Self-Publishing with ALLi

In this episode of the Self-Publishing with ALLi Member Q&A podcast, host Michael La Ronn discusses whether it's worth hiring a marketing company to promote your second book—and why many authors might be better off learning to market themselves first. Other questions include: Is there still a stigma around self-publishing in 2025? Should I limit how often I run Kindle Countdown Deals for the first book in a series? What’s the best mix of platforms for distributing ebooks and print books? Do short or long-form videos work better for book marketing? How can I prepare for my first in-person book signing event? What’s the best way to get indie books into libraries? And More! Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Sponsor The Member Q&A podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Hosts Michael La Ronn is ALLi’s Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com. Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.

On this episode of the Self-Publishing News Podcast, Dan Holloway reports that new US tariffs will not apply to printed books, thanks to an information exemption, though the impact on printing materials remains unclear. He covers Canva’s launch of AI tools following a pricing change, a legal brief challenging Meta’s use of copyrighted content, and Ingram’s new MediaScout platform, which showcases indie books for film and TV adaptation. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart. They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

Join Dale L. Roberts as he interviews self-publishing expert Bryan Cohen on the foundations of author branding. Learn how genre clarity, strong sales copy, and Amazon ads work together to grow your fan base and boost book sales. It’s a must-listen for new and mid-list authors. Show Notes: Best Page Forward Sell More Books Show Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale’s inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube.

My guest this episode is crime novelist Ali Steed. After decades in financial journalism, Ali is winning awards in fiction—exploring the darker corners of the human mind through her police procedural series. We talk about what it took to overcome the fear of releasing that first novel, how she brings her investigative skills to crime fiction, and how life in Mallorca—and a bit of shamanic training—helped her embrace her creative path. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. Sponsor Inspirational Indie Authors is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Howard Lovy has been a journalist for 40 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X. About the Guest Ali Steed is an accomplished writer, editor, and broadcaster, and has worked as a journalist—both in-house and freelance—for most of the UK’s national newspapers, as well as the BBC, Channel 4, and local TV and radio stations. She has won eight awards for her journalism, and her debut novel, All It Takes, won the BIBA Suspense/Thriller 2024 category. This is the first book in the DCI Caroline Cramer series, with more titles due out later this year. Ali is a strong advocate of using shamanic teachings to break through writing blocks, improve creativity, and increase the confidence of writers who often struggle to see their own talent and worth. She went through shamanic training to help her own writing and confidence and is now keen to help others in the same way. All It Takes is available on Amazon. You can follow Ali on Instagram or on Facebook. She is also currently building her shamanic profile on Instagram @theshamanicstoryteller

On this episode of the Self-Publishing News Podcast, Dan Holloway reports that National Novel Writing Month, known as NaNoWriMo, has announced it will not officially take place this November, citing financial and reputational concerns. He also covers the latest in AI and copyright, including the consolidation of major lawsuits against tech companies, protests outside Meta’s London offices, and new research suggesting copyrighted materials have been used to train AI models. Finally, he discusses Amazon’s new AI-powered Kindle Recap feature and questions around whether authors have consented to its use. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart. They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

ALLi Campaigns Manager Matty Dalrymple talks with Marketing Adviser Ricardo Fayet, co-founder of Reedsy, about the value of professional editing in self-publishing. Fayet explains the types of editing, how to manage costs, and why editors offer more than beta readers. He also discusses when to hire an editor, how editing improves writing, and the limits of AI tools. Sponsors This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. This podcast is also sponsored by Gatekeeper Press, the all-inclusive Gold Standard in Publishing, offering authors 100% rights, royalties, satisfaction and worldwide distribution. Gatekeeper Press, Where Authors are Family. About the Host Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime. About the Guest Ricardo Fayet is one of the four founders of Reedsy, a marketplace that connects authors with top publishing professionals—from editors to cover designers, book marketers, and literary translators. He is the author of two books on book marketing and a regular speaker at writers’ conferences including NINC, Author Nation, InkersCon, and The Self Publishing Show Live. Fayet also serves as the marketing adviser to ALLi. You can find Reedsy online: Website, YouTube, X, and Instagram.

Want to license your book into a translation but unsure where to start? Join Margaux Weisman, business development director at DropCap Agency, and Monica Meehan, vice president of business development and rights director at DropCap Agency, for an insightful discussion with Michael La Ronn on the world of translation sales and how DropCap Marketplace can help connect authors with foreign rights buyers. This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event run free twice yearly in association with the Alliance of Independent Authors. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

On this episode of the Self-Publishing News Podcast, Dan Holloway reports on academic publisher Taylor & Francis using AI to translate books into English, sparking backlash from translators. He also covers OpenAI’s controversial Studio Ghibli–style image filter and its copyright implications and notes the end of WH Smith’s presence on the UK high street as the retailer shifts focus to airport book sales. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart. They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

Explore the art of 'storyselling' and its powerful impact on email marketing for authors. Learn to build authentic connections with your audience through engaging communication. Discover how everyday moments can be transformed into compelling narratives. Get practical tips for crafting relatable emails that entertain and engage, moving away from generic content. Finally, delve into the importance of personal insights and creativity in storytelling to strengthen bonds with readers and enhance your marketing strategy.

Annie Fox, an author dedicated to empowering young readers, dives into her journey from educator to indie novelist. She shares how her background in human development influences her storytelling, particularly in her YA sci-fi work, which addresses themes of identity and belonging. Fox emphasizes the challenges of standing out in the crowded publishing market and highlights the importance of authenticity in young adult literature. She also reflects on her immigrant character's struggles for acceptance, drawing parallels with real-world experiences.