

The Unschool by Andi Alleman
Andi Alleman
The Unschool is the go-to podcast for Out-of-Office entrepreneurs ready to deprogram outdated business rules and build obsession-worthy brands with intuitive strategy and zero gatekeeping.
Hosted by Andi Alleman — founder of Oui, We Studio and Casa Noon Beauty — this show blends Human Design, content creation, AI, and mindset work to help you grow a business that actually supports your life (not the other way around).
Most episodes are solo — part masterclass, part pep talk — with occasional Smart Girl guests from Andi’s Obsession Worthy program sharing what it really looks like to scale a soulful, successful brand on your own terms.
If you're building a brand, scaling your company, or simply rethinking the way you do business — you're in the right place.
New episodes every week.
Learn more on IG: @ouiwegirl & @ouiwestudio
Hosted by Andi Alleman — founder of Oui, We Studio and Casa Noon Beauty — this show blends Human Design, content creation, AI, and mindset work to help you grow a business that actually supports your life (not the other way around).
Most episodes are solo — part masterclass, part pep talk — with occasional Smart Girl guests from Andi’s Obsession Worthy program sharing what it really looks like to scale a soulful, successful brand on your own terms.
If you're building a brand, scaling your company, or simply rethinking the way you do business — you're in the right place.
New episodes every week.
Learn more on IG: @ouiwegirl & @ouiwestudio
Episodes
Mentioned books

Apr 23, 2024 • 42min
From starting her first business at 15 to creating her dream brand, how Smart girls Mastermind member Kiara Ramirez is overcoming subconscious beliefs to manifest success
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Travel with me: get details on the Joshua Tree Sabbatical Apply for the Smart Girls Mastermind Membership: APPLY NOW This episode: "Reprogramming your subconscious mind is crucial for manifesting your desired reality." Smart Girls Mastermind Member Kiara Ramirez is an entrepreneur and the founder of the brand kikismeadow, a platform dedicated to guiding ambitious dreamers from confusion & overwhelm to clarity and creation. Kiara shares her entrepreneurial journey, from starting her first business at 15 to working in the film industry and eventually creating her brand. She discusses the challenges she faced, including subconscious beliefs and identities that held her back, and how she overcame them. Links: Get Kiara's Unlock Your Dream Reality course Follow Kiara on Instagram at @kikismeadow RESOURCES: Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Get $50 towards your first Peerspace booking Soulset Stock an aesthetic content library Want to chat about this episode? Text 📲 at +1 (323) 405-9256 This show is produced, mixed, recorded + additional music by Ben Alleman

Apr 16, 2024 • 23min
2 things to get really good at to work 1-2 hours per day, plus the 3 post ideas you need for 30 days of content + what I learned from a two-star review
Discover how to thrive as an entrepreneur with just 1-2 hours of work each day. Uncover two essential skills to master for an efficient lifestyle while balancing glam travels. Get three key post ideas to create a whole month of engaging content effortlessly. Plus, explore the value of community support and authentic marketing for building connections. Learn from a candid reflection on a two-star review that encourages personal growth.

Apr 9, 2024 • 38min
Becoming an out-of-office entrepreneur: how to transition from girl boss to conscious ceo: with Unschool Student and Oui, We Retreat traveler Caitlin Barner
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Travel with me: get details on the Joshua Tree Sabbatical Apply for the Smart Girls Mastermind Membership: APPLY NOW This episode: Meet Unschool student and Oui We retreat traveler Caitlin Barner. She's been a wellness enthusiast since she can remember. From teaching yoga and fitness to supporting others in exploring their spiritual connection. Still a corporate gal, Caitlin is currently working on transitioning out of girl-boss life & into the conscious CEO space. She hosts a podcast called The Spiritually Active Podcast (S2 woop woop!), creating a space for individuals to share their creative expression of spirituality and the journeys that each of us embark on in our lives. She is working on cultivating a community in this space. In this conversation, Caitlin shares her planned transition from corporate life to becoming a conscious CEO. She discusses the impact of travel on overcoming fear and finding community and support. Caitlin provides tactical tips for showing up authentically on social media and emphasizes the importance of investing in oneself and finding the right learning style. She also talks about the desire for an out-of-office lifestyle and shares her future plans. In this episode: Transitioning from Corporate to Entrepreneurial Life The Impact of Travel on Overcoming Fear Finding Community and Support Tactical Tips for Showing Up Authentically on Social Media The Desire for an Out-of-Office Lifestyle Future Plans and Setting a Date for Change Smart Things to Pay Attention To Misconceptions About Transitioning to Entrepreneurial Life Self-Care and Wellness Hacks Links: Follow Caitlin on Instagram at @caitlinbarner RESOURCES: Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Get $50 towards your first Peerspace booking Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by Ben Alleman

Apr 2, 2024 • 25min
how to break down your $100K marketing + sales plan using ChatGPT as your assistant (plus why you are the best influencer for your personal brand)
NEW! Join the Out Of Office Club Apply to join the Smart Girls Mastermind Membership In this episode, Andi shares details on how to use ChatGPT to break down your $100K sales and marketing plan, including the basic structure of offerings she recommends for your business to make this possible. PROMPT (input this into ChatGPT or Google Gemini): “Hey, lil robot, acting as my sales strategist, create a plan to achieve $100,000 in annual revenue. This is what I plan to offer: [Starter Product] [price] [Membership] [price] [Mini-Course] [price] [Signature Course] [price] [Group/1:1 Coaching] [price] Create a table showing how many of each product or service I need to sell each quarter to reach my goal. Adjust the prices and sales goals based on the size of my email list: [X subscribers]. Assume a 2% conversion rate." Article mentioned in this episode: A must read: Vogue's piece on how Gen Z Broke The Marketing Funnel. The article is based on research by youth culture agency Archrival (obsessed. already downloaded their “ALMANAC" zine). _______________________________________________________ RESOURCES: The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Smart Girls Don't Gatekeep: Join the IG Channel Try Skool for your memberships and courses Want to chat about this episode? Text 📲 at +1 (323) 405-9256 This show is produced, mixed, recorded + additional music by Ben Alleman

Mar 26, 2024 • 31min
How this feminine energy coach grew to 180K followers on Instagram & TikTok after investing in herself: meet Unschool student and founder of The Soft Nest, Chika Uwazie
Apply for the Smart Girls Mastermind Membership: APPLY NOW Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. This episode: Chika Uwazie, founder of The Soft Nest and graduate of the Unschool Intuitive Business Academy, shares a masterclass of a conversation on her process of building a business centered around feminine energy and living a softer life. She discusses her success on Instagram and TikTok, offering practical advice for content creation and leveraging social media platforms. Chika emphasizes the importance of investing in oneself and seeking guidance from those who have achieved what you aspire to. She also highlights the significance of intuition and authenticity in decision-making and the power of community in her membership program. Takeaways Invest in yourself and seek guidance from those who have achieved what you aspire to. Authenticity and intuition are key in decision-making and building a business. Create a community and safe spaces for women to connect and explore femininity. The future of marketing, and embracing your role as a creator In this episode: Blowing up on Instagram and TikTok Investing in Yourself Taking the First Steps as a Founder Working with Feminine Energy Launching a Membership Program Tech Stack for Creating a Membership Living a Nomadic Lifestyle The Future of Creator Marketing Misconceptions about Working with Feminine Energy Links: Follow Chika on Instagram at @chikauwazie RESOURCES: The Income to Instagram Starter Kit is now available Join the Manifestation Club: Club Cascara Get $50 towards your first Peerspace booking Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by Ben Alleman

Mar 19, 2024 • 26min
$2200/day in automated passive revenue, story arc vs. announcement content, what to do if your launch failed
Apply to join the Smart Girls Mastermind Membership The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Smart Girls Don't Gatekeep: Join the IG Channel In this episode, Andi's sharing an Ask Me Anything with questions from our IG broadcast channel club! Here's what we're talking about: $2220 in automated passive income story arc content > announcement content brainstorming prompts to help with identity architecture the 6 email sequence from masterclass to sale what to do if your launch tanked _______________________________________________________ RESOURCES: Join The Unschool: Intuitive Biz Academy The Income to Instagram Starter Kit is now available Try Skool for your memberships and courses Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Join our manifestation club - a space for intuition-led energetic guidance: Club Cascara Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by T'Ben Alleman

Mar 12, 2024 • 39min
How this recovering fashion girl is building her own legacy: expansion, leadership, and confidence with Shelby St.Clair
Apply for the Smart Girls Mastermind Membership: APPLY NOW Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. Today, we chat with Shelby St.clair, a former fashion girl turned Embodiment Coach, Business Strategist, and Energy Healer. Shelby is known for her expertise in the duality between business + personal branding, and emotional intelligence + transformational healing. Her method is informed by her certifications in NLP, Hypnosis, Reiki, Chakra, and Sound Healing as a Trauma-Informed Life Coach, blended with practical, energetic business strategy and systems. Takeaways: Key Strategies for Success: Perseverance through challenges Clarity on your 'why' Courage to maintain momentum no matter what Impact vs. Attention: Exploring the significance of building a legacy over seeking immediate recognition. From Courageousness to Confidence Utilizing our unique energetic blueprints to enhance daily consistency. Intuition in Entrepreneurship: How creative entrepreneurs can leverage their embodied wisdom for smarter business decisions and strategies. Strategies for creating businesses and lifestyles that avoid burnout, imposter syndrome, and self-worth issues. Visibility and Authenticity Emotional Intelligence in Business Links: Follow Shelby on Instagram at @theshelbystclair RESOURCES: The Income to Instagram Starter Kit is now available Join the Manifestation Club: Club Cascara Get $50 towards your first Peerspace booking Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by Ben Alleman

Mar 5, 2024 • 37min
How she attracted 804 leads in one week! Grow your authority, community, connections, and income by hosting a Virtual Summit with Kate House
Apply for the Smart Girls Mastermind Membership: APPLY NOW Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. Today, we chat with Kate House, host of the Live By Design Podcast, health coach, and community builder. We'll discuss her shift away from hustle culture and her unique approach to building women's personal growth communities. In this episode, she walks us through the smart idea of creating your own virtual summit. When Kate launched her Empowered Self Summit, she had 804 women join live the first week; then she turned the Summit evergreen. Takeaways: Learning to pivot and adopting the mindset of “nothing changes if nothing changes." Kate's process of setting "goals with soul" How hosting a virtual summit can create authority, and align you with other experts in your field The process Kate recommends that resulted in 804 leads in one week The planning process and tech stack for organizing and executing a successful summit Keeping summit attendees engaged and motivated throughout the event Links: Access Kate’s Empowered Self Summit ($97 value) with coupon code "unschool" for free at https://mskatehouse.com/empoweredselfsummit Follow Kate on IG at @mskatehouse RESOURCES: The Income to Instagram Starter Kit is now available Join the Manifestation Club: Club Cascara Get $50 towards your first Peerspace booking Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by Ben Alleman

Feb 27, 2024 • 34min
The exact funnel to convert followers into customers, the #1 question to ask yourself to monetize your genius, + what to focus on when you’re launching in less than 30 days, the ethics of AI and more Q&A!
Apply to join the Smart Girls Mastermind Membership The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Smart Girls Don't Gatekeep: Join the IG Club Try Skool for your memberships and courses In this episode, Andi's sharing an Ask Me Anything with questions from our IG broadcast channel club! Here's what we're talking about: - My POV: AI Ethics; take a read through the UNESCO AI Ethics Core Principals - Ways to use AI as a female founder - How to get started with AI if it's new to you - How to convert an audience on social into paying customers - The Instagram to Income funnel - Why & What content, versus How content (and how to use each to sell) - The tech needed for an Instagram sales funnel - The #1 question to ask yourself to decide what you'll monetize - What you need to perfect to launch in 30 days or less - Where to find my checklist for a $10K+ digital course launch - The Empathy Exercise questions to get clear on your client avatar messaging - What to do when you have a Reel that hits! - My two examples of the same reel content: one went viral, one had average performance - Why I use Squarespace for courses - Where to look on your HD chart to help with your business Links I mentioned: Skool, try it here Karen Curry's book on Human Design Christie Inge's Human Design Gate Library _______________________________________________________ RESOURCES: Join The Unschool: Intuitive Biz Academy The Income to Instagram Starter Kit is now available Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Book a 1:1 Intuitive Mentorship session with Andi: Limited Space Available Travel with us to Mallorca next Spring! (2 spaces remain!) Join our manifestation club - a space for intuition-led energetic guidance: Club Cascara Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by T'Ben Alleman

Feb 20, 2024 • 43min
Building an obsession worthy brand (and learning to do the “One Thing”) with content creator, luxury bag brand founder, and mentor Zack Kravits
Join the waitlist for the Smart Girls Mastermind Membership: JOIN NOW The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. Today's guest: Zack Kravits is a serial entrepreneur and content creator helping business owners produce better content & make more money. Follow along with Zack while he builds a luxury bag brand from the ground up. Takeaways: Preparing to pivot when your business isn't going the way you envisioned it. Getting really good at one thing as an entrepreneur and then building a bridge to "do both." Learning to identify as an artist & business owner and overcoming discomfort while claiming your path. How to become great at creating money and shifting out of scarcity into possibility. Copying what's working for someone else as a cheat code for learning to be great at content creation. Building an evergreen offer suite that gets you out of always-on-launch mode. In this episode: Zack's entrepreneurial journey Starting a luxury bag brand Challenges and obstacles of entrepreneurship Creating an obsession worthy personal brand Zack's coaching and consulting offers Productivity and efficiency hacks Smart ideas and resources The "One Thing" and deep work in the A.M. Getting out of "do or die" thinking in productivity Zack's tech stack Zack's plans for the future Links: Follow Zack on IG at @zackkravits RESOURCES: Travel with me to Mallorca this Spring! The Income to Instagram Starter Kit is now available Join the Manifestation Club: Club Cascara Get $50 towards your first Peerspace booking Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by Ben Alleman