Kantar Retail Sound Bites

The Pet industry has radically changed since COVID. In this podcast, our SVP Dave Marcotte explores the trends resulting from the pandemic. Overview: The Pet industry radically changed in 2021. The drivers behind this dynamic and growing sector expand beyond products, to encompass services and other new areas. Tune in to listen to our SVP Dave Marcotte’s take on current trends going on in that space, including the humanization of pets, increased spending on our furry friends during the pandemic and the overall impact on the retail sector.

During this session, we unveil our latest research that speaks to the lasting impact of COVID on shopping behavior and re-entry. Overview: COVID has created significant disruption in shopper behavior throughout the last 18 months. Kantar has continued to study shopper attitudes and behaviors throughout the pandemic and its recovery to inform you what shoppers are feeling, thinking as well as what they’re most likely to do next.

Assortment planning must expand to reflect ecommerce-specific behaviors and preferences as well as enable more holistic omnichannel planning across online and physical retailer environments. During this session, Christina Anderson will establish best practices for digitally led assortment initiatives.

During the session, Tim Campbell unpacked a six-theme framework to help you navigate retail complexities and organize for growth. 

During this episode, Simon Johnstone unpacks channel choice through the framework of time, money, and energy. By weaving together evolving shopper needs, he illuminated actions winning channels will take in 2021 and beyond. 

During the session, Caroline Dumas takes you on a tour of Prime membership, showcasing behavioral shifts across shopper cohorts. Key action steps for your organization include: Develop or refine your Prime shopper strategy Supercharge your Amazon search execution Prepare for the acceleration of boomers and matures We hope you enjoy the episode and invite you to continue the conversation with our shopper experts. 

Listening, understanding, and developing a sustainable, custom approach for your business will help connect you with shoppers in ways that go beyond traditional loyalty. In this episode, we: -Provide a top-level overview of their responses -Help retailers think about how to respond authentically and -Help brands understand the unique challenges their retailers face

While spending intentions on holiday gifts have softened significantly versus last year, our latest ShopperScape data reveals pockets of growth with younger shoppers and parents. In this episode, Doug Hermanson and Todd Szahun share shopper spending intentions, key retail trends, and holiday forecasts that shed light on the complex drivers heading into this year’s holiday season. 

Shopping, commerce, and fulfillment exist in a complex, fluid matrix. From click-and-collect to last mile to subscription, shoppers crave quick and convenient ways to receive products. In the US, 37% of shoppers buy essential categories online and pickup in-store.  In this episode, Tory Gundelach and Rachel Dalton outlined rising product fulfillment methods to help you make sense of the rapidly evolving space. 

With a growing list of unknowns surrounding regional reopening, back-to-school, and the prolonged return to normal, it’s more important than ever to keep a close connection to the shopper. In this episode, Mary Brett Whitfield unveiled new ShopperScape research that will help you navigate uncertainty and create new connection points with shoppers.