Everyday MBA

Dr. Lance Mortlock, a strategy expert and Managing Partner at Ernst & Young Canada, shares insights from his book 'Outside In, Inside Out.' He discusses the concept of strategy whiplash, the importance of execution in turbulent times, and how businesses can turn external volatility into an advantage. Lance emphasizes using AI and NLP to transform data into strategic insights and warns against the pitfalls of neglecting customer trends, citing examples from Target and Kodak. He concludes with three actionable recommendations to enhance business adaptability.

Jose Berlanga talks about his book "Dirt Rich" and the world of land investing and development. Jose is the CEO of Onyx Land Partners and a serial entrepreneur who has built a nine-figure career as a builder, developer, and real estate investor revitalizing Houston neighborhoods. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Dr. Mark van Rijmenam talks about his book, "Now What? How to Ride the Tsunami of Change." Mark is ranked the #1 futurist globally and recognized by Salesforce as a leading voice on AI. He helps organizations understand the future, navigate exponential change, and thrive in the Intelligence Age. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Lamell McMorris talks about his book "The Power to Persist: 8 Simple Habits to Build Lifelong Resilience." Lamell is founder and CEO of Phase 2 Consulting and a nationally recognized entrepreneur and a devoted advocate for equity and community revitalization. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Vivian Weyll explores how women can to leverage psychology, neuroscience, and human behavior to achieve lasting sales success. Vivian built and lost businesses in her twenties before discovering success in high-ticket sales. Today, she works with women to leverage psychology, neuroscience, and human behavior to scale businesses to seven and eight figures. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Lance Bachmann discusses his Build It to Sell It Playbook and strategies to build, scale, and sell your business...and repeat. Lance has helped over 1,000 contractors build their success by implementing systems and sales engines that make businesses exit-ready. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Andres Lares talks about his book, co-authored with Jeff Cochran and Shaun Digan, "Persuade" and a four step process to influence people and decisions. Andres is Managing Partner at the Shapiro Negotiations Institute and a guest lecturer at Johns Hopkins University. He coaches high-stakes negotiations for the NFL and NBA, as well as in business sectors like real estate, media, banking, and pharmaceuticals. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Kate Lowry, a Silicon Valley veteran and CEO coach, shares her insights on thriving under fear-based leadership. She defines fear-based leadership and discusses its negative impact on innovation. Kate describes how to identify intimidating bosses and offers practical strategies for managing such environments. She highlights societal factors contributing to this trend and emphasizes the importance of building resilience. With actionable tips like defining non-negotiables, Kate empowers listeners to navigate these challenging dynamics effectively.

Matt Salem talks about his book, co-authored with Alex Hunt, unPACKED: Predict Packaging That Sells, and the behavioral science of decision-making. Matt is SVP at Behaviorally, a market-research and data intelligence firm that helps organizations understand what drives consumer choice. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Kevin Perlmutter, founder of Limbic Brand Evolution and author of Brand Desire, dives into the transformative power of neuroscience in branding. He highlights why traditional strategies often neglect emotional connections and introduces the concept of shared emotional motivation. Kevin shares innovative approaches to gather emotional insights beyond typical surveys and outlines three steps—Focus, Connect, Evolve—that spark brand desire. He emphasizes asking key questions to truly understand customer emotions and leveraging unique strengths for impactful brand strategy.