

The Neon Show
Siddhartha Ahluwalia
Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journey from our startups but lacked the experience of building 1-10 journeys. Hence was born the Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes. We welcome you to our journey to understand what goes behind building a super successful company. Every episode is done with a very selfish motive, that I and Nansi should come out as a better entrepreneur and professional after absorbing the learnings.
Episodes
Mentioned books

Dec 6, 2023 • 59min
India’s Spending Habits, ONDC, Building 10club & More I Bhavna Suresh
This week’s episode is about India's spending habits, ONDC & building 10club… as we welcome Bhavna Suresh, founder of 10club, to the Neon Show!How Is ONDC Impacting the E-Commerce Market?Is There A Bias Towards Women CEOs In India?How Much Has Entrepreneurship CHANGED In India?All these TRENDING topics and more in this CAPTIVATING conversation. A deep dive into what makes ONDC such a force to be reckoned with in the e-commerce industry & how Bhavna Suresh is leading the charge for home decor in India… Tune in NOW!Sponsor Shout OutLooking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/Send us a text

Dec 1, 2023 • 55min
The BRUTAL TRUTH About Working Mothers in India I HerKey Founder Neha Bagaria
This week’s episode is about the brutal truths that working mothers in India have to experience… as we welcome Neha Bagaria, founder of HerKey formerly known as JobsForHer, to the Neon Show!Biological Clock vs Career Ambitions Why Working Women Are ESSENTIAL For India’s Economy!Which Fields Are Indian Women Excelling in?Where Will India Be As A Country For Women IN 10 YEARS?All these CAPTIVATING topics and more in this VIBRANT & HONEST conversation. A deep dive into what makes Indian women so vital to India’s economy & how Neha Bagaria is seeking to become a catalyst and a STRONG voice for them… Tune in NOW!Sponsor Shout OutLooking to build a differentiated tech startup with a 10X better solution? Prime is the high-conviction, high-support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/Send us a text

Nov 24, 2023 • 1h 12min
India’s Breakfast King - ₹3,000 Crore Business from Idli, Dosa Batter & More | PC Musthafa
This week’s episode is about meeting India’s breakfast king who created a Rs. 3,000 crore business from idli, dosa batter & much more as we welcome PC Musthafa, founder of iD Fresh Foods, to the Neon Show!Were iD Fresh PIONEERS In Selling Batter In Stores? Why Don’t Indians TRUST Packaged Foods?Why Did Idli/Dosa Become So Popular Around The World?All these EXCITING topics and more in this WONDERFULLY GENTLE conversation. A deep dive into what makes iD Fresh a powerhouse in the Indian batter market & how PC Musthafa became the man he is today… Tune in NOW!Sponsor Shout OutLooking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/Send us a text

Nov 20, 2023 • 1h 10min
Heartbreaking Truth: The REAL REASON Indian Farmers Struggle - Akshayakalpa Founder on The Neon Show
This week’s episode is about The REAL REASON Indian Farmers Struggle as we welcome Shashi Kumar, founder of Akshayakalpa, to the Neon Show!What Does An Indian Farmer Want?Why Did INDIA Become A Farming Nation?Why Are Indians Antibiotics Resistant To Milk?All these UNIQUE topics and more in this INCREDIBLE conversation. A deep dive into why farming is so prevalent in India & why it will continue to be a big part of India’s economic ecosystem… Tune in NOW!Sponsor Shout OutLooking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/Send us a text

Nov 10, 2023 • 59min
UPI Struggle Story, India vs The World, BRAIN DRAIN Challenge I Sharad Sharma I iSPIRT I Neon Show
Founder of iSPIRT, Sharad Sharma, discusses the UPI Struggle Story and the brain drain challenge in India. Topics include India's growth, startup success in China, and the importance of philosopher CEOs. The podcast explores S curve inflections, challenges for Indian startups, and strategies to leverage brain drain for growth.

Nov 5, 2023 • 1h 36min
Mastermind Behind India's Hottest Startups - Sharechat, Sugar Cosmetics, KuKu FM I India Quotient VC
This week’s episode is about the mastermind behind India’s hottest startups such as Sharechat, Sugar Cosmetics & Kuku FM as we welcome Anand Lunia, founder of India Quotient, to the Neon Show!Is The Youth Of India Bad At Saving?Can India Become The Largest Economy In The World?Why Has India Not Created a Successful Role Model In Startups?All these exhilarating topics and more in this GRIPPING conversation. A deep dive into why India Quotient understands the consumers of India so well and how India is at the cusp of glory… Tune in NOW!*Sponsor Shout Out*Looking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/!Send us a text

Oct 23, 2023 • 1h 3min
HOW We Gained 25,000 Subscribers in JUST 90 Days! | Our UNTOLD Rebranding Story on The Neon Show
This week’s episode is all about discovering OUR SECRETS as we let you in on how we gained 25,000 subscribers in JUST 90 days as our founders welcome Vidit Agarwal, our branding manager and founder of Witchcraft, to the Neon Show!Where Did Neon’s Journey Begin?How Did We Build BRAND LOYALTY For The Neon Show?Why Did The Name Neon Have To Be “Sexy” To Attract Viewers?!All these juicy topics and more in this HONEST conversation. A real look into why branding is so important for building loyalty amongst consumers & how it can transform a company’s fate, like it did Neon’s… Tune in NOW!*Sponsor Shout Out*Looking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/!Send us a text

Oct 13, 2023 • 1h 32min
Why Indians Worship Bhagwan Using Puja Flowers In Hinduism | Hoovu Founder on The Neon Show
This week’s episode is a SURPRISE feature with an UNEXPECTED host! Our co-founder Nansi Mishra takes on hosting duties as she looks at why Indians worship Bhagwan using puja flowers in Hinduism as we welcome Rhea Karuturi, co-founder of Hoovu Fresh, to the Neon Show!What Was It Like Growing Up In Ethiopia & Learning From The World’s Best Rose Exporter?What Are Some Practices Indians Use While Praying?What Is Rhea’s Family’s Relationship With God?How Difficult Is It To Be A Woman Entrepreneur In India?All these fascinating topics and more in this CAPTIVATING & INFORMATIVE conversation. A real look into the inner workings of faith in India & how impactful flowers can be in Hinduism with a woman that’s only began the start of her highly successful journey… Tune in NOW!*Sponsor Shout Out*Looking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/!Send us a text

Oct 6, 2023 • 1h 20min
How Reliance Jio CHANGED India, Bharat's FLAWS & Empowering Farmers | BigBasket Founder on Neon Show
V S Sudhakar, co-founder of BigBasket, discusses how Reliance changed India, Bharat's flaws, and how BigBasket empowered farmers on The Neon Show. Topics include Mukesh Ambani's impact, India's weaknesses, BigBasket's profitability, and the role of education. Tune in for a captivating and informative conversation!

Sep 29, 2023 • 31min
Why Indians Love Government Jobs: Kuku FM Founder Explains Maslow’s Hierarchy For Asians I Neon Show
Lal Chand Bissu, founder of Kuku FM, discusses why Indians love government jobs, the growth of aspirational content in India, and the challenges faced in starting a company. He also explores the preference for government jobs over private jobs and his goals for user growth.


