Slay The Gatekeeper

Courtney Johnson
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Dec 2, 2025 • 52min

How Solidcore’s Founder Built and Sold a Nearly $100 Million Fitness Empire

This week on Slay The Gatekeeper, I’m joined by Anne Mahlum, founder of Solidcore, builder of a 100+ studio empire, and the force behind one of the most iconic nine-figure exits in boutique fitness.Before scaling Solidcore into a nationwide powerhouse, Anne founded Back on My Feet, a nonprofit that empowers individuals experiencing homelessness through running, structure, and community. Years later, she took a completely different idea: a Pilates-inspired concept she discovered by accident, and turned it into a category-defining brand she eventually sold for $98.4 million.In this episode, Anne breaks down the cheat codes that shaped her life and career: why having a Plan B is really just planning to fail, how to build a culture people rise to meet, what separates high performers from excuse-makers, and how she built a company that eventually ran without her, giving her the leverage to negotiate the exit on her terms.This conversation is direct, unfiltered, and loaded with founder wisdom. If you’re building something big, leading a team, or trying to level up your resilience, this episode will show you what going all in actually looks like.02:30 Finding purpose in unexpected places05:45 The Pilates class that sparked solidcore08:10 Identifying your unfair advantage11:25 The first-to-market window that changed everything18:40 Building culture through standards, not slogans22:05 Money literacy: why information isn’t the problem27:20 Turning down $75K to stay all-in32:15 Why EQ matters more than experience36:50 Letting go: building a company that outlasts you‼️🔗 Resources Mentioned• Rich Dad Poor Dad – Robert Kiyosaki• How to Win Friends & Influence People – Dale Carnegie• You Are a Badass at Making Money – Jen Sincero• Tony Robbins (Date With Destiny, plus his free content)• The Moneywise Podcast• Content by Sam ParrAbout Anne MahlumAnne Mahlum is an entrepreneur and female motivational speaker who's passionate about empowering people to live life on their own terms. The beginning of Anne’s entrepreneurial journey is nothing short of extraordinary. In 2007, she found herself running by a homeless shelter in Philadelphia, and had the foresight to realize that running and community could be the catalyst to truly change lives. She engaged the shelter to start a running club, which she quickly transformed into a national non-profit called Back on My Feet. The organization, now with an $8M annual budget, uses running as a vehicle to help those experiencing homelessness become empowered to change their lives. Under Anne’s leadership as CEO, she grew the organization to 14 cities. Since its inception, Back on My Feet has helped thousands of individuals achieve employment and more self-sufficient living. But Anne didn’t stop there. She created success again when she founded pilates-inspired [solidcore] in 2013. As its founder and CEO, she grew it into one of the country’s most successful fitness companies in less than a decade by raising more than $200M through private equity to scale it to more than 115 locations across the U.S.The company currently has thousands of employees and hundreds of thousands of clients across 30 states, including former First Lady Michelle Obama Anne successfully exited [solidcore] in April 2023 and shared millions with her employees after the sale.Connect with Anne:
📱 Instagram: @annemahlum💼 LinkedIn: Anne Mahlum🌐 solidcore.coStay connected with me📧 Contact: courtney@smoothmedia.co👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson
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Nov 25, 2025 • 49min

Bill Perkins Reveals the Success Pattern He Sees in Every Billionaire

This week on Slay The Gatekeeper, I sit down with Bill Perkins, investor, author of Die With Zero, and one of the most interesting thinkers on risk, courage, and intentional living.Bill has spent decades around millionaires, billionaires, and people who take massive bets in life and business. In this conversation, he shares the success pattern he sees over and over again at the top: agency, speed, and the courage to move.We talk about why ideas fail, how ego keeps people small, and why most adults fear looking foolish more than they fear wasting their entire life. Bill also shares the “minimize regret” framework he uses to make big decisions, the habit ultra-successful people rely on to stay in motion, and why he thinks you should spend money when the memory value is highest, not when your bank account looks the best.If you’ve ever found yourself stuck, overthinking, or dipping your toe instead of going all in, this conversation is a wake-up call to bet on yourself while you still have time left on the clock.02:10 The success pattern Bill sees in every millionaire: agency, speed, and action04:40 Why ideas fail: the people who win are the ones who move08:05 Toe-dippers vs. all-in people — the courage gap10:45 Ego risk: the real reason people stay small14:20 Bill’s “future self” test for making hard decisions17:55 Starting from zero: what Bill would do at 25 with $50024:30 Why people secretly love failure (and how it validates their own fear)33:50 Thinking about death as a tool for intentional living53:05 Memory dividends: spend money when the value is highest59:20 The fear of wasting your life vs. the fear of running out of moneyAbout Bill PerkinsBill Perkins is an investor, entrepreneur, and author best known for his book Die With Zero and his unconventional approach to money, risk, and fulfillment. Nicknamed the “Natural Gas King” and “Cowboy of Wall Street,” Bill built his career trading energy markets and is the founder and managing partner of Skylar Capital.He’s also backed and built companies across tech and media, including SkyFi and SynMax, and has produced several feature films. Beyond business, Bill is heavily involved in philanthropy and lives in Texas with his wife, Lara, and his daughters, Skye and Brisa.Connect with Bill:
📱 Instagram: @billperkins📘 Die With Zero: diewithzerobook.com🌐 SkyFi: skyfi.com/Stay connected with me📧 Contact: courtney@smoothmedia.co👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson
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Nov 18, 2025 • 40min

How to Grow Fast and Convert on LinkedIn in 2026, with Lara Acosta

This week’s guest, Lara Acosta, is a LinkedIn strategist and creator who’s built multiple six-figure businesses through organic content and an innovative email-first funnel. She shares how storytelling and simple posts outperform complex ones, urging creators to use personal anecdotes to build credibility. Lara discusses her successful LinkedIn-to-email conversion strategy, the importance of a consistent posting rhythm, and why relatability trumps authority. Plus, she emphasizes focusing on one effective strategy to avoid distraction and achieve real growth.
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Nov 11, 2025 • 43min

Addiction Recovery, Emotional Intelligence & Healing Tools to Break Old Patterns with Andrew Adams

This week on Slay The Gatekeeper, I’m joined by Andrew Adams, speaker, coach, and self-mastery teacher, whose story of recovery and rebirth will stop you in your tracks.After spending 12 years in addiction, Andrew rebuilt his entire life from the inside out. Today, he helps others do the same, guiding people to break patterns, let go of attachments, and find peace within themselves.In this episode, Andrew shares the 5 cheat codes that helped him move from survival to self-mastery. We talk about how to spot the real source of your pain instead of just treating symptoms, how to shift your relationship with control, and why emotional intelligence is the difference between chaos and calm.This conversation goes way deeper than surface-level healing or “feel good” advice. It’s honest, raw, and full of truth. If you’ve ever caught yourself in the same loop, feeling like change is out of reach, this episode will remind you how much power you actually hold.01:04 The moment that sparked Andrew’s transformation04:20 “The pattern is not the problem”: looking beneath the surface09:10 How awareness shifts more than willpower ever can13:45 Cravings as clues and what they reveal about your inner world18:30 The illusion of control and learning to let go23:05 Redefining emotional intelligence (and why monks might have it easy)28:40 “Pain is sacred”: finding purpose in the hard seasons34:15 Love as a healing frequency39:20 Power × Purpose = Prosperity: the formula for a full lifeAbout Andrew AdamsAndrew Adams is a high-impact speaker and self-mastery coach who helps people reconnect with their power through awareness, healing, and emotional intelligence. After overcoming more than a decade of addiction, he now teaches others how to turn pain into purpose and live from the frequency of love.Connect with Andrew:
📱 Instagram: Andrew Adams💼 LinkedIn: Andrew Adams Stay connected with me📧 Contact: courtney@smoothmedia.co👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson
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Nov 7, 2025 • 1h 5min

How to Reprogram Your Mind for Success & Stop Self-Sabotage with Chris Lee

In this week’s episode, I sit down with Chris Lee, world-renowned transformational coach, speaker, and author, to talk about the profound inner work behind success, abundance, and self-mastery.Chris has spent over 25 years transforming the lives of thousands of people worldwide through his workshops, coaching, and media appearances, teaching people how to live an abundant, prosperous life. He’s known for his direct yet compassionate approach that gets to the root of limiting beliefs and rewires your mindset for radical change.We talk about the difference between having all the information (thanks ChatGPT) and transformation, why motivation alone isn’t enough, and how to break free from the victim mindset that keeps you playing small. Chris shares the habits, hacks, and perspective shifts that have shaped top performers, from redefining self-worth to mastering your self-talk and holding yourself (and others) to the highest standard.If you’ve ever felt like you know what to do but can’t seem to do it... this conversation will completely change how you see yourself and your potential 🤞03:05 The fear of “no”, and why you should ask anyway08:40 What makes transformational coaching different from motivation18:50 Information ≠ Transformation, why knowing isn’t doing25:40 Healing your neural pathways and reprogramming your beliefs33:00 The $100K personal development budget that changed everything40:10 Ditch the drainers for dreamers and build a growth-minded circle47:25 Feedback as a superpower for unstoppable growth54:30 From victim to creator, reclaiming your power1:03:10 The language shift that changes everything: “I have to” → “I choose to”1:14:40 Living your dream now, not laterAbout Chris LeeChris Lee is a transformational trainer, coach, and speaker with over 25 years of experience leading workshops and seminars around the world. He has trained thousands of people through his signature programs, helping them create extraordinary results in business, relationships, and life.He is the author of the bestseller Dile Yes! Ala VIDA, and the creator of The Torch Workshop, a leadership seminar for teens offered globally. Chris has led corporate trainings for organizations such as Coca-Cola, Unilever, Amgen, Procter & Gamble, and Miss America, and has been featured across Univision and Telemundo.He is also a recurring guest on The School of Greatness podcast with Lewis Howes and continues to inspire audiences worldwide through his transformational work and speaking engagements.Connect with Chris:
📱 Instagram: @chrisleemotivatorStay connected with me📧 Contact: courtney@smoothmedia.co 👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson
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Oct 28, 2025 • 34min

The Million-Dollar Product Playbook: Turn Your Idea Into a 7-Figure Brand with Jacqueline Snyder

This week's episode features Jacqueline Snyder, designer, business strategist, and CEO and founder of The Product Boss. This conversation pulls back the curtain on how entrepreneurs turn creative ideas into brands that scale.Jacqueline has helped over 2,000 founders launch product-based businesses, from small-batch makers to celebrity lines worn by Kim Kardashian, Carrie Underwood, and Gwen Stefani. She shares the cheat codes behind building a profitable brand: the habits that create momentum, the “Known For” method to choose your hero product, and the power of testing ideas before investing a cent.We also dive into how consistency compounds growth, why people want to be told what to buy, and how investing in yourself changes everything. If you’ve been sitting on an idea or second-guessing your next move, this conversation will light the fire to get started. Action takers are money makers! 💸04:24 Consistency is what scales you08:11 How to start a product-based business the smart way09:22 The “Known For” method: how to pick your hero product10:19 Inside celebrity brands: Jessica Alba, Gwen Stefani, and the power of authenticity13:07 Why ideas fail, and how action takers turn creativity into cash15:16 Test and Try: how to validate your product idea with $019:47 Bootcamps & challenges that actually convert28:08 Tell people what to buy (and why it always works)29:18 Investing in yourself and lifting your ceilingAbout JacquelineJacqueline Snyder, the visionary CEO and founder of The Product Boss, brings over two decades of expertise to the world of product-based businesses. As a first-generation American, she achieved global success with her own product business, Cuffs Couture, dressing celebrities like Kim Kardashian and Carrie Underwood and selling in 60+ stores worldwide, generating over $100k in its first year through using a multi-sales channel approach. Combining her personal accomplishments with her background in fashion design, Jacqueline has guided over 2,000 fashion brands to success through one-on-one consulting. Known as the product-based business expert, she has generated over $10 million in course sales and helped over 80,000 product business owners surpass their goals. The Product Boss was also recognized as the 466th fastest-growing company in America by Inc 5000 and her podcast, The Product Boss Podcast, is among the Top 10 Apple Marketing Podcasts.Connect with Jacqueline:
📱 Instagram: @theproductboss🎙️ Podcast: The Product Boss: Business Coaching for Product-Based Female Entrepreneurs🌐 Website: theproductboss.comStay connected with me👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson
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Oct 21, 2025 • 44min

Un-Gatekeeping How to Manifest Like a Millionaire: Fame, Flow & Creative Freedom with Whitney Uland

In this week’s episode, I sit down with Whitney Uland, writer, coach, and creator of How to Be Famous, to talk about building a life, brand, and income that match who you are.We get into fame, creative flow, and why your “main character era” has more to do with energy than aesthetics. Whitney shares her cheat codes for success, from the millionaire morning habit that changed everything to why the world rewards people who decide they’re worthy before anyone else believes it. We also dive into the balance between structure and intuition in content creation, how to stop hiding behind strategy, and the kind of art that draws money, opportunities, and the audience meant for you.If you’ve been manifesting but nothing’s landing, this conversation will help you step into the person you’ve been visualising! 🪞03:30 How repurposing can reignite your creativity05:10 The “make your bed” mindset and habits that build momentum08:45 Turning burnout into flow and finding your creative rhythm12:50 The viral post that hit 4M views, and what it revealed about vulnerability16:00 Feminine vs. masculine energy in business and content19:30 The sober-curious edge: how clarity fuels focus and success24:00 Why discipline is the real love language of growth32:10 Creating content as a tool for manifestation36:00 Celebrity energy, magnetism, and becoming the person you’re posting about39:30 The artist’s responsibility: creating with purpose and integrity40:30 Fame, self-belief, and giving yourself the green lightAbout WhitneyWhitney Uland is a writer, actor, and coach helping creators embody confidence, self-belief, and purpose through storytelling and energetic alignment. Through her podcast How to Be Famous and her signature coaching, she teaches artists and entrepreneurs to merge vision with action and build influence rooted in authenticity.Connect with Whitney:
📱 Instagram: @whitneyuland🎙️ Podcast: How to Be FamousStay connected with me👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson
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Oct 15, 2025 • 52min

Networking Expert’s Cheat Codes for Building a Personal Brand & Community That Converts

In this week’s episode, I sit down with Nick Gray, entrepreneur, author, and community-builder, to talk about what it takes (and what to do) to get noticed, connect with the right people, and create opportunities out of thin air. Nick shares some of the most practical and refreshing networking advice you’ll ever hear, from why he offers free airport rides to founders, to how hosting meetups led to business deals, friendships, and even new companies. We talk about how to start before you’re ready, what to post when you’re stuck, how to turn fear into consistency, and why being generous with your ideas, time, and presence can open more doors than any marketing strategy! If you’ve ever felt like you don’t know where to start or how to “get in the room,” this episode is your playbook 🤝🔗 Mentioned in the episodeCourtney’s Fully Focused Retreat (October 19–22!)
4 days of co-working, wellness, and clarity in community.Nick’s Resources:* The Airport Rides Strategy — How generosity builds your network faster than ads* How to Host a Great Meetup — Nick’s step-by-step guide to bringing people together05:12 The mindset shift that helped Nick reach billion-dollar founders07:50 How the *Airport Ride Strategy* created genuine friendships and opportunities11:40 Hosting meetups that *don’t suck*, the “green day” rule and core group method17:30 How to turn a small event into a profitable business asset23:40 The behind-the-scenes blog Nick wrote about structuring half-day events26:00 The “Friends Newsletter”, and why it’s still the most underrated networking tool31:20 How sharing personal stories online builds a *category of one* brand38:20 Consistency vs. optimization, and how to finally stop overthinking content45:10 What “Minor League Famous” really means, and why you should aim for itAbout NickNick Gray is an entrepreneur, author, and community-builder based in Austin, Texas. He’s best known for founding and selling Museum Hack, a company that reimagined museum tours through storytelling and fun. He’s also the author of The 2-Hour Cocktail Party, praised by Atomic Habits author James Clear as “a must-read for anyone who wants to host a great event.” He’s been featured in The New York Times, Wall Street Journal, and New York Magazine for his creative approach to networking and connection. Nick has built and sold multiple businesses, including a family aviation company, and now lives in Austin, Texas, where he writes, hosts events, and shares ideas through his popular Friends Newsletter, read by over 10,000 entrepreneurs and creatives. Today, he helps creators, founders, and business owners build stronger communities through simple, intentional gatherings.Connect with Nick:
🌐 Website: nickgray.net 👍 Instagram: @nickgraynews 💼 LinkedIn: Nick GrayStay connected with me👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson
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Oct 7, 2025 • 26min

Solo: Boundaries vs Fear, Niches are Dumb, and Building Wealth as a Creator

In this episode of Slay the Gatekeeper, host Courtney Johnson answers listener questions from the comfort of her bed in a candid Q&A session. She covers everything from booking speaking gigs and building a personal brand to overcoming fear, imposter syndrome, and the struggle to price your work with confidence. Along the way, Courtney shares her own stories, lessons learned, and the strategies she uses to create content consistently while balancing work and play.You’ll walk away with practical advice, relatable insights, and a dose of inspiration to help you grow as a creator and entrepreneur—without losing your sense of self in the process.Never say “i don’t know what to post” again— Start your mornings with strategy and accountability in Sunrise Content Club.  live zoom meeting weekdays at 8am CT with daily prompts, proven frameworks, and real-time coaching. Can’t make it every day? You’ll still have the prompts, replays, and community accountability to keep you consistent. Join here → ⁠https://stan.store/courtlynnjohnson/p/join-the-sunrise-content-club⁠Courtney Johnson Socials:Insta: ⁠@courtlynnjohnson⁠Linkedin: ⁠https://www.linkedin.com/in/courtneylynnjohnson/⁠Podcast: ⁠https://open.spotify.com/show/7oaV8L7rOBd878nlwydJrj⁠Tiktok: ⁠@courtney..johnson⁠Patreon: ⁠https://www.patreon.com/courtneylynnjohnson⁠Newsletter: ⁠https://artisanal-originator-6888.kit.com/0e038bf26a⁠Work with Courtney:Level Up on Linkedin: ⁠https://maven.com/courtneyjohnson/personalbrand⁠Short Form Video Accelerator: ⁠https://stan.store/courtlynnjohnson/p/get-started-with-this-amazing-course-2o7ml9sc⁠
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Sep 30, 2025 • 49min

Un-Gatekeeping The Wisdom Of Our Cells

In this episode of Slay the Gatekeeper, host Courtney Johnson welcomes Alannah Connealy, founder of Raena Health, for a candid conversation on women’s health and entrepreneurship.They dive into surprising wellness insights—like aspirin for period pain, the power of progesterone, myths about cancer, the dangers of seed oils, and the nutritional role of gelatin—while weaving in Alannah’s personal journey, entrepreneurial lessons, and her upcoming book on rethinking cancer.You’ll walk away with fresh health tips, business inspiration, and a deeper understanding of what it takes to build purpose-driven solutions that truly help women thrive.About Alannah Connealy CEO & Founder of Raena Health — clean, effective hormone solutions for women.Instagram: @alannahconnealy LinkedIn: linkedin.com/in/alannahconnealy Company: @raenahealthSign up at skedsocial.com/trial for your 14-day free trial.Never say “i don’t know what to post” again— Start your mornings with strategy and accountability in Sunrise Content Club.  live zoom meeting weekdays at 8am CT with daily prompts, proven frameworks, and real-time coaching. Can’t make it every day? You’ll still have the prompts, replays, and community accountability to keep you consistent. Join here → ⁠https://stan.store/courtlynnjohnson/p/join-the-sunrise-content-club⁠Courtney Johnson Socials:Insta: ⁠@courtlynnjohnson⁠Linkedin: ⁠https://www.linkedin.com/in/courtneylynnjohnson/⁠Podcast: ⁠https://open.spotify.com/show/7oaV8L7rOBd878nlwydJrj⁠Tiktok: ⁠@courtney..johnson⁠Patreon: ⁠https://www.patreon.com/courtneylynnjohnson⁠Newsletter: ⁠https://artisanal-originator-6888.kit.com/0e038bf26a⁠Work with Courtney:Level Up on Linkedin: ⁠https://maven.com/courtneyjohnson/personalbrand⁠Short Form Video Accelerator: ⁠https://stan.store/courtlynnjohnson/p/get-started-with-this-amazing-course-2o7ml9sc⁠

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