untalented

Join Stephen Mai, a fractional CMO and culture-first marketing expert renowned for his subversive innovations. He shares insights on building bold brands that resonate deeply. Discover how youth marketing is evolving with platforms like TikTok and the power of short-form content. Explore the challenges of bureaucracy in creative roles and the transformative role of AI in professional growth. Mai emphasizes the need for cultural relevance and innovative storytelling to navigate today's complex branding landscape.

Listen to the founder of edition+partners, Tom Garland, dive into the world of brand strategy, exploring the challenges of revitalising legacy brands and the rise of standout names like On Running and Lacoste.

Adam Field, ex-Head of Marketing at Reiss and former strategist across social platforms and sports fandoms, joins us to talk about what actually builds brand loyalty in 2025. This conversation pulls back the curtain on modern marketing with substance. 

William and Chris, the creative minds behind Studio Drama, join us to talk about designing brands that actually stick. Known for their expressive work in brand identity, art direction, and type design, the duo shares how they bring personality to every project

Director Ben Doyle joins us for a sharp, culture-forward conversation on what it really means to create in a world that moves at the speed of the scroll.

Viv Greywoode gets into his journey into his career in design. Now, as Head of Design of Stink Studios, the creative superstar unpacks favourite projects, integrations of AI, and how to keep on top of the game. 

Creative superstar, Wayne Deakin, discusses the evolution of his leadership style. A brutally honest conversation on bold branding today and keeping commercially relevant while staying true to creative principles.

We're at SXSW London?! Welcome to our new Summer Series, we're partnering with Canva to bring you a fresh batch of industry insights from the people killing it in the game right now. Our micropodcast format means that you'll only get ten minutes of the juiciest conversations around South by South West London. We're kicking things off with a word from Tom, the Creative Director of Canva Europe, with Untalented host and founder of Untalented Ollie Scott. 

In this episode of Untalented, Jaime Robinson, Co-Founder and Chief Creative Officer of Joan Creative walks us through her remarkable journey from TGI Fridays to top agencies like Chiat/Day and Goodby Silverstein, and ultimately to launching Joan in 2015. Jaime shares what drove her to build an agency that creates smarter, more resonant work, especially for women, and the milestones that have defined Joan’s rise: from the iconic Netflix “Rules for the Modern Woman” campaign to expanding across New York, London, and Berlin. We get into leadership, storytelling, tight deadlines, and the creative resilience required to thrive in modern advertising. Jaime also talks about the role of AI, competing with networks, and why the industry needs to stop playing it safe and start acting like it believes in itself again.

The brains behind creative company, Small World - Dan and Sadia - join Untalented to talk all things entertainment-first content.  We talk about why the old ad model is breaking and how entertainment-first thinking is becoming the blueprint for capturing modern attention. Dan and Sadia open up about what it really means to make work that audiences want to spend time with, not just tolerate. From building narratives that feel more like shows than spots, to partnering with platforms and creators from the ground up, Small World is proving that brands can act more like cultural studios and still drive impact. It’s a conversation about attention, experimentation, and why the most resonant work starts with a real point of view.