
Staying Solo
Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place.
This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings.
Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities.
Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore.
In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner.
Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.)
(Formerly the BS-Free Service Business Show)
Latest episodes

Oct 2, 2023 • 16min
Practical Pricing for Service Business Owners
It impacts everything from the types of clients you work with to how much money you can pay yourself and even how you feel about your work. In this episode, I’m sharing a practical and proven approach to pricing for service business owners. Learn more at bsfreebusiness.com/pricing-of-services

Sep 25, 2023 • 48min
The Dark Side of Online Business: A Call for the Status Quo to Dramatically Change
This is a re-release of an episode we recorded three years ago, but it is foundational to my work. It takes a look at the problems and the tactics and online business and while it's been a few years, unfortunately, it's still all very valid. So, I thought it was worth pulling out of the archives. ___ Have you ever looked around at some of the other businesses in the online business industry and thought “that seems shady as hell”? Or, have you ever wondered how some of the people in this industry manage to fly under the radar while operating with an “anything goes” attitude? That’s why I decided it was time to go deep into the underbelly of the online business world and start unpacking WHY this industry is so seriously messed up. More importantly, I wanted to see what can be done to start moving the needle back towards creating an ethical and honest approach to doing business online. In this podcast and post, I’m putting a spotlight on the dark side of the online business industry, and sharing why now is the time for the status quo to change dramatically. Learn more at: https://bsfreebusiness.com/the-dark-side-of-online-business/

Sep 18, 2023 • 12min
Staying Solo: Ditching Busy Work with Systems
Learn how solo business owners can streamline processes with simplified systems, avoiding busy work and focusing on value-driven tasks. Find out how to identify friction areas and implement essential systems in marketing, sales, and services. Embrace simplicity and sustainability for solo businesses with a potential mastermind opportunity hinted at.

Sep 11, 2023 • 22min
Staying Solo: Using Strategy to Break the Income Ceiling
One of the biggest frustrations faced by service business owners who want to stay solo is that they feel like they’re eventually going to hit an income ceiling. If you’re not familiar with the concept of an income ceiling, it’s essentially when you can’t make any more money because you’ve hit the maximum pricing you can charge and the number of clients you can serve. So the real question we need to explore is if there’s really an income ceiling for service business owners. The truth? The answer is complicated, and that’s what we’re going to dive into in this essay and episode, along with some specific and proven ways to break the income ceiling. Learn more at bsfreebusiness.com/income-ceiling

Sep 4, 2023 • 19min
Staying Solo: What Support Do You Really Need?
Solo doesn’t mean alone. You don’t need to go it alone with your service business. In fact, you shouldn’t. But what kind of support do you need, and when? In this episode, we’re diving into just what kinds of support you need as a solo business owner…and it’s about way more than simply hiring a random coach or taking yet another course. Find out more at bsfreebusiness.com/solo-support

Aug 28, 2023 • 17min
Staying Solo: Rethinking Planning to Focus on Seasons
Most of us start our businesses for more flexibility and freedom, but somewhere along the way find that we’re trapped in a cycle of hustling. To stay solo, you need a realistic planning process that works for you and keeps you from chasing things that simply don’t matter to you. In this episode of the Staying Solo series, we’re talking about planning with a focus on how to do it in a way that actually works not just for your business but your brain and your life. Find out more at bsfreebusiness.com/rethinking-planning

Aug 21, 2023 • 22min
Staying Solo: Carving Out Consistent Space
Service business owners often think that the “service” part of the business model means they have to run themselves ragged serving their clients. Or that they need to work around the clock to reach their goals. Nothing could be further from the truth. In this episode, we’re digging into the need for “space” as a solopreneur, what that really means, and why it matters more than most of us realize. Find out more at bsfreebusiness.com/staying-solo-by-creating-space.

Aug 14, 2023 • 23min
Staying Solo: Getting Your Salary Paid First
Too many solo business owners are underpaid (or not paid at all) as they fall into the trap of overinvesting in the business or pricing their services too low. And I’m not here for it. In this episode, we’re looking at the nuts and bolts of paying yourself a salary as a solo business owner as part of our Staying Solo series. Find out more at: bsfreebusiness.com/getting-paid

Aug 7, 2023 • 19min
Staying Solo: Your Framework for a Simple, Sustainable Service Business
Exploring the myth of growth equaling success, challenging beliefs that solo means playing small. Debunking myths about solo business ownership - income limitations, burnout avoidance, and personalized approaches. Introducing the 'staying solo' framework for sustainable business. Adapting to market changes in online business landscape while defying norms.

Jun 5, 2023 • 13min
The Summer Slow Down
It’s the most wonderful time of the year…summer! It’s time for fun in the sun, beach reads, being by the water, and living it up. And now’s the time to prepare for the summer slowdown so you can make the most of it. In this episode, I’m sharing practical ideas for ensuring you have a summer slowdown, including getting your priorities in order, taking time off, downgrading your marketing, and more. Find out more at: bsfreebusiness.com/summer-slow-down
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