Your World of Creativity

Today's episode features Bob Berry, a principal at AnswerLab, where he’s guiding Google, Amazon, Facebook, and many others to create new, optimal online experiences in this age of coronavirus. He’s also the founder of The Human-Computer MasterMind Academy.As the world goes virtual to survive COVID19, I guide Apple, Google, Facebook, Amazon to create superb online experiences that drive results."I’m now leading concurrent online transformation projects with major global brands. In the early 90s, I led the teams that designed the first-ever e-commerce, e-learning, social media, and cloud services. I led a multi-channel business overhaul at Deluxe Corp. that drove $3.2M in new business - during the Great Recession. I designed and launched new learning systems that have guided 37,000 youth in all 50 states to prepare for life," Bob says"To ensure my clients can successfully conduct business remotely, I’m currently designing and implementing new remote processes and methods, evaluating platforms, tools, and technology, and training teams and personnel how to succeed in this new business climate," says Bob.* For most businesses, entrepreneurs, ventures, and professionals, COVID19 is driving the world to digital in a big way.* We have new ways to win with digital and virtual - and we must figure this out, our survival depends on it. The key is Experience.* In this new digital world, all outcomes, all winning or losing, will occur only as specific choices made by individuals within the experiences we provide them. Those choices drive all individual businesses and the entire global economy.* Experiences launched digital business models and systems, and experience drives them now. There have been world-changing events driven by digital, and we are now in the midst of the next one: the global pandemic and the economic collapse.Bob regularly speak at client events and present research methods and results on user experience, technology interfaces, human-computer interactions, mobile applications, e-commerce, and related.He presented the results of a national research study on data privacy at the 2019 User Experience Professionals Association Conference.http://ItsTheUsers.comhttp://answerlab.com LinkedIn URLhttps://www.linkedin.com/in/bobberrycoppercreek/Twitter URLhttps://twitter.com/_bobberry

Vanessa Ferlaino, Author of HUMAN. Small book, big mission: challenging what it means to be human.Vanessa has done many things, and has been many people; she has been an award-winning corporate innovator at a national telecommunications company; she has been an executive at a gene therapy company, and she has also done investment and portfolio strategy for medtech companies. She has also watched her father lose his battle to brain cancer at the age of 49; took too long to realize how a man had taken her voice away, and has made many other questionable choices that forced her to address the trust and value she places on herself.“But are these the things that define my person? My being?” she questioned. "I have had to be many people — but have I had to be these people for myself? Or for others?With a new lens, Vanessa sees the system we live in, but thankfully, as an artist, she also sees beyond this framework into the larger world we exist with. She puts these two visions together to share what being #beinghuman means and how the movement was born.“To me, being human is about our truth — and standing tall when our truth, our voice, is challenged. #Beinghuman is about putting all of these pieces of ourselves together so they can co-exist inside of us.I founded Vienna Studios to tell true stories of darkness to light and address human nature in this system. And this starts with my debut book, Human, which takes you through a humbling journey of human ignorance of both ourselves and others, and how it can blind us from all that is truthfully in front of us.” (Listen for the fun story behind the name "Vienna Studios")Website: https://vanessaferlaino.com/Facebook: https://www.facebook.com/ferlaivaInstagram: @vanessaferlainoLinkedIn: https://www.linkedin.com/in/vanessaferlaino

Today's guest is Stephen AltmanStephen is an author with a hankering for the old world and poetry. He fell so deeply in love with poetry from John Keats that he went to Rome to visit his grave where he was inspired to write an entire novel… in verse.Blues for the Muse: Visiting the grave of the immortal Romantic poet John Keats, Hollywood smoothie Tom Jerome spies the Woman in the Azure Dress—the muse he’s been longing for. But Viña Fumento is married to the mob and Jerome has his work cut out for him. Blues for the Muse is a hilarious meditation on life, love, and movie magic, all told in rhymes that go down smoother than a glass of Spumante.Website: https://www.bluesforthemuse.com/A ROMANCE IN ROME...Blues for the Muse, a comedy-adventure set in modern-day Rome, is an unpredictable blend of film-noir danger, roller-coaster romance and sweet depths of feeling, with an aging, risk-taking hero who should know better and a fetching Italian siren who definitely does. The story touches chords of love and crime and the redemptive power of art, all done in sonnets that are a breeze to read and chocked with pleasures.“With the grace of Keats—whose poetic presence gives this volume its lively force—Altman whips lusty and literate sonnets into a sweeping, scary, and sensational masterpiece!” – William Lanouette, author of The Triumph of the Amateurs and Genius in the Shadows.The story opens and closes in the Roman cemetery where John Keats is buried. In between, it features Italian mobsters and American conmen, Hollywood moviemaking, an unforgettable femme fatale, a high-stakes love affair, concealed identities and unanticipated revelations, the eternal glories of Rome and—almost magically—the presiding spirit of the young English poet who wrote “Bright Star.”Blues for the Muse is a hilarious meditation on life, love, and movie magic, told in whip-smart rhymes that will make you smile with surprise and delight.Bookhttps://www.amazon.com/dp/B09BTQRHVD

Today’s guest is Matt Mitcho, CEO of Gemelli Biotech. In this episode, we will focus on the creativity behind the medical research innovation, the developed medical product, how Matt has creatively developed a model to build a company, and his own creative process of hiring and building out his team.Matt has a degree in Public Affairs and a master’s in business. He has spent over 20 years in the pharmaceutical industry. For him to succeed, Matt attributes this to his upbringing. He was never afraid to fail because his parents assured him he was loved no matter what. This encouraged him to take more risks in life. He is also surrounded by great mentors, collaborators, and colleagues who work together to push the company forward and pivot even during Covid. Key things from the conversation with Matt:Gemelli means "Twins," but for Gemelli Biotech, it means having a “Twin purpose” and for Gemelli Biotech their twin purpose is by doing well, you can do good.Matt and his company have developed mail-in testing for people suffering from Irritable Bowel Syndrome (IBS) one of which is a blood test and the other a breath test.Collaboration is key in this industry.  A lot of people, on the outside looking in, don't really appreciate the combination of this science thinking, the real bench research, and the commercialization mindset that it takes, to invent something. At Gemelli Biotech, Matt has ensured that Culture trumps Strategy. The dual purpose of the company leads to culture. This culture leads to us being able to recruit great people first that happen to be talented at what we do for a living, and then to build off of that.Unapologetically sharing your story leads to people caring about what you're doing, as long as you have good intentions.What’s on the horizon for Gemelli Biotech?   According to Matt, Gemelli Biotech is at the expansion stage and is looking for a variety of partners to go along on the journey.  In conclusion, Matt says from his experience of successfully pivoting during covid, you must always trust yourself, your gut. If somebody is sitting on an idea, do the work, see whether or not there is a path forward, if there's a path forward, do it. You'll never regret trying if there's no path forward, In addition, part of making connections is don't make a connection to see what you can get out of something, make a connection just to be there for someone else. People can see through selfishness. So make a connection to be a giver, not a receiver and things will work out.Gemeli Biotech Website: Gemeli Biotech

Today's guest is Annemarie CrossCEO and Founder of Industry Thought Leader Academy, Annemarie Cross is a Personal Branding Strategist and Business Coach, Speaker, Author and Host of the Internationally syndicated award-winning podcast – The Ambitious Entrepreneur Show.Recently cited as one of the Top 20 Business Coaches in Melbourne – Australia, Annemarie works with ambitious entrepreneurs, consultants, and coaches helping them create compelling messages and program offerings so they can build their reach, reputation as a Trusted Authority, and their revenue.Legendary among Annemarie’s diverse client base are executives securing elusive interviews, fast-tracking job offers, and maximizing salaries for their dream jobs, with one client reporting a 70% boost to his salary—a direct result he cites through working with Annemarie.Another one of Annemarie’s clients – an entrepreneur, doubled her income (for the entire prior year) in just four months after implementing key steps that Annemarie teaches on how to transform hours-for-dollars coaching and consulting into lucrative information products and packages through her Core Business Foundations Program.Annemarie is also the Founder of The Ambitious Entrepreneur Podcast Network and author of Industry Thought Leader: How to go from Invisible to Influential (and profitable) with a Podcast.Dubbed ‘The Podcasting Queen’ Annemarie is an award-winning podcast host and is recognized as a pioneer in the podcasting space having started her first co-hosted podcast in 2008.Over the last 13 years, she has interviewed thousands of guests, won multiple awards in both podcasting and personal branding, has been listed among the Top Podcast Lists for Entrepreneurs and small businesses worldwide, with her podcasts being syndicated on both National and International Radio.As a Personal Brand, Business & Podcast Strategist she continues to work with businesses that feel like the world’s best-kept secret. She helps them cut through the noise, build their reach and their reputation as an Authority, as well as their revenue as they begin to nurture listeners into leads, inquiries, and ultimately paying clients from their very first episode.

Today’s guest is Diego Pulido. Diego is a senior interaction designer at Google, before that he was at Adobe, JP Morgan Chase & General Assembly as an Instructor, and what used to be Rackspace Technology. Today we will talk about the importance of how interactivity with the content leads to developing great content.  Diego has always considered himself an early adopter. Back when mobile phones were coming up, Diego did his degree in Psychology but the Computers in Psychology class cemented his love for technology and people at the same time. This led him to discover Human-Computer Interaction (HCI) which he did a Master’s Degree in. His career took off from there.  Diego grew up in Bogota  Colombia, has lived in France, Italy, and South America. His experience of feeling like an outsider in these countries has enabled him to gain a level of understanding and empathy for users, making him a great interaction designer. How does the creative process of an interaction designer look like? Diego speaks a number of languages and as a result, he is always translating from one language to the other depending on which part of the world he is in. It’s the same when it comes to work.  Whenever he gets a request for a screen to do X or an App must do Y, he is able to translate those into things ordinary users can see, touch and interact with. Therefore making interaction designers -interpreters. According to Diego, it’s not just about the interactivity of an app or screen or process but a lot to do with the flow of that experience, keeping in mind that as human beings, we are interrupted a lot in the middle of what we are doing, so interactive designers make sure that whatever your interruption, the user is able to continue flawlessly with the process. Collaboration is critical for an interactive designer because of the different teams that come together to create the final product. For it to be successful, communication is at the core. Communication is not just within the company but also you need to communicate heavily with the users/customer. Although there is a lot of market research you can find on the internet, you must bring in the human aspects of this research. This means bringing your potential users onboard and getting their feedback. Human communication.  In conclusion, Diego thinks that the future for interaction design is in Mixed Reality- a combination of Augmented reality & Virtual reality, and designing human experiences. Diego’s Website: Diego.soyLinkedIn: Diego PulidoTwitter:DiegoPulidoInstagram: DiedoPulido

After three decades at Idaho’s leading news organization, KTVB News anchor and journalist Mark Johnson is retiring from television broadcasting. In his storied career, he’s been the face of Idaho news on KTVB’s top-rated evening and late newscasts and a champion for countless community nonprofit organizations. He’s covered a Super Bowl, a World Series, Fiesta Bowls, NCAA basketball tournaments, and five Olympic games, winning a national Edward R. Murrow award for his work involving the 2002 Salt Lake Olympics. Johnson became something of a national sensation earlier this year when he updated his bio and the station released a tweet with no information other than his name, picture, and a link to the bio. The mysterious Tweet spawned online memes, one showing two pictures of Johnson claiming he created the Johnson & Johnson COVID vaccine. Stephen Colbert noted the sensation on his Late Night show in April, showing a doctored picture of Harry Truman holding up a copy of the Chicago Tribune with the headline “Mark Johnson.”A constant in the lives of generations of Idaho families, Mark Johnson has watched 30 years of Idaho history unfold from his spot in the KTVB studio. Viewers tuning in knew from the smile on his face or his calm, measured tone what kind of day Idaho was having. And on some days, he let Idaho know what he really thought by “Just Sayin’” what was on his mind. “It has been a blessing and an incredible honor to serve our region while working at the most amazing station in America for the better part of my life. I never imagined I would go to so many places around the country and the world to cover events and stories that mattered to Idahoans. More importantly for me, being able to live and raise a family in such an amazing community while working with hundreds of colleagues who have been more like a family to me has been the greatest gift,” said Mark Johnson. “It’s time for me to start enjoying the next chapter of my life with my wonderful wife, four amazing daughters (2 of them headed to college), and my first grandson. Though I will miss the daily rush of the newsroom and the front row seat to the news of the day, I look forward to taking a step back and enjoying all of the wonders Idaho has to offer.” During his tenure as lead anchor at KTVB, the team has earned multiple awards for broadcast excellence, including regional Emmy® awards for the News at 10. He has also served a number of local non-profits, including The Boys and Girls Club, Big Brothers - Big Sisters, United Cerebral Palsy, United Way, Salvation Army, First Tee of Idaho, Make-A-Wish, the Boise Rescue Mission, Dress For Success, and others. “It has been an honor and pleasure to work alongside Mark both personally and professionally over the decades. He puts his whole heart into his journalistic work and support of community service events. His immense contributions to the success of KTVB and his colleagues is immeasurable,” said Lisa Chavez, Director of Content. “Mark has provided our audience with steadfast, trustworthy, authentic news coverage with a personality all his own. Please join me in thanking Mark for his dedication and congratulating him on an incredible career and new chapter of life.” Mark Johnson’s final broadcast on KTVB will be on December 23, 2021.

Free resource for our audience: Bestseller Blueprint Checklist: https://bestsellingbook.com/checklist Vikrant’s Bio: https://bestsellingbook.com/vikrantshauryaAmazon link to Buy the Book: https://go.bestsellingbook.com/get-the-bookVikrant’s LinkedIn: https://www.linkedin.com/in/vikrantshaurya/Website: http://bestsellingbook.com/

We're going all the way over to Ho Chi Minh City, Vietnam, some of you may know it as Saigon. Today will be talking with Boris Meshkov, a producer, director of music videos, film commercials, and currently working on a film series called Saigon 3000. He’s been around the world and he expresses a world of creativity in his own work, in his own travels. Boris was born in Russia and is now living in Saigon and in between, he's traveled to over 20 countries, where he's lived and worked. Boris began his travels back in 2014 when he got a scholarship to travel as an exchange student to the US. While there, Boris got a 3 months job in Idaho Sun Valley, and in between work, he visited the city of Boise, which he found to be absolutely beautiful. When his 3 months work was done, he moved to Los Angeles Hollywood to pursue his film-making dream. A year later, when that didn’t work Boris returned home to Russia. According to Boris, when traveling, don’t travel alone. So Boris and his girlfriend made the decision to hitchhike across Europe where they slept in tents during their visit to 20 countries, 6 months later, Boris still had this deep desire to travel, he decided to travel east to China, before getting to Vietnam. After 3 years of living in China and teaching English as an expatriate, Boris made his way to Vietnam. Two years later, he shares with us lessons he has learned in pursuing his journey of film making and his progress in making his movie Saigon 3000.Vietnam's growth over the past decade and a half have made it an excellent country for the film industry due to an increased number of film studios and production companies. The lifestyle, reduced competition, and less bureaucracy make it easier to break into the film business compared to Hollywood. Making connections as a foreigner wasn’t easy, however, by sharing his ideas about the movie he wanted to make with everyone he met, before long people in the industry started reaching out to him.Boris tells us about his experience pitching his film and how he has to incorporate feedback into making this film. For success in the film industry, Boris says it is about your network, who you know. The key in filmmaking is quality and to find good quality, you require teamwork and collaboration. By sharing the love on the set in pre-production and post-production. you can make something really great.In summary, Boris says when he started to travel, he was looking forward to discovering the world. But when he finished traveling, he realized that he discovered himself. So it's not the adventure of searching. It's the searching of and revealing yourself.Boris Facebook: Boris MeshkovBoris Website: Saigon 3000

Today we talk with Steve Cleere, Nexxt Level Marketing for CPG BrandsSteve shares his insights in working with thought leaders and entrepreneurs in the Food, Beverage, and CPG Industry.Up-and-coming entrepreneurs in the CPG industry and people who have an idea for a product or service can learn a lot from our interview. Steve's emphasis is on disrupters and thought-leaders, but also tips from veterans and key suppliers that would help CPG professionals achieve their goals.Steve's NexxtLevel Brands Podcast touches on all aspects -- from retail, to production, sales, and marketing. Listen to why his title is Chief Pot Stirrer