
The Unschool by Andi Alleman
The Unschool is the go-to podcast for Out-of-Office entrepreneurs ready to deprogram outdated business rules and build obsession-worthy brands with intuitive strategy and zero gatekeeping.
Hosted by Andi Alleman — founder of Oui, We Studio and Casa Noon Beauty — this show blends Human Design, content creation, AI, and mindset work to help you grow a business that actually supports your life (not the other way around).
Most episodes are solo — part masterclass, part pep talk — with occasional Smart Girl guests from Andi’s Obsession Worthy program sharing what it really looks like to scale a soulful, successful brand on your own terms.
If you're building a brand, scaling your company, or simply rethinking the way you do business — you're in the right place.
New episodes every week.
Learn more on IG: @ouiwegirl & @ouiwestudio
Latest episodes

Mar 5, 2024 • 37min
How she attracted 804 leads in one week! Grow your authority, community, connections, and income by hosting a Virtual Summit with Kate House
Apply for the Smart Girls Mastermind Membership: APPLY NOW Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. Today, we chat with Kate House, host of the Live By Design Podcast, health coach, and community builder. We'll discuss her shift away from hustle culture and her unique approach to building women's personal growth communities. In this episode, she walks us through the smart idea of creating your own virtual summit. When Kate launched her Empowered Self Summit, she had 804 women join live the first week; then she turned the Summit evergreen. Takeaways: Learning to pivot and adopting the mindset of “nothing changes if nothing changes." Kate's process of setting "goals with soul" How hosting a virtual summit can create authority, and align you with other experts in your field The process Kate recommends that resulted in 804 leads in one week The planning process and tech stack for organizing and executing a successful summit Keeping summit attendees engaged and motivated throughout the event Links: Access Kate’s Empowered Self Summit ($97 value) with coupon code "unschool" for free at https://mskatehouse.com/empoweredselfsummit Follow Kate on IG at @mskatehouse RESOURCES: The Income to Instagram Starter Kit is now available Join the Manifestation Club: Club Cascara Get $50 towards your first Peerspace booking Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by Ben Alleman

Feb 27, 2024 • 34min
The exact funnel to convert followers into customers, the #1 question to ask yourself to monetize your genius, + what to focus on when you’re launching in less than 30 days, the ethics of AI and more Q&A!
Apply to join the Smart Girls Mastermind Membership The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Smart Girls Don't Gatekeep: Join the IG Club Try Skool for your memberships and courses In this episode, Andi's sharing an Ask Me Anything with questions from our IG broadcast channel club! Here's what we're talking about: - My POV: AI Ethics; take a read through the UNESCO AI Ethics Core Principals - Ways to use AI as a female founder - How to get started with AI if it's new to you - How to convert an audience on social into paying customers - The Instagram to Income funnel - Why & What content, versus How content (and how to use each to sell) - The tech needed for an Instagram sales funnel - The #1 question to ask yourself to decide what you'll monetize - What you need to perfect to launch in 30 days or less - Where to find my checklist for a $10K+ digital course launch - The Empathy Exercise questions to get clear on your client avatar messaging - What to do when you have a Reel that hits! - My two examples of the same reel content: one went viral, one had average performance - Why I use Squarespace for courses - Where to look on your HD chart to help with your business Links I mentioned: Skool, try it here Karen Curry's book on Human Design Christie Inge's Human Design Gate Library _______________________________________________________ RESOURCES: Join The Unschool: Intuitive Biz Academy The Income to Instagram Starter Kit is now available Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Book a 1:1 Intuitive Mentorship session with Andi: Limited Space Available Travel with us to Mallorca next Spring! (2 spaces remain!) Join our manifestation club - a space for intuition-led energetic guidance: Club Cascara Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by T'Ben Alleman

Feb 20, 2024 • 43min
Building an obsession worthy brand (and learning to do the “One Thing”) with content creator, luxury bag brand founder, and mentor Zack Kravits
Join the waitlist for the Smart Girls Mastermind Membership: JOIN NOW The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. Today's guest: Zack Kravits is a serial entrepreneur and content creator helping business owners produce better content & make more money. Follow along with Zack while he builds a luxury bag brand from the ground up. Takeaways: Preparing to pivot when your business isn't going the way you envisioned it. Getting really good at one thing as an entrepreneur and then building a bridge to "do both." Learning to identify as an artist & business owner and overcoming discomfort while claiming your path. How to become great at creating money and shifting out of scarcity into possibility. Copying what's working for someone else as a cheat code for learning to be great at content creation. Building an evergreen offer suite that gets you out of always-on-launch mode. In this episode: Zack's entrepreneurial journey Starting a luxury bag brand Challenges and obstacles of entrepreneurship Creating an obsession worthy personal brand Zack's coaching and consulting offers Productivity and efficiency hacks Smart ideas and resources The "One Thing" and deep work in the A.M. Getting out of "do or die" thinking in productivity Zack's tech stack Zack's plans for the future Links: Follow Zack on IG at @zackkravits RESOURCES: Travel with me to Mallorca this Spring! The Income to Instagram Starter Kit is now available Join the Manifestation Club: Club Cascara Get $50 towards your first Peerspace booking Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by Ben Alleman

Feb 13, 2024 • 36min
From debt to a million dollars; how Giulia Guerrieri went from wall street to influencer to million dollar CEO in four years
Join the waitlist for the Smart Girls Content Creation + Offer Mastermind Membership: JOIN NOW The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. Today's guest: Giulia Guerrieri is a million-dollar ceo and founder of an online education company. She started as an influencer and quickly realized that working with brands was not going to fulfill her greater purpose. She set out to build her business and monetize as a content creator. In 2023, she accumulated over $1M as a content creator who monetized through selling online courses. Now, she helps other content creators monetize outside of brand deals by creating online businesses. Giulia shares her founding story, starting by reselling clothes on Poshmark to become debt-free. She shares insights into her team and offer structure, community building, and the infusion of kindness and creativity in her business. Takeaways: Overcoming debt and finding creative ways to make money can be a pivotal starting point for building a successful business. Consistency is key to building an organic presence on platforms like Instagram. Scaling a business and breaking through to the next level requires trying new things and maintaining motivation. Building a strong team and fostering a supportive community are essential for growth and success. Living an out-of-office lifestyle requires prioritizing alignment, planning, and creating a strong foundation for remote work. In this episode: Founding Story and Overcoming Debt Transitioning from Survival Mode to Creating Building an Instagram Following Helping Others with Instagram Reach The Importance of Consistency Team Structure and Community Building Creating a Clear Offer Structure Tips for Living an Out-of-Office Lifestyle Smart Ideas and Tech Stack Overcoming Misconceptions as a Female Founder Recognizing the Importance of Keep Going Links: Follow Giulia on IG at @iamgiuliaguerrieri book a call with her team RESOURCES: Travel with us to Mallorca this Spring! The Income to Instagram Starter Kit is now available Join the Manifestation Club: Club Cascara Get $50 towards your first Peerspace booking Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by Ben Alleman

Feb 6, 2024 • 25min
From imposter syndrome to true mentorship and where to find your biz besties, plus + how to calculate your hourly rate as a creative or entrepreneur
Join the waitlist for the Smart Girls Content Creation + Offer Mastermind Membership: JOIN NOW The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. In this week's episode, Andi shares her journey from the security of corporate life to overcoming self-doubt as she embarked on starting her own business, and ultimately creating the company of her dreams from scratch. Picture navigating technology, branding, and sales strategies all by yourself. Sound familiar? You're definitely in good company. Andi dives into the importance of finding both mentorship and a circle of biz besties – those fearless women who are also embracing the entrepreneurial leap, aiming high, and navigating similar challenges. It's the magic of having a support network of people who truly understand what you're going through. We're also celebrating the big milestones achieved by Oui, We Studio, and the successful wrap-up of the first Smart Girl Mastermind (SGM) cohort. If you're seeking a space where sharing triumphs and setbacks, offering support, and growing collectively is at the heart of everything we do, join the SGM Membership opening soon! This week's no gatekeeping strategy: Ever wondered how to figure out what your time is actually worth in your biz? Andi breaks it down with a super simple formula that'll help you set your rates, manage your workload, and make smarter business decisions. It's all about knowing the value of your work and making sure you're not selling yourself short. _______________________________________________________ RESOURCES: Travel with us to Mallorca this Spring! The Income to Instagram Starter Kit is now available Join the Manifestation Club: Club Cascara Get $50 towards your first Peerspace booking Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by Ben Alleman

Jan 30, 2024 • 18min
Smart social strategies: how to create a month of content in one day. Plus we're back for season 4 with no gatekeeping strategies and smart ideas to help you grow your brand!
Kick off the new season with fresh perspectives on brand building and content creation! Discover no-gatekeeping strategies to carve out your niche. Andi shares a clever method to generate 30 days' worth of content in just a few hours. Tune in for inspiring conversations with creative minds making a difference, while embracing an out-of-office lifestyle. Plus, relish in stories from snowy escapades to glamorous events, showcasing the balance of work and celebration in entrepreneurship.

Dec 27, 2023 • 24min
The Final Episode of the Season: we’re rebranding the show & rewriting the rules of business for intuitive girlies - plus, an exercise to crystallize your ‘24 vision
Last chance to join the Smart Girls Content Creation + Offer Mastermind: JOIN NOW The Unschool FREE How to Launch Masterclass is available here. Join the Manifestation Club: Club Cascara Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. It’s the final episode of season 3. I’m looking back at why I started this show three years ago and how I believed having a woo woo bestie could help us to heal collectively. Over the last year, I’ve noticed a shift in what this community needs, and I've decided to start sharing what was working for me in the business realm, specifically in the digital realm. In this episode, I’m sharing my personal entrepreneurial journey and how I went from creating my first digital course in 2018 to tripling my business over the next few years. This podcast will have a brand new name and focus in the new year, and I’m introducing it here! Intuitive business strategy is my superpower, I’ll be sharing more of that in this new evolution of this show. My goal is to help you build an obsession-worthy brand, one where you can move through imposter syndrome and into creativity and self-expression. My definition of success is a life lived slowly. One where creation, generosity, impact, and joy are limitless. I want that for you too! I’m also sharing a Crystallize Your Vision exercise from Club Cascara. It’s especially helpful at this time of the year as you’re considering what you’re manifesting for 2024. _______________________________________________________ RESOURCES: The Income to Instagram Starter Kit is now available Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Travel with us to Mallorca next Spring! Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by Ben Alleman Closing music: Pet Fangs

Dec 26, 2023 • 50min
Your 2024 Retrograde Guide: The Dates & Planets and How to Plan Ahead with Astrologer, Artist, and Author Narayana Montúfar
Last chance to join the Smart Girls Content Creation + Offer Mastermind: JOIN NOW The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. Today's guest: Narayana Montúfar is an astrologer, artist, and writer who finds inspiration in the symbolic language of astrology. She's also one of my final Conscious CEO's this year! She is the author of Moon Signs: Unlock Your Inner Luminary Power. She's served as the Senior Astrologer at astrology.com, and her work has been featured in numerous lifestyle publications, such as Vogue, Teen Vogue, Refinery29, InStyle, Brit + Co, Bustle, POPSUGAR, Women's Health, Well+Good, and more. Narayana was named to Medium's Authority Magazine's 2020 Strong Female Leaders list, a DESTIG Magazine's Top Artists to Collect, and one of Vogue's Astrologers to Follow. In her private astrology practice, Narayana's holistic approach seeks to create a positive impact by connecting every one of her clients to the uniqueness of their chart and illuminating their path toward the ultimate state of self-empowerment and self-discovery. In this conversation, Narayana Montúfar introduces her 2024 retrogrades guide and explains the concept of retrogrades as a time for review and reflection. Narayana provides insights into the retrogrades of Mercury, Pluto, Saturn, Neptune, Uranus, and Jupiter in 2024, highlighting their unique energies and how they can impact different areas of life. Takeaways: Retrogrades provide an opportunity for review, reflection, and rethinking. Each retrograde has its own unique energy and effects on different areas of life. Embracing the energies of retrogrades can lead to personal growth and transformation. Understanding the retrogrades in 2024 can help individuals navigate and make the most of the cosmic energies. In this episode: 02:16 Introduction to Retrogrades and the 2024 Retrogrades Guide 03:35 Overview of Retrogrades and Their Effects 12:54 Mercury Retrograde in 2024 17:25 Pluto Retrograde in 2024 22:14 Saturn and Neptune Retrogrades in 2024 33:56 Uranus and Jupiter Retrogrades in 2024 Links: Connect with Narayana on IG: @narayanamontufar Learn more about Narayana, book a reading or buy her book: https://www.naramon.com/astrology-readings _______________________________________________________ RESOURCES: The Income to Instagram Starter Kit is now available Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Travel with us to Mallorca next Spring! Join our club - a space for intuition-led energetic guidance: Club Cascara Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by Ben Alleman Closing music: Pet Fangs

Dec 19, 2023 • 42min
Feminine Energy for Ambitious Women: The Alternative to the Relentless Pursuit of Hustle with Amy Natalie
Introducing the Smart Girls Content Creation + Offer Mastermind: JOIN NOW Join our free Human Design for Content Creation Workshop happening on December 13th. The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. Today's guest: Amy Natalie is a seasoned women's empowerment coach, feminine embodiment guide, and celebrated podcast host of Feminine Frequency with over 500k downloads. Amy champions an alternative path in a world where many question the relentless pursuit of success through hustle. The Feminine Way is about embracing your soul's guidance, living your truth, and escaping the clutches of dissatisfaction and burnout. It's a journey that leads to a life filled with nourishment, vitality, and deep connection - a path guided by intuition, body wisdom, and alignment with one's inner truth. Takeaways Connect with your feminine energy by deepening devotion, awakening intuition, practicing emotional alchemy, prioritizing pleasure, embracing your soul calling, living cyclically, and embodying your authentic self. Create harmony between your masculine and feminine energies to find balance and fulfillment in life. Work with your emotions by creating a sacred space to process them, feeling the sensations in your body, and expressing them in healthy ways. Infuse pleasure and sensuality into your daily life by connecting with your senses, slowing down, and appreciating the small moments of joy. Align with your menstrual cycle and honor its different phases to optimize your energy and productivity. In this episode: 03:07 Being Ambitious and Staying Connected to Feminine Energy 04:01 Balancing Masculine and Feminine Energies 05:23 Working in Both Masculine and Feminine Energies 06:15 Using Structure to Create Space for Feminine Flow 07:28 The Importance of Rest and Pleasure for Productivity 08:09 Scheduling Time for Magic and Pleasure 09:34 Creating Harmony Between Masculine and Feminine Energies 10:15 Transforming Life on an Energetic Level 11:35 Creating a Business with Abundant Attraction Energy 13:21 The 6 Feminine Codes 19:46 Being with Emotions and Processing Them 25:42 Infusing Pleasure and Sensuality in Daily Life 29:39 Working with Menstrual Cycles and Energetics Links: Connect with Amy on IG: @amynatalieco Get Amy's book: The Feminine Way. _______________________________________________________ RESOURCES: The Income to Instagram Starter Kit is now available Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Travel with us to Mallorca next Spring! Join our club - a space for intuition-led energetic guidance: Club Cascara Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by Ben Alleman Closing music: Pet Fangs

Dec 12, 2023 • 41min
7-Figure Magnetic Styling: How To Dress to Manifest With Unschool Student and Conscious CEO Client Brenda Iris
Introducing the Smart Girls Content Creation + Offer Mastermind: JOIN NOW Join our free Human Design for Content Creation Workshop happening on December 13th. The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. Today's guest: Brenda Iris is a Holistic Style and Personal Brand Strategist. She helps coaches and Entrepreneurs solve personal brand challenges and create a magnetic presence. After years in the fashion industry, she used her expertise and passion to redefine fashion and styling beyond traditional norms. She believes that style can truly be a spiritual practice to help you manifest your dreams. Brenda's primary focus is empowering women through the power of clothing and color, allowing them to revolutionize their life, career, and confidence. In this episode we discuss: Brenda’s unique approach to styling What 7-figure magnetic style is Why 7-figure style doesn't have to equal designer clothing Color psychology and a rundown of the energy of each color How to attract by choosing colors meant for you Powerful color combinations to stand out & boost your magnetism Which fabrics have the highest vibrational frequency The best fabrics to wear to instantly raise your vibration Which fabrics have the lowest vibrational frequency How to practice earthing through your clothing and accessories The three-word system for styling and Brenda's unique take on it How to carry yourself as a 7-figure magnetic woman The power of affirmation and mantras in manifesting Links: https://www.mindful-styling.com/ Get Brenda's 7-Figure Magnetic Style Guide Attend an event with Brenda and Mindful Styling Connect with Brenda on IG: @mindfulstyling _______________________________________________________ RESOURCES: The Income to Instagram Starter Kit is now available Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Travel with us to Mallorca next Spring! Join our club - a space for intuition-led energetic guidance: Club Cascara Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by Ben Alleman Closing music: Pet Fangs