Search News You Can Use - SEO Podcast with Marie Haynes

Marie Haynes
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Apr 24, 2019 • 29min

Structured Data, Changes to Amp and Local SEO Tips

In this week's episode: Algorithm Updates Google Announcements Official announcement of AMP real URL Google’s Daniel Waisberg talks enriching search results through structured data Google News indexing issues has been resolved AJAX/XHR calls have been added to Google’s list of things which will use up your crawl budget More images appearing in the SERPs Disavow Question: Backlink on Site A redirects to Site B. Which site should you disavow? Why robots.txt noindex is not officially used by Google Marie Kondo your URL parameters Tips from John about how to recover from quality updates Have you rebranded with a new site but you didn’t redirect? John Mueller weighs in Ex-Googler says Google tolerated non-search spam Suggested posts from Google My Business Short business names rolling out on GMB Google My Business suspensions are causing reviews to vanish JSON-LD Schema Generator For SEO Local Sponsorship finding tool Read the full newsletter at: https://Mariehaynes.com/newsletter
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Apr 17, 2019 • 35min

Image Use Tips for SEO, De-Indexing Bugs effect on Analytics and more news

On the agenda this week: Algo updates: April 2-9, 2019 turbulence More on the GSC de-indexing bug GSC consolidating views Javascript coming to AMP: Amp-script Amp stories - dedicated section in search GSC to include AMP story traffic Ranking at position -1??? Site:query counts Interesting info on Blockquote Is HTML to text ratio important Interesting case: Google can’t render a site’s CSS Should we submit every new page to the index? Tip from Cyrus Shepard on images Vimeo videos now appearing in featured snippets? New algorithm updates are more granular than in the past Test showing Google is not using rel=prev/next Is Google really using Chrome 41 for rendering? New metric for Youtube rankings being tested GMB category bug Mark best answer on GMB
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Apr 11, 2019 • 26min

Google's De-indexing bug and More SEO Tips for Better Rankings

In this podcast episode, Marie covers: No Algorithm Updates Widespread Google deindexing Lazy loading by default in Chrome 75 New data in GSC for Android Apps Changes to AMP Story results Does a 301 redirect count as a backlink? Seeing more DuckDuckGo conversions? Bolded title tags? Schema v3.5 released Product catalogs in GMB How to report a fake, unverified GMB listing FTC fines robocalling companies
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Apr 4, 2019 • 28min

SEO Tips for Improving Website Quality and More Industry News

In this episode, Marie covers: Algorithm updates Canonical info in GSC More reports dropped from old GSC GMB help community Debugging Chrome for iOS New resource from Google for improving mobile experience Google+ is dead Robots.txt tip Should you delete your old properties in GSC? Folders vs parameters for paginated content If a link is not in GSC is it important? If you have both an m. and responsive version, what does Google prefer? Tip for redirected content How to address thin content A new search engine from Ahrefs? AMP for email Use translate in Google Sheets Local SEO: Where to get GMB help
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Mar 28, 2019 • 31min

Core Algorithm Fluctuations, Paginated Pages (rel=prev/next) and More SEO News

In this week's episode we discuss: Algo updates - March turbulence Rel=prev/next How neural matching differs from RankBrain Code editing for AMP pages Google on Webspam Google premier partner frauds Expandable featured snippets Fetch as Google going away How to remove a sitemap from GSC Do you need schema for a featured snippet? How does Google treat duplicate content like that of laws and other legal content? How does Google evaluate quality? Mailchimp no longer works with Shopify Algo changes affecting Pinterest
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Mar 21, 2019 • 28min

March 12th, 2019 Core Algorithm Update and Much More SEO News

Oops! I said at the beginning of the podcast that I’d talk about changes to use of rel=prev/next and subsequently forgot to talk about it. Stay tuned for more on that next week! In this week's episode we discuss: Mar 12, 2019 Core update Chrome lite pages Interesting info on url length We should avoid 500 error codes Good tips from Google on creating great product/category pages Be careful using iframes in the head Great tips for use of Javascript Local SEO: Guidelines for seasonal businesses updated Local SEO: How to add Q&A when it’s not currently offered for your client
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Mar 14, 2019 • 43min

Google Confirms a Big Core Algorithm Update March 12th - This and Much More News

In this episode Marie covers: Algorithm updates - Mar 12, 2019 - Big Core update Algorithm updates - Mar 6, 2019 GSC Sets shutting down Mar 28 How does Google determine dates? Mobile friendly test in lighthouse Mobile friendly tip Tip on internal linking and content consolidation robots.txt is case sensitive Tip for multi-lingual sites Ahrefs tip Google on whether they prefer HTML or PDFs Advice for image search optimization Tips for those using video content Confusion about how the Quality Raters work Confusion about the new Moz DA SEMRush glitch Google Assistant now making phone calls How to deal with reviews with no text
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Mar 7, 2019 • 24min

Algorithm Updates, Google Banning Political Ads and More SEO Related News

In this episode: Feb 27 - March 1 2019 algorithm updates New wording for structured data manual actions Google banning political advertising in Canada Changes to People Also Ask Icons and Top Stories Changes to SERPS for natural supplements Swipe to next for images What happens when you point unnatural links at a site and then redirect that site Is it ok to require a link? Best practices for images hosted on a CDN Does it make sense to use keywords to identify classes, ID’s etc. in CSS? Tips from Google on handling paginated content New series by Martin Splitt from Google on JavaScript SEO Could Angular JS cause Google to not respect a canonical? New way to report GMB spam Update to GMB guidelines
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Feb 28, 2019 • 38min

Link Quality, Thoughts on Disavowing and Much More SEO News

In this episode Marie covers: Feb 23-24 algorithm update MHC now taking on clients for link audits Domain-wide data in Google Search Console New Test My Site tool by Google Google Discover performance report? Chrome Scroll to Text Unlinked featured snippets Fig captions Can hidden content for the visually impaired impact rankings? Does Google adjust its algorithms for specific industries? Is it ok to use UTM tracking parameters on internal links? Search console performance drop reports Save a URL in the Wayback Machine forever Google Posts appearing in other places Google is re-opting in local businesses who opted out of Google Assistant calls GMB messaging issues
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Feb 27, 2019 • 31min

SEO News - February 22, 2019 - Search News You Can Use

In this episode, Marie discusses all the latest changes and updates in the world of search, including: ---- Algo updates - Feb 16, 2019 Interesting recovery story Bing algo update E-A-T confirmed by Google to be important! Google+ notifications Google Docs API Mobile app properties no longer supported in GSC New featured snippets in Google News? Troubleshoot on mobile Does hreflang give you a ranking benefit How does Google use unlinked mentions? Is E-A-T connected to links? Does a site with a manual action carry a stigma? Majestic backlink filtering Local SEO: Direct review reply live in maps Local SEO: What to do when a location is closing Local SEO: Changes for Service Area Businesses ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.

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