Should you present one package or multiple in a proposal?Ever wondered whether it's better to present one package or multiple options in a proposal? How can offering multiple options affect a client's decision-making process? What if a single package was all it took to streamline negotiations? Dive into these questions and explore strategies that might just redefine your approach to proposals.  Learn why less is more when offering packages and how creative naming can set your services apart. Tune in to find out how to retain control during the proposal stage.Listen to this new 9-minute episode for insights on crafting proposals that meet client needs while enhancing your negotiation leverage.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Does AI know more about your business than you do? Come to these workshops in February and find out.Go to http://podcast.alanberg.com and look for the "Upcoming Masterminds and Master Classes" line. Click it and you'll see the links. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

You've gotten them this far, now finish it!Do you ever feel like you can talk the talk but stumble when it's crunch time? You're not alone. Many excel in engagement and understanding customer needs, yet falter at the final hurdle—asking for the sale. Whether it's in person or online, don't wait for customers to say "yes." Actively guide them to the decision. Read back their needs, confirm, and directly propose to finalize the deal. Remember, the responsibility to close is yours. Listen to this new 4-minute episode for no-nonsense advice on making it happen—because you're just one bold move away from scoring those wins. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Does AI know more about your business than you do? Come to these workshops in February and find out.Go to http://podcast.alanberg.com and look for the "Upcoming Masterminds and Master Classes" line. Click it and you'll see the links. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Is virtual selling still a thing? – With John Chen  During the pandemic, a lot of you started to sell virtually (phone, zoom, etc.). Now that things have settled to the next normal, is virtual selling something you should be doing, or considering? I invited my friend John Chen, who’s a wizard at helping companies host virtual and hybrid (combination of in-person and virtual) meeting and events. His knowledge of the technology and the processes is fantastic, and whether you’ve been selling virtually, or not, and whether you like to do it, or not, there are some great tips and perspectives in this episode. About John Chen John Chen is the CEO and Author of Engaging Virtual Meetings, published by Wiley and Sons Engaging Virtual Meetings Planner, Producer and Emcee.  He is also the President for National Speakers Association Northwest  Hear him speak live by registering for The Engaging Conference, 10/1/2024 – 10/3/2024 -  http://evmconference.eventbrite.com?discount=evmjohn to here more about The Secrets of the Most Engaging Conferences, Summits and Masterclasses.  Connect with John: http://linktr.ee/ceojohnchen  If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Does AI know more about your business than you do? Come to these workshops in February and find out.Go to http://podcast.alanberg.com and look for the "Upcoming Masterminds and Master Classes" line. Click it and you'll see the links. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

They don't value what they can't see So much of what you do to make weddings and events great, happens out of view of your customers. Are you getting paid for that time? Are your customers valuing the time you put in that they can’t see? In this episode I talk about ways to get them to understand the value that you bring, even when they can’t see the work you put into making the results amazing for them. Listen to this new 9-minute episode for ideas on how to value the work you put in, both for yourself and your customers. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Does AI know more about your business than you do? Come to these workshops in February and find out.Go to http://podcast.alanberg.com and look for the "Upcoming Masterminds and Master Classes" line. Click it and you'll see the links. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Problems are opportunities to improve When customers come to you with problems, are you paying attention to how you can make this better, not just for them, but for other customers? I’ve had some experiences recently where all I got was passed from one department to another, with no on acknowledging that it was their system that was broken, not user error. Imagine having a problem logging in to a site and being told you need to contact support, only to be asked to log in to get in touch with support!! Well, that and a few other recent experiences have influenced this episode. Listen to this new 11-minute episode for a better view of how you can learn from customer problems, not only to fix this issue, but to create a better user experience going forward. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Does AI know more about your business than you do? Come to these workshops in February and find out.Go to http://podcast.alanberg.com and look for the "Upcoming Masterminds and Master Classes" line. Click it and you'll see the links. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Mark Chapman, expert in advertising for wedding businesses, discusses the evolving landscape of the wedding industry, emphasizing the importance of adapting communication strategies to meet modern couples' needs. He explores effective pricing strategies, managing client expectations, and personalized customer engagement techniques. The conversation delves into the role of authenticity, timely responses, and building relationships through various communication channels.

Nothing works all of the time In this episode, I delve into a common challenge many wedding and event professionals face: the frustration when previously successful strategies start to falter. From interacting with clients across the industry, I've noticed a recurring theme—what once worked seamlessly may suddenly lose its effectiveness. Join me as I explore this reality and share my perspective on why certain methods may no longer deliver the desired results. Whether it's your approach to handling inquiries or your sales process, I offer practical advice for navigating these obstacles and adapting to the ever-changing landscape of our industry. Listen in for valuable insights and guidance on recognizing when it's time to reassess your methods and embrace change to drive success in your business. This 8-minute episode is packed with actionable strategies to help you stay ahead in the competitive world of weddings and events. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Does AI know more about your business than you do? Come to these workshops in February and find out.Go to http://podcast.alanberg.com and look for the "Upcoming Masterminds and Master Classes" line. Click it and you'll see the links. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

You know what I was thinking? When my wife asks this, it means I’m heading to Home Depot or Lowes for a DIY project. But with our customers, co-workers, etc., the truth is that we don’t know what they’re thinking. No matter how long we’ve been in our industry, we simply can’t know what every customer is thinking. We don’t know what their experience is with our product or service and we don’t know what outcomes they want… unless we ask. And that’s the focus of this episode. Listen to this new 5-minute episode for some ideas on how to get your customers to value more of what you bring to the table. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Does AI know more about your business than you do? Come to these workshops in February and find out.Go to http://podcast.alanberg.com and look for the "Upcoming Masterminds and Master Classes" line. Click it and you'll see the links. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Sam Horn, author and Founder/CEO of the Intrigue Agency, shares her expert insights on making businesses truly stand out. She discusses the crucial first 60 seconds of any interaction and introduces the POP framework—Purposeful, Original, Pithy. Horn emphasizes the power of engaging communication techniques and the art of crafting memorable titles and taglines. Listeners will learn how to transform their pitches through effective questioning and storytelling, ultimately enhancing client connections and brand visibility.

What to do with Wedding Expo leads Thanks to Chuck in Philly for this suggestion. I’ve actually done another episode a while back on this, and it’s time for a refresher. The opportunity here is that 90% of the exhibitors at wedding expos won’t use the lead lists. To me, that’s just throwing money away. You paid to get in front of a unique audience that will never exist again. Why would you think that what happens at the show is the only thing you paid for. There are so many distractions for the attendees, and you can work hard to get their attention, but it’s fleeting. How many people walked by your booth and didn’t stop? Maybe they didn’t need your service, yet. Maybe you were too busy talking to others and they didn’t want to wait. Using the four lists, and yes that’s plural – lists – is the way to profit more from the show. Listen to this new 10-minute episode for ideas on how to maximize your ROI from wedding expos (and other types of trade shows). If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Does AI know more about your business than you do? Come to these workshops in February and find out.Go to http://podcast.alanberg.com and look for the "Upcoming Masterminds and Master Classes" line. Click it and you'll see the links. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com