The Business Of

In their first few years of operation, Humanitix didn’t spend a cent on traditional marketing. Despite this, they managed to build up a client list that includes Google, TED, Red Bull, Canva and Facebook, and gave millions to charity in the process. How did they do it?  Adam McCurdie is the co-founder and CEO of Humanitix, the new contender disrupting the fiercely competitive ticketing industry for all the right reasons. After making a pact with his close friend and co-founder, Adam left the corporate world in search of more meaningful work – and that relentless pursuit of purpose is the driving force behind Humanitix’s unconventional marketing.   Adam explains to host Dr Juliet Bourke why traditional advertising hasn’t been an option for most of Humanitix’s history, and how the company's clients have done the talking for them.   Professor Frederik Anseel, Interim Dean at UNSW Business School explains why the purpose-driven marketing of Humanitix works for some companies but isn’t necessarily the right approach for everyone.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

How do you market your business when consumers pay not to see your ads? How do you make your name stand out when the internet is overrun with marketing? And how do you build trust and make your name sticks when everything’s moving so fast?   Dee Madigan is an advertising expert, a founding panelist on ABC’s The Gruen Transfer and the creative director and owner of ad agency Campaign Edge. Dee breaks down one of branding’s most powerful tools – sponsorship.   She explains to host Dr Juliet Bourke how sponsorships work in today’s digital marketing landscape, why they’re so effective when done right, and warns about the most common pitfalls and mistakes in sponsorship branding.   Professor Frederik Anseel, Interim Dean at UNSW Business School, goes even deeper, explaining how the right sponsorship deal can lend a sense of humanity and personality to an otherwise ‘faceless’ organisation.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

What makes a great marketer? Maybe a good eye for product design, a deep understanding of market dynamics, excellent communication skills and the ability to give customers what they want. But what about a fierce devotion to ethics?   Wendy Mak is the Chief Marketing Officer at Link Group, a global financial services company driven by digital and data technology. Wendy’s excited about the potential productivity gains promised by brand-new technology like generative AI, but she’s not all-in - yet.   As a marketer, everything Wendy does needs to build trust with consumers and clients, and right now, artificial intelligence tools are threatening to do the opposite. She explains to host Dr Juliet Bourke how she’s leveraging these powerful new technologies without succumbing to their most dangerous pitfalls.   Professor Frederik Anseel, Interim Dean at UNSW Business School, will then discuss how to develop an ethical framework that’s right for your organisation, including how to get everyone on the same page when deciding what ‘doing the right thing’ looks like in practice.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

“In future, I expect that everybody will have climate resilience and climate mitigation as part of their roles.”  Penny Joseph is the Head of Climate Resilience at major Australian electricity provider Ausgrid, but when she began her career, this type of role didn’t exist.   As the climate heats up and more industries are feeling the effects of changing weather, Penny explains to The Business Of host Dr Juliet Bourke that roles like hers will become the norm.  How are the leaders of tomorrow learning the necessary skills to thrive in a climate-changed world - like keeping a team motivated to achieve long-term goals as we transition to a more resilient future? Professor Frederik Anseel shares his insights on “the progress principle” with structure to keep your team focused on the goal.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  The transcript and show notes can be found on our website here. Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

You might have come across the term black swan events – commonly used in the insurance space – they’re considered rare occurrences that are almost impossible to predict.  As our climate and weather patterns continue to change at pace, the unexpected is really all we can expect now. How do businesses like insurers plan for risk and implement resilience strategies in the face of uncertainty?   Leading with clarity during these high-pressure events takes a systematic approach, and for James Fitzpatrick, the Chief Technical Officer at Allianz Australia, this is his bread and butter.     James’ industry has plenty to share with leaders in other fields when it comes to planning for "unknown unknowns,” and he explains to host Dr Juliet Bourke how insurers have mapped and modelled the future in the past, how those methods are changing as climate events become increasingly unpredictable, and how the core principles behind those methods can work in other sectors.   Professor Frederik Anseel, Senior Deputy Dean of UNSW Business School, drops in to explain why practice doesn’t always make perfect when it comes to managing risk.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

The battle to halt climate change is impacting most aspects of our day to day lives – right down to the cars we drive. But there’s a missing piece in motoring that could improve things – the electric vehicle industry.   Manufacturers are making higher quality EVs than ever before, and more of them. At the same time, more Aussie drivers want their next car to be electric. So why is our country one of the slowest in the world in making the transition? More importantly – how do we get in the fast lane?   Behyad Jafari is the CEO of the Electric Vehicle Council, a national body that represents the electric vehicle industry in Australia, and he says that missing piece is policy.   Behyad explains to host Dr Juliet Bourke how Australia fell behind the rest of the world in the first place, how that’s affecting our industry right now, and what we can do to get our policies up to scratch.  Professor Frederik Anseel, Senior Deputy Dean of UNSW Business School, drops in to explain what the EV industry can learn from the growth of solar, and what influences business leaders and their teams on a day-to-day basis.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

The way we do business originates in the minds of great leaders, thinkers and doers. And that’s what we’re in the business of.  From the art world to the world of artificial intelligence, The Business Of brings real-world lessons from industry leaders together with cutting-edge research coming out of the University of New South Wales Business School.   You’ll hear host Dr Juliet Bourke speaking with people at the top of their fields as they grapple with the stickiest problems of the day.   You’ll learn why humans get worse at assessing risk the more we’re exposed to it, or how wars in faraway lands can spark innovation across the world as Professor Frederik Anseel brings his expertise as the Senior Deputy Dean of UNSW Business School to every episode, drawing insights form the sharpest minds in research.  The Business Of is your guide to “doing well” and “doing good” in an accelerating business world. To make sure you don’t miss an episode, hit ‘follow’ in your favourite podcast app.  +++  The Business Of is a UNSW Business School podcast, produced with Deadset Studios. Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow us on LinkedIn.   https://www.businessthink.unsw.edu.au/   https://www.linkedin.com/school/3274515/   https://www.linkedin.com/school/15104530    We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

Over the last few years, Australia has seen its fair share of major data breaches, affecting more than 147 million individuals and shaking the trust people had in organisations responsible for safeguarding their data. There is no doubt that AI is now capable of performing tasks that were once considered science fiction just two decades ago. How can you know that your privacy and data is protected? Learn about the innovative AI solutions being developed by the UNSW Business AI Lab for the benefit of businesses and listen in on how government committees are addressing issues related to AI and privacy. Guests: Peter Leonard, Professor of Practice at UNSW Business School and Director at Data Synergies Mary-Anne Williams, Michael J Crouch Chair for Innovation, Founder and Director of the UNSW Business AI Lab and Deputy Director of the UNSW AI Institute Find out more about UNSW AI publications below: Visit the Business AI Lab Visit UNSW Founders Visit UNSW AI Institute Read: Can machines invent things? AI reveals the answer is 'yes'Read: Microsoft’s Lee Hickin on digital resilience beyond cybersecurityRead: How to avoid the ethical pitfalls of artificial intelligence and machine learningRead: How leaders should weigh up the risks and rewards of AI  The transcript and show notes can be found on our website here. Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow us on LinkedIn.See omnystudio.com/listener for privacy information.

Imagine you're a radiologist with 500 scans awaiting your thorough review. Each scan demands your undivided attention, and the process is anticipated to span over a week. Now, consider the prospect of AI technology drastically shortening this time frame, potentially completing the same comprehensive assessments in a matter of just a few hours. What option would you choose? Hear how a ground-breaking healthcare technology company, harrison.ai, combines human intelligence with artificial intelligence and how AI goes hand in hand with start-up companies. Guests: Maureen Murphy, Professor of Practice, UNSW Business School, Founder, Managing Director of ClearTrack, Commercialisation Facilitator at i4 Connect Dimitry Tran, Co-founder and Chief Business Development Office for Harrison AI, Co-founder, CEO and Board Director for Annalise.ai, AGSM MBA 2015 Find out more about UNSW AI publications below: Visit the Business AI Lab Visit UNSW Founders Visit UNSW AI Institute Read: Can machines invent things? AI reveals the answer is 'yes'Read: Microsoft’s Lee Hickin on digital resilience beyond cybersecurityRead: How to avoid the ethical pitfalls of artificial intelligence and machine learningRead: How leaders should weigh up the risks and rewards of AI  The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow us on LinkedIn. See omnystudio.com/listener for privacy information.

AI and machine learning are transforming our world, but here's the catch: they can either enhance our best qualities or magnify our worst biases. Getting AI right is both exciting and scary and the big question is, can businesses just race ahead without considering the consequences? Hear how research and industry come together to discuss the natural tensions between rapid AI advancements and the need for AI to be ethical as we work towards a brighter future. Guests: Professor Toby Walsh, UNSW Scientia Professor of Artificial Intelligence, Chief Scientist for the UNSW AI Institute Stela Solar, Director, National Artificial Intelligence Centre CSIRO's Data61 Find out more about Lamont Tang and Professor Toby Walsh’s work below: Visit the Business AI Lab Visit UNSW Founders Visit the National AI Centre Read: Can machines invent things? AI reveals the answer is 'yes' Read: Microsoft’s Lee Hickin on digital resilience beyond cybersecurity Read: How to avoid the ethical pitfalls of artificial intelligence and machine learningRead: How leaders should weigh up the risks and rewards of AIRead: AI in the workplace: what should CEOs really be thinking about? Read: AI: what are the present and future opportunities for business leaders The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow us on LinkedIn.  See omnystudio.com/listener for privacy information.