

The Neon Show
Siddhartha Ahluwalia
Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journey from our startups but lacked the experience of building 1-10 journeys. Hence was born the Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes. We welcome you to our journey to understand what goes behind building a super successful company. Every episode is done with a very selfish motive, that I and Nansi should come out as a better entrepreneur and professional after absorbing the learnings.
Episodes
Mentioned books

Jan 12, 2024 • 1h 18min
Regional Content King - ShareChat Founder Explains Why India Loves Seeking Status! I Neon Show
This week’s episode is about why India as a country loves seeking status, as we welcome Ankush Sachdeva, co-founder of ShareChat, to the Neon Show!How Have Indian Consumers Evolved In The Last 10 Years?India vs Bharat ArgumentAre Majority Of Indian Products Aimed At Tier-1 Cities?All these CAPTIVATING topics and more in this FREE-FLOWING conversation about how social media has played a part in the consumer behaviour of Indians. A deep dive into why Indians are so status-driven rather than wealth-driven… Tune in NOW!_____________________________________________________________________________________________________🎇CHAPTERS[00:00] - Precap[01:02] - Introducing Ankush Sachdeva, co-founder of ShareChat![01:45] - Siddhartha & Ankush’s Friendship Journey![03:44] - Setbacks Ankush Faced Before ShareChat[04:39 ]- Previous Companies Ankush Tried Building![09:48] - Lessons Learnt From His 14 Previous Failures[13:30] - ShareChat’s Untold Story[17:45] - India vs Bharat Argument[20:26] - Why India LOVES Seeking STATUS![24:20] - Are Bharat’s Audience Poor Spenders? [28:57] - How Have Indian Consumers Evolved In The Last 10 Years?[34:50] - How Far Is ShareChat From Profitability?[39:23] - How TikTok’s Ban Affected ShareChat![45:14] - Does China Have Better AI Algorithms Than India?[53:04] - Why Is Generative AI Taking Over The World?[57:03] - Will AI Read Human Minds In The Future?[58:47] - Can AI Capture Human Desire?[1:02:19] - What Categories Does India As A Country Love To Consume?[1:09:33] - Are Majority Of Indian Products Aimed At Tier-1 Cities?[1:13:09] - Will Mainstream Professions Like Doctors & Engineers Change In India?[1:16:55] - Concluding Remarks_____________________________________________________________________________________________________*Sponsor Shout Out*Looking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/Send us a text

Jan 5, 2024 • 47min
5 Tips To Sleep Better ft. Wakefit Founder I Ankit Garg I The Neon Show
This week’s episode is about the most important tips required to get a good night’s sleep as we welcome Ankit Garg, co-founder of Wakefit, to the Neon Show!Why Do Indians Sleep So Poorly?Misconceptions Indians Have About Sleep!Will Quality Of Sleep Get Better Or Worsen In 10 Years?All these JUICY topics and more in this EYE-OPENING conversation about sleep cycles in a country like India. A deep dive into why India’s ambitious goals come at a loggerhead with the amount of sleep it gets… Tune in NOW!🎇CHAPTERS[00:00] - Precap[01:09] - Happy New Year Neon Tribe![01:38] - Introducing Ankit Garg, co-founder of Wakefit![02:22] - Why Do Indians Sleep So Poorly?[04:56] - Gen Z’s Relationship With Sleep[06:40] - Why Is Quality Of Sleep Going Down But Focus On Health Going Up?[08:45] - How Has The Indian Consumer Changed Over The Years?[11:50] - Ankit’s Backstory & Its Influence On Creating Wakefit[15:53] - Sleep Patterns That The Highest Performers Across Business & Sports Have![18:39] - Which Cities In India Sleep The Best?[20:57] - Steps Required To Get Good Sleep![29:14] - Will Quality Of Sleep Get Better Or Worsen In 10 Years?[30:28] - What Is REM? Various Phases Of Sleep?[34:39] - Misconceptions Indians Have About Sleep![38:36] - Is The Neck Pillow Industry Operating On A Placebo Effect?[41:19] - Will People Go Back To Buying Cheaper Mattresses In The Future?[43:16] - Wakefit’s Agenda[46:19] - Concluding Remarks*Sponsor Shout Out*Looking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/Send us a text

Dec 29, 2023 • 1h 7min
Building Snapdeal, IIT Delhi - 2006 Batch & India’s Positive Future I Rohit Bansal I The Neon Show
Rohit Bansal, co-founder of Snapdeal & Titan Capital, talks about e-commerce growth in India, changing aspirations of young India, the most common misconceptions about investors, and what sells and doesn't sell in India. He also discusses the iconic 2006 and 2007 batches of IIT Delhi, changes in Indian e-commerce over the last 15 years, and the differences between the Indian and Chinese e-commerce ecosystems.

Dec 22, 2023 • 1h
PM Modi’s Economic Advisor On Kolkata’s Decline, Amrit Kaal & $10 Trillion Economy I Sanjeev Sanyal
This week’s episode is in discussion with PM Narendra Modi’s Economic Advisor who talks about Kolkata’s Decline, Amrit Kaal & India’s $10 Trillion Economy as we welcome Sanjeev Sanyal to the Neon Show!What Changed in India After Liberalisation in 1991?Does Being World’s Largest Population Help or Hinder India’s Growth?Sanjeev Sanyal’s Role In Reforming The Banking SystemsAll these JUICY topics and more in this ROUSING conversation about India’s economics. A deep dive into how India became a powerhouse economy in the world since 1991 & where it aims to be as a country by 2050… Tune in NOW!🎇CHAPTERS[00:00] - Precap[01:01] - Introducing Sanjeev Sanyal, PM Modi’s Economic Advisor[01:31] - “Kolkata DIDN’T DIE. It Was MURDERED!” Sanjeev’s Childhood Days[05:08] - Life In India After Independence & Before 1991![08:37] - What Changed in India After Liberalisation in 1991?[10:42] - Why India’s Banking System Was Reformed Post Modi![15:32] - Sanjeev Sanyal’s Role In Reforming The Banking Systems[21:01] - How India Maintained Its Stability Even After Covid![23:08] - 5 Influential Economic Reforms Sanjeev Has Been Part Of![30:35] - Can India Become Top 5 Nation In The Ease Of Doing Business Index?[36:21] - Does Being World’s Largest Population Help or Hinder India’s Growth?[41:24] - India’s Amrit Kaal: The Global Factors That Could Play A Role[46:01] - India’s Growth Rate vs China’s Growth Rate[50:55] - Can India Become a $20 Trillion Economy In The Near Future?[52:22] - Will India’s Population Continue to Grow In the Next 50 Years?[53:22] - What Economic Reforms Can Indians Expect In The Next Few Years?[56:43] - What % Of The Indian Economic Advisory’s Time Goes Into Propelling Startups?[59:59] - Concluding RemarksSponsor Shout OutLooking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/Send us a text

24 snips
Dec 16, 2023 • 1h 26min
ISB Hyderabad, Rajat Gupta Case, Engineering Colleges & More I Pramath Raj Sinha I The Neon Show
Pramath Raj Sinha, founding member of ISB & Ashoka University, discusses Chandrababu Naidu's role in building ISB Hyderabad, ISB's competition with IITs, US education standards, and the impact of Rajat Gupta. The conversation delves into the importance of education in propelling India forward and the intriguing journey of ISB's establishment.

Dec 12, 2023 • 1h 12min
American Venture Capitalist Explains India’s BRIGHT FUTURE by 2030 | Bhaskar Ghosh | Neon Show
This week’s episode is about India's BRIGHT FUTURE by 2030… as we welcome Bhaskar Ghosh of American Venture Capital firm 8VC to the Neon Show!How Much Has Bangalore Changed In The Last 30 Years?Is SaaS The Future of India?What Role Is India Playing In AI?All these CAPTIVATING topics and more in this HONEST conversation. A deep dive into whether is equipped to grow to the next level & how Bhaskar thinks about where India's future will be by 2030… Tune in NOW!Sponsor Shout OutLooking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/Send us a text

Dec 6, 2023 • 59min
India’s Spending Habits, ONDC, Building 10club & More I Bhavna Suresh
This week’s episode is about India's spending habits, ONDC & building 10club… as we welcome Bhavna Suresh, founder of 10club, to the Neon Show!How Is ONDC Impacting the E-Commerce Market?Is There A Bias Towards Women CEOs In India?How Much Has Entrepreneurship CHANGED In India?All these TRENDING topics and more in this CAPTIVATING conversation. A deep dive into what makes ONDC such a force to be reckoned with in the e-commerce industry & how Bhavna Suresh is leading the charge for home decor in India… Tune in NOW!Sponsor Shout OutLooking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/Send us a text

Dec 1, 2023 • 55min
The BRUTAL TRUTH About Working Mothers in India I HerKey Founder Neha Bagaria
This week’s episode is about the brutal truths that working mothers in India have to experience… as we welcome Neha Bagaria, founder of HerKey formerly known as JobsForHer, to the Neon Show!Biological Clock vs Career Ambitions Why Working Women Are ESSENTIAL For India’s Economy!Which Fields Are Indian Women Excelling in?Where Will India Be As A Country For Women IN 10 YEARS?All these CAPTIVATING topics and more in this VIBRANT & HONEST conversation. A deep dive into what makes Indian women so vital to India’s economy & how Neha Bagaria is seeking to become a catalyst and a STRONG voice for them… Tune in NOW!Sponsor Shout OutLooking to build a differentiated tech startup with a 10X better solution? Prime is the high-conviction, high-support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/Send us a text

Nov 24, 2023 • 1h 12min
India’s Breakfast King - ₹3,000 Crore Business from Idli, Dosa Batter & More | PC Musthafa
This week’s episode is about meeting India’s breakfast king who created a Rs. 3,000 crore business from idli, dosa batter & much more as we welcome PC Musthafa, founder of iD Fresh Foods, to the Neon Show!Were iD Fresh PIONEERS In Selling Batter In Stores? Why Don’t Indians TRUST Packaged Foods?Why Did Idli/Dosa Become So Popular Around The World?All these EXCITING topics and more in this WONDERFULLY GENTLE conversation. A deep dive into what makes iD Fresh a powerhouse in the Indian batter market & how PC Musthafa became the man he is today… Tune in NOW!Sponsor Shout OutLooking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/Send us a text

Nov 20, 2023 • 1h 10min
Heartbreaking Truth: The REAL REASON Indian Farmers Struggle - Akshayakalpa Founder on The Neon Show
This week’s episode is about The REAL REASON Indian Farmers Struggle as we welcome Shashi Kumar, founder of Akshayakalpa, to the Neon Show!What Does An Indian Farmer Want?Why Did INDIA Become A Farming Nation?Why Are Indians Antibiotics Resistant To Milk?All these UNIQUE topics and more in this INCREDIBLE conversation. A deep dive into why farming is so prevalent in India & why it will continue to be a big part of India’s economic ecosystem… Tune in NOW!Sponsor Shout OutLooking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/Send us a text