

The Briefing by Weintraub Tobin
Weintraub Tobin
In The Briefing by Weintraub Tobin, intellectual property attorney Scott Hervey and his guests discuss current IP issues related to trademark, copyright, and entertainment, as well as IP litigation and intellectual property in the news.
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Jul 12, 2024 • 7min
Not Terminated – Cher Still Entitled to Her Share of Music Royalties
Renowned singer and actress Cher recently won a lawsuit over music royalties from her divorce from Sonny Bono, discussing copyright termination and implications for copyright law. Attorneys Scott Hervey and Jamie Lincenberg break down the case on 'The Briefing' podcast, exploring legal disputes and interpretations of music royalties in marital settlement agreements.

Jul 5, 2024 • 10min
The Strength of a Trademark (Archive)
Trademarks perform a number of important functions. Scott Hervey discusses the spectrum of trademark strength in this archive episode of “The Briefing”
Get the full episode on the Weintraub YouTube channel here or listen to this podcast episode here.
Show Notes:
Scott:
Trademarks perform a number of important functions. They are consumer road signs; they tell consumers which products to buy. They are a company’s public persona; they epitomize of all the positive (and negative) qualities of a company or a product. Lastly, trademarks represent a solemn promise to the purchasing public that the products or services branded with a company’s mark will meet certain standards. Yet, even with marks as important as they are, some business select marks that are intrinsically weak and have limited protection. WE are going to talk about the spectrum of trademark strength on this installment of The Briefing by the IP Law Blog
Scott:
Trademarks can be one of the more valuable assets a company owns. Trademarks generate brand equity based on the amount a consumer will pay for a branded product as compared to a non-branded product. For some companies, brand equity can make up a substantial portion of its value. For example, according to a 2001 ranking by Interbrand, the Coca-Cola brand, valued at $68,945,000, represents 61% of Coca-Cola’s market capitalization as of July, 2001. Xerox’s brand, valued at $6,019,000, represents 93% of Xerox’s market capitalization as of July, 2001.
Josh:
In business, branding comes as second nature. In order to survive in a competitive environment, a business must separate itself and its products from the pack and summarize these differences in a concise and succinct manner. This is even more important for emerging companies who are new to the field and in competition against established businesses with market share.
Scott:
Given the important function of trademarks, it is imperative that an emerging company identify its marks, analyze whether the marks are strong or weak, and then protect the stronger marks from infringement, being diluted and from becoming generic due to public misuse.
Josh For the most part, a trademark can be anything. According to the Lanham Act, the Federal law that deals with trademark issues, a trademark can be a word, a saying, or a logo. A Trademark can even consist of a sound (think Intel), color (pink for Corning ware fiberglass insulation) and a smell. As long as the proposed mark meets the essential purpose of functioning as a trademark, that is, it serves to identify the manufacturer of the goods or provider of the services, it can properly be categorized as a trademark. The proposed mark must mentally trigger an association between the mark owner and the goods or services bearing the mark, otherwise it is not a trademark.
Scott:
And while it’s true that a trademark can be anything, not everything can and should be a trademark.
Josh:
That’s right Scott. There are certain marks that will be denied protection as a trademark. Marks which consist of immoral, deceptive or scandalous matter or matter which disparages any person, living or dead, institutions, beliefs or national symbols, are not registrable or protectable.
Scott:
Neither are marks which resemble flags of code or arms or other insignias of the United States or of any state or municipality or of any foreign nation, or marks which utilize the name, portrait or signature of a particular living individual without that individuals consent Also, marks which consist or comprise of a portrait of a deceased president of the United States are not registrable during the life of the president’s widow except by written consent of the widow In addition, certain organizations, by acts of Congress, have been granted exclusive rights to use certain marks. For example, the United States Olympic Committee has been granted exclusive right to use a number of “Olympic” symbols, marks and terms
Josh:
Marks which describe the intended purpose, function or use of the goods, the size of the goods, desirable characteristics of the goods, the nature of the goods or the end effect upon the user are really not the best choice for a trademark. This type of mark is considered merely descriptive and is not registerable on the principal register absent establishing secondary meaning.
Scott:
Its iron Josh how often companies gravitate toward a descriptive mark. The penchant for a descriptive mark was explained to me by a client – they work because the consumer knows exactly what they are getting. That’s useful in the short term but does nothing for brand building.
Josh:
Here is a few examples of descriptive marks – NICE ‘N SOFT® for bathroom tissue or PARK ‘N FLY® for off-airport auto parking services are descriptive marks. The same is true with respect to marks that identify the place in which the goods or services originate and therefore are geographically descriptive.
Scott:
The major reasons for not protecting marks that are merely descriptive is to prevent the owner of a mark from inhibiting competition in the sale of particular goods and to maintain freedom of the public to use language which naturally describes the goods or services, thus avoiding the possibility of harassing infringement suits by the registrant against others who use the mark when advertising or describing their own product
Josh:
Marks that are merely self-laudatory and descriptive of the alleged merit of a product are regarded as being descriptive. Laudation does not per se prevent a slogan or mark from being registerable. Like other descriptive marks, a mark that is self-laudatory may be registerable upon establishing secondary meaning. However, courts have refused registration even on the Supplemental Register of marks that are so highly laudatory and descriptive of the alleged product that they are incapable of functioning as a trademark
Scott:
One step up from descriptive marks, but miles away as far as protectability goes, are suggestive marks. Suggestive marks are registerable on the Principal Register without proof of secondary meaning. Suggestive marks are those which, while not really descriptive of the product’s qualities, nevertheless, suggest some benefit or property of the product. An example involves ROACH MOTEL® for insect traps, in which this mark was enforced against an infringer using “Roach Inn.” The Court explained,
We do not find the mark ROACH MOTEL® to be a merely descriptive mark. While roaches may live in some motels against the will of the owners, motels are surely not built for roaches to live in. Hence, the mark is fanciful on conception. Indeed, its very incongruity is what catches one’s attention
Josh:
The determination of whether a mark is merely descriptive and therefore not registerable absent evidence of secondary meaning or merely suggestive has always been a challenging task. The Trademark Trial and Appeal Board (the quasi-judicial body responsible for adjudicating issues which arise concerning the registration of a trademark ) has opined that there is “a thin line of demarcation involved in making a determination as to whether a term or slogan is suggestive or merely descriptive and, apropos, thereto, when a term stops suggesting and begins to describe the goods in connection with which it is used, it is, at times, a difficult question to resolve.”
Scott:
The Board suggested that in determining whether a mark has crossed the threshold from suggestiveness to descriptiveness, the following factors should be analyzed: (1) is the mark used in a trademark sense and not in a descriptive manner to describe the goods; (2) is the mark an expression that would be or is commonly used to describe the goods; (3) does the mark possess some degree of ingenuity in its phraseology; (4) does the mark say something at least a little different from what might be expected from a product, or say expected things in an unexpected way; and (5) does the mark possess more than a single meaning, namely, a double-entendre, which imparts to it a degree of ingenuity and successfully masks or somewhat obscures the intended commercial message
Josh:
The strongest marks are those which are coined words, having no intrinsic meaning or arbitrary words which, although they might exist as words in the English language, have no conceivable rational connection to the product, e.g. KODAK® (coined) for film and CAMEL® (arbitrary) for cigarettes. Because such coined or arbitrary marks are inherently distinctive, no proof of secondary meaning is necessary before a court will protect the trademark rights of the senior user of such marks.

Jun 28, 2024 • 10min
Supreme Court Holds Copyright Damages Can Go Beyond 3 Years
Weintraub attorneys Scott Hervey and Jamie Lincenberg unpack the Supreme Court’s follow-up decision on damages in Neely v. Warner Chapel Music. Explore how this ruling could reshape future infringement cases.
Get the full episode on the Weintraub YouTube channel here or listen to this podcast episode here.
Show Notes:
Scott:
In a previous episode of “The Briefing,” we pondered just how far back a plaintiff in a copyright infringement case can go in recovering damages when we discussed the case of Warner Chapel Music versus Neely. Well, the Supreme Court answered that question on May 9th, 2024. The answer is as far back as they’re able. I’m Scott Hervey of Weintraub Tobin, and I’m joined today by my colleague and frequent briefing guest, Jamie Lincenberg. We will be talking about the Neely case and how the Supreme Court’s answer to what was a contested question in copyright law might impact future infringement cases on today’s episode of “The Briefing.” Jamie, welcome back, and thank you for joining us today.
Jamie
Thanks, Scott. I’m happy to be here.
Scott
Jamie, can you give us some background on this case?
Jamie
Of course. In the case of Neely versus Warner Chapel Music, which began in 2018, music producer Sherman Neely filed a lawsuit against Warner Chapel Music and Artist Publishing Group. It was a run-of-the-mill copyright infringement case in which Neely claimed that Flo Rida’s 2008 song, “In the Air,” featured an unlicensed sample of a 1984 track that Neely owned.
Scott
And this case became not so run-of-the-mill when Neely’s lawsuit headed to the Supreme Court to answer the then unresolved question of whether damages in a copyright case are limited to just the last three years before the case was filed, or can damages go way back beyond the three years? The reason why this case was right for Supreme Court review was due to a circuit split on the issue.
Jamie
Right. The Second Circuit, the jurisdiction covering Neely’s case, applied a three-year damages cap that Justice Ruth Bader-Ginsberg explained in the Supreme Court’s past holding in Petrella versus MGM, as a successful plaintiff can gain retrospective relief only three years back from the time of suit. No recovery may be had for infringement in earlier years, and profits made in those years remain the defendants to keep. The Second Circuit applied the three-year limitation on damages, even in where a plaintiff alleges that his discovery of the infringement was only recently discovered. Despite the Supreme Court’s apparent endorsement of the three-year limitation on damages rule, the Ninth Circuit and the 11th Circuit later broke rank and held that if a plaintiff can prove they only recently discovered the fact that their copyright was infringed, not only can they bring a copyright lawsuit outside of the three-year limitation period, but the plaintiff can also see seek damages going back all the way to the very first infringement.
Scott
That’s right. So, the question on which the Supreme Court granted certiorari in Neely was whether under the discovery, a cruel rule applied by the circuit courts, a copyright plaintiff can recover damages for acts that allegedly occurred more than three years before the filing of a lawsuit. And the Court, the Supreme Court, ended up answering that question in the affirmative.
Jamie
Right. The Court points out that if any time limit on damages exists, it must come from the acts remedial sections, but these sections do not apply a time limit on monetary recovery. The Court points out that these sections just state without any qualification that an infringer is liable either for statutory damages or for the owner’s actual damages and the infringer’s profits. So, a copyright owner possessing a timely claim for infringement is entitled to damages no matter when the infringement occurred. The Court also took a shot at the Second Circuit’s logic for applying the three-year damages cap. The Court pointed out that the Second Circuit recognizes the discovery rule and allows a plaintiff to bring a lawsuit for acts of infringement that occurred more than three years earlier, but does not allow the plaintiff to recover damages for the infringement that is the very basis of the lawsuit.
Scott
That’s right, but the still unanswered question from this case is the validity of the discovery rule itself. In the majority opinion, the Supreme Court acknowledges that it has never decided whether a copyright claim accrues when a plaintiff discovers or should have discovered an infringement rather than when the infringement happened. In a dissenting opinion, Justice Gorsuch said that the discovery rule has no role in copyright infringement cases, option of finding a fraud or concealment by the defendant. Justice Gorsuch acknowledged that this court, deciding the Neely case, was not under any independent obligation to take up the question of the validity of the discovery rule since that was not the issue before the court. However, rather than spending time on the Neely case, Gorsuch said he would have dismissed it as improvidently granted and waited another case squarely presenting the question whether the Copyright Act authorizes the discovery rule since, in his words, it is better to answer a question that does matter than one that almost certainly does not.
Jamie
So, Scott, based on this opinion, how do you think that this is going to impact the filing of infringement cases moving forward?
Scott
I mean, think about it. There is a damage cap under the accrual where you know that infringement occurred and you’re aware of the infringement at the time that the infringement occurs. And it’s not an instance where you only recently discover an infringement that has been occurring for longer than the three-year statutory period. In those cases, you’re naturally limited to three years of damages because most likely you’re aware of the act of infringement when it happened. But taking into account the discovery rule where an act of infringement has been happening for a very long time, as was the case in the Neely case, where he was not aware of Flo Rida’s song. We previously talked about how anybody could not be aware of that particular song. But nonetheless, I think it’s going to I think it’s going to encourage more of these types of cases. I think it’s going to encourage more cases where it’s alleged that the plaintiff only recently discovered the act of infringement, and then it will be the burden of the defendant to disprove that, to prove that the plaintiff was actually aware or any reasonable person under similar circumstances would have been aware of the act of infringement, and then try to end the case based on late filing of the complaint and a running of the statutory period. But I definitely think this will encourage more people to bring these types of cases because the pot of gold is so much bigger.
Jamie
Right. Yeah, that’s what I was going to say.
Scott
But I also think with more of these cases brought, I mean, justice such as dissenting opinion just teed it up for a potential defendant who is going to attack the discovery rule. I mean, that would be if I was defending a defendant who was the recipient of a copyright infringement claim, and the claim was based on the discovery rule, essentially, I would attack the validity of the discovery rule and appeal that all the way up because it seems if Justice Gorsuch, and the majority as well, they were basically welcoming an opportunity to rule on the validity of the discovery rule.
Jamie
Right. I feel like right now, the discovery rule, based on this opinion, is maybe in a little bit of a gray area. Do we follow it? Do we not? So, yeah, this leads us to maybe be a case that’s going to examine this discovery rule, maybe all the way up to the Supreme Court?
Scott
Yeah. Well, we’ll definitely keep an eye on that and basically see if the discovery rule falls out of favor in certain circuits. It’s based on this opinion because it somewhat puts its validity into question. Or definitely, like you said, puts it in a gray area for sure. We’ll have to track some of these cases and we’ll report back for sure.
Jamie
Thank you for listening to this episode of “The Briefing.” We really hope you enjoyed the episode. If you did, please remember to subscribe, leave us a review, and share the episode with your friends and colleagues. If you have any questions about the topics we covered, please leave us a comment.

Jun 21, 2024 • 12min
The Briefing: Is the FTC Recent Rule on Non-Competes a New Reality for Reality TV Stars
The FTC just issued a final rule banning post-employment non-compete clauses, and it’s shaking things up, especially in the non-scripted TV world. How will this impact talent deals? Join Weintraub attorneys Scott Hervey and Shauna Correia as they discuss what this means for networks and on-air talent on the latest installment of “The Briefing.”
Get the full episode on the Weintraub YouTube channel here or listen to this podcast episode here.
Show Notes:
Scott
The FTC recently issued a final rule banning post-employment non-compete clauses in agreements between employers and their workers. While this is causing consternation with the standard corporate GC set, in-house counsel of television networks that are heavy into non-scripted television are quietly expressing concern. Why? Well, post-term exclusivity provisions are huge in the non-scripted television industry, and they’re used to prevent non-scripted talent from jumping ship. I’m Scott Hervey from Weintraub Tobin, and today I’m joined by my partner, Shauna Correia. We’re going to talk about this FTC ban and how it will impact non-scripted talent deals on today’s installment of “The Briefing” by Weintraub Tobin. Shauna, welcome to “The Briefing.”
Shauna
Thanks for having me, Scott.
Scott
Okay, so Shauna, why don’t you tell us what this ruling actually says?
Shauna
This 540-page rule that the FTC came up with prohibits an employer from entering into or attempting to enter into any post-employment non-competent clause with a worker in the United States. The definition of worker is very broad. It applies to all-natural persons, so that’s direct and indirect relationships with employees and independent contractors. There are a couple of important but narrow exceptions. First, it does not apply to senior executives, which is defined as individuals making over $151,164 in annual compensation and are in a policy-making position for the company like a CEO or president, and the non-compete agreement was in place before the rule took effect. Second, it doesn’t apply in connection with a legitimate sale of a business. Third, it doesn’t apply to a small number of industries, which include nonprofits or specific industries like air carriers or ground transportation or banks that are not governed by the FTC but are regulated by some other governmental agency. But the vast majority of industries are covered by this.
Scott
What about existing non-competes?
Shauna
It’s important to note that this rule will not take effect for 120 days from today, May 7th. We have until September 4th before it becomes law. But assuming the rule takes effect, unless this worker is a senior executive, the rule as written will apply to retroactively ban enforcement of existing non-competes. Also, to note, if a cause of action for a breach of a valid non-compete has accrued prior to the effective date of the rule, that can still be enforced.
Scott
Companies that have non-competed agreements in place, they’re also required to send out a notice of non-enforcement, correct?
Shauna
Right. Employers are going to be required to send out a clear and conspicuous notice to all workers that have a non-competent provision in their contract, and the notice will have to tell the workers that the non-compete provisions will not and cannot be legally enforced.
Scott
A company can’t satisfy this by, say, putting a notice on its website, can’t it?
Shauna
No. The rule will require individualized communication, but it’s pretty open. It can be by email, mail, or even text message. I think the key is that you want to have proof that the notice went out. The FTC rule does provide model language that can be used.
Scott
Okay. Well, now let’s talk about how this rule defines a non-competent clause and how that could impact what we normally see in participant agreements in non-scripted television.
Shauna
Sure. The rule defines a non-competent clause as a term or condition of employment that prohibits a worker from, penalizes a worker for, or functions to prevent a worker from seeking or accepting work in the United States with a different person, where such work would begin after the conclusion of the employment, or two operating a business in the United States after the conclusion of the employment that includes this non-competent term or condition.
Scott
The rule makes it clear that it would ban the enforceability of other contract clauses that have the same effect as a non-competent clause. The FTC provided an illustration, an NDA between an employer and a worker, written so broadly that it effectively precludes the worker from working in the same field after the conclusion of the worker’s employment with that employer.
Shauna
Correct. Unlike under California state law, it doesn’t specifically ban non-solicitation provisions, but a super broad NDA like the example you gave, or for example, a non-solicitation clause, could be invalidated because the rule bars any provision or policy that functions to prevent someone from competing once their job for the company is done.
Scott
Okay, so let’s see how this could impact participant deals in non-scripted television. So generally, in contracts with principal talent or participants in a non-scripted program, there is an exclusivity clause that generally requires the talent to be exclusive to the producer or the network. When these provisions are challenged in negotiation, networks like to argue that on-air talent becomes well known because of the network’s investment and reputation and that the network must be able to use this exclusivity provision to protect this investment. The scope of exclusivity can be very broad. For example, as an on-camera performer in all media, that’s a scope of the exclusivity. Or it could be narrower as an on-camera performer in unscripted television. Depending on the leverage the talent has, the talent could negotiate some carve-out, such as allowing the talent to participate in other types of non-scripted television, such as competition shows or something that is different than the format of the program that they’re being hired, or they can negotiate to allow for internet programming, such as a YouTube series. Now, to get this would require some leverage, and that’s not something that most participants that aren’t already celebrities have. Most of the average participants in non-scriptive television would start out with a very broad exclusivity provision.
Shauna
The language in the exclusivity provision ends up essentially prohibiting this type of competition post-term.
Scott
That’s right. The term of the exclusivity generally spans the period of time the producer has options on the talent services. So, generally, a talent agreement gives the producer the option to hire the talent back for subsequent seasons. Usually, it’s for five, six, or seven seasons. The option period language you usually see is something like 12 months from the initial airing of the previous season of the program.
Shauna
So effectively, how long could that be?
Scott
So, let’s look at the time period after the camera stops rolling. From the end of principal photography until the time that the show actually airs, could be as long as 6 to 12 months. Then you have the run of that particular season, so that could be an additional 6 to 12 weeks, depending upon the number of episodes ordered to production. Then you have the option window, the 12-month span from the first airing of the last episode of that season. So effectively, that period could be as long as 20 months to two years plus. The commission specifically declined to provide an exclusion to the rule for on-air talent. So, it’s clear that the commission intended this rule to be applicable to persons who participate in programming on air. Do you believe such an exclusivity provision, the type that we just talked about, would be interpreted as a non-competent clause?
Shauna
Yeah, I think so because, as you described it, it would be seen as prohibiting that on-air talent from effectively doing any other work during this time, which could be, like you said, 20 months to 2 years.
Scott
Well, let’s get it clear: prohibit them from doing any other work as an on-camera talent. Most of the time, these participants do something else. They have some other job or skill or expertise that may have something to do with being on camera.
Shauna
Yeah, I think, as written, this would be seen as prohibiting on-air talent from effectively doing other work for another employer during this time, at least as on-air talent.
Scott
Currently, there are some legal challenges to the rule. Let’s focus largely on the lack of statutory authority of the FTC to enact this type of rule. However, if the rule is upheld, I can see networks, maybe in an attempt to get around this prohibition, revising how on-camera talent is paid. Instead of paying the talent over the course of production, which is how they’re normally paid, I can see a network stretching the payment all the way out to the very last date when the vast majority of the talent’s work is performed and making the last payment due on the date that the producer’s option would have to be exercised. I could see networks arguing that this is an intern prohibition and not a post-term and thus it doesn’t fall under the FTC’s rule or isn’t prohibited by the FTC rule.
Shauna
Yeah. As you mentioned, there are these legal challenges right now. The US Chamber of Commerce and two private entities have already filed suit to enjoin this law from being enforced, both on grounds that it’s retroactive, arbitrary, exceeds the bounds of the FTC’s authority delegated from Congress, constitutional grounds, you name it. We’ll have to see what happens there. But to your point, I agree with you, networks are going to get creative to achieve their goals, and there’s room for that. In fact, the FTC itself seems to suggest that what is traditionally known in the old labor as garden leave could work here, which would mean, though, talent being paid the same pay and benefits to stay on the payroll for the whole exclusivity period while really not doing any work. As you say, that may just end up meaning the network stretching the same dollars of pay over longer period of time. Or there’s other options, maybe really beefing up the nondisclosure provisions and things like that to prevent leaks of information about the show before it’s air and things like that.
Scott
I think the network’s focus really is going to be locking in the talent to that particular network and not allowing them to do another show for another network. I can see a network stretching out the pay because they’re paid by the episode. They’re not paid by the week or by the month. Stretching out that pay and making the last payment due on the date that the producer’s option to pick up their services for next season would otherwise expire.
Shauna
Yeah, and to be clear, nothing about the rule prohibits exclusivity provisions during employment. So, I would think that that would be viable.
Scott
Yeah, interesting, interesting. Okay, well, let’s keep track of this and see what happens. And if we start seeing networks revising the way in which non-scripted talent are paid, if this rule, in fact, comes into effect as law, then we’ll have another subject to talk about. But thanks for joining us today, Shauna.
Shauna
All right. Thanks a lot.
Scott
Thanks for listening to this episode of The Briefing. We hope you enjoyed the episode. If you did, please remember to subscribe, leave us a review, and share this episode with your friends and colleagues. If you have any questions about the topics we covered today, please leave us a comment.

Jun 14, 2024 • 10min
Scarlett Johansson vs Chat GPT What the Legal Claims Would Look Like
Legal experts Scott Hervey and Jamie Lincenberg discuss Scarlett Johansson's claims against Chat GPT's voice of Sky, exploring potential legal claims and the intricacies of voice rights in AI.

Jun 7, 2024 • 16min
Another Court Gets It Right in Tattoo Copyright Dispute
Legal experts Scott Hervey and Jamie Lincenberg from Weintraub Tobin discuss the Hayden vs. 2K Games copyright dispute, highlighting the court's favorable decision for video game publishers. They explore the implications for athletes, celebrities, and the video game industry, contrasting past cases and addressing the complexities of tattoo copyright in the entertainment realm.

May 31, 2024 • 9min
Paramount Splashes Top Gun Maverick Copyright Lawsuit
Paramount triumphs in the Top Gun Maverick copyright case. Join Scott Hervey and Jamie Lincenberg of Weintraub Tobin on ‘The Briefing’ as they dissect the court’s ruling.
Get the full episode on the Weintraub YouTube channel here or listen to this podcast episode here.
Show Notes:
Scott
Paramount was finally able to shoot down Ehud Yonay’s copyright infringement lawsuit, which alleged that Top Gun Maverick, the sequel to the popular 1986 motion picture Top Gun, infringed the copyright in his magazine article. The district Court granted Paramount’s motion for summary judgment and dismissed Yonay’s complaint. I’m Scott Hervey from Weintraub Tobin, and I’m here today with Jamie Lincenberg from Weintraub Tobin and we’re going to talk about the Court’s ruling on this installment of “The Briefing.” Jamie, welcome back to “The Briefing.”
Jamie
Thanks for having me today, Scott.
Scott
Great. Well, first, let’s get into the facts of the case a little bit. So, in May 1983, California Magazine published the article Top Guns by Ehud Yonay. This article was an inside look at the real Navy fighter’s weapons school, Top Gun, based out of Miramar, California. The article begins with a vivid description of two Top Gun F-14 Tomcat aviators, Yogi and Possum, on a hop, a simulated dogfight training against two Top Gun instructors. Then, the article continues with a deep dive into what makes Yogi and Possum and the other fighter pilots at Top Gun tick. A look at the Top Gun training regimen, what life on the base is like, and the history of Top Gun. When the article was published, it was optioned. In the credits for Top Gun, Yonay is credited in the original movie as the writer of the magazine article.
Jamie
On January 23rd, 2018, the Yonays properly availed themselves of their right to recover the copyright to the story optioned by Paramount by sending Paramount a statutory notice of termination under the Copyright Act, and then filed it with the Copyright Office. As we have discussed previously on this program, Section 203 of the Copyright Act permits authors or their successors to terminate grants of copyright assignments and licenses that were made on or after January 1, 1978, when certain conditions have been met. Upon the effective date of termination, all rights in the work that were covered by the terminated grant revert to the author. However, any derivative work prepared under the authority of the grant before its termination may continue to be utilized under the terms of the grant after its termination. But this privilege does not extend to the preparation after the termination of other derivative works based upon the copyrighted work covered by the terminated grant. The Yonays sued Paramount for copyright infringement, claiming that the Top Gun Maverick infringes that Yonays rite in their original article.
Scott
In Paramount’s motion for summary judgment, the court took into account expert testimony of both parties. The court found that the plaintiff’s expert testimony was unhelpful and inadmissible because that expert failed to filter out the elements of the article and the sequel that are not protectable by copyright law.
Jamie
In order to state a claim for infringement, a plaintiff must show substantial similarity between the work’s protected elements. Determining whether works are substantially similar involves a two-part analysis consisting of, one, the extrinsic test and two, the intrinsic test. The extrinsic test assesses the objective similarities of the two works, focusing only on those protectable elements of the plaintiff’s expression. Whereas, on the other hand, the intrinsic test examines an ordinary person’s subjective impressions. Although a plaintiff must prove both to establish substantial similarity, a finding of substantial similarity under the extrinsic component is a necessary prerequisite to considering the intrinsic component, which is expressly reserved for the jury. As such, on a motion to dismiss, the court will only consider the extrinsic test, and the extrinsic test can end a plaintiff’s infringement case only when the similarities between the works are either wholly due to unprotected elements or where the amount of similar protected expression is de minimis as a matter of law.
Scott
In applying the extrinsic test and by filtering out the elements that are not protected under copyright law, that is, facts, ideas, sans affair, which are situations and incidents that flow necessarily or naturally from a basic plot line or plot premise. And stock elements, the two works are not substantially similar. The plaintiffs contended that the article and the sequel were substantially similar because they have similar plots, sequences of events, pacing, themes, moods, dialogs, characters, and settings. Paramount contended that the similarities identified by the Yonays were either not similarities at all or were similarities based on unprotected elements of the work. The court agreed with Paramount.
Jamie
The court found that any similarities between the article and the sequel were due either to the inclusion of unprotectable facts, general plot ideas, or sans affair. The fact that both the article and the sequel contain Top Gun instructors and graduate fighter pilots is not actionable since those are factual elements and are not protected by copyright. The fact that the article and the sequel are similar because they depict or describe fighter pilots landing on an aircraft carrier being shot down while flying and cruising at a bar is a showing of familiar stock scenes or sans affair.
Scott
The court also found significant portions of the article and the movie dissimilar. The themes and the moods of the two works are dissimilar, as is the dialog and the selection and arrangement of elements, including the unprotectible elements. The court found those to all be dissimilar.
Jamie
The selection and arrangement analysis that Scott just noted goes back to Feist, the telephone book case, where a combination of unprotectable elements is eligible for copyright protection only if those elements are numerous enough and their selection and arrangement original enough that their combination constitutes an original work of authorship.
Scott
That’s right. The court here found that the selection and arrangement of the unprotectable elements were not necessarily original enough or not substantially similar enough. Not just that they were not original enough but that they were not substantially similar. Additionally, the court noted that the dialog in the article is unprotectable in any event since the dialog itself is a historical fact. In summing up the court’s objective comparison of the works, the article and Top Gun Maverick, their respective plots, their sequence of events, their pacing, their themes, their moods, their dialog, and their characters, the court found that the two works are not substantially similar. And while the article and Top Gun Maverick have some similarities, those similarities are all based on unprotected elements.
Jamie
So, wrap this up for us, Scott. What’s our takeaway from this lawsuit?
Scott
So, first takeaway is the importance of expert opinion. And we really just touched on this for a moment, but it did loom large in the court’s opinion itself. Once a copyright case gets past the pleading stage, in the Ninth Circuit, at least, It really becomes a war of the experts on the battleground of substantial similarity, like how I kept to the military theme there. The second is that historical source material can be tricky. While the positive side for the producer is that your work won’t necessarily infringe on the source material, the negative side is that another work based on the same historical source material might not infringe on your work either.
Jamie
Thanks, Scott. There are definitely more of these lawsuits on the horizon, so I’m sure you will keep a pulse on those, and we’ll see where these go.
Scott
We will. We’ll definitely track these termination lawsuits because they’ll definitely be interesting. Thanks, Jamie, for joining me today.
Jamie
Thank you.
Scott
Thank you for listening to this episode of The Briefing. We hope you enjoyed it. If you did, please remember to subscribe, leave us a review, and share this episode with your friends and colleagues. If you have any questions about the topics we covered today, please leave us a comment.

May 24, 2024 • 10min
Filmmakers Express Concern Over Impending Death of ‘Biographical Anchor’ Fair Use Basis
Unraveling the threads of Fair Use and how recent legal rulings threaten documentary filmmakers. Join Scott Hervey and Jamie Lincenberg as they dissect the Tenth Circuit’s Impact on filmmaking in this episode of ‘The Briefing.’
Get the full episode on the Weintraub YouTube channel here or listen to this podcast episode here.
Show Notes:
Scott
Leading up to the Supreme Court’s decision in Andy Warhol Foundation versus Goldsmith, there was significant concern by documentary filmmakers about how the Court’s decision in favor of Goldsmith could upend how those filmmakers make use of fair use as part of the filmmaking process. Now, in light of the Tenth Circuit recent application of the Warhol case in Timothy Seppi versus Netflix, filmmakers are again concerned and are calling for a rehearing or an inbound rehearing. If left uncheck, the Motion Picture Association said that this decision threatens to severely impair the ability of filmmakers and other creators to create documentaries, docudramas, biographies, and other works based on the real world. I am Scott Hervey from Weintraub Tobin, and today I’m joined by my colleague, Jamie Lincenberg. We are going to talk about the Tenth Circuit’s controversial decision in Seppi versus Netflix. On this installment of “The Briefing.” Jamie, welcome back to “The Briefing.”
Jamie
Thanks for having me, Scott.
Scott
For a while now, I have expressed some concern that the Warhol case does, in fact, remove a fair use basis that filmmakers have relied on for quite some time. The use of a third-party clip or third-party content as a biographical anchor. That is, quoting copyrighted works of popular culture to illustrate an argument or point, and the use of copyrighted material in a historical sequence. Those have been used for a very long time by filmmakers, and they’ve been regarded as a best practice in fair use.
Jamie
Right. A great example of what a biographical anchor looks like comes from the of Hofheinz first A&E Television Networks, where the court found that a TV biography that used a short clip of movie star Peter Graves from one of his earliest films was justified, not because it commented on the original film, but because it enabled the viewer to understand the actor’s modest beginnings in the film business.
Scott
That’s right. The Tenth Circus decision in Seppi runs the risk of forever reversing decades of jurisprudence. Seppi, some facts of the case. Seppi was a former Zoom employee who livestream the funeral of the husband of Joe Exotic. Joe Exotic, Tiger King, right? Everybody knows Joe Exotic and Tiger King. Netflix used a one-minute portion of the funeral video in its series, Tiger King. Netflix tried to dismiss Seppi’s infringement claim based on fair use, specifically based on the biographical anchor claim or jurisprudence. Post-war hall in determining fair use, courts ask, as part of the first factor, whether and to what extent the use at issue has a purpose or character different from the original and whether that supports a justification for copying. Now, the appeals court granted Seppi’s opposition to Netflix’s motion, finding that Netflix’s use was not transformative under the first fair use factor since it did not criticize or comment on the work itself, meaning the video that Seppi filmed, but instead was used to comment on and criticize Joe Exotic.
Jamie
The concerns from the parties that filed briefs requesting review of this decision all express concern that the Tenth Circuit, whether it was intentional or not, has created a bright line comment on requirement and is not examining other justifiable uses beyond criticism or commentary.
Scott
That’s right. Left as is, there is a concern that this opinion will negatively impact filmmakers who use third-party content for historical value and newsworthiness, even though they do not target the underlying third-party content through criticism or commentary. A number of the amicus brief cite past cases supporting the use of third-party content by a biographer or a filmmaker as a biographical or historical anchor. These cases include Time, Inc. Versus Bernard Geis Associates, which involved the use of sketches of President Kennedy’s assassination that were taken from the famous Zapruder films, Bill Graham Archives versus Dorian Kindersley, which involved the use of Grateful Dead concert posters in a book about the history of the band. Sofa Entertainment versus Dodger Productions, which involved the use of a short clip from the Ed Sullivan show in a musical about the band, The Four Seasons, and Elvis Presley enterprises versus Passport Video, which used television clips featuring Elvis. While the funeral scene in Tiger King isn’t as significant as President Kennedy’s assassination, and while Joe Exotic doesn’t have the same cultural significance as The Grateful Dead or Elvis, the funeral does bear on an issue of public interest. And the funeral clip did serve as a historical marker and biographical anchor in the Netflix program Tiger King.
Jamie
This uncertainty isn’t good for documentarians or the consuming public that enjoys these compelling documentaries.
Scott
No, Jamie, it certainly isn’t. I do think that the Tenth Circuit needs to reexamine its opinion, either as a rehearing or a rehearing in bonk, because left unexamined, I think this may be the beginning of the end of the ability to use the biographical anchor Exemption under fair use, essentially.
Jamie
Yeah. For so many reasons, that would be a huge concern to the documentary space and to many of our clients who work in that area, and we advise them on fair use, and this is definitely going to dictate how we advise our clients.
Scott
Yeah. As a practical matter, as a practical matter, it really can end up prohibiting a documentarian from telling a story. If they are unable to express a fact, if they’re unable to explain how a fact or an event occurred in a compelling manner without paying an exorbitant license fee, they may be priced out of their ability to make their documentary, or they may not be able to tell their story in a way that would capture the viewer’s attention. Either way, I don’t think that this ruling really encourages the evolution of creative arts. It doesn’t encourage the reuse of works in a different and compelling and entertaining manner. I think it stymies creativity and puts unnecessary roadblocks in front of storytellers who sometimes need to be able to use existing material in a different way to tell their stories.
Jamie
Yes, we will definitely follow along and see where this ends up.
Scott
We have an update in the case of Seppi versus Netflix. The day after we recorded the main portion of this episode, the portion you just listened to, the Tenth Circuit vacated its March 27, 2024 judgment and granted Netflix’s request for a rehearing. As part of the rehearing, the court asked for a supplemental briefing and oral argument on the questions of whether the principles of fair use jurisprudence that relate to documentary filmmaking, including the use of content as historical markers, are appropriate in light of, in this case, Netflix’s commercial use of the film clip, and what impact does the Warhol decision in general have on the fair use jurisprudence applicable to documentary filmmaking? So maybe the use of third-party content in documentaries as a historical marker or a biographical anchor is not that. We’ll wait and see what the Tenth Circuit does in light of this rehearing.
Jamie
Thank you for listening to this episode of “The Briefing.” We really hope you enjoyed the episode. If you did, please remember to subscribe, leave us a review, and share the episode with your friends and colleagues. If you have any questions about the topics we covered, please leave us a comment.

May 17, 2024 • 8min
Netflix Defamation Lawsuit About Inventing Anna – Not an Imposter
Update on Rachel Williams’ defamation lawsuit against Netflix’s “Inventing Anna.” Weintraub lawyers Scott Hervey and Jamie Lincenberg discuss the recent court ruling as a warning for docudrama producers on “The Briefing.” Get the full episode on the Weintraub YouTube channel here or listen to this podcast episode here.
Show Notes:
Scott
We have an update on the defamation lawsuit brought by Rachel Williams, the Vanity Fair photo editor whose friendship with Anna Delvey, who passed herself off as German heiress Anna Sorkin, was featured in the Netflix series Inventing Anna. The news is not great for Netflix, and this should be a warning for producers of docudramas who take creative license with facts. I’m Scott Hervey from Weintraub Tobin, and today, I’m joined by fellow Weintraub lawyer Jamie Lincenberg. We are going to review this lawsuit, the recent court ruling not allowing Netflix to get out from under William’s defamation claim, and talk about how this should be a concern for producers of the genre du jour docudramas on today’s installment of “The Briefing” by Weintraub Tobin. Jamie, welcome back to “The Briefing.”
Jamie
Thanks for having me today, Scott.
Scott
So, let’s jump right into this. For those who may not remember, Rachel Williams is a real person. At the time of her portrayal in the Netflix program Inventing Anna, she was a Vanity Fair photo editor and a friend to Anna Delvey, also known as Anna Sorkin. Williams did not come across well in inventing Anna.
Jamie
No, she didn’t. She comes across as a privileged freeloader who sponges off of Sorkin and then abandons her when her real situation comes to life.
Scott
True, true. She does come across that way. As a result, Williams sued for defamation. Now, in order to prevail, she would have to demonstrate that her portrayal in inventing Anna was an assertion of fact was actually false or created a false impression about her, that it was highly offensive to a reasonable person or was defamatory. Since Williams is a public figure, she published a story in Vanity Fair and published a book about her experience with Sorkin; she must also prove by clear and convincing evidence the statements were made with actual malice, meaning that the defendants knew that the statements were false or had serious doubts about the truth of the statement.
Jamie
There are numerous instances of William’s portrayal in this series, she claims to be actionable. We recently reran the podcast episode where you first reported on this lawsuit, where you covered all of the instances in detail. So, there’s no need to do that here. Instead, let’s look at the two portrayals addressed by the court in denying Netflix’s motion to dismiss. Both of those have to do with the scene in Morocco where Williams leaves.
Scott
That’s right. The first portrayal comes after several scenes depicting the problems with the credit cards at the hotel and a very expensive private museum tour. Williams tells Anna, who is portrayed as being alone in her room, drinking and heavily depressed, that she is leaving. Sorkin is portrayed as begging Williams not to leave her, but Williams leaves anyways. Now, the next portrayal is the following statements that’s made by another character in Inventing Anna. This character says, “Please, Rachel abandoned Anna, kicked her when she was down, and left her alone in some foreign country. Rachel’s happy to call herself Anna’s friend when it means free ‘stuff’ trips to Morocco. But as soon as times got tough, some friend.” actually, the character didn’t say “tough” or “stuff,” she said some expletive that we won’t use here on the pod. So according to the complaint, Williams alleges that these statements are false, as Williams had a pre-existing business meeting in France. And Williams told Sorkin, prior to the pair heading to Morocco, that she would have to leave early. Also, according to the complaint, when Williams left Morocco, Sorkin was not sad, was not depressed, and was not alone. Williams alleges that those statements in those scenes are defamatory because Williams is falsely portrayed as a fair-weather friend who abandoned Sorkin when she was alone, depressed, and in trouble in Morocco and needed help and support. Williams claims that these are negative personal traits or attitudes that she does not hold.
Jamie
The court does agree that Williams plausibly alleged that both of these statements are false statements of fact and are defamatory. Netflix tried to argue that the statements were substantially true because Williams actually left Morocco before Sorkin to go to France, and before knowing Sorkin was a fraud, Williams had also decided to give the relationship some space. But the court didn’t buy it or the argument that other scenes in the series portraying Williams as a true friend, somehow make these two portrayals not defamatory.
Scott
That’s right. The court states that in context, these other scenes, which make Williams look like a true friend, do not nullify the portrayal of Williams leaving Sorkin in a troubled state, nor do they rectify the potentially defamatory nature of these two portrayals. Based on the finding that Williams had properly pled a defamation claim based on these two statements, the court said it did not need to decide whether any of the remaining allegedly defamatory statements were actionable. Now, remember, this is just a motion to dismiss where the court examines whether the complaint includes sufficient factual allegations to state a possible claim for defamation and it left the examination of these other statements for later action in the case.
Jamie
Right. But the result is that this case goes forward into discovery, which is not only time-consuming but expensive and William’s leverage and the potential settlement value just went up significantly, I would say.
Scott
Yeah, I agree with that assessment.
Scott
As we’ve seen with other docu-drama defamation cases, one of the big risk points seems to be when a producer fictionalizes part of a storyline, especially when the truth and the fictionalized version are so divergent that it would cause viewers to feel differently.
Scott
Right. I can only imagine why Shonda Rimes decided to play the scene the way she did. I have no insight into why she did it. It certainly makes Anna look more sympathetic, and it supports the character’s role as the show’s anti-hero. Look, Delvey was convicted on eight charges, including second-degree grand larceny in theft of services and first-degree attempted grand larceny. But in watching the show, and I watch the show, you really can’t help but root for her. So certainly, Shonda Rimes may have had very good reason to play the scene the way she did, creatively. But this little twist in the narrative now exposes Netflix to liability. That’s the lesson for producers of docudrama. Any deviation from the truth needs to be examined from a legal risk perspective. If you need a scene to play a certain way in order to deliver a specific emotion or narrative, make up the scene and have the characters interact with made-up characters who display the necessary or needed defamatory traits.
Jamie
That’s a good point. If the case doesn’t settle, I’m sure that Netflix will eventually bring a motion for summary judgment down the line. So, Scott, let’s be sure to report back then.
Scott
Oh, we certainly will. Thank you for listening to this episode of The Briefing. We hope you enjoyed this episode. If you did, please remember to subscribe, leave us a review, and share this episode with your friends and colleagues. And if you have any questions about the topics we covered today, please leave us a comment.

May 10, 2024 • 14min
Brandy Melville Doubles Down Against Redbubble
The ongoing dispute between Brandy Melville and Redbubble over trademark and copyright infringement continues. Despite previous setbacks, Brandy Melville has filed a new lawsuit against Redbubble, alleging the sale of counterfeit products and copyright infringement. Scott Hervey and Jamie Lincenberg from Weintraub Tobin explore the history of the dispute, the claims made in the new complaint, and potential legal strategies moving forward.
Get the full episode on the Weintraub YouTube channel here or listen to this podcast episode here.
Show Notes:
Scott We have covered Brandy Melville’s dispute with Redbubble, including the Ninth Circuit’s refusal to hold Redbubble liable for contributory copyright infringement because Redbubble didn’t know or have reason to know of specific incidents of infringement by its users and the Supreme Court’s refusal to take on Brandy Melville’s certiorari petition. Despite these significant setbacks, Brandy Melville seems determined to hold Redbubble accountable and has filed a new lawsuit against Redbubble. I’m Scott Hervey from Weintraub Tobin, and today I’m joined by Weintraub lawyer Jamie Lincenberg to talk about this update in the Brandy Melville Redbubble Dispute on this installment of “The Briefing” by Weintraub Tobin. Jamie, welcome back to the briefing.
Jamie Thanks, Scott. I’m glad to be here and happy we can jump into this Brandy Melville Redbubble case again.
Scott This is our third conversation about Brandy Melville Redbubble, and I have the feeling that it will not be our last. Before we dive into this new complaint, can you take us back through the history of the Brandy Melville Redbubble dispute?
Jamie Sure. The dispute began in 2018 when Brandy Melville, the popular clothing retailer, brought a trademark infringement suit against Redbubble, an online marketplace that allows independent artists to upload their own designs for on-demand printing on various items of merchandise. Brandy Melville had found products on Redbubble’s website that infringed the company’s trademarks. Initially, the District Court had found Redbubble liable for both willful contributory counterfeiting of the marks and contributory infringement of the marks. Then, on appeal, the Ninth Circuit Appellate Panel overturned much of the lower Court’s findings.
Scott And then, as we know, the Supreme Court denied certiorari to Brandy Melville’s petition, thus letting stand the Ninth Circuit’s holding. So here we are again. Brandy Melville filed a new complaint against Redbubble on March 29, 2024, which alleges that Redbubble is advertising, creating, and selling counterfeit Brandy Melville products, which incorporate exact replicas of the Registered Chilled Since trademark and Radio Silence trademark. They’ve added a couple of new causes of action that we’ll talk about, such as a claim that these products infringe and include exact because of the Registered Comic Eyes copyrighted design.
Jamie The trademark claims made in this new complaint are mostly the same as the trademark claims Brandy Melville made in its case against Redbubble the first time around. So, Unless Brandy Melville alleges a failure to redress specific instances of infringement or infringers, it may seem the same result as the first case.
Scott I agree. But it’s worth noting that This new complaint does seem to focus on this heightened standard imposed by the Ninth Circuit. Brandy Melville claims that Redbubble continued to sell counterfeit items bearing one or more of the exact same designs and brands even after Brandy Melville had previously reported them to Redbubble. Brandy Melville also contends that Redbubble has been, and continues to be aware of, and contributing to the infringement of its trademarks and that it creates and distributes the infringing and counterfeit goods to end consumers and facilitates financial transactions. Brandy Melville also includes as an alternative basis for its contributory trademark infringement that Redbubble has remained woefully blind to the infringement and/or counterfeiting of the Brandy Melville trademarks.
Jamie Yeah, and the complaint also alleges direct copyright infringement and contributory copyright infringement claims against Redbubble. These claims weren’t raised in the first lawsuit.
Scott That’s right. In copyright law, direct infringement occurs when a third party reproduces, distributes, displays, or performs a copyrighted work or prepares a derivative work based on a copyrighted work, all without authorization from the copyright owner. In support of its direct copyright infringement claim, Brandy Melville contends that Redbubble infringed Brandy Melville’s copyrighted works by displaying, distributing, and selling products bearing Brandy Melville’s copyright without their permission.
Jamie Contributory infringement happens if a party, with knowledge of the infringing activity, induces, causes, or materially contributes to the infringing conduct of another. Material contribution can be found where the party is providing services to the infringer and has an ongoing relationship with the direct infringer. In support of its contributory copyright infringement claim, Brandy Melville argues Redbubble has been and continues to be aware of and contributing to the infringement of Brandy Melville’s copyright on its site. The infringing products are prominently displayed and promoted on Redbubble’s website. Redbubble’s website is configured so that a search for Brandy Melville or other Brandy Melville trade names will lead directly to those infringing goods. Redbubble creates and distributes the infringing goods to the end consumer and facilitates all financial transactions.
Scott Yeah, that’s right. That’s what Brandy Melville alleges to be the case. Now, contributory copyright infringement would require actively encouraging or inducing infringement through specific acts or by distributing a product, distributees use to infringe copyright. If the product is not capable of substantial or commercially significant non-infringing uses.
Jamie I am certain there is enough evidence that Redbubble’s platform has commercially significant non-infringing uses, so the hook for establishing contributory infringement would hinge on showing that Redbubble actively induces infringement through making its platform available to users.
Scott Yeah, and it sounds like it’s going to be tough to prove.
Jamie Redbubble will certainly argue that it’s immune from copyright infringement based on user material posted to its websites, based on Section 512 of the Copyright Act, which shields online service providers from monetary liability as long as service providers cooperate with copyright owners to remove that infringing content.
Scott Right. Yeah. You’re talking about the safe harbor and notice and takedown provisions of the DMCA. Brandy Melville would have to show that Redbubble in order for Brandy Melville to get around Redbubble’s safe harbor rights under the DMCA, Brandy Melville would have to show that Redbubble failed to remove specific infringing content after notice. It will be interesting to see how both Redbubble and Brandy Melville deal with this. I am certain that Redbubble will file a motion to dismiss, so we’re going to see that in the near future.
Jamie Scott, why do you think Brandy Melville didn’t raise the copyright claim in the It’s an earlier lawsuit?
Scott So this is me just speculating. I would imagine that they considered the copyright claim and thought that it would probably be precluded by the safe hardware provisions of the DMCA. And at that point, they maybe didn’t have enough evidence that Redbubble was failing to take down infringing content once they were receiving notice. It’s interesting the arguments that Redbubble is making in the trademark part of their argument and the copyright part of their argument relating to Redbubble’s failing to address specific instances of infringement. What Brandy Melville seems to be arguing, as opposed to arguing about specific actors, they are arguing about specific material that is being infringed. When you read their complaint, they talk about specific trademarks that are being infringed, probably by a wide variety of different users on the Redbubble platform. It’s a different take on this argument about redressing specific instances of infringement. They’re saying that Redbubble failed to address specific instances of infringement of specific pieces of Brandy Melville IP, not fail to address specific instances of infringement by certain infringers. So, we’ll see how that one plays out. I think Brandy Melville is going to have a tough time with its copyright claim, though, against Redbubble.
Jamie What do you think their strategy will be with the second lawsuit?
Scott There’s a business purpose to lawsuit sometimes, right? And I am certain that there is a strategy behind Brandy Melville filing this second complaint against Redbubble. And as long as they have a good faith basis upon which to file a claim, I suspect that Brandy Melville will continue to file multiple causes of that, multiple claims against Redbubble. And I believe that there’s a strategy to… Because as long as Redbubble is making money off of the transactions, as long as Redbubble is making more money off the transactions, then it costs Redbubble to defend these claims. Redbubble has no business incentive to deal with this, essentially, right? But the minute it costs Redbubble more to defend the claims, they’re going to have to come up with a business solution. Now, one of the other things that Brandy Melville could do is Brandy Melville could go after the printers. The way that Redbubble works is a user uploads an image, somebody buys an item with that image on it, and the order is sent to a local manufacturer shop that prints whatever it is, the shirt, the cup, the whatever. They’re independent from Redbubble. Well, Brandy Melville could go after those printers. There may or there may not, be an indemnity provision in the printer’s contract with Brandy Melville. But if Brandy… Sorry, with Redbubble. With Redbubble, right? If Brandy Melville starts suing enough of those printers, pretty soon it’s going to be hard for Redbubble to find printers that will do work for them. And although it’s not a great PR look, and they’d have to really think hard about the correct defendant in this, the direct defendant But Brandy Melville, could sue the users as well. They could send a message, Find the right defendant so that there’s not a PR backlash against Brandy Melville. But they could find the right plaintiff, write the defendant, sorry, and really go after them because both the defendant and the defendant would be liable for direct trademark infringement and direct copyright infringement. There’s no DMCA safe harbor that they would be able to take advantage of, and going after the printers as well. If you take off the printer infrastructure and you create this fear amongst the users of being sued by Brand new Melville, it might then create a business rationale for Redbubble to deal with this.
Jamie Yeah, that’s an interesting thought. I had not thought about the printer’s liability in all of this, but you’re right. That’s certainly an avenue that Brandy Melville could explore, although there’s much more to be considered with that in the same way that going after individual people that could cause some PR backlash if they’re going after local printers or things like that.
Scott Yeah, I agree. You have to navigate the PR waters. All of a sudden go from being a victim to being the bully. But if they’re not getting results with the campaign of causing financial harm to Redbubble by constantly suing them, then they need to cut the legs out from under the chair in some other way.
Jamie Right. Well, we’ll see where this second lawsuit gets them.
Scott We certainly will. Absolutely. Thank you for listening to this episode of “The Briefing.” We hope you enjoyed this episode. If you did, please remember to subscribe, leave us a review, and share this episode with your friends and colleagues. If you have any questions about the topics we covered today, please leave us a comment.