Innovation Answered

There’s a great quote in David Robertson and Bill Breen’s book Brick by Brick, a look inside The LEGO Group. They write, “The most difficult challenge in business is not to invent an innovative product; it’s to build an organization that can continually create innovative products.” How companies can become innovative and stay that way is the focus of a special series coming soon from Innovation Answered, the podcast for corporate innovators. We’ll be looking at big, established companies like LEGO, Apple, and Disney and asking what makes them so successful decade after decade and how they bounce back from challenges. Is it all about great leadership—or do these companies have a grasp on principles of persistent innovation that other companies can emulate? In today’s teaser episode, guest producer Wade Roush talks with InnoLead co-founder Scott Kirsner about where the idea for the miniseries came from and what hypotheses we’ll explore as we go along. Look for the first full episode on January 18, 2022. You can also listen to episodes of our Innovation Answered podcast on Stitcher, Spotify, Apple Podcast, Google Play Music, and our website. Special thanks to our friends at PatSnap and Innovation Academy for sponsoring this mini-series.

You may know Mars Incorporated for the sweet and tasty treats you can find on store shelves – classic Twix candy bars, Juicy Fruit gum, and so much more. However, Mars is exploring much more than just candy and snack foods. Jean-Christophe Flatin, President of Innovation, Science, Technology, and Mars Edge at Mars, talks about "innovation myth-busting," the importance of connecting with consumers, and new patterns caused by the COVID-19 pandemic. 

Venture capital funds provide the gasoline startups need to get from an initial sketch on a cocktail napkin to a global-scale giant like Uber, Amazon, or Airbnb. With so much change over the last year, we drove out to Los Altos Hills, California to sit down with Hemant Taneja, one of venture’s power players to understand what’s on his mind half way through this year. Marcus Daniels, Highline Beta’s Founding Partner & CEO, also shares his insights.

Bringing designers in early can help companies execute on big ideas more successfully and create smoother customer experiences. But how do you get that right, especially if design isn’t baked into the culture, or if other functions tend to dominate the innovation process? Phil Duncan, the Global Design Officer at Procter and Gamble, discusses his experience. Brett Lovelady and Andy Goodman of PA Consulting also share.

Weddings in the COVID-era look a little different. Many couples staged “minimonies” to celebrate their big day, sometimes with a Zoom link as a substitute for in-person celebrations. Just as celebrations have adapted, the way people shop for wedding wear also had to shift.  David’s Bridal CEO Jim Marcum discusses how he’s navigating the future of the wedding business. That includes building an omnichannel experience to help brides shop from anywhere and industry trends to look out for in 2022.

How do CEOs determine focus areas and allocate budget to R&D initiatives? In this episode, Deborah Dunsire, four-time chief executive of public and private companies shares her experience. Dunsire has been the CEO of Lundbeck since 2018 — overseeing teams that discover new medicines in Copenhagen and California, as well as others who market and sell the company’s products around the world. Get her tips for innovators looking to improve their relationships with their CEOs.

How do Chief Strategy Officers balance the core business with new opportunities? And, what can teams do to build the right portfolio of activities? Megan Lyon, Chief Strategy Officer of Herman Miller, explains how she approaches crafting strategy for the furniture company. George White, Chief Innovation Officer of Cantina, also shares best practices for setting strategy. 

How did Sonesta grow from 58 hotels in November of 2020 to 1,200 locations today? Vera Manoukian, Chief Operating Officer at Sonesta International Hotels Incorporated, explains. Manoukian also shares how the team pivoted to meet guest concerns and keep rooms booked during the pandemic. 

How do Chief Technology Officers build roadmaps to implement new technologies? Leo Barella, Chief Technology Officer at Takeda Pharmaceutical Company, explains. He also discusses best practices for working with data and using data to inform digital strategy. 

How do chief innovation officers they set priorities? And, what do they do to influence culture? Debbie Brackeen, Chief Strategy and Innovation Officer at CSAA, explores how  she approaches the insurance company’s innovation portfolio, the metrics that matter, and disruption in the insurance space. Frazer Bennet, Chief Innovation Officer of PA Consulting, also shares insights.