Streamlined Solopreneur: Helping simplify your tech stack and escape hustle
Joe Casabona — Business Systems Architect
You didn’t start your business just to work through bedtime and answer emails at the playground. But if you're a solopreneur parent, that’s probably what it feels like.
Imagine actually being present during family time. Picture taking real vacations without your laptop, making it to every school pickup, and having your business run smoothly while you focus on what matters most.
I’m Joe Casabona, and I help solopreneur parents run their business in less time—without sacrificing quality or burning out. After hitting my own breaking point, I rebuilt everything around simple systems and automations that now save me 12+ hours a week.
Each episode brings you real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Because your business should support your life—not take it over.
Imagine actually being present during family time. Picture taking real vacations without your laptop, making it to every school pickup, and having your business run smoothly while you focus on what matters most.
I’m Joe Casabona, and I help solopreneur parents run their business in less time—without sacrificing quality or burning out. After hitting my own breaking point, I rebuilt everything around simple systems and automations that now save me 12+ hours a week.
Each episode brings you real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Because your business should support your life—not take it over.
Episodes
Mentioned books
Aug 2, 2021 • 44min
What You Need to Know About Contributing to Open Source with AmyJune Hineline
AmyJune Hineline has lots of perspectives. Not only does she have a background in nursing that she's brought to the open-source world, but she also actively works with both WordPress and Drupal. That sort of experience is exactly what helps communities grow. AmyJune has dedicated her time to helping people get involved in open source, and she offers great advice here for people who want to contribute, as well as mentors in the space. Plus in Build Something More, we talk about what Drupal and WordPress can learn from each other. Show Notes:AmyJune HinelineAmyJune on TwitterAmyJune on LinkedInAmyJune on InstagramMatt Jetpack on TwitterCreator CrewSponsored by: Linode | TextExpander | The Events Calendar
★ Support this podcast ★
Jul 26, 2021 • 1h 2min
How Your Content Strategy can Grow Your Business with Jean Perpillant
Let me tell you something: I'm not great at social media. I KNOW...totally shocking. But you know who is? My friend Jean. In fact, we had a SUPER long chat all about content strategy and social media. It was super helpful and we covered a lot of ground, from growing your audience to TikTok. Plus there's a Build Something More pre- AND post-show. We talk about parenting in the pre-show and accents, culture, and repurposing in the post-show.Show Notes:Jean PerpillantJean on LinkedInJean on FacebookCaboPress Blog PostPexelsElements EnvatoMusic for MakersDesign PickleCreator CrewSponsored by: Linode | TextExpander | The Events Calendar
★ Support this podcast ★
Jul 19, 2021 • 49min
Creating and Growing Your Community with Authenticity with Michelle Frechette
Michelle Frechette knows a thing or two about building a community. Not only does she do it for multiple WordPress businesses, but she's cultivated quite the community on Twitter! As someone who's trying to grow my own community, I had lots of questions for Michelle and she generously answered them all. Learn all about what it takes to grow a community today. Plus in Build Something More, how to help those underrepresented in your community.Show NotesMichelle FrechetteMichelle on InstagramWorks by MichelleGiveWPMatt Medeiros Episode with MichelleBig Orange HeartUnderrepresented in TechCreator CrewSponsored by: Linode | TextExpander | The Events Calendar
★ Support this podcast ★
Jun 27, 2021 • 3min
Welcome to How I Built It [2021]
New to the show? Start here. Subscribe: https://howibuilt.it/subscribe
★ Support this podcast ★
Jun 21, 2021 • 37min
6 months in, how are memberships going?
In January, I rolled out the Creator Crew, a membership that allows people to support the show directly in exchange for more, ad-free content. 6 months in, how do I think it’s going? Find out about this behind-the-scenes episode. And in Build Something More, we’ll talk about exact numbers, metrics, and what I’m measuring. Show Notes:Failed Patreon ExperimentCreator CoursesBuild Someting ClubSponsored by: Restrict Content Pro | TextExpander | The Events Calendar
★ Support this podcast ★
Jun 14, 2021 • 51min
How to Write Email Copy that SELLS with Matthew DeFeo
You've heard multiple guests on this show talk about the importance of building your email list...but what do you do with that list once you have it? Well, copywriter Matt DeFeo tells us: we need to tell stories. Matt gives lots of actionable advice for how we can improve our email copy and start selling more without annoying our subscribers. Plus, in Build Something More, he tells us how he went from law enforcement to copywriting and the story is incredible.Show Notes:Matthew DefeoMatthew on FacebookMatthew on TwitterSPF and DKIM TutorialHoney CopyMiddle Finger ProjectLemlistApp SumoCopyHackersNeverSpamWritesonicContent RowImpact PlusSEO PressorSwipe-WorthyMilloJustin GoffMarketing ExamplesCreator CrewSponsored by: Restrict Content Pro | TextExpander | The Events Calendar
★ Support this podcast ★
Jun 7, 2021 • 52min
How to Achieve Financial Freedom with Travis Hornsby
Continuing a series on finances this year, today we tackle how to handle debt and invest in yourself and your business. Travis Hornsby took himself from being deep in debt to be able to support him and his family through his own business - and he gives us the framework so that we can do the same thing. Plus in Build Something More, we talk all about investing.Show Notes:Travis HornsbyTravis on TwitterTotal Money MakeoverStudent Loan Planner PodcastCreator CrewSponsored by: Restrict Content Pro | TextExpander | The Events Calendar
★ Support this podcast ★
May 31, 2021 • 28min
Why Speakers Should Start a Podcast
Podcasting can be like your own personal stage. If you're a speaker, you have the opportunity to create your own portfolio of work, allowing potential event organizers and audience members to see what you know and you speak. This can lead to more paid speaking gigs and a following. But that's not the only reason speakers should start a podcast.Show Notes:Should You Start A PodcastCreator CrewPodcast LiftoffSponsored by: Restrict Content Pro | TextExpander | The Events Calendar
★ Support this podcast ★
May 24, 2021 • 47min
How to go From $200 to $16K in 3 months with Kelsey Kerslake
The feast and the famine are two staples in running your business, right? It's doesn't have to be! That's the message from Kelsey Kerslake, who went from $200 to $16,000 in her bank account in 3 months! Kelsey shares her story, tips, and what you need to do to grow your business and avoid that feast and famine stress.Show NotesKelsey KerslakeKelsey on InstagramKelsey on FacebookCreator CrewSponsored by: Restrict Content Pro | TextExpander | The Events Calendar
★ Support this podcast ★
May 17, 2021 • 58min
How to Audit Your Website for Accessibility with Bet Hannon
A few months ago we heard from Amber Hinds about the importance of accessibility and how her WordPress plugin can help you create more accessible content. She also said that you need a human being to catch most accessibility issues - that's where Bet Hannon comes in. Bet tells us all about what to look for when auditing your website, and how to execute a sampling audit. We also talk about a TON of tools. In Build Something More, listeners get a pre-and post-show. The pre-show is all about beer. The post-show is about database queries.Show Notes: Bet HannonBet Hannon on TwitterBet Hannon on LinkedinBet Hannon BlogWordPress.tvLinkedin LearningDequeWave.WebAimAxe LighthouseMaking Your Website Accessible with Amber HindsCreator CrewSponsored by: Restrict Content Pro | TextExpander | The Events Calendar
★ Support this podcast ★
