On today’s show, we chat with Jon who’s a physical product designer and prototyper. Jon’s got a highly technical business—which you’ll see as we chat with him on the episode today. That means that Jon is very smart when it comes to product design and 3D printing, but has a hard time translating that expertise into language that appeals to clients.So in today’s episode, where I'm also joined by my friend and guest coach Matt Olpinski, we walk Jon through some important ways to think about messaging and marketing. Because, as a freelancer, you can offer the absolute best service on the market, but if you don’t know how to tell people about it, you’re in trouble.Get your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.Support our sponsors so we can keep airing new episodes: The Information — a premium tech and global business news publication for founders and business leaders in any stage of growing their business. LinkedIn Jobs — Find the right person with LinkedIn Jobs. Gusto - The all-in-one people platform for payroll, benefits, HR. Business Wars — The real story of what drives big companies to new heights — or to ruin. Dripify — Premium learning platform for entrepreneurs. SolidGigs — Get more freelance jobs. ***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show, we chat with Christine, the founder of Bryant Creative Company.Christine has a nice freelance business where she works on graphic design and branding for her clients. But over time, Christine has also begun to offer additional services such as web design—which, frankly, she doesn’t enjoy as much and she’s not as good at.That brings up a whole lot of questions on our call such as: should I outsource jobs that aren’t a fit? Or should I decline them altogether?If you’re not sure whether to expand your service offering or double down on what you do best then this episode, where we're joined by special guest coach Matt Olpinski, is for you.Get your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.Support our sponsors so we can keep airing new episodes: The Information — a premium tech and global business news publication for founders and business leaders in any stage of growing their business. LinkedIn Jobs — Find the right person with LinkedIn Jobs. Gusto - The all-in-one people platform for payroll, benefits, HR. Business Wars — The real story of what drives big companies to new heights — or to ruin. Dripify — Premium learning platform for entrepreneurs. SolidGigs — Get more freelance jobs. ***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show we chat with Augusto who’s running a local branding and video marketing company in the United States. Augusto has chosen to target local latino businesses because he feels they’re underserved and can really use his expertise.But Augusto keeps hitting a wall: his target audience is overly cautious when it comes to spending. Which makes it hard to charge premium prices for his work.So what can you do when you’re worried you’ve got the wrong target audience? Today, I’m joined by guest-coach Bobby Macey to answer as many of Augusto’s questions as possible because we both know all too well: if your audience isn’t aligned with your service, it’s almost impossible to effectively promote your freelance business.Get your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.Support our sponsors so we can keep airing new episodes: The Information — a premium tech and global business news publication for founders and business leaders in any stage of growing their business. LinkedIn Jobs — Find the right person with LinkedIn Jobs. Gusto - The all-in-one people platform for payroll, benefits, HR. Business Wars — The real story of what drives big companies to new heights — or to ruin. Dripify — Premium learning platform for entrepreneurs. SolidGigs — Get more freelance jobs. ***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode we chat with Adii Pienaar who recently published a book titled Life Profitability: The New Measure of Entrepreneurial Success.As someone who’s very motivated by the lifestyle that freelancing and entrepreneurship can offer, I was intrigued when I first learned about Adii’s book.So today, Clay and I have a heart to heart chat with Adii all about the lies about "work/life balance" and how to build a business that doesn’t ultimately consume you.If you’ve ever felt burned out with the business you started in order to find more freedom in the first place or you've thought to yourself “this isn’t what I signed up for”, Adii’s advice will be the best thing you hear this week.Get your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.Support our sponsors so we can keep airing new episodes: The Information — a premium tech and global business news publication for founders and business leaders in any stage of growing their business. LinkedIn Jobs — Find the right person with LinkedIn Jobs. Gusto - The all-in-one people platform for payroll, benefits, HR. Business Wars — The real story of what drives big companies to new heights — or to ruin. Dripify — Premium learning platform for entrepreneurs. SolidGigs — Get more freelance jobs. ***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, we have a conversation with Matt Essam who helps freelancers attract and find their dream clients.Have you ever felt like you are more of an employee than a partner when it comes to your client relationships?Maybe you feel like you don’t have any creative input on your projects. Or maybe you feel like you’re underutilized pushing pixels, moving commas, or doing some other menial tasks for your client.If this sounds familiar, you’ll want to listen to our conversation with Matt today. He’s got a pretty great solution to this problem plus some great advice on finding the perfect clients for your business.Get your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.Support our sponsors so we can keep airing new episodes: The Information — a premium tech and global business news publication for founders and business leaders in any stage of growing their business. LinkedIn Jobs — Find the right person with LinkedIn Jobs. Business Wars — The real story of what drives big companies to new heights — or to ruin. Dripify — Premium learning platform for entrepreneurs. SolidGigs — Get more freelance jobs. Links mentioned in this episode: Download Matt's quick-start guide to finding dream clients without relying on referrals.  Get a free copy of Matt's Amazon best seller here: https://www.createandprosper.co/  ***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show, we check in with Margaret Ryland. Now, if that name sounds familiar, that’s because Margaret joined us originally on Season 8 to talk about her branding and design business.Since we last talked, Margaret has had some luck on collaborating with other creatives, but is still struggling to build out the processes required to actually make a first contractor hire.It’s a big hurdle, but if she can’t push through it, she might be stuck as a one-person business for the rest of her career.We’ll get into some advice and tactical tips for Margaret and anyone unsure about building a team in today's episode.Get your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.Support our sponsors so we can keep airing new episodes: Gusto - The all-in-one people platform for payroll, benefits, HR. LinkedIn Jobs — Find the right person with LinkedIn Jobs. Business Wars — The real story of what drives big companies to new heights — or to ruin. Dripify — Premium learning platform for entrepreneurs. SolidGigs — Get more freelance jobs. ***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show, it’s just Preston and Clay. That’s because in early January, Preston asked Clay how things were looking for the new year and his response was something like:"I’ve already hit my 6 month revenue goal."Yeah, it was January 7th. NUTS!A couple weeks later—Before January was even over—Clay shared that he hit his complete revenue goal for 2021. That’s 12 months of revenue just in January.Naturally, Preston had to get clay on a call and find out what he had been doing. It’s a conversation you won’t want to miss.Get your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.Support our sponsors so we can keep airing new episodes: Gusto - The all-in-one people platform for payroll, benefits, HR. LinkedIn Jobs — Find the right person with LinkedIn Jobs. Business Wars — The real story of what drives big companies to new heights — or to ruin. Dripify — Premium learning platform for entrepreneurs. SolidGigs — Get more freelance jobs. ***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode we have a coaching call with Shelley, who works in the music industry—which can be a tough gig right now, but Shelley is making it work.There’s just a small problem with her principal business—booking artists into venues. Getting clients to understand the value Shelley brings to the table is proving more difficult than she imagined.After digging a bit deeper, Clay and I realize this is a simple messaging problem. A common pitfall in marketing.If you, like Shelley, want to get clients to say “yes” more quickly with less hesitation, stay tuned because, like Shelley, you might just need to tweak your messaging.=========Get your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.Support our sponsors so we can keep airing new episodes: Gusto - The all-in-one people platform for payroll, benefits, HR. LinkedIn Jobs — Find the right person with LinkedIn Jobs. Business Wars — The real story of what drives big companies to new heights — or to ruin. Remote Works — a podcast that tells extraordinary stories of teams that made the shift to working remotely. (Listen to Remote Works Podcast Sneak Peek) Dripify — Premium learning platform for entrepreneurs. SolidGigs — Get more freelance jobs. ***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show, we have a chat with Erica who, frankly, intimidates both Clay and me. That’s because Erica is working with some of the brightest people in the world to solve some of the biggest problems faced by humanity.But despite working with some incredible clients and solving some meaningful problems, Erica is stuck when it comes to moving her business to the next level.What we uncover during the conversation is Erica (like so many of us) is perhaps getting the cart before the horse by developing a massive, university-level course for PhDs before she ever tests the market to see if people will buy.Since Clay and I are both admittedly more salesmen than educators, we offer an alternative approach that seems to resonate. If you’re stuck in “create” mode and can’t seem to get to the “launch” or “revenue” stage in your business, then have a listen, because we’ve got some good advice for you in this episode.=========Get your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.Support our sponsors so we can keep airing new episodes: LinkedIn Jobs — Find the right person with LinkedIn Jobs. Remote Works — a podcast that tells extraordinary stories of teams that made the shift to working remotely. (Listen to Remote Works Podcast Sneak Peek) Dripify — Premium learning platform for entrepreneurs. SolidGigs — Get more freelance jobs. ***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Ways to Spy on Your Target Audience On today’s episode, we have a coaching call with Nikolai—a freelance Webflow developer living and working in New Zealand.Nikolai’s entire freelance business completely turned around when he decided to focus exclusively on Webflow, showcasing the power of finding your niche as a creative.And while Nikolai has seen a nice bump in new leads and more projects from sites like Upwork and networks like Dribbble, he’s not 100% sure how to find more of his ideal audience.From that question, Clay leads us into 3 ways he has successfully “spied” on his target audience to learn what their pain points are and eventually create the perfect product to sell them.=========Get your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.Support our sponsors so we can keep airing new episodes: LinkedIn Jobs — Find the right person with LinkedIn Jobs. Remote Works — a podcast that tells extraordinary stories of teams that made the shift to working remotely. (Listen to Remote Works Podcast Sneak Peek) Dripify — Premium learning platform for entrepreneurs. SolidGigs — Get more freelance jobs. ***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices