Everyday MBA

Episode 164 - Ann Handley discusses her book "Everybody Writes" and success tips for creating ridiculously good content in this Best of Everyday MBA episode. Ann is a best-selling author and was cited in Forbes as the most influential woman in Social Media. She was recognized by ForbesWoman as one of the top 20 women bloggers today. Stay tuned after the interview for five action items you can do to immediately take advantage of the ideas and advice in this interview, and hear some bonus comments from Ann as well as some listener shout-outs in the second half. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 163 - Futurist and author Byron Reese discusses his book "The Fourth Age" and how smart robots, conscious computers and artificial intelligence will shape the future of humanity. Byron is the CEO and publisher of Gigaom, an industry-leading technology research company. You've seen him in places like the New York Times, Washington Post, USA Today, and NPR. Listen for three action items you can use today. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 162 - Sandra Stahl discusses her book "The Art and Craft of PR" and the mindset and skills needed to succeed in public relations today. Sandra is the co-founder of the PR firm, JacobStahl, and she is an adjunct professor in the Brand and Integrated Communications master's degree program at the City College of New York. Stay tuned in the second half for four action items you can use today. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 161 - Joris Merks-Benjaminsen, head of Digital Transformation at Google joins Kevin Craine in this "best of" episode. Joris discusses his book "Think and Grow Digital" and what the 'net generation' needs to do to survive and thrive in any organization. Listen for five action items in the second half of the show. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 159 - This "Best of" episode features Shama Hyder discussing her book The Zen of Social Media Marketing and ways to build credibility, generate buzz and increase revenue. Shama is known as the "Zen Master of Social Medai Marketing" and you've seen her in places like Fox news, CBS, The New York Times, The Wall Street Journal, and many more. Stay tuned after the interview for five action items you can use to immediately take advantage of the ideas and advice in this interview. Host, Kevin Craine Would you like to be a guest? http://Everyday-MBA.com/guest

Episode 160 - Charles Arthur discusses his book "Cyber Wars" and the dramatic inside stories of some of the world's biggest cyber attacks. Explore data breaches at Equifax, Sony Pictures, TJ Maxx and more. Charles was the technology editor at The Guardian, where he investigated scores of cybersecurity threats as well as WikiLeaks, Anonymous, and LulzSec. Stay tuned in the later part of the interview for three action items you can use today. Host, Kevin Craine Would you like to be on the show? http://Everyday-MBA.com/guest

Episode 158 - Sally Helgesen discusses her book "How Women Rise" and how women can break the habits holding them back from their next raise, promotion or job. Sally's work is widely regarded as the gold standard when it comes to women's leadership. Since the publication of "The Female Advantage" in 1990, she has written five books in the field and presented thousands of workshops to women leaders all over the world. Listen for three action items you can use today. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 157 - Bryce Austin discusses his book "Secure Enough?" and the top cybersecurity questions that every executive and business owner should ask. Bryce wasn't always a cybersecurity expert….but he quickly became one as a senior group manager at Target when they had that famous data breach in 2013/2014. Now he shares the lessons learned and three action items you can use today to be more prepared for the next cybersecurity threat. Host, Kevin Craine What to be a guest? http://Everyday-MBA.com/guest

Episode 156 - Jeanne Bliss discusses her book "Would You Do That To Your Mother" and the 'Make Mom Proud' standard for how to treat your customers. Jean is a customer experience expert who has held executive positions for Microsoft, Allstate and Mazda, among others. She is the author of "Chief Customer Officer" and "I Love You More Than My Dog." Listen for three action items to take advantage of the ideas and advice in this interview. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 155 - Gary Burnison discusses his book "Lose the Resume, Land the Job" and job-seeking strategies that work. Gary is the CEO of Korn Ferry, a firm that puts a professional in a new job every three minutes. He is a New York Times bestselling author of the book "No Fear of Failure" and you've seen him in places like Forbes, CNBC, Bloomberg, and many others. Listen for four action items you can use to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com