Freelance to Founder

How many people do you need to officially call yourself an agency? The hosts dive into this intriguing question, discussing the blurred lines between freelancers and agencies. They share insights on ideal team sizes and the tipping point when teams become too large. The conversation takes a humorous turn, exploring how team size impacts workplace enjoyment and autonomy. Scaling challenges, like managing ten team members, are also addressed, emphasizing the importance of independence and systematic processes for growth.

On today’s show: do you ever feel trapped by the decisions you make in your business?Our guest Morgan loves to write. But, early on, she took on quite a few social media clients. Then, those clients referred more clients. And suddenly, most of her client work is focused on social media marketing — not writing.So what do you do when your former choices have boxed you into a future you don’t necessarily want?It’s all on today’s episode of Freelance to Founder. Here we go…This episode was originally aired on December 14, 2023.PS: Get featured in an upcoming Q&A! Just visit http://freelancetofounder.com/ask and submit a question. Support our SponsorsOur generous sponsors make this show 100% free to you. Support them at the link below.https://freelancetofounder.com/sponsorsGet your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.More Recommended Listening:This show is a part of the Podglomerate, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter.We suggest you also try other Podglomerate shows about entrepreneurship, business, and creativity, such as Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices

Explore the financial landscape of starting an agency, focusing on how much you should save and what to spend on. Discover innovative client retention strategies and the costs of launching compared to freelancing. Learn about essential versus non-essential expenses and how to manage software investments efficiently. Delve into team management tips and the hidden costs of running a small agency. Get practical insights to sharpen your financial acumen and boost your entrepreneurial journey.

The journey from freelancer to agency is filled with pivotal challenges and mindset shifts. The hosts guide a growing entrepreneur on navigating client acquisition and financial strategies. Discover the benefits of adopting an agency identity, including enhanced credibility and refined marketing efforts. Social media's role in outreach and the importance of understanding target audiences are crucial themes. Custom software solutions tailored to business needs and building genuine client relationships round out this engaging discussion.

This episode dives into the struggles of breaking into the US market for a video production business. After initial success, a listener faces challenges connecting with clients in Salt Lake City. The hosts emphasize the importance of regular sales activities, comparing it to a gym routine. They also explore niche opportunities in video editing and motion graphics, urging freelancers to cater to specific markets. Finally, branding misalignments are tackled, highlighting the need for clearer business presentations.

Effective messaging is crucial for attracting new clients, yet many freelancers struggle to communicate their value. A guest shares insights on project management tailored for creatives, emphasizing the importance of organization and client relations. The conversation dives into setting clear business goals, automating processes, and understanding client motivations. Additionally, they tackle challenges faced by freelancers, highlighting the need for solid account management and effective pricing strategies to thrive in the creative industry.

In a lively Q&A session, the hosts tackle the buzz surrounding GoHighLevel, sharing personal experiences that reveal both the software's potential and its pitfalls. They delve into usability challenges, customer support woes, and security concerns, painting a comprehensive picture of the platform. The conversation also compares GoHighLevel to other CRM tools and raises caution about popular marketing trends. Additionally, they explore the nuances between multi-level marketing and affiliate strategies, providing insights for aspiring entrepreneurs navigating this complex landscape.

Are you a control freak in your freelance work? Discover how letting go of smaller tasks can unleash your potential as a founder. Listen to insights from a social media manager navigating the shift from freelancer to business owner, and learn about the emotional hurdles of delegation. Explore the importance of recognizing team strengths, effective communication, and time management. Plus, find out how tracking even minor tasks can enhance productivity and align work with your long-term goals.

Ever wondered how to price your services when using subcontractors? The hosts dive into optimal strategies for managing these relationships. They recommend a minimum 30% markup to cover risks and project management duties. Discussion highlights the importance of having separate contracts for clients and subcontractors to clarify responsibilities. Clear communication is emphasized as a key to success in these arrangements. Get ready to elevate your freelance game with these insightful tactics!

On today’s show, can you grow without embracing hustle culture? That’s just part of what we talk about with return guest: Travis Boyco.A few months ago, Travis was trying to decide if he could actually quit his job and take his business full-time.Now, he’s back, freelancing full-time and hitting us with some of his biggest learnings from going full-time, plus questions he’s run into since.It’s a fun episode today, and it’s all here on Freelance to Founder. Here we go.(This episode was originally aired on November 11, 2023).PS: Get featured in an upcoming Q&A! Just visit http://freelancetofounder.com/ask and submit a question. Support our SponsorsOur generous sponsors make this show 100% free to you. Support them at the link below.https://freelancetofounder.com/sponsorsGet your own on-air coaching callWe'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.Leave us a review on Apple Podcasts:If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.More Recommended Listening:This show is a part of the Podglomerate, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter.We suggest you also try other Podglomerate shows about entrepreneurship, business, and creativity, such as Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices