Self-Publishing with ALLi

In today's Beginners Self-Publishing Podcast: creating an author imprint. Author stereotypes skew heavily in favor of "starving artists," disregarding that those who succeed are often savvy entrepreneurs. If you want to emulate the winners then you will also need to learn business skills, starting with creating an imprint. In this episode, ALLi's Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss why creating an imprint can help you run a smoother author business, as well as the paperwork involved, legal and financial matters, and anything else a fledgling author needs to know if they want to build a robust, long-term organization. Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Dan Parsons writes the Creative Business series for authors, bestselling fantasy and horror novels (under Daniel Parsons), and a weekly blog for The Self-Publishing Formula. In the past, he has worked for three trad publishers, managed two bookstores and listened to an unhealthy number of podcasts. Now he's ALLi's product marketing manager. Melissa Addey has a PhD in creative writing and writes historical fiction set in first-century Rome, eleventh-century Morocco and eighteenth-century China. She runs writing workshops covering both craft and entrepreneurship, most frequently for the British Library. She's also ALLi's campaigns manager, a role in which she loves observing and supporting the vast diversity of self-published authors. Visit her at her website and pick up a free novella.

On the Creative Self-Publishing Podcast, we'll talk about annual planning for your indie author business. It's the end of the year, so it's time to think about what 2023 is going to look like. But it's not as daunting a task as it may seem. The way to do it is to break the year down into manageable chunks. And here to guide us along are ALLi Director Orna Ross and News and Podcast Producer Howard Lovy. The Creative Self-Publishing podcast stream is sponsored by Orna Ross's guidebook: Creative Self-Publishing. You can purchase the book at selfpublishingAdvice.org/creative. ALLI members receive the ebook edition, and all ALLi guidebooks, free. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, the Jewish Telegraphic Agency, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

Ad coaches, anonymous ratings, and barcodes are a few of the topics covered in this month's AskALLi Member Q&A with Orna Ross and Sacha Black. Questions include: What do I do if Amazon terminates my account? Should I pay a coach to help me with Amazon Ads? How do I determine if a contest is worth it? Do I need a barcode? And more! Our Members Q&A Podcast is brought to you by specialist sponsor Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide audience, create your account today! We'd like to thank Kobo for their support of this podcast. Find more author advice, tips and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Michael La Ronn is ALLi's Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com. Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.

My guest this episode is Landis Wade, who was a trial lawyer until he reached his fifties, and then decided he wanted to leave a different kind of legacy than just the cases he's won. So he set out on a different journey as an indie author. Along the way, he launched a podcast to learn from other authors just how to run an indie publishing business. ALLi's Inspirational Indie Author Podcast stream is sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast. Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven't already. You can do that at allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, the Jewish Telegraphic Agency, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

In today's Beginners Self-Publishing Podcast: book marketing foundations. Talk to experienced indie authors and most will tell you that writing well is only part of the equation. If you want to succeed commercially then you must also master marketing. In this episode, ALLi's Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey outline the foundations of marketing a book for debut authors: what works, what doesn't, and what can work but isn't applicable for most first-time authors. If you want to save time, sidestep common mistakes and shift early copies, this is the episode for you. Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Dan Parsons writes the Creative Business series for authors, bestselling fantasy and horror novels (under Daniel Parsons), and a weekly blog for The Self-Publishing Formula. In the past, he has worked for three trad publishers, managed two bookstores and listened to an unhealthy number of podcasts. Now he's ALLi's product marketing manager. Melissa Addey has a PhD in creative writing and writes historical fiction set in first-century Rome, eleventh-century Morocco and eighteenth-century China. She runs writing workshops covering both craft and entrepreneurship, most frequently for the British Library. She's also ALLi's campaigns manager, a role in which she loves observing and supporting the vast diversity of self-published authors. Visit her at her website and pick up a free novella.

My guest this episode is Debbie Young, who many of you already know from our ALLi member forums on Facebook. She's usually there to answer questions about indie publishing. Well, Debbie, a writer of cozy mysteries, recently signed a deal with a trade publisher. But, as she says in our interview, she approached her negotiations with a traditional publisher with the mindset of an indie author. ALLi's Inspirational Indie Author Podcast stream is sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast. Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven't already. You can do that at allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, the Jewish Telegraphic Agency, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

In this month's Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss when to quit writing and publishing. Should you just keep writing and publishing even if it's not going anywhere? Should you persist with the creative and business choices you have invested in for so long–or could you just walk away? Orna and Joanna talk about the times in our lives when we might need to consider quitting aspects of our writing, publishing, marketing, and business. The #AskALLi Advanced Self-Publishing Salon is sponsored by IngramSpark: "Go Publish Yourself!" Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

On the Creative Self-Publishing Podcast, we'll talk about the different kinds of business models for indie authors. As we know, if you're an indie author, you're also a businessperson, whether you want to be or not. But, don't panic, there are many ways to run an indie author business depending on what you want to get out of it. And here to guide us along are ALLi Director Orna Ross and News and Podcast Producer Howard Lovy. The Creative Self-Publishing podcast stream is sponsored by Orna Ross's guidebook: Creative Self-Publishing. You can purchase the book at selfpublishingAdvice.org/creative. ALLI members receive the ebook edition, and all ALLi guidebooks, free. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, the Jewish Telegraphic Agency, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

In this Self-Publishing Conference Highlight, M. K. Williams discusses the dos and don'ts of starting an AuthorTube channel. What is AuthorTube? Should it be a pillar of your author platform? A fondness for being on camera and some interest in video production is essential, but it's equally important to know you're spending your time and effort in the right place. This session introduces various options and how to get started, including working out whether your target readers are on YouTube. M.K. then shows you how to deliver content they'll welcome so you can grow your readers and your book sales. By the end of this session, you will: Identify your goals in starting an AuthorTube channel Learn the dos and don'ts of starting a YouTube Channel Determine who your audience is, if they are on YouTube, and what they want to see Come up with ideas for your first videos If you have thought about starting an AuthorTube channel, then this is the session you need to watch to get started on the right foot. This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event, run free twice-yearly, in association with the Alliance of Independent Authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

My guest this episode is Alan Hesse, a conservationist who found his way to indie publishing through his ability to reach kids and adults in his drawings. Alan's graphic novels about climate change entertain readers while also teaching them that there is something each of them can do to help save the earth. ALLi's Inspirational Indie Author interviews are sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast. Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven't already. You can do that at allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, the Jewish Telegraphic Agency, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.