an international speaker and social impact business coach. She is on a mission to help coaches, healers, and experts, who care about racial and social justice to scale their sales and impact with integrity, equity and inclusion.  She is committed to raising awareness around coercive marketing and sales practices in the coaching and online business space.  And, disrupting harmful practices that disproportionately affect People of Color and other people with marginalized identities.  She creates inclusive and engaging events that inspire and connect business leaders with widely diverse backgrounds from around the globe. Connect with Brigette Iarrusso:  Disruptive Business Coaching (formerly Embrace Change): Website: https://www.disruptivebusinesscoaching.comLinkedIn: https://www.linkedin.com/in/brigetteiarrusso/Facebook: https://www.facebook.com/brigette.iarrussosoto/Instagram: https://www.instagram.com/embracechangeus/Take her high impact challenge: https://go.embracechange.us/highimpactchallengeevergreen Join the tribe, download your free guide! Discover what empathy can do for you: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaX: @redsliceFacebook: Red SliceThreads: @redslicemaria Get your copy of The Empathy Dilemma here- www.theempathydilemma.comKeynote Speakers and Conference Trainers: Get your free Talkadot trial and enjoy this game changer for your speaking business! www.share.talkadot.com/mariaross

What do collaboration and empathy look like when lives and liberty are on the line, not just workplace culture? Today, you're going to hear what happens when people come together across cultures to support each other - amidst a backdrop of World War, racism, fear, and segregation in 1940s America.Janice Munemitsu shares her family's inspiring story of kindness, collaboration, and empathy. Her book, The Kindness of Color, is the true story of multicultural collaboration between the Mendez and Munemitsu families, two immigrant families who came to Southern California for better lives, only to face their own separate battles against racism in the midst of World War II. Today, Janice shares this story with you - why she wrote the book, how children and young people have responded, and most importantly how kindness leads to a brighter future that lifts everyone up.To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.com Key Takeaways:All children are born with empathy. It is an exercise to continue to keep it strong.Kindness isn’t done for fame or accolades. Kindness is done because of character, honesty, integrity, and desire to help a friend.DEIB is about more than just strategy and benefits. There is an ethos that comes when groups come together in collaboration with each other - and it is kindness. "It’s not a Mexican and Japanese story. It's a multicultural story, of people doing what they could, given the circumstances, and not just thinking of themselves, but of thinking more of the whole." —  Janice Munemitsu MARIA'S COURSELearn more about Maria's new Brand Story Breakthrough course, starting September 8. Spots are limited so grab yours before it's gone to start attracting more of your ideal customers and boosting revenue and growth: https://bit.ly/BSBcourse About Janice Munemitsu, Author, The Kindness of ColorJanice Munemitsu is the author of The Kindness of Color.  This is the true story of two immigrant families who came to Southern California for better lives, only to face their own separate battles against racism in the midst of World War II. One family came by land from Mexico and the other by sea from Japan. Little did they expect their paths would meet and lead to justice and desegregation for all the school children of California in Mendez, et. al v. Westminster (1947) - seven years before Brown v. Board of Education (1954).Janice is a third-generation Japanese American Sansei. A native of Orange County, California, she worked on the family farm from age five through high school. She is a graduate of the University of Southern California and Biola University. Janice’s book may be purchased on Amazon or Barnes & Noble. Connect with Janice Munemitsu:Book: The Kindness of Color: https://www.thekindnessofcolor.comTwitter: https://twitter.com/JaniceMunemitsuLinkedIn: https://www.linkedin.com/in/janice-munemitsu/Facebook: https://www.facebook.com/thekindnessofcolorInstagram: https://www.instagram.com/thekindnessofcolor/ References Mentioned:Silvia and AkiSeparate is Never Equal: Sylvia Mendez and Her Family’s Fight for DesegregationSeparados No Somos Iguales (Spanish Language version) Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice Get your copy of The Empathy Dilemma here- www.theempathydilemma.comKeynote Speakers and Conference Trainers: Get your free Talkadot trial and enjoy this game changer for your speaking business! www.share.talkadot.com/mariaross

Captains of industry and political pundits who believe the free market economy will save us all love to cite 18th-century social thinker Adam Smith and his book The Wealth of Nations. In it, he championed self-interest and a free market as a catalyst for societal improvement. But he also assumed those with the power and privilege would consider the needs of others within that free market system. Somewhere along the way, his ideas around empathy and moral obligation got stripped away from his economic philosophy. See, back then, the lines were blurred between economists, social thinkers, and philosophers. Today, I talk with Sam Fleischacker, an expert on Adam Smith, to clarify what Smith really thought about a free market and our responsibilities to society within it. We also talk about what is distinctive about Smith's conception of empathy in his own time and how it squares with today. Sam shares how empathy affects Smith's proposals for economic policy, what he had to say about our tendency to empathize more with people we already know and care for than for people very distant from us, and the big question: Should we try to empathize with people we think are evil? To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.comKey Takeaways:Judgment isn’t always negative and, in some cases, it can be used to form connections - such as admiring strength of character or showing sensitivity.  Consuming art, literature, documentary and other stories of people that have different lives from you is a way to stretch your brain and think more empathetically. You must empathize with people you don’t agree with, even those who you consider evil. If you want to have any hope of changing them, you need to do that. You don’t have to approve of it, but you have to at least try to understand them. Empathy and criticism are not incompatible.  "Smith is very much about thinking about what everybody wants, from their own perspective, that is to say, empathizing with them. And I think that's gotten badly lost on both the left and the right in public policy." —  Sam Fleischacker About Sam Fleischacker, LAS Distinguished Professor of PhilosophySam Fleischacker is LAS Distinguished Professor of Philosophy at the University of Illinois in Chicago.  He works on moral and political philosophy, and the philosophy of religion. He is the author of nine books, including Adam Smith, Being Me Being You:  Adam Smith and Empathy, A Third Concept of Liberty:  Judgment and Freedom in Kant and Adam Smith, and On Adam Smith’s Wealth of Nations:  A Philosophical Companion.  He was President of the International Adam Smith Society from 2006 to 2010.References Mentioned:Edwin Rutsch, The Empathy Edge podcast: How Empathy Circles Can Change the WorldDavid Weissman, The Empathy Edge podcast: From MAGA to Jewish Liberal ProgressiveMARIA'S COURSELearn more about Maria's new Brand Story Breakthrough course, starting September 8. Spots are limited so grab yours before it's gone to start attracting more of your ideal customers and boosting revenue and growth: https://bit.ly/BSBcourseConnect with Sam FleischackerUniversity of Illinois at Chicago: https://phil.uic.edu/philosophy/people/faculty/fleischackerFacebook: https://www.facebook.com/sam.fleischacker.7Books: Adam Smith (Routledge, 2021)Being Me Being You:  Adam Smith and Empathy (University of Chicago Press, 2019) Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice Get your copy of The Empathy Dilemma here- www.theempathydilemma.comKeynote Speakers and Conference Trainers: Get your free Talkadot trial and enjoy this game changer for your speaking business! www.share.talkadot.com/mariaross

Life can feel like a blur, with people becoming mere extras in our daily rush. What if you paused to connect over shared joys or frustrations? Storytelling emerges as a powerful tool: it's up to 22 times more memorable than mere facts. It touches hearts, breaks down barriers, and sparks action. Whether in personal interactions or business, stories unite us and draw in our audience. A new course aims to help you craft compelling narratives that boost engagement and impact. Grab a cup of coffee and discover the magic of storytelling!

Joanna L. Cea and Jess Rimington, co-authors of a transformative book on economic practices, discuss the concept of 'beloved economies.' They explore how organizations can move away from a 'loveless economy' by prioritizing empathy, collaboration, and well-being over profit. Key insights include the importance of diverse perspectives and the role of leaders in challenging societal norms. Joanna highlights actionable practices like seeking difference and embracing time as a resource, aiming to shift workplace cultures towards connection and purpose.

Want to save the world - & build a healthy profitable business? You can. My guest today, Lindsay LaShell, and I talked about everything purpose & profit! What is a marketing activist, how impact organizations can better leverage marketing to achieve goals, where folks go wrong when leveraging social media, & the marketing lies that detract all of us, for-profit & nonprofit - from achieving our goals. Lindsay explains her buyer's journey framework & how it operationalizes empathy into your business model & marketing. We talk about B Corps & how any business that wants to make a difference can become one -  she has stellar advice for anyone longing to marry purpose & profit or paycheck. You will leave today's conversation motivated to do more good with your work, no matter how large your organization is. To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.comKey Takeaways:Marketing is not about lying to people, it is about telling your story truthfully to do good in the world. Marketing is a communication tool to serve & lift. Every sale you make is human-to-human. B2B or C2C don’t matter because everyone is human with their own thoughts, fears, wants, stresses, & human needs.Have a business purpose for everything you do in marketing. You do not need to do everything that everyone else does. You do not need to do something, especially on social media, just because you feel like you “should” do it.  "Mediocre marketing costs a lot of money because you don't know who you're talking to, & you don't know what you're offering. We don't have time & money to waste. We need our s*#t to be more efficient, we need better. That's where empathy focuses your range." —  Lindsay LaShell MARIA'S COURSELearn more about Maria's new Brand Story Breakthrough course, starting September 8. Spots are limited so grab yours before it's gone to start attracting more of your ideal customers & boosting revenue & growth: https://bit.ly/BSBcourseResources Mentioned:Heather Hiscox, The Empathy Edge: The Surprising Empathy Gap in Social Impact That Hinders ChangeElisa Camahort Page, The Empathy Edge: The Art of Empathy in Politics, Activism & Media BSIan Bentley, The Empathy Edge: Conscious Consumerism for the WinGay Hendricks, The Genius ZoneSPECIAL OFFER: Want to ditch the social media channels that don't serve you without sacrificing opportunities? Use coupon code "EMPATHY" to get FREE access to Lndsay's Social Media Solution course in Kajabi. Lindsay's course: The Power of Delegation for Entrepreneurs: https://courses.open-lines.co/offers/78wKLz3E/checkoutAbout Lindsay LaShell, Marketing Activist & Founder, Open Lines Marketing: Lindsay Dayton LaShell is a Marketing Activist & the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, & sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, & nonprofits. Through workshops, speaking gigs, & consulting, she’s helped thousands of organizations reevaluate & realign their marketing strategies to be more empathetic, efficient, & effective. To see what she’s up to, follow her on LinkedIn or subscribe to her newsletter at open-lines.co.Connect with Lindsay LaShell:  Open Lines Marketing: https://www.open-lines.co/LinkedIn: https://www.linkedin.com/in/lindsaylashell/Twitter: https://twitter.com/Open_LinesInstagram: https://www.instagram.com/openlinesmarketing/ Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathyConnect with Maria: Get the podcast & book: TheEmpathyEdge.comLearn more about Maria & her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice Get your copy of The Empathy Dilemma here- www.theempathydilemma.comKeynote Speakers and Conference Trainers: Get your free Talkadot trial and enjoy this game changer for your speaking business! www.share.talkadot.com/mariaross