Making the Media

The pace of change in this industry can be brutal, forcing news organizations to adapt and reinvent themselves to stay relevant. On the flip side, it’s also an industry that requires significant upfront investments in technology and talent—not necessarily a recipe for agility. In this episode, we ask: How can broadcasters build enough flexibility and agility into their business models to enable them to pivot? What do “future-proof” business decisions look like? How has COVID-19 illuminated the inherent tension between the need for and resistance to change, and what have we learned from it? Our Guest This Episode Ruba Ibrahim is Director of Operations for Al Arabiya Network, overseeing systems and processes, business continuity, workflows, contracts and partnerships, and core projects of the channel from their headquarters in Dubai. Prior to this role, she had heads-on experience as a senior producer. Outside of her experience in the media industry, she is active in NGOs and the public sector, having played an active role in launching the Palestinian NGO MIFTA (The Palestinian Initiative for the Promotion of Global Dialogue and Democracy) and the Palestinian Ministries of Education and Higher Education. More Resources For more on this topic, check out: Tools for Mobile Journalism: Breaking Broadcast News from the Scene The Challenges and Opportunities Ahead for Hybrid Broadcast Newsrooms Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Rachel Haberman Social: Wim van den Broeck Promotion: Keri Middleton and Gina Pryor Theme Music: Greg “Stryke” Chin

Welcome to “Making the Media,” a new podcast from Avid Technology exploring the forces that shape the media, news, and entertainment business—by industry leaders, for industry leaders.Listen in for a sneak peek of Season One, “Breaking the News Industry,” where we’re examining the moment of reckoning in which the broadcast news business finds itself, with insights from industry leaders in the US, Europe, the Middle East, and more.Season One starts January 11, with new episodes dropping every other Monday.Contact UsQuestions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969CreditsHost: Craig WilsonProducer: Rachel HabermanSocial: Wim van den BroeckPromotion: Keri Middleton and Gina PryorTheme Music: Greg "Stryke" Chin