Relentless Health Value

Clinton Phillips is the founder of Medici, a platform that allows doctors and patients to connect securely from their mobile phones. He launched the company in early 2017 with a vision to create technology that would revolutionize the way doctors provide care to their patients. As a serial-entrepreneur, Clinton previously founded 2nd.MD in response to frustrations he had experienced when seeking medical care for his daughter, Gabi, who had suffered a stroke shortly after birth. 2nd.MD has since helped thousands of people in over 45 countries gain access to high-quality second opinions with outcomes that has saved lives and lowered health care and recovery costs for patients, providers and carriers. Before this, Clinton served as a consultant to The Vitality Group working to lower health care spending through employee education and engagement programs. He is also a certified Chiropractor and founded the successful Colorado-based Aspen Back & Body, a non-surgical rehabilitation clinic for people with back problems. Originally from South Africa, Clinton and his family now reside in Austin, Texas. 02:14 Clint explains the need for a virtual second opinion. 03:21 The need for virtual second opinions in rural environments vs. urban environments. 04:41 The number of diagnosis that are incorrect, or treatment plans that are not ideal, and how getting a second opinion can improve these stats. 06:09 The need for physicians and health care professionals to become more self-aware. 06:39 Balancing revenue with compliance and quality outcomes. 07:13 Why getting rid of misdiagnosis isn’t higher on the priority list for health systems. 08:00 Clint’s advice to help mitigate misdiagnosis. 08:20 “The expectation that every hospital can treat everything well is very flawed.” 08:30 “Specialize in what you can do well…” 09:35 “Health care these days is a team sport.” - Stacey 10:55 How this works from a cost perspective. 11:40 Fixing primary care as the only solution. 14:28 The need for the patient to fully understand their care needs. 15:30 The reality that patients face today in health care, and the responsibility that they carry. 18:28 Clint’s insight about patient education and understanding their care and communication. 19:15 The cost of managing billing, and how this differs in health care vs. other industries. 21:18 Quantifying the layer of cost and burden between doctors and their assistants. 22:24 The opportunity physicians have through Medici to solve some of these issues. 22:51 “...There is a massive shift coming in health care.” 23:12 How health care is moving more towards virtual care. 24:26 How Medici solves for the changing landscape in health care. 27:00 “When communication gets easier, a lot of these conditions just start to improve…” 28:20 You can learn more at 2nd.MD, or by reaching out to sales@2nd.md, to find out more about getting a second opinion and avoiding the expense behind misdiagnosis and misguided treatment plans.

Stacey L. Worthy, Esq, is a partner at DCBA Law & Policy, where she counsels members of the health care industry, including nonprofit patient advocacy organizations, treatment programs and providers, recovery residences, urine drug testing laboratories, and pharmaceutical companies. As counsel to the nonprofit Aimed Alliance, Stacey provides legal insights that drive the organization’s education, advocacy, and policy initiatives. Based on her extensive research and analysis of federal and state laws, regulations, and legislation affecting access to quality health care, Stacey authors scholarly articles for publication, drafts model legislation, develops policy positions, and assists with coalition-building efforts of allied organizations focused on advancing common goals. She is also a featured speaker at national conferences and contributes commentary that addresses important issues impacting patients with serious chronic diseases and rare conditions. She earned her Juris Doctorate degree from the George Mason University School of Law and graduated magna cum laude from Boston’s Suffolk University.

James is the founder and managing director of Fitzroy Health, a leading international health care investment and commercialization firm. He has served as an executive, entrepreneur, and investor in health care firms across numerous international markets. James sits on the boards of RJ Health Systems, DosedDaily, Salute Safety, and Flex Health. He was awarded Entrepreneur of the Year at The Wharton School 2009 WEC Expo and has been profiled by the Financial Times. James holds a BA from The University of Melbourne and an MBA from Columbia Business School.

James is the founder and managing director of Fitzroy Health, a leading international health care investment and commercialization firm. He has served as an executive, entrepreneur, and investor in health care firms across numerous international markets. James sits on the boards of RJ Health Systems, DosedDaily, Salute Safety, and Flex Health. He was awarded Entrepreneur of the Year at The Wharton School 2009 WEC Expo and has been profiled by the Financial Times. James holds a BA from The University of Melbourne and an MBA from Columbia Business School.

Eric is established as a national expert on the impact of health care reform on health care providers and is a respected thought leader in the hospital health system industry. A consultant with deep experience in health plan strategy, design, prevention care, and productivity and behavioral economics, Eric serves as the national leader of direct provider solutions for Collective Health. A former executive at Evolent Health and principal with Towers Watson, he has worked in the employee benefits business for 30-plus years as an advisor to hospital and health system clients, developing health benefit and prevention care strategies that align with the health system’s population health business. Eric focuses on improving the poor health of health care workers and professionals as a first step to improving patient satisfaction and quality outcomes. He frequently speaks about the direct link between improving health care workers’ health and boosting patient satisfaction and quality outcomes. Eric is a published author, including the book STOP!: 21 Stops to Reduce Stress and Enhance Joy, and has authored more than 20 articles on employee benefit topics, including "Fixing the Broken Triangle," "The Healthcare Benefit Crisis—Ten Years Later" in 2015, "Choice Architecture—A Tool for Ratcheting Up Benefit and Wellness Results," "eACOs—The Health Plan of the Future," and "The Healthcare Benefit Crisis." A member of several "Who’s Who" lists for business executives, Eric graduated from the University of Illinois with a BA in psychology and earned his MBA from the University of Chicago Booth School of Business.

Brian is an innovator in digital life science technology, launching 15 brands across biotech, pharmaceuticals, and technology. Most recently he was the vice president of strategy at Alere, where he led efforts in point-of-care commercial implementation and business process design. In his current role, Brian leads the effort to create and launch cutting-edge VR and AR experiences in health care as well as the evolution of MediSolutions into an industry game changer. You can learn more at medisolutions.healthcare.

Kelly Close founded Close Concerns in 2002; its mission is to make everyone smarter about diabetes. At Close Concerns, Kelly and her team write approximately three million words each year on diabetes, prediabetes, obesity, and digital health for Closer Look, a highly praised service covering the goings-on in the field. Kelly's passion for the field comes from her extensive professional work as well as from her personal experience, having had diabetes for over 30 years. Kelly is the author of more than 30 peer-reviewed manuscripts as well as Targeting a Cure for Type 1 Diabetes: How Long Do We Have to Wait?, a widely praised book published by the American Diabetes Association (ADA) in 2013. She also wrote the foreword for the widely praised Bright Spots & Landmines by Adam Brown, published in 2017. Kelly is an associate editor of Clinical Diabetes, a journal focused on diabetes for primary care physicians published quarterly by the ADA. Close Concerns is a winner of the ADA’s “Excellence in Health Communications” Award, and Kelly and her team write a quarterly column in Journal of Diabetes, a peer-reviewed journal based in Shanghai. Kelly chairs the diaTribe Foundation, a nonprofit established in 2013 to improve the lives of people with diabetes and prediabetes and to advocate for action. She is also the founder of diaTribe.org, begun in 2006 as an educational resource for people with diabetes; diaTribe.org’s free educational mailers go to over 100,000 people every 2 weeks. Before starting Close Concerns and the diaTribe Foundation, Kelly’s work focused on life sciences more broadly. Over nearly a dozen years, she worked on Wall Street (investment banking at Goldman Sachs, equity research at Merrill Lynch) and at McKinsey & Company, where her work centered on life science, managed care, and nonprofit organizations. You can learn more by going to diatribe.org, follow diaTribe on Facebook and Twitter, and check out diatribe.org/foundation and diatribe.org/brightspots.

I'm a creative and detail-oriented professional gardener with many years of hands-on experience in addition to attending ongoing college courses at Edmonds Community College in their highly regarded Horticulture program. In my previous career, I spent a lot of time working with clients on innovative ways to deliver the results they wanted while keeping an eye on the big picture. Oddly, garden design is quite similar. I always have to keep a budget and overall objectives in mind while developing strategies and tactics, and managing external resources. Specialties: Garden design; excel at delivering innovative solutions to garden challenges. Precision Pruning of specimen trees including Japanese maples and flowering trees. College level and professional training in pruning. 02:30 Why Crane pays out of pocket for his exam. 03:15 The chain of events that Crane, as an average patient, went through to find out the cost for his hernia surgery. 04:20 Why Crane thought to ask for the price of the procedure in the first place. 05:15 What Crane did next when he found out how much the cost of the procedure was going to be. 06:40 David Contorno’s price shopping video - check out his episode, EP186. 09:10 Online services patients can go to get a sense of cash prices for certain procedures. 09:45 Why discovering price breakdowns for patients with insurance is so difficult. 13:50 “Generally speaking, the lower the cost, the higher the quality.” 15:50 What Crane found out from his research on guroo.com. 18:15 The inconsistency with negotiated insurance prices. 20:20 “Most care provided in this country is not acute.” 21:10 Resources to check the quality of the care you are receiving: healthgrades.com, leapfroggroup.org, and medicare.gov/hospitalcompare. 25:50 “Give me more information that I can make a decision on.”

Seth PainterSeth is a senior-level business development, sales, and marketing professional at IQVIA, a leading global provider of information, innovative technology solutions, and contract research services focused on using data and science to help health care clients find better solutions for their patients. Seth’s background is unique, having sold for and to pharmaceutical companies in addition to having extensive hospital sales experience. As a health care and marketing expert who specializes in consumer insights, marketing effectiveness, and media innovation, Seth works with pharmaceutical, agency, and media organizations to provide targeting, optimization, and measurement for patient/health care provider campaigns. Anton Yarovoy A science nerd turned marketing creative, Anton is behind numerous innovative campaigns, including “Color for the Kids!” and “Be Heard!” With over 18 years of experience across academia and industry, his unique and unexpected multichannel projects empower health care providers to be advocates for the products they use. He has a degree in biochemistry, biology, and neuroscience from Brandeis University and an MBA from Montclair State University, and speaks on the role of digital marketing in the health care space. Alec Pettifer Alec consults with pharmaceutical and life science industry clients to deliver actionable insights to drive business performance. With hundreds of successful projects completed, Alec joined suAzio Consulting in 2017 as senior business consultant to use direct stakeholder engagement to optimize co-creation of patient support programs and digital health solutions. Alec is passionate about patient centricity and is an active member of and volunteer for The Aurora Project. He leverages 20+ years’ experience with traditional and cutting-edge methods to support patient-focused drug development. Alec earned a bachelor’s degree in sociology from Rowan University and has lived and worked in Europe, Asia, and North America throughout his career.  Joe Shields As an Emmy Award–winning filmmaker and digital pioneer, Joe infuses storytelling with technology to systematically move audiences to action. Applying his unique perspective to business, he has led global marketing, new product development, digital strategy, and enterprise innovation for Fortune 100 companies in specialty chemicals, telecommunications, biopharmaceuticals, medical devices, and diagnostics. He is currently president and cofounder of Health Accelerators, a business-to-business marketing services agency supporting suppliers to life sciences companies. You can learn more at healthaccelerators.com.

Dyan is the owner of a patient-focused consultancy, Inspired Health Strategies, LLC (IHS). After spending 20+ years in Big Pharma in traditional sales and marketing roles, in 2007 Dyan began working as a contractor with Sanofi. She was brought in to develop a multi-cultural marketing initiative and Dyan had little hope of making much of an impact until she realized that Sanofi was serious as evidenced by their commitment to a hefty budget and an enterprise-wide effort. She knew that, given her past experience combined with a non-traditional approach to market research, she could help Sanofi develop a groundbreaking program. What was developed was a program that incorporated the patient’s ecosystem into a branded and non-branded initiative that resulted in documented behavior change and significant contribution to the bottom-line. The Community Health Partnership (CHP) changed her brain – she now understood the opportunity the industry was missing by not understanding the value of the patient. Since that Sanofi initiative Dyan has been an evangelist for patient engagement. But after years of trying to push the industry in this patient-focused direction she was ready to give up…until she attended the March 19, 2018 FDA meeting regarding the Patient-Focused Drug Development (PFDD) initiative. The FDA was going to actually issue guidance that echoes Dyan’s mantra – that patients should be involved in drug development, in a meaningful way, from pre-Investigative New Drug Application (IND) through commercial. This has rejuvenated Dyan’s efforts as she watches and helps the industry sort out how to comply with this guidance. Compliance will demand a change in thinking in the industry and will produce great results for patients. Dyan’s efforts have been recognized by her being included in the PharmaVoice 100 Innovators in Life Sciences. Dyan has been published in several industry journals including Pharmaceutical Commerce and The Journal of Patient Adherence and is a frequent speaker at industry meetings. You can learn more about PFDD and see case studies on the work of IHS at Dyan’s website www.inspiredhealthstrategies.com, follow Dyan @InspiredHealth_