Self-Publishing with ALLi

A premium product or service is a high-value item that an author sells alongside their books to expand influence and income. A well-selected premium product can more than double the profit in your author business. But what premium products work for authors? Drawing on ALLi’s ten possible business plans for authors, Joanna Penn and Orna Ross suggest premium products across fiction, nonfiction and poetry from the obvious to the unusual. Our advanced salon is brought to you by specialist sponsor IngramSpark. Find more author advice, tips and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. Now, go write and publish! About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. For more information about Joanna, visit her website: http://thecreativepenn.com Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

My guest this week is LoLo Paige who tells tales of action, adventure, mystery, romance, all mixed together with a great deal of heat. Literally. LoLo put out forest fires before she put away her firefighting equipment and picked up a pen. Now, she can recall her real-life adventures and create smoldering page-turners.  Every week I interview a member of ALLi to talk about their writing and what inspires them, and why they are inspiring to other authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 30 years, and has spent the last eight years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

In this month’s #AskALLi Self-Publishing Poetry Salon, Orna Ross takes a deep dive into the most popular social medium for sharing poetry: Instagram, and speaks to Phoebe Garnsworthy, an Australian spiritual author, poet, meditation teacher, and ALLi member, who has grown her following to 227K, using only organic methods. Also: How you can submit your poems to Orna’s new platform for self-publishing poets #indiepoetryplease Plans for the Self-Publishing Poetry podcast in 2021 Tune in for more valuable poetry advice. Tune in for discussions on a different theme each month with a focus on developing prosperity for poets through community building and self-publishing. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Host Orna Ross Orna’s work for ALLi has seen her repeatedly named one of The Bookseller’s “Top 100 people in publishing.” She launched at the 2012 London Book Fair, after taking her rights back from Penguin in 2011 and republishing her books herself, with the titles and treatment she’d originally wanted. Orna writes award-winning poetry and fiction, runs a Patreon page for poets and poetry lovers as well as an active author website. She is on a mission to help eradicate creative poverty through digital publishing and enterprise. You can find her on Twitter and Instagram: @ornaross.

My guest this week is Kate Woodard, a children's-book author who did not let a language barrier stand in the way of connecting and communicating with young people. When Kate moved to Brazil, she spoke not a word of Portuguese. But through making local connections with schools and bookstores, her readers were able to find her and the language barriers were broken down. Every week I interview a member of ALLi to talk about their writing and what inspires them, and why they are inspiring to other authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 30 years, and has spent the last eight years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

In this #AskALLi Self-Publishing Fiction & Non-Fiction Salon, Sacha Black will be interviewing Orna Ross about the concept of ACCESS Marketing from her new book, Creative Self-Publishing. ACCESS stands for Attract, Captivate, Connect, Engage, Subscribe, Satisfy, Sell and ACCESS marketing is a carefully crafted sequence of communications--which you also use to get words for your work-in-progress--that gives you direct access to the right readers for your books. Our fiction and nonfiction salon is brought to you by sponsor Izzard Ink. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Hosts Sacha Black is a bestselling and competition-winning author. She writes the popular YA Fantasy Eden East novels and a series of non-fiction books that are designed to help writers develop their craft. Sacha has been a long-time resident writing coach for website Writers Helping Writers. She is also a developmental editor, wife and mum. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

My guest this week is Darryl Lansey, who has a kind of love/hate relationship with his former employer, the US Central Intelligence Agency, the CIA. As an analyst and adviser to presidents, he loved making a difference for his country. As black man, he hated the institutional racism that was baked into the organization. He writes about his experiences in his new book, A Thin Line Between Love and Hate: A Black Man's Journey Through Life and the CIA. I spoke to Darryl about his experiences at the CIA.  Every week I interview a member of ALLi to talk about their writing and what inspires them, and why they are inspiring to other authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 30 years, and has spent the last eight years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

Our usual AskALLi Members Q&A is taking a break for this month and being replaced by an Amazon special salon on Amazon advertising. From understanding the customer journey to the benefits of sponsored products, this ALLi podcast is for authors who are getting started with Amazon advertising and want to learn how to set themselves up for success.   Joining ALLi Director Orna Ross is Darren Hardy, Amazon’s UK manager for Kindle Direct Publishing, and his colleague Suzanne O’Kelley, senior manager, advertiser experience. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

My guest this week is Janét Aizenstros, a Canadian author, entrepreneur, and publisher. Janet's own story is an inspiring one because she began with a series of children's books and built a series of growing multimedia companies. Now, she's making it her business to help other authors, especially other women, find their own voices and their own audiences. Every week I interview a member of ALLi to talk about their writing and what inspires them, and why they are inspiring to other authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 30 years, and has spent the last eight years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

In 2008 Kevin Kelly wrote about the value of a creator having 1,000 true fans (you can read the updated version of the essay here). The idea is that you don’t need to be an influencer with a million followers to make a living from your work. All you need are 1,000 true fans each spending $100 a year on your products or services, for you to make $100,000 a year. But does the concept hold true for authors? Are books, a low cost item, enough or do you have to add on more premium products? And how does an author create true fans… and keep them? Join Orna and Joanna to find out.  Our advanced salon is brought to you by specialist sponsor IngramSpark. Find more author advice, tips and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. Now, go write and publish! About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. For more information about Joanna, visit her website: http://thecreativepenn.com Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

My guest this week is Dr. J. D. Remy. Well, that's not his real name, but as you'll hear in this program, he has changed it to protect not only his own identity, but that of his children. Dr. Remy had an ideal life for a little while, until what he calls Implosion Day, when he lost everything. He writes about it in his new book, but I'll let Dr. Remy tell his own story.  Every week I interview a member of ALLi to talk about their writing and what inspires them, and why they are inspiring to other authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 30 years, and has spent the last eight years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.