Staying Solo
Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place.
This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings.
Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities.
Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore.
In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner.
Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.)
(Formerly the BS-Free Service Business Show)
Latest episodes
Nov 19, 2018 • 18min
#135: Growing a Service Business While Working 20 Hours a Week with Crystal Butler
In this episode, I chat with marketing expert Crystal Butler about who she grew her services business while working a part-time schedule. Her winning strategy focused on finding her niche, booking the right clients and surrounding herself with a team who’s empowered to make decisions, and she’s sharing how you can build a profitable business without working round-the-clock. Get the scoop here:https://smallbusinessboss.co/growing-a-service-business/
Nov 12, 2018 • 12min
#134: October 2018 Recap
The start of Q4 was all about clients and deliverables, and despite a few surprises, we got ‘er done and finished the month strong. Of course, the end of the year being in sight brings out our annual need to “nest” — aka get crap organized for 2019. Get the scoop here: https://smallbusinessboss.co/october-2018-recap/
Nov 5, 2018 • 10min
#133: Power Move: Support Your Marketing and Sales With Testimonials
It’s no secret that social proof is one of the best ways to attract clients, yet for some reason, it often gets overlooked. That’s why you NEED customer testimonials to show off your expertise and create a compelling reason why you are the best person for the job. Check out the latest episode of the Small Business Boss podcast where I’m talking about all things testimonials. Get the scoop here: https://smallbusinessboss.co/support-your-marketing-and-sales-with-testimonials
Oct 29, 2018 • 29min
#132: Finding Clients and Strategic Client Systems with Jordan Gill
Systems are one of those things that we love or hate as bosses, and we can find ourselves wondering if we need more of them or different ones. And Jordan from Systems Saved Me is here to help us today talking about finding clients and essential client systems. Get the inside scoop right here: https://smallbusinessboss.co/strategic-client-systems/
Oct 22, 2018 • 11min
#131: The Recap: September 2018
It’s recap time, and we’re going to take a look at the good, the bad, and the ugly of September 2018 here at Small Business Boss. I’ve got lots to say, so let’s do this! Get the scoop right here: https://smallbusinessboss.co/episode-131/
Oct 15, 2018 • 10min
#130: Hot Topic: Putting SERVE Into Your Service Business
It seems like it should be a bit of a no-brainer that SERVICE should be the number one priority when you run a services business. Yeah, we need to make money to pay the bills, but our motivation, the reason we show up every day, should be because we want to serve. It's really that simple. In this episode, I'm dishing up some real talk about how we can focus on really serving our clients. Get the scoop here:https://smallbusinessboss.co/your-service-business/
Oct 8, 2018 • 27min
#129: Virtual Collaboration Strategies with Bekka Prideaux and Lysa Greer
Working as part of a virtual team has its own set of unique challenges. In this episode, Lysa Greer and Bekka Prideaux are sharing the challenges of virtual collaboration and their insights on creating working environments where everyone adds value and feels valued. Get the scoop here:https://smallbusinessboss.co/virtual-collaboration/
Oct 1, 2018 • 9min
#128: Power Move: Pricing like a Boss
It’s not exactly a secret that $$$ is a sensitive topic with biz owners. There’s no shortage of opinions when it comes to pricing your services, and the ever-present (and totally useless, IMO) “charge what you’re worth” advice always gets trotted out.Well, bosses, I’m here to tell you that when it comes to your pricing, it’s simple supply and demand. In this episode, I’m sharing how to price your services like a boss. Get the scoop here:https://smallbusinessboss.co/pricing-like-a-boss/
Sep 24, 2018 • 23min
#127: Marketing Yourself on LinkedIn with Chrissie Wywrot
I'm talking with marketing expert Chrissie Wywrot to give you the inside scoop on how to get yourself more exposure, generate engagement, and highlight the best parts of your biz. If you've been trying to figure out how to polish up your Linkedin profile or online brand to establish yourself as an expert in your field, this is the episode for you. Check it out. Get the scoop here:https://smallbusinessboss.co/marketing-yourself-on-linkedin/
Sep 17, 2018 • 11min
#126: The Recap: August 2018
While I don’t love months that are a little on the slow side, being less busy means there’s some time to take a deep breath and recalibrate. That’s exactly what we did in the month of August, and let me tell you, I could not be happier with where things landed. Check out this episode for the August recap and a sneak peek at what we’ve got cooking in the coming months. Get the inside scoop: https://smallbusinessboss.co/august-2018-recap/
