WP Product Talk

Ben Gabler is the founder and CEO at Rocket.net. He believes it’s extremely important to never stop advocating for the customer. Doing so helps shape your product and business to start solving the real world pain points of your customers look to you to solve for them. Show Notes Some links and resources mentioned during the show:

Jamie Marsland is not just a Youtuber... he's also a product owner! Jamie joins us to talk about how investing in his Youtube presence has changed his business dramatically and for the better. If you're just getting into promoting your products on Youtube, you're going to want to be here live and ask your questions. In this episode of WP Product Talk, hosts Matt and Zach discuss how YouTube affects WordPress product owners with special guest Jamie Marsland from PootlePress. They cover various topics including the value of consistent content creation, leveraging YouTube's algorithms, and the types of video content that attract engagement. Jamie also shares personal experiences, tips for creating impactful videos, and how his successful YouTube channel has significantly boosted his business and community connections. The conversation emphasizes the importance of authenticity, planning, and regular publishing as key elements to thriving on YouTube.

Mike Stott from Automattic will be joining hosts Katie Keith from Barn2 and Amber Hinds from Equalize Digital to chat about strategies and tips for unlocking more customers for your WordPress product. Show Notes Katie had a hottake after this episode about leveraging the WP admin dashboard widget. Check out the convo on X here:

Join hosts Amber Hinds and Katie Keith and special guest Laura Elizabeth for a WP Product Talk episode focused on growing and nurturing your email lists. We'll discuss why your email list is your most valuable asset, how to write emails people want to read, using automation, creating an 'email flywheel' that sells your plugin on autopilot, and more.

Learn how to boost your software sales by making a simple switch from product videos to process videos. Discover the power of showcasing your software's functionality and benefits to captivate your audience and drive conversion rates. Tune in now!

In this episode, our co-hosts troll our show founder, Matt Cromwell, with a longtime gag that somehow this Medeiros fellow is way more "popular" as a "Matt" in WordPress. Of course this is silly and easily debunked, but it's cute anyway. Thanks Medeiros for being a longtime fan of WP Product Talk. This was your one claim to fame, enjoy!

Join us on WP Product Talk where will be discussing how to grow your sales with pre-sales calls and webinars. Our special guest is Amanda Gorman, Director of Customer Success for StellarWP. Amanda will share her insights and proven tactics to help you understand how to effectively use pre-sales calls and webinars to grow your sales. Whether you are just starting out or looking to refine your existing sales strategy, this discussion will provide valuable insights.

Dive into the intricate world of user experience in our upcoming WP Product Talk episode, "Product UX and the Allure and Problems with Deceptive Patterns". We're thrilled to welcome Piccia Neri, a renowned Product UI/UX expert, who will share her in-depth knowledge on the fine line between enticing and misleading user interface designs in WordPress products. In this episode, Piccia will unravel the ethical considerations and potential pitfalls of using deceptive patterns, also known as "dark patterns," in product design. She will guide us through the importance of balancing a compelling user experience with honest and straightforward design principles. Co-hosts Matt Cromwell and Zack Katz will join Piccia in this thought-provoking discussion, offering insights into how you can create user-friendly, ethical, and effective UX designs for your WordPress products. Show Notes Piccia shared some robust resources and concepts while on the show. Matt did a quick thread to highlight them: But here they are as well at a glance:

Join us on an insightful new episode of WP Product Talk titled "Pricing for Profit: Strategies for WordPress Product Owners". Our special guest is James Baldaccino, an expert in marketing and sales strategies at GetElipsis. James brings a wealth of experience in developing pricing strategies that not only attract customers but also ensure profitability for WordPress product businesses. In this episode, James will share his knowledge and proven tactics to help you understand how to effectively price your WordPress products. Whether you are just starting out or looking to refine your existing pricing model, this discussion will provide valuable insights. Co-hosts Amber Hinds and Zack Katz will delve into the nuances of pricing in the competitive WordPress market, ensuring you walk away with practical advice and innovative strategies to boost your business.

Get ready for a spook-tacular episode of WP Product Talk, "Beyond the Grave: Safeguarding Your Business Legacy". As Halloween draws near, our eerie trio of co-hosts - Zack Katz, Katie Keith, and the ghostly whisperer of business continuity, special guest Carl Alexander - will unravel the mysteries of what happens to your business when you're no longer around. This episode promises to delve deep into the crypts of business succession planning with a hauntingly fun twist. Discover how to draft a plan that ensures your business legacy remains intact even from the other side. Learn the macabre details of wills, trusts, and the digital footprint you'll leave behind. Whether you want your business to rise like a phoenix or rest peacefully in its crypt, this episode offers spine-chilling insights to protect your entrepreneurial spirit beyond the grave. Resources: Katie Keith's business continuity document