Ecommerce Playbook: Numbers, Struggles & Growth

We won't delay, Black Friday & Cyber Monday went below average for the six brands we operate this year... Here's why, plus five takeaways we learned.

As we head into Black Friday again, the same sentiment holds true: "this strategy has to work". Andrew Faris gets transparent on the impact of what a win and (more importantly) what a loss would mean for business during BFCM. Here's how we are preparing for both options.

We're gearing up for Black Friday, Cyber Monday and it's natural for the business anxieties to sink in. To face the uncertainties, root yourselves in the certainty that comes with building a data-backed strategy. Host Andrew Faris, talks us through the holiday strategy for each of the six brands under the 4x400 umbrella and how they're planning for success.

We're back with the monthly installment of "One Topic with Taylor". This week on the show, we're going to do a thought-exercise about how to extend brand success beyond Facebook advertising & build an organic marketing flywheel. Shownotes: https://www.youtube.com/watch?v=-F2yzttpbgE

You don’t have time to read this episode description, because Black Friday is right around the corner! So, we'll be quick – today's episode will teach you five holiday marketing tactics it’s not too late to try.

We’re diving back into the story of 31 Bits, one of our newly acquired ethical jewelry brands. From its acquisition to proving viability, the growth journey has been a struggle. This week, we’re taking a whole new approach – making changes that center in part on talking less about the brand’s impact in the world, and more on how great the product is. Here’s how we’re approaching this new strategy.

This episode, we have an exciting announcement to make… 🎉 We’ve acquired our 6th brand: Modern Fuel 🎉 From its founder story to early-stage strategy, we cover all things brand acquisition on today’s episode. Shownotes: - Sadie’s Design Tweets: https://twitter.com/sadielewski/status/1314744909237309440 - Dave’s Modern Fuel Growth Plan: https://docs.google.com/document/d/1ZxDKtAdB5ysKNvftEYNKyUiONekwvs8lgD8LgjUGqVU/edit?usp=sharing

Back by popular demand, is the second monthly installment of “One Topic with Taylor” series on the Ecommerce Playbook Podcast. CEO of Common Thread Collective, Taylor Holiday and host, Andrew Faris get together (*socially distant) to talk about a highly debated subject: whether or not your brand should discount. Shownotes: - ​DigitallyNative’s Tweet: https://twitter.com/digitallynativ/status/1315290781679325185?ck_subscriber_id=942738930 ​- CTC's Analysis Of Great Brands’ Discounting: https://commonthreadco.com/blogs/coachs-corner/holiday-campaigns-successful?utm_source=ecommerceplaybook&utm_medium=podcast

A short message and a notice of a one week break from the Ecommerce Playbook Podcast

The ongoing narrative of what it’s like to run a new ecommerce business goes something like this: 1. Trying to prove brand viability in the early stages 2. Failing and learning post-launch 3. Then finally, growth If you’ve been following along on the Ecommerce Playbook Podcast, then you’ll know that our brand 31 Bits has been hovering around “step 2” on that list. And if there’s any indication on how it’s going, host Andrew Faris’s quote from this week’s episode says it all – “I was hoping I wasn’t going to have to do an episode like this.” If you can relate, then ... listen now.