Post Status Podcasts

In this podcast episode, Cory Miller welcomes Greg Zakowicz from Omnisen to discuss the effectiveness of various marketing channels such as email, SMS, and web push messages. They explore the increasing impact of SMS marketing, especially during peak shopping periods, and the growing trend of automation in marketing communications. Greg shares insights from Omnisen annual report, emphasizing the success of behavior-based automated messages in driving sales. They also discuss the simplicity of starting with SMS marketing and the potential of web push notifications. The episode concludes with an offer for Post Status listeners to try Omnisen and a reminder of the accessibility and support provided by the Omnisen team.Link for 15% off first three months: our.omnisend.com/poststatusTop Takeaways:SMS Marketing Growth: SMS marketing is experiencing significant growth, with a 396% increase in 2021 over 2020. Greg emphasizes the importance of leveraging SMS as a valuable marketing channel.Web Push Notifications: Web push notifications have shown a 27% year-over-year lift, and the growth of using push messages has been consistent. Automation plays a key role in the effectiveness of push notifications, with 21% of all automated push message orders coming from 3% of the sends.Automation Impact: Automated messages, whether through email, SMS, or push notifications, are highly impactful. For instance, 41% of all email orders come from automated emails, despite comprising only 2% of sends. Greg suggests focusing on high-intent messages, such as welcome, cart abandonment, and browse abandonment. Mentioned In The Show:OmnisendMailchimpKlaviyo🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts.🐦 You can follow Post Status and our guests on Twitter:Greg Zakowicz (Sr. Ecommerce Expert, Omnisend)Cory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status) The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

Corey Maass and Cory Miller discuss marketing a WordPress plugin, focusing on the importance of customizing images and content for specific pages and posts. They discuss the use of open graph data on platforms like Facebook, Pinterest, and Instagram, as well as the value of rich content for SEO. The conversation highlights the need for educating clients on updating their websites and the significance of a strong online presence.

Cory Miller interviews Roger Rosweide, co-founder of WildCloud, discussing the concept of website as a service (WaaS). They talk about niche services, community collaboration, adapting to WordPress changes, and the importance of locally optimized websites for professionals. Other topics include packaging and pricing strategies, focusing on specific use cases, and building a community around a business.

Amber Hinds, CEO of Equalize Digital, discusses the importance of accessibility in WordPress, the challenges faced by screen reader users, and the increasing legal requirements for website accessibility. She highlights the role of plugin developers in improving accessibility and compares the competitive landscape of different platforms. Amber also shares insights on upcoming improvements to their Accessibility Checker plugin.

In this podcast episode, Corey Maass and Cory Miller discuss the performance of their WordPress product, launched in October, during Black Friday and Cyber Monday. They talk about their marketing strategies, including the importance of building a mailing list and repurposing content from a WordCamp talk. They also discuss their target audience and the potential of their product which helps implement open graph on WordPress websites. They plan to create a presentation showcasing the benefits of OMGIMG.Top Takeaways:Targeting Technical Audience: The focus of the discussion is on tailoring the presentation for a technical audience, particularly agencies and developers who already understand the concept of Open Graph.Channel-Specific Examples: To resonate with agencies, the plan is to provide channel-specific examples, such as Pinterest for food bloggers or Facebook for local businesses, showcasing how OMG can enhance visibility on various platforms.Lead Magnet Strategy: The speakers propose turning the refined presentation into a lead magnet, allowing agencies to download the slide deck as a brochure. The goal is to encourage sharing and make the information easily accessible.🔗 Mentioned in the show:WordPressTwitterFacebookWordCampKanbanSocial Link PagesChatGPTPinterestInstagramBufferMain WPYoastAll in One SEORankMath🙏 Sponsor: ElementorElementor enables web creators to build professional, pixel-perfect websites with an intuitive visual builder. Quickly create amazing websites for your clients or your business with complete control over every piece, without writing a single line of code. Join a vast community of web creators from all around the world who deliver exceptional websites using Elementor.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller discuss plans for the second season of their show. They consider rebranding and focusing on marketing a WordPress product. They discuss potential topics such as selling and scaling a business, and the progress they've made with their WordPress product. They also discuss the importance of open graph data, optimizing images for SEO, and the value of simplicity in marketing a WordPress product. They plan to submit a talk to a WordCamp and provide tools to optimize content sharing. They also discuss upcoming product features and the importance of providing value to their audience.Top Takeaways:Product Value Proposition: The conversation underscores the value proposition of their product, focusing on its ability to simplify complex tasks related to image optimization and branding. The product is positioned as a solution that goes beyond existing options in the market, providing a unique set of features.Anticipation of New Features: The anticipation of upcoming features, such as branding, watermarking, and pixel-perfect device mockups, is highlighted. This serves as a persuasive element for potential customers, suggesting that the product will continue to evolve and provide additional value beyond its initial offerings.Cost of Staying in the Status Quo: A recurring theme revolves around the "cost of staying where you're at." The conversation emphasizes that maintaining the status quo, especially in terms of content visibility and marketing efforts, may have negative consequences. This concept is presented as a compelling reason for users to consider their product.Balancing Technical Details and Simplicity: The participants discuss the balance between catering to users who may want to delve into technical details and those who seek a simplified solution. The product is positioned as a tool that can be beneficial for both types of users, providing straightforward solutions while acknowledging the more intricate aspects for those interested in them.Mentioned in the Show:CanvaPhotoshopBeaver BuilderGoogle DocsSocial Media ExaminerWordCampUSTwitterYoastInstagramLinkedInSlackPinterestChatGPT fourCrop ExpressFiverrUpworkRank MathWP MinutePost Status🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller brainstorm marketing strategies for their upcoming WordPress product launch. They discuss the importance of creating engaging social media content, reaching out to potential customers, and leveraging partnerships with influencers. They also consider writing articles comparing their product with competitors to increase search traffic. Corey and Cory emphasize the need to share their journey, including their failures and successes, to attract a wider audience. They also reflect on the challenges of entrepreneurship and the importance of celebrating wins and seeking support from others. The episode concludes with them expressing excitement for the future and hinting at the topic of their next season's first episode.Top Takeaways:Importance of Collaboration: They emphasize the value of not going alone in the entrepreneurial journey. Collaborative discussions provide different perspectives, balance, and emotional support, helping navigate challenges more effectively.Readiness to Pivot: Corey and Cory discuss the significance of being open to pivoting and having no loyalty to ideas. This flexibility allows them to adapt to changing needs and find optimal solutions for potential customers.Customer Awareness and Education: Corey Maass shares insights into the challenge of introducing a product where customers may not be aware they have a problem. Educating customers about the problem and its solution becomes a crucial aspect of their marketing strategy.Gratitude and Celebration of Wins: They express gratitude for their collaborative effort and celebrate the achievements, recognizing the importance of taking a moment to acknowledge wins, whether big or small. They emphasize the need to pause and reflect on the journey.Mentioned in the show:WordPressPost StatusTwitterOpen GraphBob Dunn's "Do the Woo"Adobe Banner MakerOMGIMGYouTubeFacebookLinkedInYoastWordPress WeeklyThe TavernWP BuildsWP MinuteWP MayorWeWorkHalt and Catch FireThe Social NetworkBelow Deck (reality TV show)🙏 Sponsor: GoDaddy ProManage your clients, websites, and tasks from a single dashboard with GoDaddy Pro. Perform security scans, backups, and remote updates to many sites on any host. Check up on site performance, monitor uptime and analytics, and then send reports to your clients. GoDaddy Pro is free — and designed to make your life better.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Matt Medeiros discuss the importance of being a good podcast guest. They emphasize the need for high-quality audio, preparation, and engaging conversation. They advise against using built-in microphones or AirPods and suggest investing in a good microphone. They also stress the importance of avoiding sales pitches and providing informative, engaging answers. They highlight the need for guests to understand the podcast and its audience, and to promote the episode after its release. They also mention the rise of YouTube as a podcast platform and the value of establishing rapport with the host.Top Takeaways:Preparation is Key: Guests should research the podcast, its audience, and the host's style to provide unique, engaging content. Tailoring answers and having multiple perspectives on common questions can make a significant difference.Engage and Collaborate: Guests should build rapport and collaboration with hosts, understanding it's a partnership. Being responsive, timely, and cooperative, even in providing necessary information after the interview, is crucial.Authenticity and Value: Guests need to be genuine, sharing their unique expertise without trying to be someone they're not. They should focus on offering value—be it entertainment, education, or information—to the audience.Technical Preparation: Good audio quality is a must. Using a quality microphone and wearing headphones during the interview significantly improves the recording quality, and it's equally important to test equipment beforehand.🔗 Mentioned in the show:ATR 2100 microphoneDescript Studio SoundYouTubeTwitterDOLL-ESquadCast WordPressWP Speakers Post Status🐦 You can follow Post Status and our guests on Twitter:Matt Medeiros (Community, Gravity Forms)Michelle Frechette (Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller discuss their product launch strategy, including pricing and discount considerations for Black Friday and Cyber Monday. They also talk about the importance of authenticity in business, sharing personal anecdotes to illustrate their points. The conversation then shifts to sales and marketing, Corey and Cory reflect on their experiences and preferences. They explore the challenges of direct sales and the comfort of marketing, particularly for introverts. They also touch on the distinction between business and personal relationships, and the importance of setting boundaries.Top Takeaways:Strategic Shifts Around Black Friday Sales: The discussion indirectly highlights the evolution of sales strategies surrounding Black Friday. Mentions of altered sales experiences and challenging times due to Black Friday might reflect the changing dynamics of this retail event. It underscores the necessity for businesses to adapt their sales approaches during such peak shopping periods, possibly indicating shifts in consumer behavior or industry trends.Distinguishing Between Business Relationships and Personal Connections: Corey Miller grapples with understanding the distinction between business connections and personal friendships. This confusion arises when business associates exhibit personal gestures, leading to misconceptions about the depth of the relationship.Evolution of Sales Strategies: They discuss the evolution of sales strategies, mentioning the shift from direct partnerships with hosting companies to more indirect sales efforts involving affiliate programs and agency collaborations. This evolution showcases the adaptability necessary in the constantly changing tech industry.Mentioned in the show:RadioshackHalt and Catch FireMicrosoftIBMPingdomOMG IMGPost StatusLayerWPWP Constellations🙏 Sponsor: GoDaddy ProManage your clients, websites, and tasks from a single dashboard with GoDaddy Pro. Perform security scans, backups, and remote updates to many sites on any host. Check up on site performance, monitor uptime and analytics, and then send reports to your clients. GoDaddy Pro is free — and designed to make your life better.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

This promotional episode for the "Breakdown Gravity Forms" podcast discusses the benefits and versatility of Gravity Forms and Gravity SMTP. The speakers share their personal experiences, highlighting its ease of use for all types of users, from beginners to experts. They discuss its application in various use cases, such as opt-in forms and automation. The listeners are encouraged to tune into the podcast for more insights into Gravity Forms' new product updates and future enhancements or visit the Gravity Forms website for more informationTop Takeaways:Introduction to Gravity Forms Podcast: The transcript introduces a podcast related to Gravity Forms. This podcast will be a behind-the-scenes look at Gravity Forms, providing updates on new product features and enhancements for the popular contact form plugin for WordPress users.Versatility and Ease of Use: Gravity Forms is easy to use, making it suitable for users of all levels, from beginners to experts. It's highlighted as a versatile tool that can be used in various ways, including for opt-in forms, content analysis, and automation.Positive Reviews: Gravity Forms is a top-recommended form platform for WordPress users, emphasizing its effectiveness and power in various use cases.