Product for Product Management

You might have heard about Amazon’s 6-pages document, or PRFAQ. But have you tried it yourself? And why aren’t there many other successful companies who are following Amazon’s direction, and use the same method, one that seems to be winning Amazon some very big bets?Our guest today on the podcast worked for Amazon as a Director of Product & Tech, and experienced the PRFAQ framework first hand. When he left Amazon he asked these same questions. Following some research, he decided to codify and bring to print the principle of the PRFAQ method, therefore making it accessible not only to Amazonians but to everyone else who would like to try it, and reap its benefits.Meet Marcelo Calbucci, Founder of PRFAQ Lab and author of the recently published The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You. With a rich background in engineering and product management, and founding several startups, Marcelo experienced both success and failures in developing and bringing new products to market. That enforced his commitment to help others become more successful with the framework he saw working so well at Amazon.Join Matt and Moshe as we chatted with Marcelo about:His way to product management from software developmentWhat is the PRFAQ and what it is notThe structure of the frameworkWhat should go into the document, and what should definitely stay outWho owns the PRFAQ at the company, and who participates in writing it?How is the framework in the book different from what is practiced at Amazon?Why is writing such an important tool?How can, or can’t, AI help us in writing a PRFAQ?The benefits of treating the PRFAQ as a productFor which projects or initiatives is it good to use the PRFAQ framework, and for which it’s not needed?How can you introduce it in your company if there is no buy-in to use it?And much more!You can connect with Marcelo at:LinkedIn: https://www.linkedin.com/in/marcelocalbucci/ Website:  https://www.theprfaq.com Buy the book: https://www.theprfaq.com/buy ChatGTP PRFAQ assistant based on The PRFAQ Framework book: https://chatgpt.com/g/g-sAGxOcdKc-prfaq-official-prfaq-lab You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Our guest today on the podcast brings with her a wealth of product building experience, all the way from ideation to execution and beyond. Throughout her career, she implemented product validation through testing and experimentation at organizations such as AOL, The Weather Channel, Polar Steps, Mews and others. Meet Chantal Botana, Fractional CPO & Product Coach at Product Evangelist., and facilitator of the Product Experiment Garage. Together with her business partner Maurice McGinley, Chantal facilitates this monthly online community of practice, solving participants’ experiment design challenges, where the audience are product managers, developers, designers, and researchers. And it's free to join!The sessions work very simply - all participants start with pitching their current challenge. Then everyone votes for the one challenge that they will work on for the remainder of the workshop. And then, the challenge is broken down to cover the 4 habits of good experimentation.Join Matt and Moshe as we learn from Chantal about:Her way into product management, leading her to coaching and founding The Product EvangelistWhere most experiments are breaking downThe 4 habits of good experimentation:Break down assumptionsCrafting and running small smart experimentsExtract insightsMake a decisionWho the workshop is for and what value they get from itHow can teams that are not empowered still experiment?The importance of critical thinking in the age of AISome of Chantal’s go to toolsAnd much more!You can connect with Chantal at:LinkedIn: https://www.linkedin.com/in/cbotana/ email: chantal@productevangelist.co Website:  https://www.productevangelist.coFree 60 min Product Experiment Garage: https://product-garage.eventbrite.comAssumptions & Experiments Guide (with some free resources). In the guide, you'll find links to Giff Constable's Truth Curve and David Bland's GPTs, which are discussed on the podcast. https://docs.google.com/document/d/1cIRKpZ6cv6LWYUsRSrOFRTllFSCMSNJVi2PVS1WUACg/edit?usp=sharingYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Prioritization is one of the cornerstone activities that we all do as product people. Some are done mindfully, with a process in place, and some are done on an on-going basis, without even thinking of it. In many cases, we struggle to find the right way to prioritize, especially when there are many factors involved, and many team members and stakeholders with conflicting needs.In the episode, we met with Harry Max, a product leader, Managing Partner at Peak Priorities LLC, COO at productOps, and author of “Managing Priorities: How to Create Better Plans and Make Smarter Decisions”. With his extensive experience building products, and following his TEDx and South by Southwest talks, Harry found himself diving into many discussions about prioritization. This later on launched his journey to write the book.In Managing Priorities, Harry gathered many priority related tools, but first started it with the DEGAP framework, which helps put everyone in the mindset of the need for prioritization.Join Matt and Moshe as we chat with Harry and learn:What DEGAP is: slowing down the process and planning how to prioritize properly. The framework includes 5 steps - Decide, Engage, Gather, Arrange and PrioritizeDifferent levels of prioritizations we need to make in lifeThe importance of understanding others’ priorities; better engagement to be part of the process, be heard, and be taken into considerations Prioritization is not the end result, just an input to our decisions and eventually, the actions to takeEisenhower  Matrix - what is it, how different people might use it differently, and how in some cases it can help us in our prioritization processThe important of “cost of delay”, and how to use it in our prioritization discussionsPrecision vs accuracy - the importance of words and understanding what they mean to each of usMax Priorities Pyramid - what is it, who is it useful for and where can people find it (see link to the Miro template below)Which method would he suggest to our listeners todayWhere should people start to set up their prioritization methodAnd much more!You can connect with Harry at:LinkedIn: https://www.linkedin.com/in/harrymax/ email: harry@harrymax.com Website: Harrymax.com  Max Priorities Pyramid Miro board: https://miro.com/miroverse/the-max-priorities-pyramid-template You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcast    Matt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We are excited to bring to the podcast a startup that is building an exciting Data and AI product that can change how product managers and other executives are finding insights in the vast datasets they have access to. In this episode, we met with Mo Hallaba, founder and CEO of Datawisp. With extensive background in data and analytics, Mo experienced first hand the complexity it takes for employees of all levels in understanding the data they have, and in using the mostly technical tools that usually require data scientists, and long queues and time, to provide any useful insights. With that in mind, Mo created Datawisp, to bring the data - and more importantly, the insights from the data - directly to the people who need it. Using Natural Language Processing (NLP), Datawisp’s users can ask Wispy, its AI agent, for questions on things that are interesting to them, and Wispy then brings the data and the insights it learns from the data. Join Matt and Moshe as we chat with Mo and learn: - Mo’s background in financial analytics and his past entrepreneurship journey - How AI opened up the options for people to think about how to solve the data problem - Datawisp’s vision for how different teams in the organization can use it - The current focus on Product Managers and Marketing  - Some of the feature of Datawisp, such as: - Users talk to it in the same way they would talk to a data scientist - If it doesn’t understand the question it prompts for more info - The freedom it has to manipulate the data like a data scientist would - Automatically picks a type of chart based on the question it was asked - Different people asking the same question at the same time, would get the same answer - How it handles security and privacy for its users - Customizable dashboards for users for questions they want to ask on regular basis - What needs to happen in an organization that adopts Datawisp  - What is the biggest barrier for people that want to be great in their jobs - Will AI replace data scientists?  - And much more! * You can connect with Mo at: - LinkedIn: https://www.linkedin.com/in/mo.../    - X: @ElectronicMo  - email: mailto:mo@datawisp.io  - Datawisp: https://www.datawisp.io/  You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:      - http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast    - https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenanalytics/   - http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Have you ever wished you had one book to learn from early in your career, and avoid many mistakes? We found one of those for product professionals, and this episode is all about that!“Aligned: Stakeholder Management for Product Leaders” by Bruce McCarthy and Melissa Appel is a must read for every product person. It will help you understand the intricacies of stakeholder management, and put into action a plan to build a healthy relationship with your stakeholders, one that you need to nurture and grow in order to be successful in your job.On our first episode of 2025 we had the pleasure to meet with Bruce, Founder at Product Culture, and Melissa, Executive Product Management Coach at Product Culture, co-authors of the book.In the episode, Bruce and Melissa shared with us how they each got to Product Management and eventually to write Aligned, who the book is for, how they approached writing it, and so much more!Join Matt and Moshe as they learn from Bruce and Melissa:The challenges product people have with stakeholders, such as saying no, cultural and language differences, remote environments, etcTools to establish rapport with stakeholders, such as socializing, 1-on-1s, discovery interviews, mirroring, etcThe biggest thing that will help you grow your career in productHow to get stakeholders involved in ways that will get their buy-insThe book’s structure, weaved into it a story with examples on how to use the listed toolsSome of the tools in the book, such as the Stakeholders CanvasCan stakeholders benefit from reading the book?Tools they love using as product professionalsAnd so much more…Connect with Bruce and Melissa:Bruce’s LinkedIn: https://www.linkedin.com/in/brucemccarthy/ Melissa’s LinkedIn: https://www.linkedin.com/in/melappel/ Aligned book’s resources: Alignedthebook.com Product Culture: Productculture.com Connect with Matt and Moshe on LinkedIn:Matt Green: https://www.linkedin.com/in/mattgreenanalytics Moshe Mikanovsky: https://www.linkedin.com/in/mikanovsky Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Time just flies! It feels like yesterday we wrapped 2023, and we are already at that time of the year again, with a 2024 warp-up! 2024 was a bit different than previous years, as we had only one themed series, and the rest of the episodes were a one-off, covering a variety of topics. And, early in the year, we also celebrated the 100th episode, in a live 2-hours show, that introduced many of the guest from the previous 3 years of podcasting. In our themed series we covered Session Replay products. This seris was very informtive and can prove to be a valuable tool for product managers. We continued this year covering great books for product people, and several frameworks and mindsets. Some of our guests shared with us methods to craft our products’ story, naming our products, and what goes into making decisions. Product Coaching grew steadily this year and was the topic of several episodes. We learned what it takes to be a product professional to build IoT products, and we caught up on the state of Product Analytics products. And of course, we couldn’t ignore AI and GenAI and how they help us - or the potential they can have in helping us. Finally, we introduce a startup product that help product people in a unique way.We would like to thank each and every guest that came on the show! We couldn’t have done it without you: Tovit Neizer, Orly Zeewy, Gil Broza, Jakie Flake, Marty Cagan, Eva Hongyan Gao, Yelena Liman, Oz Nazilli, Dave Martin, Henry Latham, Ricardo Vital, David Pereira, Dennis Chow, Anat Eldar, Vincent Pavero, Mandar Karlekar, John Fontenot, Zach Phillips, Nikki Zavadska, Christoph Steinlehner, Assaph Mehr, Phil Hornby, Aakash Gupta and Tedde van Gelderen.We can’t wait to continue this journey next year!We have some great episodes planned, and looking forward to learning and sharing more in the Product for Product Podcast!Happy New Year everyone! Matt & MosheYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Tedde van Gelderen, President of Akendi and author of "Experience Thinking: Creating Connected Experiences," discusses his journey from cognitive psychology to UX design. He argues for "Experience Thinking," emphasizing a holistic approach to create intentional user experiences. Topics include the integration of product, brand, and content design for cohesive user satisfaction, the evolving landscape of experience design, and the collaborative effort needed across departments for successful product launches. Tedde's insights challenge traditional design methodologies, promoting a deeper understanding of the customer journey.

We have covered Product Analytics tools in the past, including Pendo, Amplitude, Mixpanel, Heap and some new comers like LogRocket, PostHog and FullStory.There are many more tools in the market, and many of the favorite ones are also improving and changing, with new improvements and functionalities that create more value to their users.We are fortunate to have more product leaders who are interested in looking at how our tools of the trade compare, and the value to our community. Such a leader is Aakash Gupta, Chief Product Officer at Product Growth, author and podcaster of the Product Growth newsletter and podcast. In a recent LinkedIn post, Aakash published the result of his research looking into the top leading Product Analytics products (see link to the post below).We had the pleasure of chatting with Aakash about his research, and learning from him about his research, as well as about the role of Product Growth Managers.  Join Matt and Moshe as they explore with Aakash:How he got to Product ManagementHis first experience with a real Product Analytics productHow he researched the industry for the post What he discovered on the way about these products and some key differentiatorsSome of the niche products in the marketHow the different tools are adopting AIHow startups can utilize these toolsHis prediction on who will winThe power it gives product managers, and especially Product Growth ManagersInsights into the role of Product Growth ManagersAnd so much more…You can connect with Aakash at:LinkedIn: https://www.linkedin.com/in/aagupta/Product Growth newsletter and podcast: https://www.news.aakashg.com/LinkedIn post “What I learned about the top Product Analytics players”: https://www.linkedin.com/posts/aagupta_based-on-3-months-of-research-25-buyer-activity-7226944089210982401-QnKwYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Some product managers don’t realize how many decisions we have to make daily in our jobs. And some of us decided to become product managers because we have to make decisions…But how do we make decisions? And what are the right decisions to make?Well… it depends…In this episode we explored these questions with Phil Hornby, Founder and Product Leadership Coach at for product people, and Co-creator and Co-host of the Talking Roadmaps podcast. Phil is in the process of writing his book “It Depends?”, on how decisions are made, and more specifically, when building products, and by product professional.We explored with Phil how he got to product management (accidently, like most of us), wheat does it mean to be a Product Coach, and how he is writing his book with the help of the community.Join Matt and Moshe as they explore with Phil:How to make decision in generalThe role of Implementation in decision makingCurating principles related to decision making and organizing them in the bookDecision velocityTips to individual contributors product managers who want to make change internally Product coaching and how product coaches workThe hard areas of Product Coaching as a businessThe importance of mentorship early onAnd so much more…You can connect with Phil at:LinkedIn: https://www.linkedin.com/in/philhornby/For product people:  forproductpeople.comIt Depends! book: theitdependsbook.comTalking Roadmaps podcast: www.talkingroadmaps.comYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:     -Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Product Management is not about frameworks. Yes, using some frameworks that fit well in your situation can save us a lot of time by organizing our thoughts and allowing us to collaborate better.And before there were frameworks, there were mindsets.In this episode we are talking about a couple of mindset that help product managers and anyone who is building products to align better with the chaotic nature of our work.Our guest on the show is Assaph Mehr, a product and people leader. He is currently a Senior Product Manager of AI at Squiz, a Product Management Advisor & Mentor at My Mentor Path, a thought provoking blogger, and an author (or several ward-winning stories of Togas, Daggers, and Magic series - for lovers of Dark Urban-Fantasy Detectives and Ancient Rome!).On the episode, Assaph shared with us two of those mindsets - VUCA and Cynefin, and how they relate to our jobs as product people.Join Matt and Moshe as they explore with Assaph:How he got to product managementHis experience building AI products, and some of the challenges they raiseWhat are these two mindsets all about (and how to pronounce Cynefin!)How to understand, and harness Volatility, Uncertainty, Complexity and Ambiguity (VUCA)The balance between all of these, and how each of our domains can have a different mixIs it possible to quantify things like uncertainty or complexity?How he defines strategyThe 5 domains of Cynefin, and the importance of fitting our problem to the right domainCan Product Managers impact their orgs to think in these ways?Can product job seekers test organizational fit by probing to see if they have the right mindset?And so much more…You can connect with Assaph at:LinkedIn: https://www.linkedin.com/in/assaph/ Blog: https://assaph.substack.comBlog post about Cynefin and VUCA: https://assaph.substack.com/p/cynefin-and-vuca * You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️