
Cutting Edge: Web Content Development
Welcome to Cutting Edge: Web Content Development, the podcast where we delve into the world of CMS systems and their crucial role in website and web content development. In each episode, we'll explore the reasons why founders, CEOs, CTOs, and CMOs of web content development companies need CMS systems to thrive in the digital landscape. Get ready to uncover the secrets behind successful website management, content creation, and seamless user experiences.
Latest episodes

Oct 24, 2023 • 30min
Research, Research, Research: Advice for Website Redesigns from Rhami Aboud, CEO of Arch Web Design
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Rhami Aboud, CEO of Arch Web Design.Rhami Aboud is the CEO of Arch Web Design, a marketing agency that helps SaaS companies scale by helping them get more users consistently using high-converting websites and targeted lead-generation. For the first year as CEO at Arch, he worked on marketing campaigns and websites for the NFL, MLB, Nascar, and NBC Sports as a UX Developer at STN Digital. He credits his web design career as starting with photoshopping Backstreet Boys pictures as a thirteen year old.Together, they discuss strategic and tactical tips for website planning and redesigning, delving into the importance of market research and how to determine you have an established product market fit.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

Oct 10, 2023 • 45min
Taking Digital Platforms from Start to Finish with Rodo Orellana, CEO and Co-Founder of Rocketvan
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Rodo Orellana, CEO and Co-Founder of Rocketvan. Rodo Orellana is an expert in launching web and mobile platforms from conception to completion. As the CEO and Co-Founder of Rocketvan, he leads a multi-skilled team with the focused mission of creating transformative digital products for local and global companies from the UK, France, Spain, and the USA. Before founding Rocketvan, he was the Digital Director of iMediavan, designing, developing, and launching digital products with clients across the globe.Together, they delve into what it takes to build a platform from start to finish. Rodo shares the unparalleled importance of understanding the why, explains what we can learn from the “TikTok generation,” and discusses why it’s okay to be inspired by other platforms.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

Sep 26, 2023 • 39min
Build Trust and Remove Silos: Successful Web Design Practices with Troy Curtis Zaretsky-Kreiner and Ben Kasum
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Ben Kasum, Art Director at Use All Five, and Troy Curtis Zaretsky-Kreiner, Design Director at Use All Five. Ben Kasum is an experienced designer whose work spans the cultural and commercial sectors. He has worked with many big-name clients, including Guggenheim, MOCA, Spotify, and Google. He is currently the Art Director of Use All Five, a design and technology studio shaped by the “West Coast way.”Troy Curtis Zaretsky-Kreiner is the Design Director of Use All Five, utilizing a combination of design-thinking and technology to develop digital experiences, ideas, and processes. He is also the Creative Director of Silk Studio LA, a brand design studio that helps shape companies that enrich everyday life.Together they discuss web design in the arts and culture sector. Discover how Use All Five approaches aligning code and content, the importance of building trust and removing silos early on in a client relationship, and the different measures of success that Troy and Ben subscribe to.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

Sep 12, 2023 • 32min
Creating Harmony Between Developers and Creatives with Brian Gerstner, President of White Label IQ
In this episode of Cutting Edge: Web Content Development, Brian Gerstner, President of White Label IQ, joins host Jonathan Ames.Brian Gerstner has over twenty years of experience in the agency industry and is the current President of White Label IQ, a company providing white-labeled digital services and skill sets to over fifty agencies. He is also the Chief Operating Officer at Huebner Integrated Marketing and Co-Founder of Lariat Marketing Hub.Together they discuss bridging the gap between creatives and developers. Brian emphasizes the importance of collaboration across departments; explores the potential benefits of working with limitations; and explains his radical candor approach to aligning competing objectives.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

Aug 16, 2023 • 30min
The Importance of Customer Experience in the Digital World with Sam Sayer, Founder of DeType
In this episode of Cutting Edge: Web Content Development, Sam Sayer, Founder and Creative Director of DeType, joins host Jonathan Ames.With over sixteen years of experience in the design industry, Sam has worked for some of the leading design agencies across the UK on branding, motion, UX, and online projects. His current venture, DeType, is a growing creative agency working with a client base across a wide variety of sectors across the globe. There, Sam oversees the creative output of the studio, generating new leads and coordinating client liaison.Together they talk all about the importance of customer experience (CX) in content and web development. They explore the role of developers, the balance between content and functionality, as well as the importance of rationalizing all decisions made in the design process.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

Aug 16, 2023 • 42min
What is the Complete Narrative? With Justin ‘JB’ Butler, VP of Consumer Development at Consumer51
In this episode of Cutting Edge: Web Content Development, Justin ‘JB’ Butler, Vice President of Consumer Development at Consumer51, joins host Jonathan Ames for an in depth discussion.A leader in his field, JB is an award winning master strategist and growth solutionizer who has been building brands and businesses for more than 20 years. He has founded, managed, marketed, and consulted for B2B, B2C, and G2B&C businesses and organizations. Prior to his role at Consumer51, JB was the Director of Recruitment Marketing at boomtime Word of Mouth Marketing, and was also the Chief Communications Officer at Odda Oils.Together they talk all about what exactly the ‘complete narrative’ is when it comes to forming a marketing campaign, and how to make the most of all the different marketing channels at your disposal.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

Aug 15, 2023 • 54min
Focus on Authenticity and Listen to Google: SEO Advice from Stephen Fahlsing and Tony Bartoli from BonfireLA
In this episode of Cutting Edge: Web Content Development, Stephen Fahlsing, Founder and Managing Director of BonfireLA Productions, and Tony Bartoli, Director of Technology Operations at BonfireLA Productions, join Jonathan Ames.Stephen is currently the Founder and Managing Director of BonfireLA Productions, a digital agency run by a team of digital marketing veterans offering flexible services focused on digital strategy, marketing, creative, and development. Prior to this he was the Executive Producer in Digital at 180LA, overseeing digital creative and production, and the Director of Integrated Production at SUPERMOON where he provided operational, process, and staffing direction for building an integrated production practice.Tony is the Director of Technology Operations at BonfireLA Productions. He also is the Owner of Bartoli Technology, utilizing his professional IT experience to provide consulting, web-based content management, and other technical solutions for enterprise and small business clients. He is an accomplished IT manager with over thirty years of experience.Today, they talk about SEO strategies at the intersection of web content and web development.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

Aug 11, 2023 • 1min
Cutting Edge: Web Content Development Trailer
Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn