
Self-Publishing with ALLi
The Self-Publishing with ALLi podcast from the Alliance of Independent Authors provides a comprehensive guide for indie authors.
Latest episodes

Jul 9, 2023 • 23min
Inspirational Indie Author Interview #136: Mark McGuinness. Poet Helps Creative People Discover Their Own Voices
My guest this episode is Mark McGuinness, a poet who also writes books and hosts podcasts about how creative people can get over blocks in their productivity, motivation, and resilience, among other factors that can get in their way. Mark says his career as a poet and a creative coach employ the same kind of ability to listen carefully to language. ALLi's Inspirational Indie Author Podcast stream is sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven’t already. You can do that at allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and Twitter.

7 snips
Jul 7, 2023 • 45min
Creating Superfans with Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast
In today's Beginners Self-Publishing Podcast: creating superfans. Studies suggest that readers must read 4.5 books on average from the same author before they even remember their name. But that’s without author intervention. Use a few tricks, and you can engage fans far earlier in the process. In this episode, ALLi Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey explore a range of strategies any author can deploy to warm readers who enter their ecosystem. Together, they cover sales funnels, online communities, a quest to deliver extra value, and more. Follow their tips, and you, too, can turn casual readers into superfans. Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Dan Parsons writes the Creative Business series for authors, bestselling fantasy and horror novels (under Daniel Parsons), and a weekly blog for The Self-Publishing Formula. In the past, he has worked for three trad publishers, managed two bookstores and listened to an unhealthy number of podcasts. Now he's ALLi's product marketing manager. Melissa Addey has a PhD in creative writing and writes historical fiction set in first-century Rome, eleventh-century Morocco and eighteenth-century China. She runs writing workshops covering both craft and entrepreneurship, most frequently for the British Library. She's also ALLi's campaigns manager, a role in which she loves observing and supporting the vast diversity of self-published authors. Visit her at her website and pick up a free novella.

Jul 2, 2023 • 11min
Inspirational Indie Author Interview #135: KC Savage. Romance Author Cures Her Own Shyness Through 'Scandalous' Stories
My guest this episode writes books that seem ideal for this summer beach-reading season. She is KC Savage, a romance author who decided to shake things up a little bit in her life by writing scandalous stories of cheating and reverse age gap relationships. And, along the way, she discovered that publishing these books began to cure her own shyness. ALLi's Inspirational Indie Author Podcast stream is sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven’t already. You can do that at allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn and Twitter.

Jun 30, 2023 • 48min
AI for Authors Update: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn
Generative AI is improving rapidly, almost day by day, giving authors unprecedented assistance in writing and publishing books. In this show, Orna and Joanna give an overview of recent advances in generative AI for words, images, and audio, including Alliance of Independent Authors guidelines on copyright and ethical usage and how to use AI tools to improve quality and output. The #AskALLi Advanced Self-Publishing Salon is sponsored by IngramSpark: "Go Publish Yourself!" Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

Jun 25, 2023 • 19min
Inspirational Indie Author Interview #134: Monique Dawkins. Career Coach Tracks Changes in Leadership after COVID
My guest this episode is Monique Dawkins, a career and life coach whose book is the culmination of years of experience as a leader. Monique rose through the ranks as a leader in the health-care field, but her advice can be applied to any line of work. And, in the aftermath of COVID, Monique says leadership has undergone a fundamental change. ALLi's Inspirational Indie Author Podcast stream is sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven’t already. You can do that at allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn and Twitter.

Jun 23, 2023 • 21min
Governments Respond to AI and Copyright: Self-Publishing News Podcast with Dan Holloway and Howard Lovy
Today on the Self-Publishing News podcast: Governments respond to AI and copyright. The UK, EU, US, and Japan formulate policy on protecting creators. Also, will books soon come with a carbon-content label? And a new VR eReader helps you focus on nothing but the book. News Editor Dan Holloway and News and Podcast Producer Howard Lovy discuss these and other stories making the news this month in indie publishing. Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. About the Hosts Dan Holloway is a novelist, poet and spoken word artist. He is the MC of the performance arts show The New Libertines Earlier this year he competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle. Howard Lovy has been a journalist for more than 30 years, and has spent the last eight years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Find Howard at howardlovy.com, LinkedIn and Twitter.

Jun 18, 2023 • 10min
Inspirational Indie Author Interview #133: Kathryn Mathis. Unexpected DNA Results Leads to Tale of Mafia Intrigue
My guest this episode is Kathryn Mathis, a suspense author who spent most of her career in the financial services industry. That is, until her half-sister got a surprise result from a DNA test, revealing something unexpected about her father. That got Kathryn's imagination churning and the result was a story of intrigue involving the Mafia-era casinos in Las Vegas. ALLi's Inspirational Indie Author Podcast stream is sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven’t already. You can do that at allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn and Twitter.

Jun 16, 2023 • 45min
Publishing on Serial Platforms, Finding a Cover Designer, and More Questions Answered by Michael La Ronn and Sacha Black in our Member Q&A Podcast
In this month's AskALLi Member Q&A with Michael La Ronn and Sacha Black: does publishing work on serial platforms like Wattpad make it "previously published?" Other questions include: What do I do if Amazon terminates my account? Where to find the best cover designer? What is the best way to create a box set? And more! Our Members Q&A Podcast is brought to you by specialist sponsor Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide audience, create your account today! We'd like to thank Kobo for their support of this podcast. Find more author advice, tips and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Michael La Ronn is ALLi’s Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com. Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.

Jun 11, 2023 • 15min
Inspirational Indie Author Interview #132: Kate Frost. Romance Writer Takes Readers to Exotic Locales
My guest this episode is Kate Frost, a romance writer who had wanted to become an author ever since heart surgery as a child kept her at home and reading. Kate's own take on the genre is to take her readers to exotic locations and to emphasize her characters. She also writes children's books and helped found a children's book festival. ALLi's Inspirational Indie Author Podcast stream is sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven’t already. You can do that at allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn and Twitter.

6 snips
Jun 9, 2023 • 41min
Writing a Series With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast
In today's Beginners Self-Publishing Podcast: writing a series. Oscar Wilde, Emily Brontë, and Silvia Plath only wrote one book. History tells us it’s possible to “make it” with just one title, but is that still true today? Generally, no. It can happen, but most modern authors need a series for a range of reasons. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss why series help authors build a business. Plus, they outline the forms series can take and explore a range of tips authors can use to maximize the value of a series. Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Dan Parsons writes the Creative Business series for authors, bestselling fantasy and horror novels (under Daniel Parsons), and a weekly blog for The Self-Publishing Formula. In the past, he has worked for three trad publishers, managed two bookstores and listened to an unhealthy number of podcasts. Now he's ALLi's product marketing manager. Melissa Addey has a PhD in creative writing and writes historical fiction set in first-century Rome, eleventh-century Morocco and eighteenth-century China. She runs writing workshops covering both craft and entrepreneurship, most frequently for the British Library. She's also ALLi's campaigns manager, a role in which she loves observing and supporting the vast diversity of self-published authors. Visit her at her website and pick up a free novella.