

SPEAK LIKE A CEO
Oliver Aust, founder of Speak Like a CEO Academy
Speak Like a CEO is the podcast for ambitious leaders who want to become top 1% communicators - and scale themselves and their businesses by mastering the ultimate leadership skill: communication.
Hosted by Oliver Aust - one of the world’s leading voices on leadership communication, bestselling author of Unignorable and Message Machine, and trusted advisor to Fortune 500 leaders, unicorn founders, and government leaders - this show pulls back the curtain on how the world’s most effective communicators think, speak, and lead.
Hosted by Oliver Aust - one of the world’s leading voices on leadership communication, bestselling author of Unignorable and Message Machine, and trusted advisor to Fortune 500 leaders, unicorn founders, and government leaders - this show pulls back the curtain on how the world’s most effective communicators think, speak, and lead.
Episodes
Mentioned books

Jul 1, 2022 • 41min
#155: Speak the language of your audience. Christine Kiefer, RIDE Capital
"You don’t have to be 65 to live your dreams,“ believes our guest. Her business is all about giving people this opportunity much sooner in life, by helping them to build wealth.
Christine Kiefer is the co-founder of RIDE Capital. RIDE is a private bank for the digital age that helps customers structure their portfolio in an optimal and tax-efficient way. Customers already trust RIDE with close to a quarter of a billion Euros in assets - a massive amount for a four year old company. This was made possible through great communication and messaging.
Christine Kiefer also founded Fintech Ladies, a network for women involved in digitalisation and innovation in finance. This year she also joined Angelinvest as a venture partner.
In episode #155, Christine shares:
The unusual way she met the perfect co-founder, Felix Schulte
How to create a virtuous cycle of communication
Why speaking the language of your audience is the key to a successful communications strategy
How to be a better founder
Her secrets to building an engaged community
Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

Jun 24, 2022 • 36min
154: Own your communication. Hanna Marie Asmussen, Localyze
Say no to borders and bureaucracy and yes to openness and simplicity! Our guest today believes that international mobility is beneficial for all and is doing her part to make the process a positive experience for businesses and employees.
Having experienced the expat life herself, polyglot Hanna Marie Asmussen, co-founder and CEO of Localyze, knows exactly how complex and bureaucratic it can be to move abroad for a new job. In the absence of a state-of-the-art digital solution, she developed and founded Localyze in 2018 with co-founders Lisa Dahlke and Franziska Löw. Localyze simplifies the management of international teams by providing a comprehensive platform that automates processes and contains all relevant information and documents in one place.
Half a year after founding Localyze, the company was accepted into Y Combinator - the mother of all accelerators. The company has grown ever since and now aims to expand from Europe into North America and to reach a total of 50 markets by 2025. In episode #154, Hannah not only tells us her personal backstory: living, studying and working as an expat and founding with friends but also talks about:
What they teach you at Y Combinator to level up your communications
How to own your personal communication as a leader
How level three conversations change everything
The best way to stand out among thousands of startups
How a startup's communications system needs to change as the team grows
Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

Jun 17, 2022 • 40min
153: The new story of money. Katharina Gehra, Immutable Insight
Dare to rethink how money should work. This is what our guest today is passionate about. And that future of finance starts with a new story about money.
Katharina Gehra is the co-founder & CEO of Immutable Insight and manages one of the leading crypto hedge funds in Germany.
Coming from the traditional world of finance, she is now an integral part of the crypto industry. Katharina has been invited to speak to the German parliament on blockchain technology and has been named Top 40 under 40 three times in a row. She also co-hosts one of the most prestigious blockchain podcasts, Block52.
In episode #153, Katharina and Oliver take us on a deep dive into
The origin story of money, where it is heading and why so many societal issues are linked to it
Why we need a new story of money
The reason why Katharina is keen to ask questions
How a podcast can create an engaged community
Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

Jun 10, 2022 • 45min
#152: A Smile Can be Worth Millions. Ramin Niroumand, embedded/capital
Today's guest is one of the key players in the German and European FinTech scene. As co-founder and CEO of company builder finleap, Ramin Niroumand and his team were instrumental in building 15 companies that are now worth €3bn+, including Element, Penta, Clark and Solarisbank. Several of these have already achieved unicorn status.
Never one to rest on his laurels, Ramin recently founded his own venture capital fund together with Michael Hock called embedded/capital. Its aim is to become the no. 1 investor for Europe’s freshest, most innovative and trailblazing #FinTechs. The well-capitalised fund has already made 7 investments, and is hungry for more.
Ramin’s main success ingredient is to always bring joy to the table. With hundreds of pitch meetings under his belt, his first advice to founders is to smile.
To find out why a smile can be worth millions, tune in to episode #152, in which Ramin shares his insights and know-how about:
Why their brand is more important than most founders think
What’s behind the brand name embedded/capital and why this is exactly the right name for his fund
How to build trust with consumers as a fledging FinTech
How to communicate well with financial regulators, especially after the Wirecard scandal
The difference between a crisis and times of crisis, and what it means for communications
Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

Jun 3, 2022 • 34min
151: Sales = communication. Veronika Riederle, Demodesk
Selling is hard. To make the sales conversation better our guest today has built Demodesk, a revolutionary screen sharing and video conferencing platform. It acts like an AI-driven sales consultant that assists you by analysing data and giving suggestions to improve the conversation with the customer. You can compare this with the real-time assistance in cars today, says Veronika Riederle, the CEO of Demodesk.
Veronika founded Demodesk in 2017 with Alex Popp to revolutionise the sales process. They were accepted into Y Combinator and has since raised multiple rounds of funding.
In this episode Veronika shares
The origin story and vision of Demodesk
The experience at Y Combinator - from the pitch to the training they received
The (positive) impact of Corona on the business, and how she sees the post-Corona world
What works in sales right now and where is it going.
Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

May 20, 2022 • 29min
150: Create a market and own it. Jannes Fischer, Vermietet.de
How do you know what kind of business has huge potential?
It’s easy to connect the dots looking back. It’s way harder is to recognise trends in society before they become obvious, and use that insight to build a business that develops a new market.
That’s exactly what Jannes Fischer did. He is the CEO and founder of Vermietet.de, the market leader in digital solutions for private landlords. Helping his grandparents administrating their flats in Hanover, he realised that the younger landlords of the future would not accept paper or Excel sheets like previous generations to look after their most valuable investments. So he built a better a solution and in the process a fast-growing venture that was acquired by Scout24 Group in 2021.
A born entrepreneur, if there is such a thing, Jannes shares in our 150th episode:
Whether anyone can have a passion for dry cleaning (his first business)
Why owning a category is so powerful, and how it can be achieved
How he discovered the power of communications and how he applies it day-to-day
Why the CEO is the chief storyteller, and what that means for leaders
Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

May 13, 2022 • 27min
#149: Pitching for Impact. Freda Katunda Olsen, LEAP
„If you want people to buy in to who you are, then you have to have a really, really great story behind it.“ Freda Katunda Olsen
Born in Kinshasa, raised in the USA and currently living in Germany, our guest today is on a mission to create lasting change globally. Freda Katunda Olsen cofounded LEAP in 2020, an ed-tech startup that provides healthcare education across Africa. In partnership with UNICEF, the London School of Economics, international universities and African organisations, among others, the platform provides better, faster and cheaper healthcare training to more people and reduce brain drain. Freda recently won the Social Hero Award from Global Digital Women. She is passionate about leadership and storytelling, and has lots to share about how impact-driven ventures can pitch to investors.
Tune in to #149: Pitching for Impact where we discuss:
How to build a strong company culture for remote multinational team
Why storytelling is crucial for building a successful venture (and what to avoid)
Whether all exposure is good exposure
Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://lnkd.in/dvyxVVtt

May 6, 2022 • 17min
#148: Blitzscale your communication skills. Oliver Aust
What is the foundation for everything you do in business?
It’s communications. But developing communications skills is hard and time-consuming, unless ….
.. you find a way to blitzscale them. We know you are in a rush, so how can you speed this up? The key is to break down communications into a number micro-skills and learn the techniques that help you make progress fast. That way every founder can become a master communicator, and turn their company into a message machine that gets results.
In this episode of Speak like a CEO, Oliver Aust highlights three micro-skills that have the potential to catapult anyone into the Top 10% of communicators in business - for more impact, better leadership and higher returns.
Tune in to #148 "Blitzscaling your Communications Skills“ where we discuss:
🗞 Why fact-telling is obsolete
❤️🔥 How to speak and present with impact
🎸 How you can lead difficult conversations to positive outcomes
Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://lnkd.in/dvyxVVtt
🙌🏼 🎬 This episode is brought to you by HeyViz, your rapid content creation studio in Berlin. 🎬
www.heyviz.com

Apr 29, 2022 • 41min
#147: Find Your North Star - Martin Schilling, Techstars
Our guest today is passionate about enabling the next generation of entrepreneurs to build high-growth businesses. He believes they are more important than ever to create innovation, jobs and to keep Europe competitive. And there is nothing more powerful for a new business than to find its North Star and ensure that everybody can recite it in their sleep.
Martin Schilling is the Managing Director of Techstars Berlin. As an angel investor, startup builder and scale-up executive, Martin co-founded and scaled a number of successful companies over the past 15 years. Together with Thomas Klugkist, he recently published "The Builder's Guide to the Tech Galaxy!“ (https://buildersguide.org): a blueprint in which Martin and others reveal their most important learnings from scaling - among others - N26 to unicorn status in less than two years.
Tune in to find out
Why finding and defining your North Star is the most essential step to scaling
Strategies to follow when the inevitable crisis hits
What common mistakes founders make when scaling and when pitching to investors
Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://lnkd.in/dvyxVVtt
🙌🏼 🎬 This episode is brought to you by HeyViz, your rapid content creation studio in Berlin. 🎬
www.heyviz.com

Apr 21, 2022 • 55min
#146: Democratising Web 3 - Peter Grosskopf, Unstoppable Finance
When it comes to Web3, “messaging is the biggest challenge” said investor Chris Dixon. “There are a lot of misunderstandings around it, some of it is self-inflicted by the community. You have a lot of people who react negatively to crypto, which can lead to over zealous regulatory behaviour.”
Our guest today is working to change all this with transparency, great storytelling and an exciting new venture: Unstoppable Finance. Peter Grosskopf is one of Germany’s top fintech innovators and co-founder of several ventures including Solarisbank. His new startup Unstoppable Finance is coming out of stealth mode to democratise decentralised finance. Peter is one of the most thoughtful thinkers in the world of DeFi, blockchain and crypto and is regularly invited to speak to politicians and regulators.
Tune in to find out
🗻 Why the success of Web3 depends on communications and messaging
🪢 How to build trust among the general public for a new technology
❌ How Peter answers critics of crypto and DeFi
🙏🏽 The difference between employer branding and employer being
🤷🏼♀️ Who Satoshi Nakamoto is (purely speculative) 😇
Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://lnkd.in/dvyxVVtt
🙌🏼 🎬 This episode is brought to you by HeyViz, your rapid content creation studio in Berlin. 🎬


