Wedding Business Solutions

Liza Roeser - Scaling Fifty FlowersHow do you decide when to DIY and when to call in a pro for your wedding flowers? Are your customers overwhelmed by too many choices? Do you know how to blend human touch with AI for maximum customer satisfaction? Learn how Liza Roeser from Fifty Flowers transitioned from wholesale to consumer-based e-commerce while keeping service personal and intentional.Listen to this new episode for insights on balancing DIY and professional services, reducing decision fatigue, and leveraging AI while maintaining a human touch in customer interactions.Liza Roeser is a trailblazer in the flower industry, known for her innovative leadership and entrepreneurial spirit. Her journey began with a Peace Corps mission in Ecuador, where she identified the potential for exporting fresh-cut flowers. In 1998, she founded Farm Exports, which later evolved into FiftyFlowers.com, the first e-commerce wholesale flower platform. Liza is a dedicated advocate for the industry, serving on the Society of American Florists Board, lobbying on Capitol Hill, and promoting entrepreneurship. Her achievements have earned her numerous accolades and features in prominent publications. Follow Liza on Instagram @TheFlowerCEO.https://fiftyflowers.com/Episode Summary:In this episode of Wedding Business Solutions, I chat with Liza Roeser, the founder of 50 Flowers. Liza shares her incredible journey from serving in the Peace Corps to creating an innovative e-commerce flower business. We discuss the early challenges she faced, transitioning from bulk floral shipping to direct-to-consumer sales, and how she has tailored her products to cater specifically to weddings and events. Liza opens up about the company's growth, the strategic use of AI to understand customer behavior, and the heartfelt importance of human interaction in customer service. We also delve into learning from past failures, how the 2008 financial crisis influenced her business, and the value of professional expertise in DIY floral projects.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my websiteHave you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Are You limiting yourself with your goals?Have you ever wondered if setting goals is actually holding you back? Are you capping your potential by aiming for a target? How can you break free from this mindset and achieve more? In this episode, I explore how to rethink your approach to setting goals and challenge yourself to go beyond your perceived limits. Learn from my experience and discover strategies to maximize your growth and success without feeling restricted by traditional goal-setting.Listen to this new 7-minute episode for ideas on how to set goals that motivate and challenge you rather than limit you.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Episode Summary: In this episode of the Wedding Business Solutions podcast, I delve into the concept of goal setting and how it might be unintentionally limiting your potential. Drawing from advice my late uncle, who was a life coach, gave me, I share insights from my career in sales and consulting. I emphasize the importance of setting targets that challenge rather than confine you. I discuss how focusing solely on meeting specific goals can cap your growth, while aiming higher can lead to greater success. I also talk about balancing a packed calendar with leaving room for unexpected opportunities, and how maintaining a positive, less desperate approach can attract more business. Join me for thought-provoking strategies to stretch beyond your current limits.View the full transcript on Alan’s site: https://alanberg.com/blog/Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Is 2024 The Perfect Storm Trifecta?Is your wedding business prepared for the challenges of 2024? Are you feeling the effects of the COVID hangover? How will the wedding gap impact your bookings? And what about the unpredictable noise of a presidential election year? In this episode, I outline how to navigate these turbulent waters and make the most of the opportunities that come your way. Dive in to understand how to work harder and smarter in this unique environment.Listen to this new 7-minute episode for insights on thriving amidst the COVID hangover, wedding gap, and election year noise.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Episode Summary: In this episode, I dive into what I'm calling the "perfect storm trifecta" that could shape the wedding industry in 2024. This trifecta includes the lingering effects of the COVID-19 pandemic, which I refer to as the "COVID hangover," the "wedding gap" caused by a lack of engagements during lockdowns, and the complications brought about by a presidential election year. I discuss how these factors create a climate of uncertainty and noise. To navigate these turbulent times, I emphasize the importance of working harder and smarter, refining follow-up strategies, and focusing on existing leads to sustain and grow your wedding business.View the full transcript on Alan’s site: https://alanberg.com/blog/Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

CP Heda, founder of Esstart and former tech lead at WWE, discusses his exciting leap from sports entertainment to wedding innovations. He unveils cutting-edge tools like the Instant Spotlight interactive photo wall that captures real-time guest moments. CP emphasizes the blend of technology with personal touches in event management, highlighting tools for seamless engagement and memory digitization. He shares insights on maintaining guest privacy while enhancing experiences, and how to navigate a career in the wedding industry.

Are you using Auto-Replies or Out of Office messages?Are your auto-replies costing you potential clients? Do your out-of-office messages set unrealistic expectations? In this episode, I delve into the importance of timely responses and how setting the right expectations can be the difference between gaining and losing customers. Learn how to craft auto-replies that are both friendly and efficient, ensuring you never miss out on future business.Listen to this new 8-minute episode for insights on how to optimize your autoresponders to enhance customer satisfaction and boost your business.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Has what I'm being asked changed much over the years?Over the years, have the challenges you're facing as a wedding professional evolved, or are they remarkably consistent? How has technology affected the way you handle the same age-old business issues? In this episode, I delve into the timeless nature of the industry's core problems and offer insights into how new technologies offer new solutions without changing the essence of what needs to be addressed.Listen to this new 7-minute episode for insights on how to adapt to technological changes while focusing on the enduring fundamentals of your wedding business.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Jonathan Bryans - Weddings in Ireland aren't only for the IrishEver wonder makes Ireland one of the top destination wedding spots? In this episode, we sit down with Johnny Bryans from weddingsonline to answer those burning questions. Why do so many couples choose Ireland for their big day? What are the legalities you need to know? How can wedding planners offer their clients an unforgettable Irish experience? Whether you're looking to expand your business or planning your dream wedding, this episode is packed with the insights you need to make it a reality.Listen to this new episode for expert tips on crafting a magical destination wedding in Ireland.About JonathanJonathan is the Commercial Director of weddingsonline with over 20 years’ experience in the Irish Wedding Industry.  Jonathan specialises in the hospitality sector with Hotels and Venues and has passion for marketing and sales. He is an advocate for making Ireland the world's wedding destination of choice.  Jonathan has spoken at numerous Irish Wedding Conferences and internationally too.Contact Jonathanwww.weddingsonline.ie https://www.instagram.com/weddingsonline/ #weddingsonlinehttps://www.facebook.com/groups/helpimgettingmarried If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Should you have a "frequently asked questions" section on your website?How can you address the questions your clients are asking before they even contact you? What’s the best way to present FAQs without overwhelming potential customers? In this episode, I dive into the benefits of having an FAQ section on your website and share practical tips on how to implement it effectively while enhancing user experience and SEO.Listen to this new 7-minute episode for insights on leveraging FAQs to improve client interaction and increase your search engine visibility.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

How do you fill the holes in your calendar?When cancellations or postponements happen, how are you filling those empty slots in your calendar? Are you being proactive in reaching out to potential clients or just hoping they find you? In this episode, I share some ideas on how to get the word out and create a sense of urgency to help you book those open dates.Listen to this new 9-minute episode for strategies on promoting your availability, offering incentives, and leveraging your network to fill those calendar gaps and keep your business thriving.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Will Hegarty - The origin of Wedding MBAAttending conferences can transform the way you approach your business. Are you leveraging conferences for unexpected benefits? Are you open to learning from different markets? In this episode, we delve into the incredible opportunities that conferences like the Wedding MBA offer for growth, networking, and staying current in an ever-evolving industry. Is it time you registered early and saved with a special coupon? Explore how industry leaders maintain their passion and adapt to changing trends, and discover how you can do the same.Listen to this new episode for insights on maximizing the value of attending conferences and the unique opportunities they present for burgeoning and established professionals alike.Will Hegarty is a seasoned entrepreneur and a pioneer in the wedding industry. With a degree in Business Management, Will founded seven businesses, including Rockford Fosgate Autosound, which went public. He began photographing weddings at 15 while still in high school, and his boss thought he was in college. Will has documented over 2,000 weddings and met his wife, Patti, at one of them. Last year, he collaborated with his daughter Shannon and granddaughter Paige to create a children’s theater musical, "All Dolled Up," writing the lyrics and music. Realizing the need for business education in the wedding industry, Will and Patti founded Wedding MBA, the Wedding Merchants Business Academy, in 2007, to help talented wedding professionals excel in the business side of their craft. Their motto is "The Business Side of the Wedding Business. To find out more about Wedding MBA visit www.WeddingMBA.com and use the coupon code – Alan – to save $20 off your tickets.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com