The Art of Online Business

Neil Patel joins me to talk about a bunch of different paid traffic strategies including email marketing, how to create epic content more quickly, copywriting, headlines, the importance of long term customer value, up-selling and cross-selling and more... For those of you who don’t know who Neil is, he's the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web. Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today's Art of Paid Traffic episode we're talking all about copywriting and email marketing with Neville Medhora. Neville’s an entrepreneur who writes at nevblog.com and kopywritingkourse.com where he’s also the founder of a great copywriting course aptly named the Kopywriting Kourse.  He's also done a lot of copywriting for appsumo.com where he’s a minority owner. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today's episode of The Art of Paid Traffic, Talia Wolf, founder and CEO Conversioner, joins me to talk about using emotional triggers and user behavior to grow your business. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍This whole episode comes down to really understanding your customers or your target customers better so that you can appeal to them on an emotional level with email writing, ad copy, landing pages - basically how you communicate with them to sell your products or services. Talia and I discuss how you might look at solving your customer's emotional needs and then using these triggers to split test different points in your sales funnel based.When it comes to paid traffic, we talk a lot about not focusing on the features of what your service or product can do but rather focus on the benefits for your customer. As you'll hear today with Talia, she talks about taking it beyond benefits and addressing the emotional needs of your customer that your product or service can solve.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Today we’re talking about one of my favorite topics - sales funnels. I’m gonna take you behind the scenes and share details of my own business and how I’m working to create funnels in it. If you’ve been listening from the beginning of the podcast, you know one of my goals here is to share my own personal experiences with paid traffic and such, and today’s episode is an example of that. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

One of the best things I did for my business was start a podcast in 2013 called Inside Social Media. I loved podcasting so much that when my business later shifted to focus on Facebook ads and paid traffic, I started my second show aptly named The Art of Paid Traffic. It's a blast. I love teaching and being able to connect with people through their ear buds. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍But you know what? It not always easy. You gotta come up with topics, get guests, outline episodes, editing, show notes, etc...And then there's promotion. We're always looking for ways to get more listeners, more downloads and higher rankings in iTunes, right? One way that's really effective in promoting and growing your podcast is through Facebook ads. The ability to advertise your show to your exact target audience on Facebook is SICK. So if you've currently got a podcast, the following tips and strategies can help you crank up your listens and downloads.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

I've heard Facebook is now building retargeting audiences based on people who watch our video ads. Is that true?  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍If so, how does this work and how can I turnaround and target these audiences?When creating Facebook ads, I primarily target pages. I've targeted based on professional title a few times and not gotten the best results. What is really the best way to target? Only use ONE targeting option such as Interests, or a combination?Also, I've heard from some FB gurus that you should only target one country at a time for best results. I typically don't do that but have done it more recently. I know it's not typically a good idea to send people directly to a sales page on FB - especially with a cold audience. I tried that a couple of times with no success. However, I recently heard it can possibly work with low cost items.  What are your thoughts on this? What about sending straight to a sales page if you're retargeting website visitors or another custom audience you've used before? ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

LinkedIn expert Josh Turner talks about how to get the most out of your LinkedIn ads. We've talked about LinkedIn ads recently in episode #40 and one thing I like to do is to give different perspectives from different people when it comes to specific strategies and platforms, so I've invited Josh Turner on the show today to give us his perspective on LinkedIn ads. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy -- Oli Gardner. Oli is the co-founder of Unbounce which, if you’re not familiar, is a site for marketers where they offer helpful tools and resources to easily create high converting landing pages for your campaigns. Oli is an expert in landing pages, conversion & optimization, design, and also things like copywriting, UI and branding. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Today's episode is all about Pinterest ads, something we've not yet covered here on the show. Joining me to share her expertise is Pinterest expert and my friend, Cynthia Sanchez from ohsopinteresting.com. Cynthia is a coach, she's a consultant, speaker, blogger and podcaster all on the topic of Pinterest. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

In today’s episode of the AOPT, we’re talking about LinkedIn ads with LinkedIn expert Stephanie Sammons. If your target customer is a professional who is on the more affluent side, LinkedIn is a platform that you may want to consider testing if you’re not already. Stephanie has been writing about, consulting on and speaking about LinkedIn for 4 and a half years and gotten into the paid ads side of it over the past year and a half or so. She primarily worked with financial advisors and firms, lawyers, accountants and professional services entrepreneurs. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel