Everyday MBA

Kevin Craine
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Nov 27, 2021 • 22min

Lies, Damned Lies, and Marketing

Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth, and a professor at the Hult International Business School. He is a frequent Forbes contributor. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?
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Nov 20, 2021 • 25min

Creativity Without Frontiers

Roy Sharples discusses his book "Creativity Without Frontiers" and ways to boost and leverage your creativity. Roy has researched what makes the creative mind tick and how highly-successful innovators like Andrew Carnegie, Walt Disney, Henry Ford, and Steve Jobs leverage their creative nature for huge success. How can you do it too? Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?
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Nov 13, 2021 • 23min

Succeed by Being Yourself

Fiona McDonnell discusses her book "Two Mirrors and a Cheetah," and ways to think differently, own your career, and succeed by being yourself. Fiona is a business leader with over 30 years working at large brands like Nike, McCormick and most recently at Amazon as a Retail Director in Europe. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?
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Nov 6, 2021 • 24min

Going from Customer Satisfaction to Customer Obsession

Jon Picoult discusses his book "From Impressed to Obsessed" and principles for turning customers and employees into lifelong fans. Jon has worked with some of the world's top companies and been featured in places like The Wall Street Journal, The New York Times, USA Today and Forbes.com (where he's a regular contributor). Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?
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Oct 30, 2021 • 25min

Diary of a Black Man on Wall Street

Derek Penn discusses his book "Diary of a Black Man on Wall Street." He tells a story of hope and perseverance through the trials of life as a black man and banker in America as he rises to become one of Wall Street's top traders. Derek received his MBA from Duke University and has worked at many of the top investment firms including Morgan Stanley, Merrill Lynch, Lehman Brothers, and Fidelity. He is currently a member of the Board of Trustees at Charles Schwab. Host, Kevin Craine Do you want to be a guest?
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Oct 23, 2021 • 23min

Leadership Effectiveness - find it, measure it, improve it

Derek Lusk discusses leadership effectiveness and how to find it, measure it, and improve it. Derek is Head of Executive Assessment at AIIR Consulting and an expert at using data and science to predict leadership effectiveness in the C-Suite. He's a columnist for Psychology Today and the Harvard Business Review. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?
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Oct 16, 2021 • 25min

Hackers, Scammers and Identity Thieves

Adam Levin discusses the latest issues surrounding hackers, scammers and identity thieves. Adam is an expert in cybersecurity and consumer protection. He is the co-author of the book Swiped - How to Protect Yourself in a World Full of Scammers, Phishers and Identity Thieves, and the host of "What The Hack," a podcast that takes a light-hearted look at the heavy issues surrounding online security, fraud and cyber-crime. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?
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Oct 9, 2021 • 25min

AI-Driven Cloud Optimization

Leon Kuperman discusses AI-driven cloud optimization and how organizations can reduce their cloud spending and boost their application development efforts. Leon is the co-founder and CTO of CAST.AI, a technology startup that combines AI with Kubernetes to provide savings and competitive advantage. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?
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Oct 2, 2021 • 23min

Steps for Entrepreneurial Success

Bryan Cressey discusses his book "Be A Winner," and steps for entrepreneurial success. Bryan is a nationally recognized pioneer in the venture capital and private equity fields. He has co-founded four Private Equity firms and has been named by Time Magazine as one of four leading venture capitalists in America. Bryan was inducted recently inducted into the Chicago Entrepreneurship Hall of Fame. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?
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Sep 28, 2021 • 21min

The Era Of Safety And Wellbeing

Karen Hewitt discusses her book "People Power" and how to transform your business in the era of safety and wellbeing. Karen is CEO of Leaderlike Limited, a firm helping senior managers build sustainable and transformational cultures for health, safety and wellbeing. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?

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