

Streamlined Solopreneur: Tips to Help Business Owners Grow Without Burnout
Joe Casabona, Automations Builder
You started your business for freedom, not to be chained to your desk. I help small business owners grow without burning out through simple, powerful online automations.
On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.
His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.
Because your business should support your life—not take it over.
Tune in every Monday, wherever you get your podcasts.
On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.
His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.
Because your business should support your life—not take it over.
Tune in every Monday, wherever you get your podcasts.
Episodes
Mentioned books

Oct 1, 2019 • 47min
A Better Way to Spend Your Calendar Time with Woven and Tim Campos
I had the pleasure of speaking to Tim Campos, former CIO of Facebook and founder of Woven - a calendar that actually accounts for your life and your free time. We talk about his experience at Facebook and how it lead him to the idea of creating Woven, stats on how people spending their time and schedule meetings, and more. If you want some incredible insight into how people manage their time, this episode is for you. But first, a word from our sponsors. Show NotesTim Camposemail: tim@woven.comWovenLean StartupSponsored by: Gusto | Ahoy! | Pantheon
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Sep 24, 2019 • 45min
Developing a Mailing List Tool on top of GMail with Ajay Goel
Recently Pat Flynn talked about the “new, hot marketing tool” that isn’t new but is often forgotten: email. Well today’s guest, Ajay Goel, has built a business around the fact that there are lots of people who haven’t forgotten it, and for the scores of people who are remembering its importance. Ajay buil GMass, a gmail extension that allows you to send marketing campaigns right in the interface we all know and love. We get to talk marketing, development, and much more, so stay tuned! Show NotesAjay GoelGMassGmailEpisode 3: Brian Krogsgard and Post StatusJangoMailInbox SDKGatsby.jsG-LockSponsored by: Gusto | Ahoy! | Pantheon
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Sep 17, 2019 • 48min
Write Better Copy and get More Leads with Josh Garofalo
That was Josh Garofalo and let me tell you: I loved this conversation. He’s a marketer and research and we dig deep into the latter. He tells us how important it is to do your research when you’re writing copy for you website. You want to solve your customers problems, and there are a few ways Josh talks about to help us communicate that. Show NotesJosh GorofaloSway CopyBranding and Positioning for Store BuildersChecklist ManifestoHotjarDealing with Problem ClientsTom's PlannerHubspotRev.comBalsamiqGet a FREE podcast workbook to launch your own show. Sponsored by: Gusto | Ahoy! | Pantheon
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Sep 10, 2019 • 44min
Building Better Marketing Automation through WordPress with Adrian Tobey
Adrian Tobey is a young, energetic entrepreneur who’s build a pretty cool WordPress plugin in Groundhogg - something to help with yout marketing automation. On top of creating the plugin we talk quite a bit about college and higher education. He talks fast and offers some great advice so be sure to pay close attention (or slow the episode down!) Adrian TobeyGroundhoggInfusionsoftFormlift WordPress pluginWooCommerce SubscriptionsEasy Digital DownloadsElementorSponsored by: Cloudways | Ahoy! | Pantheon
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Sep 3, 2019 • 48min
Building the State Department’s Website with Tracy Rotton
Tracy Rotton is a longtime friend of mine from the WordPress space - we met because we happened to be writing similar books around the same time! Well, Tracy has gone on to do some very cool things - one of which is leaning a WordPress development team for the Federal Government - specifically to completely redesign state.gov - the State Department's website. We talk about lots of stuff, from the actual development, to working for such a huge organization, and how to handle working with different corporate cultures. Show NotesTracy Rotton | Twittertaupecatstudios.comState.govRuined by Design by Mike MonteiroACF ProUnderscoresState Department Website archivesSponsored by: Cloudways | Ahoy! | Pantheon
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Aug 27, 2019 • 16min
5 Biggest Takeaways from Podcast Movement 2019
Podcast Movement is a giant podcast conference and expo where 3,000 attendees come from all over the world to talk podcasting. It’s 4 days of events, talks, and networking opportunities. If you’re never, been, I recommend it. I had a few goals going into the conference, and as a result I had some pretty fantastic, and related takeaways. Let's get into my 5 biggest takeaways from Podcast Movement. Show NotesPodcast Liftoff WorkbookPodcast MovementPatreonPatt Flynn (SPI)SuperfansBonjoroOne more thing! Did you like this style of episode? Yes | NoSponsored by: Ahoy! | Pantheon
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Aug 20, 2019 • 41min
Creating Safer Parking Garages with Gordon Stannis and Twisthink
Gordon Stannis, like last week’s guest, Colin, helped create a smart lighting system. But where Colin wanted to improve our homes, Gordon wanted to improve our experience in parking garaging. This is a super interesting conversation where we cover both hardware and software, mesh networks, and much more. Show NotesGordon StannisTwisthink LutronI want to tell you about a new resource I have for podcasters called Podcast Liftoff. I’m coming fresh off of Podcast Movement 2019 and lots of folks were interested in how I started my show - and I know many of you are too. So I want to tell you about a free workbook I created to help you take those first steps into launching your show. You’ll answer questions about your topic and format, get show script and notes templates, checklists, and more. Just head over to howibuilt.it/liftoff to get your free download.Sponsored by: Ahoy! | Pantheon
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Aug 13, 2019 • 40min
Automating Your Home with Colin Billings
Colin Billings has built something that I’m incredibly interested in generally: hardware that contributes to home automation. He built Orro, the first truly responsive lighting system, out of his own frustration with lighting’s adverse impact on his wellness and sleep. Now the Orro Switch adds the computational power of an iPhone XR inside the walls of a home. It detects your presence in a room and adjusts the lighting automatically to bring out the most natural light, reducing artificial light exposure that disrupts your body and sleep. Within a week, Orro learns your preferences and handles 95% of all the lighting adjustments, so you don't have to think about your lights anymore. Show NotesColin BillingsOrroFluxContentfulRate the ShowSponsored by: Ahoy! | Creator Courses | Pantheon
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Aug 6, 2019 • 51min
Avoiding Overrun (and Lawsuits) through Better Project Management with Jessica Hall
Jessica Hall is the VP of product strategy and design at 3Pillar Global, and today we are going to talk about something that made a bunch of news a couple of months ago - the Accenture/Hertz case, where Hertz paid a bunch of money (like $32M) and got nothing. With some time since the story broke, we sit back and look at how this happened, and Jessica tells you how it can be avoided. Jessica Hall3Pillar GlobalAccenture/Hertz CaseHow to Avoid a $32 Million FlopAgile Manifesto101 VideosLanding Page School Podcast: Always Be TestingHotjarGoogle OptimizeMarvelSponsored by: Ahoy! | Creator Courses | Pantheon
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Jul 30, 2019 • 54min
Coaching Entrepreneurs with Alex McClafferty
Alex McClafferty has a wealth of business experience to share with us this week. Not only did he build a successful business within the WordPress space - WP Curve - he ended up selling it to GoDaddy. That experience showed him that the number of resources for selling your business were scarce, and now he’s doing that - completely embracing the “teach what you know” mentality. Show NotesAlex McClaffertyProductize.coWP CurveFlippaDisney buys MarvelApple buys LalaMicrosoft sunsets SunriseSponsored by: Ahoy! | Creator Courses | Pantheon
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