

Search News You Can Use - SEO Podcast with Marie Haynes
Marie Haynes
Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
Episodes
Mentioned books

Apr 24, 2019 • 29min
Structured Data, Changes to Amp and Local SEO Tips
In this week's episode:
Algorithm Updates
Google Announcements
Official announcement of AMP real URL
Google’s Daniel Waisberg talks enriching search results through structured data
Google News indexing issues has been resolved
AJAX/XHR calls have been added to Google’s list of things which will use up your crawl budget
More images appearing in the SERPs
Disavow Question: Backlink on Site A redirects to Site B. Which site should you disavow?
Why robots.txt noindex is not officially used by Google
Marie Kondo your URL parameters
Tips from John about how to recover from quality updates
Have you rebranded with a new site but you didn’t redirect? John Mueller weighs in
Ex-Googler says Google tolerated non-search spam
Suggested posts from Google My Business
Short business names rolling out on GMB
Google My Business suspensions are causing reviews to vanish
JSON-LD Schema Generator For SEO
Local Sponsorship finding tool
Read the full newsletter at: https://Mariehaynes.com/newsletter

Apr 17, 2019 • 35min
Image Use Tips for SEO, De-Indexing Bugs effect on Analytics and more news
On the agenda this week:
Algo updates: April 2-9, 2019 turbulence
More on the GSC de-indexing bug
GSC consolidating views
Javascript coming to AMP: Amp-script
Amp stories - dedicated section in search
GSC to include AMP story traffic
Ranking at position -1???
Site:query counts
Interesting info on Blockquote
Is HTML to text ratio important
Interesting case: Google can’t render a site’s CSS
Should we submit every new page to the index?
Tip from Cyrus Shepard on images
Vimeo videos now appearing in featured snippets?
New algorithm updates are more granular than in the past
Test showing Google is not using rel=prev/next
Is Google really using Chrome 41 for rendering?
New metric for Youtube rankings being tested
GMB category bug
Mark best answer on GMB

Apr 11, 2019 • 26min
Google's De-indexing bug and More SEO Tips for Better Rankings
In this podcast episode, Marie covers:
No Algorithm Updates
Widespread Google deindexing
Lazy loading by default in Chrome 75
New data in GSC for Android Apps
Changes to AMP Story results
Does a 301 redirect count as a backlink?
Seeing more DuckDuckGo conversions?
Bolded title tags?
Schema v3.5 released
Product catalogs in GMB
How to report a fake, unverified GMB listing
FTC fines robocalling companies

Apr 4, 2019 • 28min
SEO Tips for Improving Website Quality and More Industry News
In this episode, Marie covers:
Algorithm updates
Canonical info in GSC
More reports dropped from old GSC
GMB help community
Debugging Chrome for iOS
New resource from Google for improving mobile experience
Google+ is dead
Robots.txt tip
Should you delete your old properties in GSC?
Folders vs parameters for paginated content
If a link is not in GSC is it important?
If you have both an m. and responsive version, what does Google prefer?
Tip for redirected content
How to address thin content
A new search engine from Ahrefs?
AMP for email
Use translate in Google Sheets
Local SEO: Where to get GMB help

Mar 28, 2019 • 31min
Core Algorithm Fluctuations, Paginated Pages (rel=prev/next) and More SEO News
In this week's episode we discuss:
Algo updates - March turbulence
Rel=prev/next
How neural matching differs from RankBrain
Code editing for AMP pages
Google on Webspam
Google premier partner frauds
Expandable featured snippets
Fetch as Google going away
How to remove a sitemap from GSC
Do you need schema for a featured snippet?
How does Google treat duplicate content like that of laws and other legal content?
How does Google evaluate quality?
Mailchimp no longer works with Shopify
Algo changes affecting Pinterest

Mar 21, 2019 • 28min
March 12th, 2019 Core Algorithm Update and Much More SEO News
Oops! I said at the beginning of the podcast that I’d talk about changes to use of rel=prev/next and subsequently forgot to talk about it. Stay tuned for more on that next week!
In this week's episode we discuss:
Mar 12, 2019 Core update
Chrome lite pages
Interesting info on url length
We should avoid 500 error codes
Good tips from Google on creating great product/category pages
Be careful using iframes in the head
Great tips for use of Javascript
Local SEO: Guidelines for seasonal businesses updated
Local SEO: How to add Q&A when it’s not currently offered for your client

Mar 14, 2019 • 43min
Google Confirms a Big Core Algorithm Update March 12th - This and Much More News
In this episode Marie covers:
Algorithm updates - Mar 12, 2019 - Big Core update
Algorithm updates - Mar 6, 2019
GSC Sets shutting down Mar 28
How does Google determine dates?
Mobile friendly test in lighthouse
Mobile friendly tip
Tip on internal linking and content consolidation
robots.txt is case sensitive
Tip for multi-lingual sites
Ahrefs tip
Google on whether they prefer HTML or PDFs
Advice for image search optimization
Tips for those using video content
Confusion about how the Quality Raters work
Confusion about the new Moz DA
SEMRush glitch
Google Assistant now making phone calls
How to deal with reviews with no text

Mar 7, 2019 • 24min
Algorithm Updates, Google Banning Political Ads and More SEO Related News
In this episode:
Feb 27 - March 1 2019 algorithm updates
New wording for structured data manual actions
Google banning political advertising in Canada
Changes to People Also Ask Icons and Top Stories
Changes to SERPS for natural supplements
Swipe to next for images
What happens when you point unnatural links at a site and then redirect that site
Is it ok to require a link?
Best practices for images hosted on a CDN
Does it make sense to use keywords to identify classes, ID’s etc. in CSS?
Tips from Google on handling paginated content
New series by Martin Splitt from Google on JavaScript SEO
Could Angular JS cause Google to not respect a canonical?
New way to report GMB spam
Update to GMB guidelines

Feb 28, 2019 • 38min
Link Quality, Thoughts on Disavowing and Much More SEO News
In this episode Marie covers:
Feb 23-24 algorithm update
MHC now taking on clients for link audits
Domain-wide data in Google Search Console
New Test My Site tool by Google
Google Discover performance report?
Chrome Scroll to Text
Unlinked featured snippets
Fig captions
Can hidden content for the visually impaired impact rankings?
Does Google adjust its algorithms for specific industries?
Is it ok to use UTM tracking parameters on internal links?
Search console performance drop reports
Save a URL in the Wayback Machine forever
Google Posts appearing in other places
Google is re-opting in local businesses who opted out of Google Assistant calls
GMB messaging issues

Feb 27, 2019 • 31min
SEO News - February 22, 2019 - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
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Algo updates - Feb 16, 2019
Interesting recovery story
Bing algo update
E-A-T confirmed by Google to be important!
Google+ notifications
Google Docs API
Mobile app properties no longer supported in GSC
New featured snippets in Google News?
Troubleshoot on mobile
Does hreflang give you a ranking benefit
How does Google use unlinked mentions?
Is E-A-T connected to links?
Does a site with a manual action carry a stigma?
Majestic backlink filtering
Local SEO: Direct review reply live in maps
Local SEO: What to do when a location is closing
Local SEO: Changes for Service Area Businesses
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.