

The Neon Show
Siddhartha Ahluwalia
Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journey from our startups but lacked the experience of building 1-10 journeys. Hence was born the Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes. We welcome you to our journey to understand what goes behind building a super successful company. Every episode is done with a very selfish motive, that I and Nansi should come out as a better entrepreneur and professional after absorbing the learnings.
Episodes
Mentioned books

Jul 12, 2021 • 38min
Nitish Mittersain on building Nazara Technologies, a 5000 Crore Gaming company
In a recent report as per KPMG, “Online gaming industry in India is going to be worth Rs.29,000 crore by FY25.”Have you heard about Nazara Technologies?Probably Yes, when its IPO came in March 2021, as it was very well highlighted in the News, being one of the portfolio companies of Rakesh Jhunjhunwala.Nazara’s founder and the guest of our today’s episode, Nitish Mittersain probably saw this coming much early, almost 20 years back.With its IPO, Nazara gave 80%+ as listing gains to its IPO applicants, this reflects how well the Indian stock market has reacted to a gaming company, and also highlights the potential of India’s gaming industry in years to come.During the podcast, Nitish talks about his journey of building a gaming company in India, when no one believed that gaming as a domain was properly monetizable. He also shares how Nazara got listed in NSE & BSE and how it impacts the company's future growth plans.Notes - 01:14 - Textile business family background; coding games in BASIC02:33 - Started Nazara in 1999 while he was 1st year in college04:27 - 2000 Dot-Com Bubble - “I often say, I did an expensive but enriching MBA, sitting here in Bombay.”06:54 - Focus on Cash Flows; not chasing vanity metrics07:13 - Raising funds & Friends of Nazara07:59 - Acquisition since 2015 - NODWIN Gaming & Nextwave Multimedia among others08:44 - Synergy between the acquirer & the acquiree company10:14 - “Over a 20+ years journey gaming always looked like a mirage in the desert.”13:10 - “Just trying to run a profitable business today may not be good enough.”14:56 - Advantage of being the only listed gaming company20:09 - Source of Revenue: In-app purchases vs Advertising20:51 - What convinced Rakesh Jhunjhunwala to invest?24:53 - Getting listed in Indian markets being a startupSend us a text

Jul 4, 2021 • 37min
How Josh Talks went viral in India? ft. Co-founder, Supriya Paul
Would you dare to create a TEDx version from scratch for the Indian audience-Right out of college? -Without any good-paying job?-And living on a shoestring budget?Well, that's the story of Supriya Paul, Co-founder, Josh Talks, and the guest of this week’s episode of 100x Entrepreneur. She along with her Co-Founder, Shobhit Banga started Josh Talks in 2015, with a vision to bring access to the right role models for the audience in Tier-II & Tier-III cities. She wanted to create an Indian version of TEDx, that could be accessible in multiple regional languages and bring such stories on the platform which could be easily relatable by their Indian youth.Today Josh Talks has grown leaps and bounds and some of its milestones include -# 2000+ stories# 10 vernacular languages# No-cost career-guidance under Josh Kosh to 500000+ people/month# 1 Mn+ app installs & 100k+ paid users of their e-learning platform, Josh SkillsDuring the podcast, Supriya talks about her journey of building and growing Josh Talks over the years and also shares her insights on what keeps her team aligned and focused on delivering their best.Notes - 02:18 - Starting Josh Talks straight out of college05:27 - Revenue growth over time10:13 - “I think vulnerability & purity in storytelling is what has gotten us this far.”11:52 - What works on YouTube: Consistency, Authenticity, & Packing as per its algorithm14:55 - Moments of self-doubt20:11 - Core metrics for Josh: Talks, Skills & Kosh24:12 - Business targets over the next 2-3 years25:23 - Hiring & retaining quality talent26:01 - All You Need is Josh: Inspiring Stories of Courage and Conviction in 21st Century India27:58 - Defining work-culture & core values at Josh Talks29:25 - Strengths & weakness of both the co-founders31:26 - Connecting with Ankur Warikoo as Mentor & InvestorSend us a text

Jun 28, 2021 • 1h 4min
Journey of Reliance acquired, Fynd with Founder, Farooq Adam
Have you ever heard about Infotel Broadband Services Limited (IBSL)? Even if you haven’t, I’m very much sure that you can’t deny that you don’t know its current rebranded form. I’ll give you a hint; this company currently has the largest market share in terms of wireless subscribers (i.e. telecom) in India, even greater than Airtel. Yes, you’ve got it right, it's Jio. Before getting rebranded as Jio, the original company IBSL, was the only company that won broadband spectrum in all 22 circles in India in the 4G auction in 2010.And later that year Reliance Industries acquired the company. After Jio’s official launch in September 2016, it gained the first 50 million customers in just 83 days of launch and currently has an overall subscriber base of 414.9 million customers. “That’s the Reliance way of doing things”, quoted by Farooq Adam, during the podcast. What he means is that at Reliance, just the sheer scale at which they launch and operate their product and make their marketing strategy, ensures the success of the product.And when Reliance approached him in 2019 after he had raised the Series-C led by Google, this is exactly what convinced him to combine Fynd with Reliance and support the rollout of JioMart.During the podcast, Farooq talks about the early days at Shopsense (rebranded as Fynd), getting rejected by investors during the first round, and his experience being an Angel Investor. Notes - 01:18 - Early childhood in Kuwait; getting into IIT Bombay 05:01 - Initial stint with Adsale; adding another sale by recommendations & coupons10:12 - Visiting Diesel (clothing store) on Juhu Tara Road (Mumbai)14:58 - Problem statements solved by Shopsense17:24 - Getting benchmarked against Capillary Technologies by investors22:40 - Rebranding Shopsense as Fynd to cater to hyperlocal marketplace31:26 - “How & when you collect your NPS is very interesting.”32:08 - Acquired by Reliance after getting Google-led Series-C funding51:39 - Experience as an Angel investor52:10 - Co-investing with First Cheque VC57:47 - Advice to his portfolio companies59:44 - Book recommendations for foundersSend us a text

Jun 20, 2021 • 48min
Ashvin Chadha, Anicut Capital on backing the best D2C companies with Debt & Equity Funding
Venture debt was introduced in India 15 years ago. However, it has gained traction in the last decade.In the last 6 years itself, approximately $4 bn of debt has been deployed across 150+ deals in India. But, not very often you come across an investor talking proactively about both debt & equity investments in the startup ecosystem! That’s why in this episode we’ve brought Ashvin Chadha from Anicut Capital. During the podcast, Ashvin talks about the various debt funding deals he came across at Anicut, and while he considers debt funding to be lucrative over equity investments over a short period, but for people who are willing to stay invested for over 10-15 years, he points out how we are in the golden age of early-stage investing.He also talks about how a lot of VCs in the Indian Startup ecosystem are already getting 100x returns on their equity investments, we shouldn’t be surprised to see 1000x returns becoming normal in years to come.Notes - 01:56 - Setting up Anicut Capital03:24 - Initial equity & debt investments04:51 - Structuring debt investments by setting up an AIF in 201506:04 - Investing in Sharechat during an internal bridge round09:19 - Exits & thesis with debt investments10:52 - “In my view it takes 10-15 years to build brands in India and if you don’t stay the course, your compounding doesn’t happen.”13:55 - Parameters & mental models while making equity investments15:56 - Learnings from portfolio companies hitting a roadblock24:12 - “We are in the golden age of early stage investing.”26:56 - “A good company will last even in a bad market.”27:07 - Backstory & thesis of investing in Bira 9130:51 - Backstory & thesis of investing in Wingreen Farms42:02 - Backstory & thesis of investing in NeemansSend us a text

Jun 13, 2021 • 1h 8min
Investing in outliers with Madhukar Sinha, Founder, India Quotient
“We don’t think of ourselves as fund managers. The fund manager is someone managing 100s of millions of dollars, your job is largely doing money management. Our job is not to do money management, our job is to look at the new trends, try to meet the smartest of the smartest guys, and somehow try to convince them to take out money, and be a good part of the ecosystem and make other good people within the ecosystem come and talk to us.”Can you ever imagine someone who has been an NGO worker for a long time, suddenly switch careers and;# Setting up a VC firm# Raising $120.9M+# Investing in 102+ companies# Getting 11 exitsWell, that's the story of Madhukar Sinha, Co-founder, India Quotient, and the guest of this week’s episode.Most of us get comfortable in our jobs post the age of 30, let alone the thought of setting up a VC firm. But that’s exactly what Madhukar, along with his Co-founder Anand Lunia did, back in 2012.During the podcast, Madhukar talks about his first experience with 3G, how he didn’t let his NGO background limit his career choices, and much more. Notes - 01:12 - Early life: Growing up in Jamshedpur to working in NGO06:14 - Understanding what India really is, not only in metros, but in terms of Tier-II & Tier-III cities06:47 - NGO background stereotyping & limiting his career choices07:12 - Completing his MBA and joining Aavishkaar10:55 - Experiencing the potential of smartphones after getting his first 3G phone in 201112:32 - Co-founding India Quotient in 2012; at the age of 3515:51 - Being more of Entrepreneur, less of Fund manager26:18 - Not continuing what you aren’t comfortable with32:35 - Making investment decision for early stage companies43:05 - Talking about portfolio companies - Sharechat, Lokal & BharatAgri50:28 - Fund return expectation in 5+ year period57:54 - First Cheque: Investing in unique ideas that don’t directly match India Quotient’s thesis1:02:34 - Getting personalised deal flow via founders of portfolio companiesSend us a text

Jun 6, 2021 • 44min
Understanding mental models of Wealth Creation with Paras Chopra, Founder, Wingify
Paras Chopra discusses achieving financial independence, making money-related choices, and warning about bad investments. He explores the benefits of financial freedom, shares personal money mistakes, and emphasizes the importance of sustainable income for a flexible lifestyle.

May 30, 2021 • 54min
Disrupting real estate market with Amit Agarwal, Founder, NoBroker
In this episode, we chat with Amit Kumar Agarwal, NoBroker. NoBroker, as the name suggests eliminates the middle-man/broker most of us have to go through when we look out for our buy/rent a property. NoBroker handles $2 billion worth of transactions on its platform every year and claims to have helped save brokerage worth Rs 1,100 crore last year.During the podcast, Amit shares how he built NoBroker while facing troubles from local brokers and brought it into realization as a broker-free platform at a time when larger competitors like Housing.com and Commonfloor still had brokers on their platform.Notes - 01:39 - Family background & childhood, shifting cities too often06:36 - Challenges while beginning with your Startup in your 30s09:54 - Ideating the concept of NoBroker13:25 - Approaching VCs for initial funding14:37 - Investors seeking the existence of a US/China counterpart22:18 - Choosing BTL advertising over ATL considering the ROI at a premature stage26:02 - Not expanding too fast to multiple cities37:43 - Listening to what your customers want42:58 - Bringing premium Add-on services47:01 - Changes in his personality as a founder in 0 to 1 & 1 to 100 journeySend us a text

May 23, 2021 • 43min
A recipe for success with Chef and Entrepreneur, Sanjeev Kapoor
In this episode, we chat with Sanjeev Kapoor, the famous Indian celebrity chef, Padma Shri-awardee, entrepreneur and television personality.He rose to fame after hosting Khana Khazana (an Indian cookery show) in the early 90s. It was the longest-running show of its kind in Asia with over 649 episodes over 19 years.He also holds a Guinness World Record for cooking 918 kg khichdi live at World Food India 2017. In 2017 he was the only chef in Forbes ‘top 100 Indian celebrities’.Sanjeev’s business ventures range from premium cookware and appliances brand Wonderchef to TV channel FoodFood and 65 chain restaurants under different brands in nine countries.During the podcast, Sanjeev talks about creating the content that he personally enjoys and running multiple ventures with partners he trusts and is comfortable with. This conversation is pure gold for someone who’s either currently in or planning to enter the food industry to get a top-level perspective of how things work and what all should you consider and various stages in your journey.Notes - 02:30 - Getting nostalgic with the Khana Khazana show04:54 - Being a content person at heart via books, website, social media, & TV channel07:48 - Working with Pharma companies to bring nutritional foods of medicinal value08:21 - KitFresh via Amazon: Ready to cook fresh meal kit09:19 - 4000+ employees under Sanjeev Kapoor’s Brand 11:12 - Family background & early career16:38 - Being comfortable with discomfort18:57 - Drive to start working on something new23:45 - “If you continue to do things that give you pleasure, satisfaction, & purpose then it's not work, it's something that you’re enjoying all the time.”26:34 - Deciding ownership of actionable in a partnership33:43 - Understanding numbers and building scalable businesses36:55 - Building comfort & trust prior to entering into a partnershipSend us a text

11 snips
May 16, 2021 • 1h 7min
The unconventional journey of Karan Bajaj, Founder, WhiteHatJr
In this episode, we chat with Karan Bajaj, Founder, WhiteHat Jr. From being the CEO at Discovery, to being an author with Penguin Random House & HarperCollins Publishers, to curating his Edtech venture Karan has donned many hats.Founded in November 2018, WhiteHat Jr is focused on helping children between 6 to 14 years in developing commercial-ready games, animations, and apps online using the fundamentals of coding. In August 2020, Whitehat Jr was sold to Byju’s in a $300 million all-cash deal. During the podcast, Karan talks about how he took 3 breaks in his professional career and how they impacted him as a person, he also talks about what roles should a founder play at various growth stages in a startup’s journey.For anyone looking to make a planned approach & setting outcomes for sabbaticals, or for any founder confused with prioritizing the impactful things in their journey at various stages, this conversation can be of great value.Notes - 01:03 - Early childhood & career prior to WhiteHat Jr03:49 - Taking breaks in a professional career04:10 - Becoming consistent with writing - “Natural consequence of living what I thought was a very interesting adventure, an experience that I thought that many people should do.”07:04 - Major career sabbaticals throughout his journey14:24 - Impact of 1st Sabbatical: Understanding that the world is very boundary-less15:06 - Impact of 2nd Sabbatical: Productivity as an individual 15:41 - Impact of 3rd Sabbatical: “If I pick up something, I just have to keep at it every day.”17:00 - Growing leaps and bounds in corporate career after 2nd sabbatical 18:30 - Self-doubts while writing and publishing his books22:04 - Accepting and realising that growth isn’t linear28:43 - Ideating and pursuing WhiteHat Jr34:46 - Initial scale, revenue, and metrics tracked at WhiteHat Jr38:17 - Top mistakes at WhiteHat Jr while blitzscaling41:45 - Being mindful as a founder while facing criticism 43:15 - “The founder in a blitzscaling phase has to let some fires burn.”45:41 - Byju’s & WhiteHat Jr deal: Startup economics for Acquirer, Acquired & Investors51:19 - Enabling 11000+ women teachers on the platform52:07 - Karan’s perspective on the Wolf Gupta’s Ad1:00:14 - WhiteHat Jr’s journey in a book & chapter names for each phase1:04:32 - One major personality change while building WhiteHat JrSend us a text

May 9, 2021 • 47min
Ranjeet Pratap Singh on the story & culture of Pratilipi, India's largest vernacular storytelling platform
Ranjeet Pratap Singh is the Co-founder & CEO of Pratilipi. Prior to Pratilipi, he worked at Vodafone with stints in Marketing, Retail, and Channel Sales. Pratilipi, is the largest vernacular Indian story-telling platform with over 320,000 writers in 12 languages and over 25+ million Monthly Active Readers. There are several sub-categories and sub-products within the brand such as - Pratilipi Literature, Pratilipi Comics, Pratilipi FM & their latest acquisition IVM Podcasts.During the podcast, Ranjeet talks about simplifying the creation of online consumer internet companies, creating their own definition of growth, giving ownership to employees to define their plan of action, and set their individual North star metrics amongst other work culture practices followed at Pratilipi.Notes - 01:03 - Pratilipi - Vernacular self-published content platform02:53 - Problem statement behind starting Pratilipi05:04 - Onboarding first set of users & building traction on the platform06:11 - Current scale in terms of authors, stories, & readers07:19 - Revenue model: Brand advertising for IVM Podcasts08:34 - Revenue model: Subscription & Virtual gifting for Pratilipi Literature10:22 - Revenue model: Early access model for Pratilipi Comics11:45 - Optimising your odds based on a long-term future as a founder12:49 - Challenges while raising initial funding16:12 - Transparency & Ownership amongst employees19:10 - The thought process behind hiring: “We don’t look at people as dots, but we look at people as journeys.”21:22 - Adopting things from work culture at Freecharge, CRED & Flipkart amongst others25:31 - Setting product-wise North-star & check metrics28:44 - Not following the general Growth Playbook31:22 - Future goals as a platform: Democratizing Storytelling32:33 - Thesis behind Audio Content: IVM Podcast & Pratilipi FM39:24 - Things that didn’t work out at PratilipiSend us a text


