Ecommerce Playbook: Numbers, Struggles & Growth
2020 transformed the world of ecommerce forever.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality?
No matter how you do it, you’d better not do it alone.
That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
Latest episodes
Jul 16, 2020 • 42min
We Acquired Our 5th Brand (Featuring: Taylor Holiday)
We acquired our fifth brand into the 4x400 ecosystem! Listen now to find out...
Featuring: Taylor Holiday, CEO of Common Thread Collective
Jul 8, 2020 • 18min
Product Development By The Numbers (S2:E4)
On today’s episode of the Ecommerce Playbook Podcast we’re talking about the product development approach for 31 Bits.
It’s built not just on what we think looks good – but, on what fits the unit economic approach we’re going after.
4 snips
Jul 2, 2020 • 18min
The 4 Steps To Fix Conversion Rate (S2:E3)
We’ve analyzed the problem, now it’s time to fix it. But, before we get to any solutions, we have one last question about conversion rate to answer…
From website session to add-to-cart to initiate checkout to purchase – where did visitors drop off in the funnel?
Once we determined the answer, we came up with a 4-step plan to fix conversion rate.
As an added bonus, here's the Strategy Deck for 31 Bits: https://drive.google.com/file/d/1unKoo-tmjOC9BIx0YuFix4EAPdNGLqj8/view?usp=sharing
Jun 25, 2020 • 13min
How Do We Know If We're Successful?(S2:E2)
On today’s episode of the Ecommerce Playbook Podcast, we’re defining success, putting a number on it, and pointing to metrics that indicate it. As we walk you through the journey of both acquiring and growing a business in real-time for this new season, one thing is still clear – you’re learning it, while we’re learning it.
Jun 18, 2020 • 15min
The Exact Plan For Growing Our Brand (S2:E1)
Welcome to Season 2 of the Ecommerce Playbook Podcast! Coming off the back of acquiring a new brand, this season will focus on pulling back the veil of how we approach growing a business from the ground up. First up, how we solve the problem of customer acquisition.
May 28, 2020 • 18min
Stop Running Small Tests (Episode 15)
There’s big business opportunities in front of you if you stop with the small stuff.
How big? Well, let’s just put it this way: our brand Slick Products had one of it’s highest revenue days ever this past weekend…
… and on today’s episode we’ll tell you exactly how we did it.
May 21, 2020 • 19min
The ONE Thing We Have To Do To Win For 31 Bits (Episode 14)
Fresh off of the new acquisition of ethical fashion brand, 31 Bits, into the 4x400 portfolio – we talk about the ONE metric that will determine our destiny with the brand. We could either get this right, or get it really wrong. Listen now.
May 20, 2020 • 51min
Bonus Episode: Why 31 Bits Chose 4x400
Bonus Episode! Host, Andrew Faris interviews the founders of newly acquired brand, 31 Bits.
May 14, 2020 • 43min
We Acquired A Brand (And We're Telling You Everything About It) – Episode 13
From founder story to the future, we cover all things brand acquisition today as we add a new business to the 4x400 ecosystem.
+ Special guest, Taylor Holiday, CEO of Common Thread Collective.
May 7, 2020 • 16min
Should We Buy 6x The Inventory We Bought A Month Ago? (Episode 12)
Today on the Ecommerce Playbook Podcast, we talk about one of our brands that’s finding remarkable success in the age of coronavirus, the exact tactics we used to double it’s ad performance, the implications of it on our cash system…
… And why that is absolutely terrifying. Seriously, the implications of it on the rest of our business are straight-up scary.
So (as always), here’s the real numbers, struggles and growth behind our business.
