Everyday MBA

Episode 116 - Lisa Magnuson discusses her book The TOP Seller Advantage and powerful strategies to build long-term executive relationships. Lisa is Chief Corporate Sales Strategist at Top Line Sales and a former sales team leader at companies like Xerox, Ikon and others. It is important for high-level sales folks to reach the executive level of an organization, but that isn't always an easy thing to do. Lisa steps us through specific tactics to sell to the C-Suite and nurture executive relationships. Includes three action items you can use today. Host, Kevin Craine Everyday-MBA.com

Episode 115 - Nathan Hirsch discusses ways to leverage freelance resources to build a million dollar business. Nathan Hirsch is a serial entrepreneur who is an expert in hiring remote workers and eCommerce business. He co-founded his first company out of his dorm room in 2009 drop shipping products on Amazon.com and built it to sell over $20 million worth of products over 5 years. While scaling, Nathan discovered the power of outsourcing and ended up building an remote army of freelancers. In 2015, Nathan co-founded FreeeUp.com, an online hiring marketplace focused on connecting businesses with the top 1% of online workers in eCommerce, digital marketing, virtual assistance, and web development. Host, Kevin Craine Everyday-MBA.com

Episode 114 - Jonathan David Lewis discusses his book Brand vs Wild and ways to build resilient brands for harsh business environments. Jonathan is a branding and business strategist and a partner at McKee Wallwork + Company. You've seen him in places like Forbes , Digiday and Advertising Age. He says that the factors involved in surviving in today's business landscape have surprising similarities to actual wilderness survival psychology. How so? Find out in this interview. Stay tuned after the interview for three action items and hear bonus comments. Host, Kevin Craine Everyday-MBA.com

Episode 113 - Seth Mirren discusses his book The Power of Positive Destruction and ways to turn a business idea into a revolution. Seth is a global business leader and philanthropist who reinvented how Wall Street uses technology when in 1985 when he founded his first company, Merrin Financial, and launched the industry's first electronic order management system. This revolutionized trading by transforming the process from paper to digital and created the trading desk technology that is now standard in the United States. He's been called "Innovator of the Decade"… "100 Most Influential People in Finance"…and "Entrepreneur of the Year Metro New York in Financial Services." Stay tuned after the interview for three action items and bonus comments. Host Kevin Craine Everyday-MBA.com

Episode 112 - Daniel DiPiazza discusses his book "Rich 20 Something" and ways you can ditch your day job, start an epic business, and score the life you want. Daniel writes a column for the Huffington Post and you've seen him also in places like Time magazine, Fortune, Entrepreneur, and Fox News. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine Everyday-MBA.com

Episode 111 - Jess Todtfeld discusses his book Media Secrets and tips for better and more profitable media interviews. Jess is a former producer at ABC, NBC, and FOX and has advice to make the most of media exposure and convert interviews into more business. He even set a Guinness Record for being interviewed the most times in 24 hours… 112 different stations on radio. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine Everyday-MBA.com Produced by CraineGroup.com make your own podcast with us

Episode 110 - John Rossman discusses his book The Amazon Way and the leadership principles that helped the company dominate the online marketplace and become one of the world's most disruptive companies. An Amazon insider, John was responsible for launching the third party selling business which today is over 50% of all Amazon units. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine Everyday-MBA.com

Episode 109 - Marc Vollenweider discusses his book Mind+Machine and a decision model for optimizing and implementing analytics. We hear a lot about "Big Data" these days, but how do you use data to really make a difference in the performance of your business? This interview explores how the human mind collaborates with machines to improve things like productivity, time to market, and quality, or to create new capabilities that did not exist before. Stay tuned after for action items and bonus comments. Host, Kevin Craine Everyday-MBA.com

Special Episode - Kevin Craine offers quick and practical action items for entrepreneurs and business owners to gain more business marketing your brand one customer at a time. Action items and steps to take for improved revenue and customer satisfaction. Stay tuned next week for another regularly scheduled show. Host, Kevin Craine Everyday-MBA.com

Episode 107 - Brandon Black discusses his book Ego Free Leadership and ways to end the unconscious habits that can hijack your business. Brandon is a former CEO of Encore Capital Group and he shares his journey of transformation from an autocratic and argumentative executive to one who builds trust, collaboration and success. What are those habits? Why should "ego" be replaced with "we-go?" And how can you learn from the CEO's story? Stay tuned after the interview for five action items and hear bonus comments. Host, Kevin Craine Everyday-MBA.com