
untalented
untalented by UNKNOWN is a bi-weekly podcast where we give the unheard humans, who power our creative industries, a voice.
Latest episodes

Jun 10, 2024 • 56min
51: Chris Moody tells us the real difference between Agency and Consultancy.
Global ECD of Landor, Chris Moody, discusses the evolution of the design industry, importance of business knowledge for designers, and facilitating growth in the creative field. He shares insights on transitioning to consultancy, embracing technology for branding innovation, and collaborating for impactful projects.

May 28, 2024 • 1h 6min
50: Creative Director to CEO: How James Greenfield built Koto into a 110+ global branding studio.
Welcome back to another episode of the Untalented podcast, today we are joined by CEO and co-founder of the branding agency Koto. Prior to founding Koto, James has 20+ years of experience working at some of London’s leading studios. working with some of the biggest named brands including: Airbnb, Discord, Google and more.
Anyone who has worked with James would refer to him as a natural leader and innovator in the creative direction space, but also just an overall great guy, we hope you enjoy this podcast as much as Ollie enjoyed hosting it.
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May 21, 2024 • 46min
49: INSIGHTS 101: Closing the gap between traditional strategy and cultural internet research!
Welcome back to another episode of the Untalented Podcast. Today we are joined with Melissa Eshaghbeigi.
Melissa Eshaghbeigi is a Creative Strategist and Cultural Researcher with a knack for forecasting trends.
After recently relocating from Toronto to London, Melissa sits down with Megs and Ellie to chat about what it is to be an Ethnographic Researcher and why she sometimes doesn’t fit into the traditional ad agency structure.
The girls discuss what an insight really means, the weird and wonderful pockets of the internet you can find them and the rise of independent strategists going against the grain of old school advertising.
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May 15, 2024 • 1h 1min
48: What does a chief design officer do, then? With Lorenzo Fruzza
Welcome back to another episode of the Untalented Podcast. in todays episode we are joined by Lorenzo Fruzza, The chief design officer at Havas London. We dive deep into Lorenzo's journey up till now and what steps he took to become a Chief design officer, alongside what that role actually is?
Great return for woody on this one, picking Lorenzo's brain on conceptual design and the role agencies should play to build memorable brands.
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Apr 25, 2024 • 1h 1min
47: Why is most strategy b*llshit? With Alex smith
Author Alex Smith simplifies complex strategic concepts in business, emphasizing actionable steps and clear strategies. The podcast delves into the effectiveness of Tesla's strategic plan, reimagining competition, and exploring brand differentiation. It also discusses the impact of strategy on value creation in business, highlighting the importance of contributing to society and prioritizing value creation for a healthier business environment.

Apr 17, 2024 • 1h 5min
46: Anthropologist turned strategy consultant. But, how?
Welcome back to another episode of the untalented podcast. We take a deep dive into the influence of exceptional mentors and the intricacies of strategic business planning in this insightful podcast discussion. Our guest, Sam Hornsby @TRPTK, shares heartfelt anecdotes about the pivotal role his history teacher, Mr. Houston, played in shaping his academic journey and fostering his potential, including guidance for Oxford.
We explore the evolving landscape of creative services and strategic consultancy, delving into the intersection of branding, design, communications, and production. From understanding cultural nuances to long-term brand value creation, Sam sheds light on the holistic approach required for enduring business success. Additionally, he reflects on his experiences working on projects like Disney's Shanghai Disney Resort, showcasing the meticulous considerations involved in tailoring amusement attractions to Chinese consumer preferences.
🎧Listen Here: linktr.ee/untalentedbyunknown
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Apr 5, 2024 • 48min
45: Strategy in Conversations!? Are You Stopping the Dialogue with 'I'm Right'?
Welcome back to another episode of the Untalented podcast with our special guest, Asad Shaykh, Head of Strategy at Grey London. In this conversation, we dive deep into the power of strategy, what brand truly means, and being in the business of people.
Asad shares personal insights, emphasising the importance of continuous dialogue and exploration, childhood fascination with technology and navigating the world of pitching.
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Mar 26, 2024 • 1h 2min
44: How to stay RELEVANT! From AKQA to Head of Design at STINK STUDIOS.
Stink Studios Head of Design, Viv Greywoode is the latest guest on Untalented by UNKNOWN.
Viv talks about his experience navigating through the industry, stepping into the likes of AKQA, Head, TBWA/MAL and so on. From changing careers, to chatting about who inspires him every day. Viv and Sean touch on topics around diversity, leadership and guidance to designers and creatives trying to break into the industry.
🎧Listen Here: linktr.ee/untalentedbyunknown
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Mar 21, 2024 • 47min
43: STRATEGY. But, what actually is it? Award winning Strategist, Will Poskett breaks it down.
In this episode of the Untalented podcast, our hosts dive into a lively discussion with Will Poskett, an award-winning strategist known for his wisdom and wit. They kick off with a fun icebreaker game of "This or That" before delving into Will's journey in the industry and his insights on strategy, creativity, and the future of advertising. Join the conversation as they explore topics like talent nurturing, diversity in the industry, defining strategy, and the impact of Define In on brands.
Discussion Highlights:
- Icebreaker Game: This or That
- Will's Background and Influential Figures
- What is Strategy?
- Challenges in the Advertising Industry
- Importance of Diversity and Inclusivity
- Initiatives to Attract Young Talent to Strategy
- Founding of Define In and Its Mission
- Impactful Strategies for Brands
Join us for an insightful and engaging conversation that sheds light on the ever-evolving landscape of advertising and strategy!
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Mar 18, 2024 • 52min
42: From investment banking to marketing mastery. Can STAGWELL be the holding group that changes it all?
Welcome to Episode 42 of the Untalented Podcast, where we delve into the fascinating journey of Toby Southgate, from his roots in investment banking to his current position as a marketing mastermind. Join us as Toby shares invaluable insights into the power of creativity and the transformative potential of collaboration in the world of marketing.
In this episode, Toby Southgate opens up about his career trajectory, offering firsthand accounts of his transition from the structured world of investment banking to the dynamic realm of marketing. Through personal reflections, Toby illustrates how his diverse experiences have shaped his approach to problem-solving and innovation in the industry.
listen to how Toby leverages the power of creativity to unlock new possibilities for brands, and learn firsthand the importance of collaboration in driving meaningful results. From building strong partnerships to fostering a culture of innovation, Toby shares practical strategies for harnessing the collective genius of teams to achieve marketing excellence.
🎧Listen Here: linktr.ee/untalentedbyunknown
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