The Business of Luxury Weddings

Luxury wedding or not, we’re in the business of serving our clients and pulling off a once-in-a-lifetime fairytale for them. Of course, we have to be exceptionally talented, but there’s also a whole strategic process of unglamorous, behind-the-scenes work to make it look seamless and luxurious.    All wedding vendors are in the unique position of not being guests, but having such a pivotal role on a very important day. Ultimately, we’re privileged service providers who work together to make magic happen. The better we get at reading the room and collaborating, the more elevated the experiences become, and the more people want to work with us.    How can photographers and videographers work well together? What’s our guest’s process for creating a seamless, luxurious experience both behind and in front of the camera? Why is this industry so special to us?    In this episode, we’re delighted to be joined by top wedding filmmaker, Peyton Frank. She shares the process that allows her to deliver perfection over and over again.    Guest Bio Peyton Frank is a Destination Wedding Filmmaker who creates heirloom wedding videos to be cherished for a lifetime. She has an obsession for beautiful stories, events, and experiences, and a passion for making films and creating magic through moving images, light, and sound. Peyton has been named One of The Top Wedding Filmmakers in the World by Harper’s BAZAAR.    For more information, follow @‌peytonfrank on Instagram. For mentorship sessions & general inquiries, send an email to hello@peytonfrankfilms.com. To inquire about the 2024 Certified Drone Pilot Guide email concierge@peytonfrankfilms.com. 

Elite ultra-luxury planner Lynn Easton shares insights on getting hired for high-stakes weddings. She emphasizes the importance of understanding cues for ultra-luxury events. The significance of photographers in creating the perfect wedding atmosphere is discussed. Learn how to impress elite planners and avoid common pitfalls in luxury weddings.

“If only I was just better at the craft....”   If you’re a creative in the wedding industry struggling to get those next level weddings, you’ve probably said this to yourself. It’s easy to think getting better at what you do is the missing link.   The truth is: digging into and putting an emphasis on the business side is the solution. Most creatives feel like artists who happen to run a business. We have to shift to business owners who happen to be creative.    In order to grow on the business side and find inspiration, you have to push past what’s gotten you to where you are today. You’ll need new insights, data and perspectives, and that comes in the form of other people’s knowledge and experience.     That’s how we went from charging $500 per wedding to a 7-figure ultra-luxury wedding business. How did the journey begin? What lessons have we learned along the way? In this episode, we welcome you to The Business of Luxury Weddings, share the vision of this podcast, and what to expect.    Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.